Top 20 Beauty Influencers in United Arab Emirates in 2026

The UAE beauty scene is thriving, powered by bold talent and massive social media followings. From flawless makeup transformations to expert skincare tips, these top 20 UAE beauty influencers are dominating Instagram, TikTok, and YouTube with their creativity and daily inspiration. Whether you're looking for the latest trends, honest product reviews, or glamorous looks, these influencers deliver unmatched style and expertise. Discover the faces shaping the region’s beauty industry and get ready to be inspired!

1. Lana Mohd – Dubai’s Trendsetting Beauty & Fashion Maven

TikTok Followers: 11.5M
Niche: Viral Beauty Trends, Glam Makeup Looks & Luxury Lifestyle
Why Follow: Lana Mohd brings Syrian flair to Dubai’s digital scene with her addictive TikTok and YouTube content—think bold makeup transformations, chic OOTDs, and collaborations with top brands like NARS and NYX Cosmetics. Her feed is a burst of energy, blending high-fashion inspiration with relatable, trend-driven charm. Whether you’re hunting for the next viral beauty hack or just love a scroll-worthy aesthetic, Lana’s creativity and vibrant personality make her a must-follow. Skip her at your own FYP’s risk.

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2. Rawan Dash – The Playful Beauty Guru Making Glam Relatable

YouTube Followers: 2.3M
Niche: Honest Product Reviews, Easy Makeup Tutorials & Fun Beauty Challenges
Why Follow: Rawan Dash is your go-to for unfiltered beauty content that’s as entertaining as it is useful. Based in Dubai, she blends humor with legit makeup expertise—whether she’s testing viral products, teaching quick glam tricks, or daring herself to wild beauty challenges. Her down-to-earth vibe and brand collabs (hello, insider access!) make her feed a goldmine for Gen Z beauty lovers. Want reviews without the fluff or tutorials that actually work? Hit follow—Rawan keeps it real, one hilarious clip at a time.

3. Rayene Khodja (Renna Glam) – The Pro Artist Transforming Faces & Careers

TikTok Followers: 368K
Niche: Bridal Glam, Makeup Education & High-End Brand Collaborations
Why Follow: Rayene Khodja (aka Renna Glam) isn’t just a makeup artist—she’s a master educator shaping the next gen of UAE beauty talent. From flawless bridal transformations to edgy editorial looks (featured with giants like Huda Beauty), her feed doubles as a free masterclass in precision and artistry. Aspiring MUAs, take notes: Her training sessions and behind-the-scenes breakdowns reveal industry secrets you won’t find elsewhere. Whether you’re a pro seeking inspo or a bride-to-be dreaming of the perfect look, Renna’s portfolio is pure #MakeupGoals.

04. Hindash – The Visionary Makeup Artist Redefining Beauty Standards

YouTube Followers: 1.72M
Niche: Makeup Artistry, Beauty Education & Inclusive Cosmetics
Why Follow: Hindash isn’t just a makeup artist—he’s a movement. As the founder of Hindash Cosmetics, this Dubai-based innovator merges artistry with education, teaching fans everything from bridal perfection to avant-garde glam through his viral YouTube and TikTok tutorials. His content celebrates diversity, emphasizing technique over trends, and his collaborations with top beauty influencers set the bar for creativity. Whether you’re a makeup newbie or a pro, Hindash’s transformative approach will make you rethink beauty. Ready to master makeup that’s as unique as you are? Follow the maestro.

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05. Sarah Mohammed – The Trusted Beauty Guru for Luxe & Affordable Glam

TikTok Followers: 1.5M
Niche: Drugstore Dupes, Skincare Science & High-End Brand Collaborations
Why Follow: Sarah Mohammed is the UAE beauty insider you need in your feed. Whether she’s decoding La Roche-Posay’s skincare tech or proving NYX Cosmetics can rival Valentino Beauty, her reviews cut through the hype with surgical precision. From competition-winning makeup looks to her infamous “Affordable vs Luxury” series, Sarah makes high glam accessible to everyone. Her secret? A no-nonsense approach that’s equal parts educator and enthusiast. If you want beauty advice that won’t break the bank (but looks like it did), hit follow – your wallet will thank you.

06. Sara Hanna – The Multitasking Beauty Queen Who Masters Makeup & Motherhood

YouTube Followers: 2.24M
Niche: Mom-Friendly Beauty Hacks, Honest Product Reviews & Relatable Lifestyle Vlogs
Why Follow: With 2 million subscribers and counting, Sara Hanna proves you can slay a smoky eye while rocking mom life. Her YouTube channel is your one-stop for time-crunched glam – think 5-minute makeup routines, skincare shortcuts, and real-talk reviews (no sugarcoating here!). Between baby giggles and beauty hauls, Sara’s raw vlogs make her feel like your most trusted girlfriend. Brands, take note: Her audience trusts her like family, making every collab feel authentic. Sleep-deprived but craving that glow? Sara’s your spirit guide.

