Top South African Influencers to Follow in 2025

South Africa is home to a dynamic and diverse group of influencers who have captured the hearts of audiences with their unique content and genuine voices. These creators are revolutionizing the digital landscape with their creativity and authenticity. Their ability to engage with followers on a personal level has helped them build loyal, ever-growing communities. By sharing their experiences, perspectives, and passions, they not only inspire but also set trends and spark conversations across various platforms. In this article, we shine a spotlight on the top 20 South African influencers who are leaving an indelible mark on the digital world.

1. Tyla Seethal – Rising Music Star

• TikTok Followers: 12.3M
• Niche: Music
• Why Follow: Tyla Seethal is an emerging South African musician who has been making a name for herself with her hit song "Been Thinking." Known for her infectious energy and captivating stage presence, Tyla has gained significant attention on social media through her music videos and live performances. Her sound blends catchy beats with relatable, heartfelt lyrics, making her tracks resonate with a wide audience. Tyla’s collaborations with other artists, including remixes, have further boosted her profile, leading to a rapidly growing fanbase. She actively connects with her followers through social media, offering behind-the-scenes glimpses and engaging with her audience directly. For those seeking fresh, vibrant music that connects on an emotional level, Tyla’s unique style and undeniable talent make her an artist worth following as she continues to rise in the music world.

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2. William Last KRM – Multi-Talented Artist

• TikTok Followers: 21.1M
• Niche: Music
• Why Follow: William Last KRM is a well-known South African artist and influencer, celebrated for his distinct fusion of house and hip hop sounds. With a string of successful albums and singles to his name, he has carved out a unique space in the music industry. Beyond his musical talents, William serves as the President of Tshasa Nation from Molala Land, where he often shares his views on social and political issues, engaging his audience in meaningful discussions. With a strong presence across multiple social media platforms, William connects with his followers by sharing glimpses of his life, from behind-the-scenes music content to personal moments. His dynamic mix of music, leadership, and candid online presence makes him a compelling figure to follow, offering a blend of entertainment, inspiration, and thought-provoking commentary.

3. Wian – Master Illusionist

• TikTok Followers: 16.8 M
• Niche: Magic, LifeStyle
• Why Follow: Wian is a widely recognized TikTok magician with an impressive following of 16.5 million users. His jaw-dropping magic performances, which have amassed over 1 billion views, are the highlight of his content. From making fries appear out of thin air to transforming chopsticks into a fork, his tricks consistently leave audiences in awe. Wian has also showcased his talents at high-profile events like Formula E and McLaren FE, further cementing his reputation in the world of magic. Beyond his magic, he frequently shares personal moments and engages with his fans on platforms like Instagram and TikTok, expressing gratitude and keeping followers updated on his latest ventures. Wian’s combination of mind-blowing illusions and genuine connection with his audience makes him a must-follow for anyone fascinated by magic and entertainment.

4. Noel Deyzel – Fitness Icon

• TikTok Followers: 7.4 M
• Niche: Fitness, LifeStyle
• Why Follow: Noel Deyzel is an experienced bodybuilder with over 12 years in the fitness industry. As a heavyweight IFBB bodybuilder, he shares a wealth of knowledge through his YouTube channel, offering daily fitness advice, motivational videos, and personal vlogs that provide insights into his lifestyle. His content covers a wide range of bodybuilding topics, including training techniques, nutrition, posing, and dieting. In addition to his fitness expertise, Noel is a co-owner of a clothing brand that specializes in gym and bodybuilding apparel. He also provides coaching services to help clients achieve their fitness goals. By promoting his brand, supplements, and sharing valuable content across his social media platforms, Noel has become a trusted figure in the fitness community. For those seeking expert guidance and motivation in their fitness journey, Noel’s channel and social media are essential follows.

