Facebook Ads vs. Influencer Marketing, Which is Better for Your Brand?
When deciding what approach to prioritize in the marketing plan of your business, it may seem like a no brainer to put most of your budget into Facebook Ads. After all, Facebook has almost 2.5 billion monthly active users, compared to the top influencer marketing platform Instagram, which has 1 billion, and YouTube has 1.9 […]
Top 10 Tech Influencers in UK [2019]
Looking for UK tech influencers to shoutout for your tech products? Here are the top 10 YouTube influencers who are experts on tech reviews, unboxing and news. Why hire influencers? Why include influencer marketing to your marketing plan? And why you should run influencer marketing campaigns for your business. Here are some top benefits of […]
How Much Money Brands are Spending on the Wrong Influencers
We’ve all observed the insights of the triumphs of influencer advertising. The ongoing Influencer Marketing Hub State of Influencer Marketing 2019 survey found that organizations got a normal earned media estimation of $5.20 per dollar they spend on influencer showcasing. In any case, that is only a normal. Not all organizations prevail with their influencer […]
How to Find the Right Twitch Streamers for Your Business
If you’re selling something that targets a young demographic, then Twitch might be a useful part of your marketing mix. This is certainly is so if you target young males who love gaming. However, if you do decide to get involved with Twitch influencer marketing, it’s essential that you pick the right streamers for your […]
Top 10 Tech Influencers You Should be Following
1. Unbox Therapy – the Top 1 Tech Influencer Worldwide Unbox Therapy is a YouTube channel based in Canada and was created by Lewis George Hilsenteger. Lewis is a video producer, host, and internet personality that posts technology review videos on the newest smartphones, gadgets, and unknown technology. He started the channel in December 2010 […]
7 Reasons to Launch Influencer Marketing Campaign on Twitch
When you think about planning your next influencer campaign, streaming platform Twitch may not be the first to come to mind. You may have a murky awareness of Twitch as a somewhat alternative platform inhabited mostly by gamers. To you, the word streamer — the name for Twitch influencers — usually means paper party decorations. […]
Top Health & Wellness YouTubers You Should Follow
Fashion, latest trends, latest gadgets, these are just a few of the topics you can find on YouTube. I am wondering, there are lots of top influencers and YouTubers out there, if we are concerned on which clothes to wear for the next day, which updates we should pursue for our gadgets to benefit, we might […]
5 Tips for a More Effective Influencer Marketing Campaign
Talking about influencer marketing, the Kardashian family, and the beauty influencer on Instagram might be the first impression jumping into your mind. However, the influencer network is far more complicated than that. Other than beauty influencers we’ve seen all the time, there are a lot of influencers from various categories. Instagram influencer Leighton, like many micro-influencers, only […]
Top 10 Instagram Post in July 2019
It’s time to recheck the rankings! Based on the records of previous rankings, the champion is usually between one of the Kardashians and a picture of a celebrity with a funny face. Kylie Jenner will often have a place in the top 10 posts, she is both a celebrity and a diligent blogger, supplying her […]
How to Build Great Relationships with Influencers
Honest and passionate influencers—the kind that you as a marketer aspire to work with—have genuine and respectful connections to their audiences. Unfortunately, it happens all too often that unscrupulous marketers and content creators succumb to the lure of the almighty dollar and end up engaging in the kinds of unlawful manipulations that threaten to make […]
6 Things To Do Before Contacting Influencers
When you’re in the planning stages of an influencer marketing campaign, choosing your social partners may be the first thing on your mind. And with good reason. Influencers are definitely the most exciting and engaging part of any influencer marketing campaign, however, to give yourself the highest possibility of success with your campaign, there are […]
How to Start Your 1st Influencer Marketing Campaign
Although many of our blog readers will be familiar with influencer marketing, we know that some of you are just embarking on the influencer marketing journey. Perhaps you’ve heard others refer to the power of influencer marketing, or you’ve read about the industry’s incredible success rate. Don’t worry if you are an influencer marketing newbie. […]
Top 5 Industries that Benefit from Influencer Marketing Campaigns
Almost any industry could profit from a well-targeted influencer marketing campaign, but there are certain industries that seem to be tailor made—among them, fashion (pun intended)—for the Influencer marketing medium. While it is very likely that the influencer marketing portion of your campaign will steadily become the most important focus, no matter the industry, at […]
Secrets of 8 Top Influencers in Their Industries
To give you an idea of what it takes to be a top influencer with a loyal and engaged audience, we’ve assembled a list of the most popular influencers in eight categories. Something these phenoms have in common is that they are all doing the one thing that no one else on earth can do—they […]
5 Newest Trends of Influencer Marketing Industry
1. Influencer marketing will have a place in the marketing industry and become more and more influential in the future. Influencer marketing has survived the test of the market that the average return of media value per each dollar spent is $5.20 and the growth of the influencer marketing reaches as high as 4.6 billion in 2018 […]
Are Micro Influencer Worth It?
