TikTok has produced billions of videos, but only a handful have collected tens of millions of likes.

So, what is the most liked video on TikTok?

As of the latest widely reported 2026 rankings, the record belongs to Australian creator Leah Halton (@looooooooch). Her short lip-sync video set to YG Marley’s “Praise Jah In The Moonlight” has reached approximately 78.7 million likes, according to a July 2026 ranking from RouteNote.

That puts her ahead of Bella Poarch’s legendary “M to the B” video, which held the top spot for years.

But the interesting part isn't just the number of likes. The most-liked TikTok videos show something important about viral content: you don't necessarily need a complicated concept, a huge production budget, or even a famous celebrity to get millions of people to interact with a video.

In this guide, we’ll look at the top 10 most liked videos on TikTok, what made them popular, and what brands can learn from them.

Data note: TikTok like counts change continuously. The rankings below use a July 2026 snapshot and should be treated as a point-in-time ranking rather than a permanent record.

What Is the Most Liked Video on TikTok?

The most liked video on TikTok is currently Leah Halton’s “Summer 😊” lip-sync video, posted from her account @looooooooch.

The video uses an inverted visual effect while Halton lip-syncs to YG Marley's “Praise Jah In The Moonlight.” According to RouteNote’s July 2026 ranking, the video had approximately 78.7 million likes.

This record is particularly interesting because it surpassed Bella Poarch's “M to the B” video, which had dominated the top of TikTok's most-liked rankings for years.

Guinness World Records still lists Bella Poarch's video as having achieved 54.9 million likes as of January 25, 2022. That page documents the historical record at that date rather than functioning as a live TikTok leaderboard.

So if you're searching for the most liked video on TikTok today, it is important to check the date of the source you're reading.

Top 10 Most Liked TikTok Videos of All Time

Here are the most-liked TikTok videos in a 2026 snapshot.

The figures above come from RouteNote's July 15, 2026 snapshot. Because TikTok engagement continues to change, the exact numbers and order may change over time.

1. Leah Halton — “Summer 😊”

Approx. likes: 78.7 million

Leah Halton's “Summer 😊” currently sits at the top of the most-liked TikTok rankings.

The video is remarkably simple. Halton lip-syncs to YG Marley's “Praise Jah In The Moonlight” while using an inverted visual effect. There is no elaborate storyline or expensive production setup.

And that's part of what makes it interesting.

The video is short, immediately recognizable, visually distinctive, and easy to watch repeatedly. It also fits naturally into TikTok's short-form environment.

For marketers, Leah Halton's viral video is a reminder that production complexity isn't the same thing as viral potential.

A simple idea can travel extremely far if the format, audio, creator, and audience response line up.

2. Van Toan — Piano and Violin Performance

Approx. likes: 58.3 million

Van Toan's video takes a completely different approach.

Instead of relying on a celebrity appearance or a complicated visual effect, the video captures a spontaneous-looking musical performance involving piano and violin.

The emotional element is important here.

People aren't simply watching the performance. The interaction and unexpected reaction from people around it give the video a sense of discovery.

This is a useful lesson for brands: viral content doesn't always need to look like an advertisement.

Sometimes the strongest content feels like something users discovered naturally while scrolling.

3. Nick Luciano — “SugarCrash!”

Approx. likes: 58.0 million

Nick Luciano's TikTok became one of the platform's biggest viral videos through a combination of music, humor, personality, and participation in an existing trend.

The video uses ElyOtto's “SugarCrash!” and plays with the kind of short-form format TikTok users are already familiar with.

This is an important characteristic of many successful TikToks:

They don't necessarily invent a trend from scratch. They add something memorable to a trend that already exists.

For brands working with creators, this is one reason creator selection matters. A creator who understands how to adapt trends to their own audience may be more valuable than someone who simply has a large follower count.

If you're evaluating creators for a campaign, it's also important to look beyond follower numbers. Engagement quality and audience authenticity can matter just as much. Our guide to how to check if a TikTok influencer has fake followers or a bot audience covers some of the signals brands should look for before partnering with a creator.

