Do you really need a top influencer marketing tool to achieve your influencer marketing goals? Or, you don’t need one? Still, can’t decide where your brand belongs to? Well, it isn’t a tough decision to make. If automating your tasks is your thing, then using influencer marketing software will work well for you. But then, there’s more to it.
Let’s find out why using a tool for influencer marketing automation does wonders to meeting your campaign’s objectives and when do you really need the tool to achieve the brand’s long-term goals.
- When Saving Time is Your Top Priority
Let's admit that brands have a lot of stuff to do from running smooth business operations to managing customers. So you just can’t simply do all the work in an old-fashioned way that requires a lot of time to process. It’s where an easy-to-use influencer marketing tool such as SocialBook could spell its magic to save an enormous amount of time.
With the right influencer marketing software in your hand, your brand could save time that goes unnecessarily wasted in performing influencer marketing tasks in a manual way. With the software, you don't have to put your time into preparing the list of influencers through Google search and then saving them to Google docs in an old-fashioned way.
These time-consuming tasks could be done in a matter of minutes if you use software for managing your influencer marketing campaigns.
2. When You Truly Want to Take Control Over Your Progress
Using software for executing your influencer marketing campaigns isn't just about influencer discovery. It's way more than that! With the tool, you could gauge your performance on several metrics. And that too in a precise way. This is the reason more and more brands are opting-in to influencer marketing platforms as they could cover a bigger picture than just limiting their efforts to finding influencers online.
What a sophisticated tool could do for measuring your brand presence, manual efforts couldn’t. In fact, you’ll have the opportunity to see where your campaign’s progress is heading to.
If anytime during the campaign, you seem to be falling short of performance on a specific metric, you could tweak the influencer marketing strategy to catch up with the growth numbers. Well, it's the most appreciated feature a brand could wish to have if it truly cares for ROIs.
3. When You Want to Scale Your Business as Your Brand Grows
Dealing with just one or two influencers? In this case, you might like to stick with manual searching of influencers and managing them the old way. But you're seeing just half the picture right now which might hinder your brand growth as your business grows.
What if you need to deal with a dozen or more social media influencers to meet the evolving needs of your brand? You'll get stuck! Isn't it?
Then, why don't you work with a scalable option that could help you make a smooth transition to your brand's growth phase? Influencer marketing software offers you exactly that. It helps you manage influencers without compromises whether you've to deal with a dozen of influencers or hundreds at the same time.
4. When You Want to Utilize Your Content to Optimum
Content is a crucial part of any influencer marketing campaign. The success of your content defines your campaign success. You might be churning out the most creative content out there. But at times, it might not perform up to your expectations. But how would you know that? Using a tool, of course. You can get to know which format of your content is performing well and the kind of content you need to keep your fans hooked.
The right tool for influencer marketing gives you every single insight to keep your content performance under check. You’d get to know which content is performing great on the defined metrics and which isn’t. You could then fill the gap to make your underperforming content work to meet your objectives.
5. When Recruiting the Best Talent is Your Thing
Hiring the best of social media influencers who have got the potential to meet your campaign objectives is your concern? Then, you shouldn’t rely on searching for influencers in a manual way as it is quite overwhelming to do it that way. Instead, opt-in to the latest influencer marketing tool as it has the potential to make the way easy for you.
The software hosts the features to vet out the best talent and highly vetted profiles that could contribute positively to your campaigns. You get to know influencers’ engagement rates and past performances measured on several metrics to ensure you get the best of the talent without making compromises.
6. When You Want to Keep an Eye on Your Competitors
While executing your campaigns, it’s crucial to keep competition in check. But practically, it's not possible to keep an eye on your competitors' activities if you're doing it manually. But what if you could watch out for their activities from a single dashboard? It would be a winsome situation for you and definitely, a tool could help you accomplish it.
With the software, you could track your competitors’ social media post performances. You could then compare it with your progress and make appropriate changes to your strategy to outperform them. It’s indeed the best way to keep the competition in check. At the same time, you get a chance to spearhead your progress in the right direction.
The Key Takeaway
From the above pointers, you could conclude when you really need the best influencer marketing tool to drive growth to your campaigns. Investing in software that automates your tasks is worthy of your consideration if you keep productivity above all else. In addition, as a brand, you might like to equip with the best tools that keep you ahead in achieving performance metrics.
Working without tools is like farming without equipment and you could imagine how messy even a simple task could become without automation. So you definitely need a tool to automate your influencer marketing campaigns and SocialBook is the right platform to get started with your initiatives. Learn more about the SocialBook features now!