The queen of pop, rock, television series and certainly our hearts, Selena Gomez has been entertaining us all ever since she made her debut at just the age of seven in everyone’s favorite kids show, Barney. Since then, Selena has established herself as the pop icon as she thrives through her singing and acting career. We all have been crushing really hard on her since she starred in her Disney series, but seeing her now, as the most wanted top rated Instagram influencer, we can't help but admire this beauty as she perfectly juggles between charming her fans and becoming a positive and inspiring influential personality. So let’s take a dive in the life of your most adored influencer!
Selena Gomez’s Early Life
Selena was born on 22nd July, 1992 in Texas but unlike many stars, she was not born with a silver spoon and lived a life of struggle to earn her own bread and butter. She encountered some disturbing ups and downs throughout her early childhood along with her young parents and often reflects on her early life by stating how hard it was to even find shelter and food when she was a kid and elaborates at how much sacrifices and strength her mom depicted while bringing her up as a single parent. In a nutshell, Selena’s early childhood was full of hardships and labor until life gave her the golden opportunity to pursue her passion.
As a young child, Selena developed an interest in acting. Selena gave her luck a shot back in 2002 when she auditioned for the famous child series Barney & Friends. At her audition, Selena also met Demi Lovato and the two instantly clicked. She continued her role as Gianna in Barney till 2004 when she stepped into Disney. She also made an appearance in Spy Kids 3-D: Game Over in 2003 and in a television film in 2005.
Selena stepped into the Disney world in 2006 when she made a guest appearance in the Suit Life of Zack and Cody of the Sprouse twins. Later on, she was recruited as the character of Mikayla in the iconic Hannah Montana series in 2007. In the same year, Selena auditioned for her own series, Wizards of Waverly Place, and got the lead role of Alex Russo. The series gained immense popularity winning 3 Emmy Awards, and also opened doors for Selena in her music career. The series concluded in 2012, the time when Selena officially decided to step into the music industry.
Furthermore in her journey with Disney, she also starred in the blockbuster films; Wizards of Waverly Place: the Movie, Another Cinderella Story, Ramona and Beezus and Princess Protection Program. She also collaborated with her then best friend, Demi Lovato in crossover episodes and the movie Princess Protection Program. The hit and catchy singles Selena performed in these films showcased her bright future in the world of Pop culture.
Selena also established herself as an entrepreneur as she founded her production agency ‘July Moons Production’ in 2008 and became the driving force behind the screening of the famous Netflix show, 13 Reasons Why.
Selena set off on her music journey along with her band ‘Selena Gomez and the Scene’ in 2008. The band altogether did wonders and set the Billboard charts on fire several times. They released a total of 3 studio albums along with multiple singles and music videos. Among all the hit songs they released, some which made it under 30 in the top Billboard 200 list include Naturally, A Year Without Rain, When the Sun Goes Down and Love You Like a Love Song. The band bagged a total of 9 awards including Teen Choice Awards and Kids Choice Awards. Unfortunately the band disbanded on 7th January, 2012 when Selena decided to step down and focus more on her acting and solo singing career.
Selena Gomez’s Career
Selena decided to step outside Disney and star in other Hollywood films. She landed with the voicing role of the lead character Mavis in Hotel Transylvania and continued to do so in all the 3 parts of the movie. She also starred in other moves like Getaway and Spring Breakers. Alongside her acting career, Selena also worked on her solo music career and released her first solo album with the song ‘Come and Get it’ entitled in the top 10 of Billboard Hot 100. Later in July 2013, Selena released the album ‘Stars Dance’ which continued to steal the number 1 spot on the Billboard 200 list for 2 consecutive weeks. She embarked on her Stars Dance world tour in august 2013 but unfortunately she had to check in rehab where she was diagnosed with Lupus. The same happened after the release of her second album ‘Revival’ in 2015. She couldn’t continue her second world tour as she was forced to call to bed by her disease, and also to take a break from social media. During this course, Selena appeared in several movies and released several top hot singles. She also launched her clothing line in 2014 themed on eco-friendly clothing.
Selena also achieved a big milestone in her career by becoming the face of Pantene in 2015. She is also an influential figure and often takes part in charitable projects. She became the youngest ambassador of UNICEF at her time in 2009. She also acted as UNICEF's spokesperson in several of their fundraising events and took trips around the globe to personally assist the underprivileged. Besides UNICEF, Selena has also worked in a variety of other charities and foundations.
Selena Gomez’s Personal Life
The major highlight of Selena’s life, besides her ravishing success is her disease which often forces her to take a break from her work. In 2017, she went through a procedure of kidney transplant owing to the disease. Selena is an inspirational figure as she managed to craft her legacy from scratch and elevated to the top, while battling an agonizing disease and supporting charities. The major highlight of her love life is her relationship with the young pop singer Justin Bieber. The two started dating in 2010 and split up in 2013, but officially separated their ways in 2018. She has bagged a total of46 awards from her acting and music career.