4. Jamie Big Sorrel Horse — “Say It Right”

Approx. likes: 54.4 million

Jamie Big Sorrel Horse's viral video is another example of how relatively simple content can generate enormous engagement.

The video combines dancing, lip-syncing, music, and personality. The format is immediately understandable, which makes it easy for viewers to consume without needing additional context.

That simplicity is a recurring pattern across the most-liked TikTok videos.

You don't need to explain the joke.

You don't need a five-minute introduction.

You need to give viewers a reason to stop scrolling.

5. Franek Bielak — Mouth Drawing

Approx. likes: 52.3 million

Franek Bielak's video demonstrates a completely different type of TikTok virality: visual curiosity.

The Polish artist creates a detailed drawing involving human lips and fruit, turning the creative process itself into entertainment.

Art content can sometimes struggle on short-form platforms because the final result may take too long to explain.

Bielak's content solves that problem by making the visual process part of the story.

Viewers want to see what happens next.

That creates a natural reason to keep watching.

6. @pr4yforgabs — Chocolate-Covered Strawberries

Approx. likes: 52.1 million

Not every viral TikTok needs a celebrity creator or an elaborate concept.

The chocolate-covered strawberries video is a great example of ordinary, visually satisfying content becoming extremely popular.

Food content works particularly well on short-form video because it is:

• highly visual
• easy to understand
• satisfying to watch
• naturally shareable
• accessible across languages

For brands, this is a useful reminder that the best content format often depends on the product itself.

A food brand doesn't need to imitate a dance trend. A beauty brand doesn't necessarily need to copy a comedy format.

The creator and content should make the product naturally interesting.

7. MONA — Singing “Suave”

Approx. likes: 46.3 million

MONA's viral singing video is another example of talent-driven content.

The concept is simple: she sings “Suave” and captures viewers through her vocal performance.

There is no complicated marketing funnel behind the original video.

The content works because people want to hear the creator perform.

This highlights one of the most important elements of creator marketing:

Audience interest in the creator can be just as important as interest in the product.

When brands collaborate with creators, they are not simply buying access to followers. They are accessing a relationship that the creator has already built with their audience.

This is particularly relevant when brands are deciding between large and smaller creators. Our ultimate guide to collaborating with micro-influencers explores why brands increasingly use smaller creators to reach highly relevant audiences rather than relying entirely on celebrity accounts.

8. Totouchanemu — STAY Drone Dance

Approx. likes: 45.7 million

Totouchanemu's viral dance video became memorable partly because of its unusual filming technique.

Instead of simply recording a person dancing from a fixed camera position, the video uses a drone to create a dynamic perspective.

The result is familiar enough to understand immediately but different enough to make people stop scrolling.

This is a powerful formula for short-form video:

familiar concept + unexpected execution.

For brands, this can be a useful way to approach creator campaigns. You don't always need a completely original campaign concept. Sometimes you only need a familiar format presented in a more interesting way.

9. Billie Eilish — #TimeWarpScan

Approx. likes: 43.3 million

Billie Eilish's #TimeWarpScan video shows another path to massive engagement: combining a recognizable celebrity with a popular TikTok feature.

The video uses the Time Warp Scan effect, which was already familiar to TikTok users.

Instead of creating a highly produced celebrity campaign, the content feels native to the platform.

That's an important distinction.

People generally don't open TikTok because they want to watch another traditional advertisement.

They open it to watch TikTok content.

Brands working with creators can learn from this by allowing creators to use the platform in the way their audiences already expect.

10. Adrian Chateau — Funny Dog Reaction

Approx. likes: 41 million

The final entry on this list is perhaps one of the clearest examples of TikTok's unpredictability.

Adrian Chateau's video features a humorous interaction with her dog, and the dog's reaction becomes the centerpiece of the content.

There's no expensive production.

No elaborate special effect.

No global celebrity.

Just a funny moment that people wanted to share.

This is one reason user-generated content remains so powerful on TikTok.

Sometimes authenticity is more entertaining than polish.