5. AB de Villiers – Cricket Legend

• TikTok Followers:  204.9k
• Niche: Sports, Cricket
• Why Follow: AB de Villiers, a retired South African cricket legend, continues to make an impact both on and off the field. Renowned for his incredible cricketing career, he has become a prominent brand ambassador for FairPlay, a leading sports and gaming exchange platform. Beyond his sports achievements, AB is known for his vibrant personality and active engagement in charity work, including his participation in the annual charity golf day to support the Community Foundation. He encourages his followers to join him in making a difference by registering for the event. When he's not supporting charitable causes, AB enjoys playing cricket video games and cherishing moments with his family. With his combination of sporting excellence, charitable efforts, and relatable content, AB de Villiers is an inspiring figure worth following for fans of cricket and those looking for positive influence.

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6. Superherointraining – Viral Content Creator

• TikTok Followers:  9.3M
• Niche: Humor
• Why Follow: Superherointraining, an award-winning content creator based in the UK, has garnered a massive online presence, boasting over 9.9 million followers on TikTok and 1.7 million on Instagram. Widely recognized for their entertaining reactions to viral challenges, they have quickly risen to become Africa’s most viewed social media star. Their content includes reactions to remarkable recoveries, impressive trick shots, epic fails, and animal moments that captivate audiences. Additionally, Superherointraining actively promotes the Red Bull Tryouts challenge, encouraging followers to test their own abilities. With a combination of engaging, diverse content and a knack for reacting to the most viral moments, Superherointraining offers endless entertainment and inspiration, making them a must-follow for anyone seeking fun and motivation on social media.

7. Ryan H/D Lombard – Faith-Driven Influencer

• TikTok Followers:  11.5M
• Niche: LifeStyle, Family
• Why Follow: Ryan H/D Lombard is a passionate Kingdom Builder who lives his life in devotion to God rather than seeking approval from others. Through his Twitter and Instagram, he openly shares his faith, love for family, and inspirational messages that resonate with his audience. Ryan is also closely connected to two remarkable individuals who have a natural ability to uplift and inspire those around them. He believes that children are a precious gift from God and should never be seen as a burden. On his social media platforms, Ryan adds a touch of humor by sharing relatable and funny memes about everyday life, particularly focusing on school and family dynamics. His uplifting and lighthearted content makes him a source of both inspiration and entertainment, offering followers a unique blend of faith, family values, and humor—making him a creator worth following for anyone seeking positivity and relatable content.

8. Trevor Noah – Stand-Up Comedian

• TikTok Followers:  1.4M
• Niche: Comedy
• Why Follow: Trevor Noah is a renowned South African comedian, writer, producer, political commentator, and the host of The Daily Show on Comedy Central. Known for his sharp wit and insightful humor, he gained global acclaim through his stand-up comedy and has become a leading figure in entertainment. In addition to his work on The Daily Show, Noah has hosted major events such as the 63rd Annual Grammy Awards and the 2021 BET Awards. As an author, he released the critically acclaimed memoir Born a Crime: Stories from a South African Childhood, where he reflects on his upbringing in apartheid-era South Africa. Noah uses his platform to highlight social and political issues, offering unique perspectives often drawn from his personal experiences. His ability to blend humor with thought-provoking commentary makes him a compelling voice on social media, and his insights into race, politics, and society are what make him an influential figure worth following.

9. Princess Sachiko – Cosplay Icon

• TikTok Followers:  19.4M
• Niche: Anime Cosplay, Beauty
• Why Follow: Princess Sachiko, or Sachi_hime96, is a professional cosplayer, model, and streamer with a massive following of over 16.6 million on TikTok. She is known for her engaging anime-themed content, which includes makeup tutorials, character cosplays, and unique anime-inspired looks. With her warm and welcoming personality, Princess Sachiko has created a space where fans can enjoy a blend of creativity and fun. Beyond TikTok, she shares exclusive cosplay photos on her Instagram and streams her content across various platforms. Additionally, she is an original character developer, adding a personal touch to her content by creating and bringing new characters to life. As an international figure in the cosplay community, Princess Sachiko is always open to collaboration and continues to grow her global presence. For fans of anime, cosplay, and creative content, she is a must-follow due to her talent, authenticity, and passion for the craft.