Selena Gomez's Brand Collaborations:
It is no secret that Selena is one of the world’s most highly paid influencers and is definitely a hot target for brands and organizations to appoint her as their promotional campaigns lead. Due to her charming and alluring personality, and also her massive fan following, Selena has for sure established herself as the ideal influencer that all brands and companies are dreaming of.
Reflecting upon her career from start till date, Selena has collaborated with multiple top rated brands and led their social media campaigns. She started her journey as an influencer by collaborating with Sears and promoting their fashion line. In 2014, when Selena launched her eco-friendly clothing line, she partnered up with Kmart. Her most recognizable partnership is with Pantene, the hair care product. From 2013 to 2015, Selena was also appointed as the spokesperson of the famous sportswear brand Adidas. Coming towards fashion, Selena also led the fashion campaign for Louis Vuitton in 2016 and in the same year, Selena partnered up with Coca-Cola and promoted their ‘share a bottle’ concept. Her recent brand collabs of 2017 include the one with Coach.inc, with whom Selena is also launching her line of handbags and the one in 2018 with Puma. Apart from her brand collabs, Selena also released her line of fragrances in 2012.
Selena Gomez’s Instagram Channel Analytics
Witnessing from her brand collabs, Selena’s position as the top rated influencer is quite evident. The queen of music who rules Hollywood is also crowned in the Instagram kingdom. Selena is the 4th person with the most followers on Instagram, amounting up to 174.9 million. This massive and snowballing fan following has made Selena the golden ticket for brands and organizations to reach out to their target audience.
Wish to dig deeper into her Instagram? SocialBook has all your answers. SocialBook provides detailed channel analytics of Selena’s Instagram account, featuring her engagement number, her top most liked posts, her cost per views and the regional distribution of her followers.
Selena has a big influencer score of 93, owing to her humongous fan following. On average, she has a total of 1.1 billion likes on her 1.6k posts on Instagram. Her current engagement rate per post is 3.08% and the average engagement on her each post can be up to 5.4 million. SocialBook also confirms that 95% of Selena’s following is completely authentic, thus taking brands into confidence. Below are the complete stats of Selena’s Instagram engagement profile:
SocialBook also provides us with an insight on her top most engaged posts on Instagram which are as follows:
The demographic distribution of Selena’s fan following is also provided by SocialBook which is as follows:
Selena Gomez’s YouTube Channel Analytics
Like entertaining fans and giving us all glimpses of her life on Instagram, Selena takes this passion to YouTube as well. Selena founded her YouTube channel when she initiated her music career back in 2008. Currently she has a total of 25.1 million subscribers on her YouTube channel and the number is incrementing every day. SocialBook again takes the lead form here as it provides complete analytics of Selena’s YouTube channel including her most engaged videos, sponsored videos, her cost and her total views.
According to the authentic SocialBook stats, Selena has more than 502.2 million views on her videos on average. In total she has 174 videos posted on her channel and her influence score on YouTube is 31.
SocialBook also provides us with in-depth detail about the engagement rate on Selena’s YouTube channel. She has a current engagement rate of 105.54% with average engagement on her each post amounting up to 26.5 million. On average, Selena gets a total of 33.3 million views on her videos. The complete engagement stats provided by SocialBook are as follows:
SocialBook, as promised, also gives an insight about an influencer’s brand collaboration and partnerships. So a detailed shortlisted list of those companies collaborating with Selena are given below:
Selena is an influential figure and has worldwide fan following. Another astounding feature of SocialBook is providing demographic and regional details so it is easier for brands to fish out their ideal influencers. A similar stat of Selena’s following are given as follows:
Moreover, SocialBook also provides us with a list of top commenters and influencers who can be seen active on Selena’s YouTube channel.
How Much Money does Selena Gomez Earn?
From singing ‘I love you Barney!’ to ‘Boyfriend’, Selena Gomez has undoubtedly emerged not only as a successful singer and actress in Hollywood, but has also shaped herself in becoming one of the most influential personalities of the world. Selena has lived a hard life full of struggles but now she seems to be bearing fruit of all her hard work and sufferings by having a net worth up to $75 million.
It is crystal clear from her net worth that Selena surely knows how to do her job as a singer, actress and a songwriter. But as stated above, Selena is also an influencer so you must be wondering how much Selena makes through her social media platforms. Well, SocialBook has the answers.
SocialBook provides us with comprehensively evaluated data regarding Selena’s earning from her social media profiles on Instagram and on her YouTube channel. On Instagram, Selena makes around $125,000 to $200,000 from her each sponsored post. On average, she gets around $50 for every 1000 likes on her post. A thorough datasheet provided by SocialBook is given below:
Peeking into her YouTube channel, Selena has developed quite some following on her YouTube as well. The cost analysis from SocialBook says that Selena makes around $1 million to $2 million from each of her sponsored videos. On average, she gets around $2500 per 1000 views on the videos on her channel. The complete and thorough datasheet provided by SocialBook is given below:
So these were all the facts that you needed to know about your favorite star Selena Gomez. Hope you enjoyed it! Do sign up on SocialBook to analyze more of your adored stars’ social media profiles!
Check out the top 100 Instagram accounts and view free channel analytics of the top stars on SocialBook.
