As we enter 2024, the influence of top tech personalities is more significant than ever, shaping consumer perceptions and industry trends with remarkable impact. Recent data reveals that tech influencers are driving substantial engagement, with leading figures attracting millions of views and interactions across platforms. For instance, the top tech influencers now average over 1 million views per video, and sponsored content often garners upwards of 50,000 likes. This level of engagement underscores their pivotal role in technology adoption and consumer decision-making. With social commerce and content-driven marketing gaining momentum, brands are increasingly turning to these influencers to connect with their target audiences effectively. Staying ahead in this rapidly evolving space means keeping a close eye on these influential voices who are at the forefront of tech innovation and consumer trends.
In 2024, the combined scale of social commerce, interest-based commerce, and content-driven commerce is expected to surpass that of traditional shelf-based retail. At this pivotal moment, brands should focus their efforts heavily on retail strategies and social media promotion.
1. Arun Maini: Leading Tech Influencer with Massive Exposure
Arun Maini is a prominent tech influencer from the UK, widely recognized for his extensive YouTube following. Known for his in-depth reviews and recommendations on the latest smartphones and electronic gadgets, his channel, Mr. Whose The Boss, boasts 19.1 million subscribers on YouTube and 1.71 million followers on Instagram. He is undoubtedly a leading figure in the tech industry.
His content spans a wide range of topics, including reviews, unboxings, comparison videos, and even evaluations of customer service from various tech companies. As his channel has grown, he has expanded his coverage to include laptops, cars, and even vacuum cleaners. He also shares his insights on topics such as media manipulation by tech companies and the metaverse. As a result, Maini commands exceptional credibility and influence in the tech world.
This also highlights Maini’s top-tier commercial prowess. According to the analysis of SocialBook's SaaS platform, his YouTube channel averages 7.46 million views per video and 398,000 likes, showcasing exceptional performance. Additionally, the audience demographic for Mr. Whose The Boss reveals that 87% of his followers are male, with interests primarily focused on lifestyle, gaming, and technology.
Over his 10-year blogging career, Maini has consistently produced several viral videos each year, retaining a dedicated fan base with his high-quality and unique content. This is the key to his enduring success. For instance, in 2022, Maini highlighted battery swelling issues in Samsung phones, reviewing nearly all of Samsung's popular models, including the Galaxy Note 8, Galaxy S6, and Galaxy S10. Despite being a Samsung ambassador, Maini didn’t simply praise the brand; instead, he provided a balanced view of the products' pros and cons, addressing concerns from the perspective of his audience. This honest approach has successfully influenced many viewers to consider his recommendations.
As a result, several brands have reached out to Maini, including the camera brand Insta360. Maini provided a detailed explanation and functional tests of their products, and this content has accumulated 1.31 million views on YouTube, with ongoing exposure. Such impressive figures are exceptional for product review videos in this category.
From the comments section, it's clear that users appreciate Maini's detailed and insightful review style, which resonates strongly with long-time followers. Additionally, the video’s comments include purchase links and influencer discount codes, creating a seamless journey from product discovery and interest to final purchase. This makes the promotional video an ongoing engine for both traffic and sales for the brand.
Maini created a 3-minute video showcasing the evolution of Nintendo's gaming consoles over the past 41 years. From the iconic NES to the globally popular Switch, Maini meticulously documented each upgrade.
Gaming is a core focus for Maini, aligning perfectly with Nintendo's brand ethos and philosophy. This synergy significantly boosts fan engagement and purchase intent. The post ultimately garnered 17,000 likes and 380,000 views, marking an impressive achievement!
2. Carter Smith: Hilarious and Hardcore Tech Insights
Carter Smith is a tech enthusiast from the U.S. who is well-known on TikTok for his creative content centered around gadgets and AI tools. Currently, his YouTube channel boasts 1.26 million followers, while his Instagram account has 400,000 followers.
Smith’s unique charm lies in his ability to present complex tech concepts in short video formats. In addition to gadget reviews, he offers insights on accessories and optimization tips. His audience mainly consists of tech enthusiasts and gamers, with a fairly balanced gender distribution—59% male and 41% female, based on the analysis from SocialBook's SaaS platform
Smith’s account also demonstrates impressive commercial potential, with an average view count of 432,000 per video and sponsored posts reaching up to 138,000 views. His followers are highly engaged and passionate about these topics, making his platform highly effective for meeting brands’ advertising needs.
Smith’s account primarily features 3 to 5-minute videos, where he reviews and showcases products from various angles, including packaging, feel, design, and quality. His unique and humorous style blends informative content with a steady stream of jokes and memes, carving out a distinct niche in the tech world.
Samsung has recognized Smith’s appeal and began collaborating with him in June of this year. He has participated in Samsung’s offline events and ran three sponsored ads in July. These posts received 222,700, 6,550, and 77,200 likes, respectively, showing steady growth and consistently bringing new users to the brand.
3. Mau Lozano Tech: Leading Authority in Hardcore, High-Value Tech Insights
Mau Lozano Tech is a prominent tech influencer from the U.S., boasting 1.1 million followers on Instagram. His content focuses on tech reviews, gadget unboxings, and the latest tech news. His posts are packed with valuable insights and excel at simplifying complex tech concepts, earning him widespread admiration.
Additionally, some of Mau's content is presented in Spanish, making it more accessible to Latin American and Spanish-speaking audiences. This has significantly boosted his popularity among Spanish-speaking communities. For brands looking to enter Spanish-speaking markets, Mau is an invaluable and highly sought-after partner.
Meanwhile, Mau’s commercial prowess is equally impressive, with his sponsored posts averaging 10,000 likes and 69,000 views based on the analysis from SocialBook's SaaS platform.
Since 2020, Mau has gained fame for his tech content on social media, amassing over 6 million followers across platforms. He builds trust by honestly documenting his review process, teaching viewers how to choose new products. His genuine approach and unique style, in contrast to the often homogenized content of others in the field, have fostered a highly engaged and loyal audience.
Sometimes, even a simple, casual video from Mau can create significant buzz and endorsement for a brand, making him a sought-after figure for many companies. For instance, Samsung partnered with Mau to showcase their latest Galaxy Z Fold 6. In the video, Mau thoroughly explored new features like Sketch to Image and Portrait Studio, which captivated his audience. Comments like “So amazing!” and “Can't wait” flooded in, and the post has garnered 8318 likes with the numbers steadily rising.
Additionally, Mau works with smaller brands like the mobile charger company Sharge. He excels at discovering and promoting useful, lesser-known products, driving attention to them. As an influencer in his niche, Mau is adept at endorsing and elevating smaller brands, attracting customers who are interested in high-tech lifestyles and have strong purchasing power. This makes him a top choice for mid-sized and smaller brands looking for impactful partnerships.
That concludes our showcase of three top tech influencers for this week. If you’re interested in diving deeper into the fan demographics and business metrics of your favorite influencers, SocialBook is here to help you.
SocialBook connects you with over 200 million influencers across eight major global regions, including North America, Europe, South America, Southeast Asia, Australia and New Zealand, and the Middle East. We span a diverse range of industries, such as tech, e-commerce, gaming, finance, beauty, fashion, home, social, food, and travel, providing expert marketing services tailored to your brand.
With our dedicated on-the-ground teams in key markets, we offer deep insights and a comprehensive suite of services, from innovative strategy and influencer management to project execution. Beyond influencer marketing, SocialBook delivers seamless, professional solutions for brand activations, collaborations, celebrity endorsements, and media PR.