07. Yusra Alsayed – The Modest Fashion Maven Turning SHEIN Hauls Into High Style

Instagram Followers: 823K
Niche: Budget-Friendly Modest Fashion, Trend Revamps & Exclusive Discount Codes

Why Follow: Yusra Alsayed is redefining modest wear one viral SHEIN haul at a time. With an eye for trending pieces and a talent for styling them with elegant coverage, she proves modesty and fashion-forward thinking go hand-in-hand. Her feed is a masterclass in mixing high-street finds (complete with game-changing discount codes!) with timeless sophistication. Whether you're hunting for the perfect abaya-friendly summer dress or makeup that stays flawless under a hijab, Yusra’s vibrant try-on hauls and styling hacks make her your ultimate modest style cheat code.

08. Shoug Mansour – The Beauty Guru Who Makes Glam as Fun as Girls' Night Out

TikTok Followers: 1.7M
Niche: Hilarious Beauty Tutorials | Relatable Makeup Fails | Viral Product Testing
Why Follow: Shoug isn't your typical beauty influencer - she's the hilarious best friend who tells you which lipstick actually survives a shawarma feast while making you laugh till you cry. Her content strikes the perfect balance between legit makeup expertise and "why is this so true?!" comedy, from flawless smokey eye tutorials to her infamous "When Your Winged Liner Betrays You" skits. What makes her special? She tests every product against Dubai's brutal heat and humidity so you don't have to. Brands love working with her because her sponsored content feels more like trusted girlfriend advice than an advertisement.

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09. Maryam Jamal – The Multi-Talented Maven of Beauty, Food & Lifestyle

TikTok Followers: 1.6M
Niche: Beauty-Lifestyle Fusion | Authentic Product Reviews | Foodie Adventures
Why Follow: Maryam Jamal is your one-stop destination for all things fabulous - whether it's discovering the perfect L'Oréal foundation or finding Dubai's hidden culinary gems. What sets her apart? Her unique ability to blend beauty, lifestyle and food content seamlessly, making her feed a visual diary of the UAE's most exciting trends. From "Get Ready With Me" sessions to honest reviews of viral products (no sugar-coating here!), Maryam keeps it real while maintaining that aspirational aesthetic we all love.

10. Esraa Abdalla – The Bridal Beauty Visionary Transforming Faces & Careers

Instagram Followers: 1.2M
Niche: Luxe Bridal Makeup | Makeup Education | Cosmetic Entrepreneurship
Why Follow: Esraa Abdalla isn't just doing makeup – she's creating legacy. As both an internationally certified trainer and cosmetics brand owner, she brings unparalleled expertise to every bridal transformation. Her signature "Less Is More" philosophy proves that natural beauty deserves the spotlight, with breathtaking before-and-after reveals that speak for themselves. Beyond the brush, Esraa empowers aspiring artists through her masterclasses, sharing industry secrets that typically take years to learn.

11. Hind Achahbar – The Connoisseur of Luxury Living & Cultural Elegance

Instagram Followers: 2.2M
Niche: Opulent Lifestyle | Luxury Real Estate | Modern Heritage Fusion
Why Follow: Hind Achahbar is your golden ticket into Dubai's most exclusive circles. With an impeccable eye for luxury, she unveils the city's hidden gems – from penthouse viewings to VIP experiences – while keeping her Arab heritage at the heart of every post. What makes her stand out? The seamless way she blends tradition with contemporary glamour, especially during cultural moments like her breathtaking Ramadan series. More than just pretty pictures, her content delivers genuine insider knowledge about high-end real estate and lifestyle investments.

12. Dyana Aryan – The Empowerment Maven Blending Fitness, Fashion & Fearless Living

TikTok Followers: 2.6M
Niche: Strength Training | Confidence Coaching | Lifestyle Fashion
Why Follow: Dyana Aryan is revolutionizing what it means to be a powerful woman in the Middle East. As the force behind Dyana Allure, she's created a movement where dumbbells and designer wear coexist perfectly. Her content strikes a powerful balance between gym-honed physiques and runway-ready style, proving femininity and strength aren't mutually exclusive. What sets her apart? Raw, unfiltered coaching sessions that address both physical and mental transformation, paired with her fashion line designed for women who refuse to be categorized.

13. Layan Salem – The Beauty Guru Who Masters Makeup & Motherhood with Grace

Instagram Followers: 634K
Niche: Mom-Approved Beauty | Skincare Science | Luxury Meets Practicality
Why Follow: Layan Salem is every busy woman’s beauty bestie—whether she’s decoding SkinCeuticals’ latest serum or proving you can achieve a Sephora-worthy glow in five minutes flat. As a mom and makeup artist, her content delivers the perfect cocktail of professional expertise and real-life testing (think: lipstick that survives toddler kisses). What makes her indispensable? Her rare ability to balance high-end product knowledge with the time-crunch reality of modern motherhood.

