How Powerful Is Instagram Influencer Marketing?

How Powerful Is Instagram Influencer Marketing?

The increasing growth of social media has triggered the rise of the influencer marketing, all social media platforms have already engaged in influencer marketing, and so far. Influencer marketing is so far the most effective way to market your products and services. Instagram, one of the most billed places to showcase your product. It is a place where you can showcase your product image with influencer creatives easily, and that is why Influencer Marketing has germinated itself to grow inside Instagram rapidly.

The Highest Engagement Rate

Instagram has an astonishing engagement rate of 2.3% according to which is higher than any of the other social media platforms. In this case, it is clear that Instagram has proven itself that it is the best place to build your influencer campaign (aside from YouTube).

The Growth

According to eMarketer, 71% of US business use Instagram in 2017, this is an almost 60% growth since 2013. It is mostly because companies are taking advantages of features like

  • Strong mobile functionality
  • Powerful management tool and analytics data
  • The ease of communicating with influencers on Instagram
The usage of Instagram in US has exceeded Twitter in 2017.
The usage of Instagram in US has exceeded Twitter in 2017.


Instagram in s a fairly young platform where 59% of the Instagram users are 18- 29 years old. This means it’s the perfect social platform to reach millennials and even the up and coming to Gen-Z. When you send out correct content to millennials, the content will have a lifelong effect. Just like why you see many banks are targeting college students on campus.

Instagram is very popular in Gen-Z.
Instagram is very popular in Gen-Z.

The Global Adoption

According to Instagram’s own data report in 2018, 80% of Instagram users live outside of the US with 120 million monthly active users. With the US leading the way, Brazil and India are the second and third.

According to eMarketer estimation,  Instagram will bring in $6.84 billion in global mobile ad revenue in 2018– a rapidly increasing chunk of Facebook’s global ad revenues.

The Variety of Interest

Influencer marketing on Instagram is like icing on the cake, you can always find the correct influencer within a specific niche. However, you should always pay attention to their desired audience demographics. An influencer from the UK does not necessarily have all the UK audiences.

A sample Instagram channel audience demographics data provided by SocialBook.
A sample Instagram channel audience demographics data provided by SocialBook.


Instagram is a powerful platform for you to expand your global market. It is also a very good platform to implement influencer marketing. So set up your goal and reach out to the right influencers, and monitor your data to get the best results.

If you are looking for some Instagram influencers to endorse your product or service, check how SocialBook can find you the right influencers fast and easy from 3 million influencer database.

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