What Do the Most Liked TikTok Videos Have in Common?

Looking across these videos, there isn't one formula that explains every viral hit.

However, several patterns appear repeatedly.

1. The Videos Are Easy to Understand

Most of the videos on this list can be understood within seconds.

You don't need to know the creator's backstory.

You don't need to read a long caption.

The visual idea is immediately clear.

For brands, this is especially important.

If someone doesn't understand what your video is about within the first few seconds, they may already have moved on.

2. They Fit TikTok's Native Culture

The most-liked videos aren't simply advertisements uploaded to TikTok.

They use formats that feel natural to the platform:

• lip-syncs
• music
• challenges
• visual effects
• comedy
• reactions
• transformations
• creative processes

This is one reason creator-led content can outperform traditional advertising formats.

Creators already understand how their audience consumes content.

3. Music Plays a Major Role

Several of the most-liked videos use recognizable or trending music.

Music gives short-form content an additional layer of familiarity and can make videos easier to recognize while scrolling.

For brands, however, music selection also needs to account for TikTok's commercial music rules and the rights associated with particular tracks.

4. The Content Creates an Emotional Response

People don't like videos because they are technically perfect.

They like videos because something makes them feel:

• amused
• surprised
• impressed
• curious
• inspired
• entertained

That emotional reaction is often what turns a view into an interaction.

5. The Creator Matters

The creator is not just the person appearing in the video.

The creator brings:

• an established audience
• a recognizable style
• credibility
• cultural context
• knowledge of what their followers enjoy

That's why brands shouldn't evaluate TikTok influencers solely by follower count.

A smaller creator with a highly relevant audience can be more useful for a particular campaign than a much larger creator with a disconnected audience.

Can Brands Recreate the Success of the Most Liked TikToks?

Not exactly.

There is no reliable formula that guarantees a video will receive tens of millions of likes.

Trying to copy Leah Halton's video today, for example, would not automatically reproduce the original video's success.

The better approach is to identify the underlying characteristics that made successful content work.

For example:

Simple concept → Can viewers understand the video immediately?

Strong creator fit → Does the creator already make this type of content?

Native format → Does the video feel like TikTok rather than an advertisement?

Audience relevance → Does the creator's audience actually care about the product?

Trend awareness → Can the creator participate in relevant formats without looking forced?

Engagement → Does the content give people a reason to comment, share, or interact?

This is where influencer research becomes more useful than simply searching for the biggest TikTok accounts.

How to Find TikTok Creators Who Can Create High-Engagement Content

The creators behind the most-liked TikTok videos are obviously difficult for most brands to work with.

Fortunately, brands don't need the biggest creator on TikTok to build an effective campaign.

A better strategy is to find creators who have:

• the right niche
• the right audience location
• relevant content
• strong engagement
• a consistent posting history
• a content style that fits your product

Tools such as SocialBook can help brands research creators based on these types of criteria instead of relying only on follower count.

For example, a brand selling gaming products may want to identify creators with an audience that is genuinely interested in gaming rather than simply searching for the largest accounts. This is the same principle behind our guide to top gaming influencers, where creator relevance is more useful than treating follower count as the only metric.

SocialBook provides creator discovery and influencer data that can help brands evaluate creators across different niches and markets.

If you're researching creators outside TikTok as well, the same approach applies to YouTube. Our guide to famous YouTubers shows how creator popularity can be evaluated across different types of audiences and content categories.

Don't Choose Influencers Based on Follower Count Alone

A creator with millions of followers isn't automatically the right choice for a campaign.

Before working with an influencer, brands should also look at:

• engagement rate
• audience location
• audience demographics
• content quality
• previous brand collaborations
• follower authenticity
• average views
• niche relevance

This is particularly important because a large follower count can sometimes hide an audience-quality problem.

Brands researching TikTok creators should therefore learn how to identify suspicious audience patterns before spending money on a collaboration. A creator's follower count is only one part of the picture.

How AI Is Changing Influencer Marketing

The creator discovery process is also becoming more data-driven.