The short answer is, Yes. In fact, in the world of influencers, the hierarchy exists. There are bloggers in specific niche segment, as well as the most popular public stars that influence many in a snap. When choosing influencers, mature brands will not blindly pick from the top influencers and get whoever has the most followers. For […]
How to Select the Best Influencers for Your Goals
The key to any successful influencer marketing campaign is to select the best possible influencers for your goals. Sure, you may have budget limitations, but it is highly probable that an ultra-expensive celebrity influencer is not the best choice for your campaign, anyway. The data in the SocialBook influencer profiles can give you a wealth […]
12 Ways Businesses Successfully Use Live Streaming
Video is rapidly becoming the most alluring feature on many social networks. Most social platforms have simplified the process needed to upload and use video on their sites and apps. Quite a few have gone one stage further and added live streaming capabilities. As a result, many businesses are now successfully using live streaming as […]
Top 3 Tips on Nailing Your Next Influencer Marketing Campaign
On the surface, it may look as if you’ve planned your influencer marketing campaign perfectly, meticulously covering all of the bases. You’ve chosen influencers in your niche with a ton of reach and beautiful Instagram feeds, but for some reason, you still aren’t getting the hoped-for results from your influencer marketing efforts. We all know […]
[Free eBook] A Step-by-Step Beginner’s Guide to Influencer Marketing
Although many of our blog readers will be familiar with influencer marketing, we know that some of you are just embarking on the influencer marketing journey. Perhaps you’ve heard others refer to the power of influencer marketing, or you’ve read about the industry’s incredible success rate. Don’t worry if you are an influencer marketing newbie. […]
What EA Gets by Paying Ninja $1 Million to Play Their Game
Any regular gamer will immediately recognize the name, Ninja. Tyler Blevins has made quite a name for himself as a gaming influencer on both Twitch and YouTube. EA clearly identifies Ninja’s appeal and recently offered him $1 million to play their new game, Apex Legends, for a day livestreaming his progress. He was also required […]
YouTube’s Efforts to Keep Kids Safe Not So Good for Creators
You’ve possibly heard rumors about the bizarre bird-type creature Momo who has apparently frightened kids and encouraged them to commit suicide. Some people claimed that Momo was edited into YouTube episodes of toddler’s favorite, Peppa Pig, scaring the youngsters and their moms. Although there is little proof to thee claims, this has once again placed […]
How to Maximize Your Influencer Campaign ROI at the End of Campaign
As an influencer marketer you may spend anywhere from 5K to over 100K on an influencer marketing campaign. You’re paying for quality content—influencers tend to be top-notch photographers and videographers who produce beautiful and compelling work—so naturally you want to get as much mileage as possible out of your investment. Since content that has been […]
How to Track Your Influencer Marketing Campaigns to Yield the Best ROI
So you’re all set to launch your influencer marketing campaign. You’ve carefully chosen influencers for your marketing campaigns —preferably with the help of a convenient influencer-vetting tool like socialbook.io—who have an instinctual knack for organically integrating sponsored content into their posts, and whom you trust to create content that authentically conveys your brand message. In […]
The Most Subscribed YouTube Channels in Existence – Updated
Few month ago on October 2, 2018, digital trends posted an article called “The Most Subscribed YouTube Channels in Existence ” listed 5 most subscribed YouTube channels on the whole planet, and we read through it, found that this information is already outdated. Here we are, rewriting this most subscribed YouTub channels in existence with […]
The 20 Raising Popular YouTube Channels To Check Out Now
1.5 billion users, or roughly one third of people on the internet, visit YouTube each day. This translates to hundreds of millions of views per hour. YouTube looms large in today’s entertainment landscape with top content creators who have audiences that easily rival the size of those for traditional television and cable channels. What channels […]
What is Influencer? The Fundamentals of Social Fame
When the average person is asked to name an influencer, they are most likely to suggest some well-known celebrity. To many people, influence equates with celebrity status. But, does it really? Would you take the word of Justin Bieber, if you wanted to buy a house in your local neighborhood? Do you respect R Kelly […]
Would You Let Your Kids Become Influencers?