10. Jezelle Catherine – Relatable POV Storyteller

• TikTok Followers:  11.1M
• Niche: LifeStyle
• Why Follow: Jezelle Catherine is a highly popular content creator with a significant following on both TikTok and YouTube, amassing over 9.3 million followers on TikTok and more than 3 million subscribers on YouTube. Known for her engaging short videos, she frequently utilizes the "point of view" (POV) format to act out various scenarios, offering a relatable and immersive experience for her audience. In addition to her creative videos, Jezelle also shares glimpses of her personal life, making her content feel more authentic and connected. Split between Canada and South Africa, she brings a unique perspective to her videos. Jezelle often uses popular hashtags like #tiktok, #creator, #story, #reels, #instareels, and #viralpost to increase visibility and engage with her audience. Her ability to create viral, highly relatable content while maintaining a personal connection with her followers makes her a must-follow for anyone looking for entertaining and engaging stories across social media.

11. Shandor Larenty – Wildlife Conservation Advocate

• TikTok Followers:  9.4M
• Niche: LifeStyle
• Why Follow: Shandor Larenty is a passionate wildlife enthusiast and TikTok creator from Johannesburg, South Africa. Known for his immersive animal adventures, he shares captivating content that showcases his close interactions with wildlife, including lions and cheetahs. His special bond with George the lion has become a hallmark of his online presence. In addition to his animal-focused content, Shandor is a strong advocate for environmental sustainability and conservation. He actively collaborates with conservation organizations and participates in fundraising initiatives to support wildlife preservation efforts. His social media platforms provide a unique blend of wildlife education, personal experiences, and advocacy, making Shandor a must-follow for anyone interested in wildlife, conservation, and the natural world.

12. Boity Thulo – Celebrity Entrepreneur and Empowerment Advocate

• TikTok Followers:  203.8K
• Niche: Music, Fashion
• Why Follow: Boitumelo Thulo, widely known as Boity, is a multi-talented South African musician, actress, and entrepreneur hailing from Potchefstroom. As an award-winning artist, she has earned recognition for her musical achievements and was named to Forbes' prestigious Under 30 list. Boity is also the visionary behind her personal brand, #OwnYourThrone, which reflects her empowering message and distinct sense of style. Recently, she made headlines with her collaboration on the RICH MNISI x H&M collection, further solidifying her influence in fashion. In addition to her career, Boity is a vocal advocate for self-care and maintains her radiant skin with Olay's Vitamin C and Niacinamide skincare range. With her diverse talents, entrepreneurial spirit, and commitment to personal wellness, Boity offers a well-rounded, aspirational presence that inspires followers to embrace confidence, style, and self-care. She is a must-follow for anyone interested in music, fashion, beauty, and empowerment.

13. Bonang Matheba – Luxury Brand Ambassador

• TikTok Followers:  278.4K
• Niche: Fashion, LifeStyle
• Why Follow: Bonang Matheba, widely known as Queen B, is a celebrated South African radio host, TV presenter, and MC with a remarkable career in the entertainment industry. With over 8.58 million followers across her social media platforms, Bonang has established herself as a prominent African social media figure. She is the founder of House of BNG, a luxury sparkling wine brand, and has earned recognition as one of Forbes Africa’s 50 Most Powerful Women. Additionally, she has served as an ambassador for Global Citizen and is hailed as a style icon. Bonang’s journey began as a presenter on LIVE on SABC1, and she has since become a trailblazer in African entertainment. Her influence spans multiple industries, including media, fashion, and business, making her a must-follow for anyone seeking inspiration in entertainment, entrepreneurship, and luxury lifestyle.

14. The Kiffness – Genre-Blending Musician

• TikTok Followers:  1.7M
• Niche: Music
• Why Follow: The Kiffness is a renowned South African musician and artist celebrated for his creative collaborations with a diverse range of artists, as well as his playful interactions with animals from around the world. Known for blending various musical genres, he has teamed up with artists like Mahsa Amini, Bongo Chickens, and Punjabi Men, among others. The Kiffness has gained popularity for his live looping remixes, where he creatively reimagines popular songs, as well as for his entertaining and quirky music videos that captivate his audience. His engaging presence on social media allows him to connect with fans through music releases, behind-the-scenes content, and exciting collaborations. The Kiffness is a must-follow for anyone interested in innovative music, global collaborations, and lighthearted, unique entertainment.