14. Joelle Mardinian – The Middle East’s Beauty Mogul Redefining Glamour

Instagram Followers: 21.8M
Niche: High-End Beauty Transformations | Business Empowerment | Luxury Lifestyle
Why Follow: Joelle Mardinian isn’t just a makeup artist—she’s a regional beauty empire builder. As the powerhouse behind Joelle Group and the iconic MBC1 show Joelle, she’s spent decades setting the standard for Middle Eastern glamour. Her content offers a backstage pass to celebrity makeovers, salon secrets from her elite beauty clinics, and unfiltered truths about building a business in the region. Whether she’s debuting a new product line or sharing family moments between transformations, Joelle embodies the perfect balance of mogul and mentor.

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15. Hala Owais – The Award-Winning Beauty Maven with a Heart for Change

Instagram Followers: 930K
Niche: Expert Beauty Education | Ethical Consumerism | Luxury Lifestyle with Purpose
Why Follow: Hala Owais is where glamour meets conscience—a Max Factor and Huda Beauty collaborator who’s just as passionate about perfecting your winged liner as she is about animal welfare. This Dubai-based powerhouse delivers razor-sharp beauty tutorials (her “Arabic Eye” technique is legendary) while using her platform to champion ethical brands and causes. Whether she’s testing heat-proof foundations or documenting shelter volunteer work, Hala proves you can love luxury without compromising your values.

16. Jalal Hafed – The Visionary Redefining Men’s Grooming in the Middle East

TikTok Followers: 1.3M
Niche: Modern Men’s Styling | Precision Haircraft | Luxury Lifestyle
Why Follow: Jalal Hafed isn’t just a barber – he’s the architect behind Dubai’s most iconic male transformations. At his award-winning Jalal Hafed Salon, every cut is a masterclass in personality-driven styling, whether crafting the perfect executive taper or bold fashion-forward looks. What sets him apart? His patented “Shape Mapping” technique that adapts to facial structure and lifestyle needs. When he’s not holding scissors, this entrepreneur revs up the automotive investment scene, proving grooming and business acuity aren’t mutually exclusive.

17. Melissa Mouzannar – The Queen of Relatable Parenting with a Side of Lebanese Flair

YouTube Followers: 3.4M
Niche: Hilarious Parenting | Multicultural Family Life | Authentic Brand Storytelling
Why Follow: Melissa Mouzannar is the breath of fresh air every parent needs—a Dubai-based mama who turns diaper disasters and picky-eater pandemonium into comedy gold. With her signature Lebanese wit, she serves up unfiltered glimpses of motherhood that’ll have you nodding (and laughing) in solidarity. Whether she’s reenacting toddler tantrums or blending cultural traditions in her parenting hacks, Melissa keeps it 100% real—the kind of influencer who posts school-run fails with last night’s mascara still smudged.

18. Mimi Eswara – The Sparkly Entrepreneur Empowering Through Beauty & Bold Dreams

Instagram Followers: 311K
Niche: DIY Glam | Jewelry Design | Confidence Coaching
Why Follow: Mimi Eswara is your one-woman empowerment squad—whether she’s teaching you to craft salon-worthy nails at home or sharing how she built her jewelry empire from scratch. This Dubai-based creator blends beauty tutorials with raw “how I made it” storytelling, proving that rhinestones and resilience make the ultimate power combo. Her secret sauce? Every post—from budget-friendly makeup hacks to her signature jewelry collections—comes with a side of “you can do this too” motivation.

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19. Michella (CurlyFragrance) – The Oud Oracle Redefining Middle Eastern Scent Culture

YouTube Followers: 461K
Niche: Niche Perfumery | Oud Expertise | Scent Psychology
Why Follow: Michella isn’t just reviewing fragrances—she’s decoding the DNA of Middle Eastern luxury through scent. As the brains behind Ryziger Parfums and the cult-favorite Attraction Fatale, this Dubai-based “nose” brings scientific precision to perfume appreciation. Her deep dives into oud variations and sillage longevity have made her the go-to guru for men seeking signature scents. Whether she’s explaining why a fragrance “sings” in desert heat or settling the great “Baccarat vs. Amber” debate, Michella turns sniff tests into captivating storytelling.

20. Nipun Kapur Sohal – The Skincare Scientist Transforming Complexions in the Middle East

Instagram Followers: 1.1M
Niche: Evidence-Based Skincare | Ingredient Decoding | Custom Routine Design
Why Follow: Nipun Kapur Sohal isn’t your average skincare influencer—he’s a certified skin whisperer turning Dubai’s harsh climate into radiant complexions. With a clinical approach honed through global certifications, he dismantles viral trends (looking at you, “sand exfoliation” hacks) and replaces them with personalized prescription-grade advice. His signature “Skin Mapping” technique analyzes everything from humidity tolerance to sleep patterns, proving effective skincare isn’t one-size-fits-all—especially under the Arabian sun.

Final Thought:

These 20 beauty influencers aren’t just setting trends—they’re redefining beauty in the Middle East with creativity, authenticity, and bold innovation. Whether you’re searching for the perfect makeup look, science-backed skincare, or the latest luxury collaborations, these visionaries deliver inspiration that transcends the screen.

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To Explore more influencer insight, check the link here: https://socialbook.io/blog/tag/top-influencer-list/

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