In 2018, the highest paid social media influencer No.1 was Ryan Toys Reviews valuing at 22 million US dollars. Do you remember when it was every kid’s dream to be a firefighter or veterinarian? Indeed the bolder ones amongst us wanted to be astronauts and explore the stars. Little girls (and aspiring Billy Elliot’s) yearned to be […]
Peddlers of Controversy Pay Influencers for Endorsement
Influencer marketing has proved to be highly effective for a wide range of goods and services. There are even influencers who specialize in B2B promotion, traditionally a hard sell through social channels. One recent trend, though, is for sellers of controversial products to use influencer marketing in an attempt to increase their sales. This has […]
How to Use Instagram Highlights to Engage Consumers and Elevate Your Brand
Whether you are a marketing manager for your product or you are branding for yourself, Instagram Stories Highlights is an incredibly valuable tool that should be in your influencer marketing arsenal. Instagram Highlights, just over a year old, grew out of the Stories Archive feature—also rolled out in 2017—that allows you to archive your Instagram […]
Here Is What the 2018 Influencer Marketing Stats Tells You About 2019 Influencer Marketing Trend
Although there was a burst of influencer marketing statistics made available in 2017, there were fewer new figures released last year. This may have contributed to predictions of doom and gloom for the industry. Yet, recently released statistics provide a better indication of the industry’s performance. In early 2019, it is clear that influencer marketing […]
Here Are the Latest YouTube Influencer Marketing Trend in 2019
YouTube is among the savviest social media platform choices for your influencer marketing campaign since it’s an option that works well at every stage of the marketing funnel, influencing audiences from awareness to conversion, transforming them from potential customers to customers, and evangelists. YouTube has a large audience, reaching an impressive 81.2 percent of U.S. internet users across […]
The Art of the Feud: How Influencer Conflicts Can Increase Your Brand’s Popularity
“There is no such thing as bad publicity.” Even with the case of Fyre Festival. The shrewd application of this idea can go a long way towards propelling your product or service into the spotlight, with the help of influencer marketing with your influencer-partners representing your brand. The influencer feud, otherwise know as a “beef,” […]
Here is What the Fyre Festival Did For Influencer Marketing
The epic fail that was the Fyre Festival is renowned for being an undisputed disaster in every respect except but one—the extraordinary success of the influencer marketing campaign that promoted it. Much of the talk post fallout has been about the power of influencer marketing and the dangers of using this formidable tool irresponsibly. But was […]
Top Lessons Learned From Three Influencer Marketing Misfires
Influencer marketing campaigns are a vital component of any marketing strategy today. A report by consulting firm Tomoson reveals that influencer campaigns produce an average return of $6.50 for every dollar spent. But what about those campaigns that somehow go off the rails, damaging a brand’s reputation while providing less than stellar returns? What can such a mishap […]
How to Calculate Audience Demographics of Any Instagram Channel—In Details!
If you are running an influencer marketing campaign on your own, when choosing an Instagrammer to promote your product on Instagram as part of your influencer marketing campaign, you should always have a measuring metric in mind, which are influencer’s audience demographics of his or her channel. You can ignore this article if you are […]
Sample Instagram Influencer profile
In 2018, influencer marketing was reported as the most effective marketing method, it has yield influencer marketers a $6 ROI per every $1 spent. More marketers are saying that they will at least try to implement some influencer marketing in their 2019 marketing plans. Some of the most popular influencer marketing platforms are Instagram and YouTube. […]
The ONLY ONE Tool You Will Need To Perform YouTube SEO And Competitor Analysis
When Logan Paul publishes a new video, usually the video will automatically gain tons of traffic without any efforts. But he must have worked a lot to reach this point. And just like many of you guys, we worked with lots of content creators and found that coming up with the most effective title and […]
This Infographic Shows Why YouTube’s “2018 Rewind” Is The Most Disliked Video On The Platform!
— Why did YouTube’s 2018 Video Rewind fail to generate a positive “like-to-dislike” ratio? Youtube likes to advertise that their core audience as the “social conscious” millennial crowd. However, this is simply not the case, and by catering to this audience they actually ended up isolating their true majority demographic. The 2018 Rewind’s audience was […]
Sample YouTube Influencer profile
In 2018, influencer marketing has given marketers a $6 ROI per every $1 spent. And it is still raising on trend, more marketers are going to implement influencer marketing in 2019. Some of the most popular influencer marketing platforms are YouTube and Instagram. YouTube, with its unique characters, is attracting more influencer marketers than many […]
Before & After YouTube Purge (Full Summary Breakdown)
On December 14th, 2018 YouTube began deleting every account that that met their definition of “spam.” This was done to combat fake users, and inflated subscriber numbers. The links below lead to tables that list the Top 100 Youtube Channels for each category, and compares & contrasts their subscriber numbers before & after “The Purge.” […]
Before & After The YouTube Purge: Non Profit and Activism Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 100 “Non Profit & Activism” channels before and after the December 14th, YouTube Purge.
Before & After The YouTube Purge: News & Political Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 100 “News & Politics” channels before and after the December 14th, YouTube Purge.
Before & After The YouTube Purge: People & Blogs Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 150 “People & Blogs” channels before and after the December 14th, YouTube Purge.
Before & After The YouTube Purge: Fashion & Beauty Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 100 “Fashion & Beauty” channels before and after the December 14th, YouTube Purge.
Before & After The YouTube Purge: Film & Animation Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 100 “Film & Animation” channels before and after the December 14th, YouTube Purge.
Before & After The YouTube Purge: Tech Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 100 “Technology” channels before and after the December 14th, YouTube Purge.
Before & After The YouTube Purge: Education Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 100 “Education” channels before and after the December 14th, YouTube Purge.
Before & After The YouTube Purge: Gaming Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 200 “Gaming” channels before and after the December 14th, YouTube Purge.
Before & After The YouTube Purge: Movie Channels
On December 14th, 2018 YouTube deleted every account that they deemed “spam.” This was done to combat fake users, and inflated subscriber numbers. This table shows the subscriber counts of the Top 100 “Movie” channels before and after the December 14th, YouTube Purge.