Instead of manually reviewing hundreds of TikTok accounts, brands can use AI-powered tools to help with:

• creator discovery
• audience analysis
• campaign matching
• content analysis
• influencer shortlisting
• performance evaluation

This is part of a broader shift toward AI-assisted influencer marketing. We've covered this topic in our guide to AI tools for influencer marketing, which looks at how brands can use AI throughout the creator marketing workflow.

The important point is that AI shouldn't replace human judgment.

It should help marketers process large amounts of creator data faster so they can spend more time evaluating creative fit and campaign strategy.

What Brands Can Learn From the Most Liked Video on TikTok

The biggest takeaway from the most-liked TikTok videos isn't that every brand should try to create the next viral sensation.

It's that viral content usually starts with audience behavior, not advertising objectives.

Leah Halton's video wasn't built around a complicated sales message.

Nick Luciano's video wasn't successful because it looked like a traditional commercial.

MONA's video didn't need a huge production team.

And Adrian Chateau's dog certainly didn't have a marketing brief.

The common thread is that the content gives people something worth watching.

For brands, the challenge is to connect that kind of native entertainment with a commercial objective.

That could mean:

• finding creators who already speak to your target customers
• testing multiple creative concepts
• turning creator videos into paid ads
• identifying emerging TikTok trends
• analyzing competitor creators
• measuring engagement rather than reach alone
• building long-term relationships with high-performing creators

The goal isn't necessarily to create the most liked video on TikTok.

The goal is to find the right content and the right creators for your audience.

Frequently Asked Questions

What is the most liked video on TikTok?

As of the latest 2026 ranking used in this article, the most liked TikTok video is Leah Halton's “Summer 😊” lip-sync video, with approximately 78.7 million likes in RouteNote's July 2026 snapshot.

Because TikTok engagement changes continuously, the number can increase and rankings can change.

Who had the most liked TikTok video before Leah Halton?

Bella Poarch held the long-standing record with her “M to the B” lip-sync video.

Guinness World Records lists the video at 54.9 million likes as of January 25, 2022.

What is the most liked TikTok video of all time?

The current 2026 ranking places Leah Halton's “Summer 😊” at the top, followed by videos from Van Toan, Nick Luciano, Jamie Big Sorrel Horse, Franek Bielak, and other creators.

Does the most viewed TikTok have the most likes?

Not necessarily.

Views and likes measure different types of engagement. A video can be watched many times without receiving the same number of likes.

That's why “most viewed TikTok” and “most liked TikTok” should be treated as separate rankings.

Why do TikTok videos go viral?

There isn't one guaranteed formula.

Successful TikToks often combine a strong hook, relevant trends, entertaining content, effective use of music or effects, and a creator whose audience is interested in the subject.

Timing and recommendation algorithms can also play an important role.

How can brands find TikTok influencers?

Brands can search for creators by niche, location, audience, engagement, follower size, and content style.

Instead of choosing creators only because they have millions of followers, brands should evaluate whether their audience and content actually match the campaign.

SocialBook helps brands discover and evaluate creators and build influencer marketing campaigns around relevant audiences.

How can brands collaborate with micro-influencers?

Micro-influencers can give brands access to smaller but potentially more focused communities.

Rather than choosing creators only based on total followers, brands can consider niche relevance, engagement, audience location, and content quality.

For a deeper look at this strategy, see our ultimate guide to collaborating with micro-influencers.

Final Thoughts

The story behind the most liked video on TikTok has changed several times.

Bella Poarch's “M to the B” once seemed almost impossible to dethrone. Then Leah Halton's short lip-sync video demonstrated just how quickly TikTok's creator landscape can change.

And that's perhaps the biggest lesson for marketers.

The next viral creator doesn't necessarily have to be famous today.

The next viral format may not exist yet.

And the next creator your brand works with may have 20 million followers—or 20,000.

Instead of only chasing the biggest numbers, brands can use creator data to identify the people, audiences, and content formats that fit their specific goals.

Because on TikTok, the most valuable creator isn't always the one with the biggest following.

It's the one who can make the right people stop scrolling.