15. John-Marc van Wyk – Comedy Sensation

• TikTok Followers:  7.7M
• Niche: Comedy
• Why Follow: John-Marc van Wyk is a popular content creator and comedian who has built a strong following through his YouTube channel, where he shares relatable and humorous videos. His goal is to create content that brings people together and provides a much-needed escape through laughter. With a focus on making everyday situations funny and accessible, his videos resonate with a diverse audience. For daily laughs and engaging entertainment, follow John-Marc on Instagram and TikTok, where he continues to share fresh and hilarious content that keeps viewers coming back for more. His lighthearted approach and ability to connect with his audience make him a must-follow for anyone in need of some positivity and humor.

16. Michelle Davidson – Spiritual Healer

• TikTok Followers:  509k
• Niche: LifeStyle
• Why Follow: Michelle Davidson is a TikTok creator who focuses on spirituality, energy healing, and personal growth. As a Medical Medium, Quantum Energy Healer, Reiki Master, and Seer, Michelle shares her knowledge and expertise to help others connect with their higher selves and embrace healing practices. Her content is filled with intuitive guidance, energy exercises, and spiritual wisdom designed to empower her followers. Through interactive posts and live sessions, Michelle invites her audience to explore topics like connecting with spirit animals, tapping into inner energy, and developing intuitive abilities. By blending ancient healing techniques with modern spirituality, she offers a unique approach to wellness. Michelle's mission is to spread positivity, self-awareness, and healing energy, making her an ideal follow for anyone seeking spiritual growth and emotional well-being.

17. Nasty C – Global Hip-Hop Sensation

• TikTok Followers:  1.2M
• Niche: Music
• Why Follow: Nasty C, born Nsikayesizwe David Ngcobo, is a South African hip-hop artist from Durban. He began rapping at nine and gained fame with his hit single "Juice Back" and its remix with Davido and Cassper Nyovest. Known for his sharp lyrics and smooth flow, Nasty C has released successful projects like Bad Hair and Strings and Bling. With his upcoming album I Love It Here, he continues to make waves in both the local and international music scenes. Follow him for fresh music, collaborations, and a glimpse into his journey as a global hip-hop artist.

18. Chad Jones – Leading Dance Creator

• TikTok Followers:  4.8M
• Niche: Dance
• Why Follow: Chad Jones, also known as The Jones's, is a dancer and social media influencer who has gained popularity for his energetic and trendy dance videos. He shares easy-to-follow tutorials, showcasing his skills while engaging with a diverse fanbase, particularly from Kenya and Nigeria. Chad frequently collaborates with other dancers and creators, amplifying his creativity and passion for dance. His friendly and approachable personality makes his platforms a fun and supportive space for fans to learn new moves. Follow Chad for the latest dance trends, tutorials, and an entertaining community to be part of!

19. Connie Ferguson – Entertainment Icon

• TikTok Followers:  818.3k
• Niche: Fitness, LifeStyle
• Why Follow: Connie Ferguson is a renowned South African actress, entrepreneur, and media personality, best known for her role in Generations and as co-founder of Ferguson Films. She shares her journey as a successful actress, businesswoman, and fitness enthusiast on social media, inspiring her followers with motivational content and glimpses of her personal life. Why follow Connie Ferguson? She offers a mix of professional insights, family moments, and empowering messages, making her a source of inspiration for both career and personal growth.

20. Natasha Thahane – Empowered Actress

• TikTok Followers:  1.1M
• Niche: Entertainment
• Why Follow: Natasha Thahane is a South African actress and influencer, best known for her roles in The Queen and Skeem Saam. She shares her acting journey, behind-the-scenes moments, and empowering messages on social media. Natasha advocates for women’s rights, education, and self-love, using her platform to inspire and motivate her followers.

Final Thoughts

These 20 South African influencers are redefining the digital landscape with their creativity, authenticity, and unique voices. From musicians and fitness icons to comedians and spiritual healers, they are shaping trends, sparking important conversations, and inspiring audiences across the globe.

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