In recent years, with the rise of the "she economy," women have increasingly asserted their unique personalities, strong voices, and significant purchasing power.
To create standout personal style statements, Gen Z women are placing growing emphasis on eye-catching appearances, driving a surge in demand for diverse hairstyling tools. As a result, this seemingly traditional industry is still thriving, especially in developed countries like the U.S. and Canada, where the haircare market has deep roots and competition is fierce.
Standing out in this highly competitive market isn't easy. Today, SocialBook is introducing some top influencers in the beauty and hair care industry to help you on your journey to successful influencer marketing.
1.Jen Atkin: The Kardashian Family’s Go-To Hairstylist
Jen Atkin is an American hairstylist, entrepreneur, and columnist who has been a prominent figure in the haircare industry for years. She founded the haircare line OUAI and writes a column for Glamour magazine. Her salon has worked with celebrities like Chrissy Teigen, Jennifer Lopez, Gigi and Bella Hadid, as well as members of the Kardashian family, making it one of the top salons in the industry.
As of now, Jen’s Instagram account boasts over 5.35 million followers.
On social media, Jen Atkin is known for her hair tutorials, fashion tips, and styling ideas. Her Instagram is a haven for fashion enthusiasts, offering a wide range of content, with her insights on haircare and her intricate styling techniques being particularly popular.
Jen started her hairstyling career in Los Angeles when she was just 19. Her hard work over the years has made her a leading figure in the industry, and she gained widespread fame as a hairstylist on the reality show Keeping Up with the Kardashians. Recently, Jen has been building her salon empire in the Middle East, capturing significant market share in Dubai, Bahrain, and Qatar, and establishing a strong social media presence in the region.
Chloe has also collaborated with Jen Atkin, launching the Jen Atkin X Chloe + Isabel accessory line. Although this collection is no longer in production, its initial success is still memorable.
In addition to her collaborative products, Jen is also highly favored by electrical and haircare brands. The appliance brand Mary Phillips has been a fan of Jen for years, regularly running ads on Instagram. In the past couple of months, their ads have received over 2,400 likes each, with the comments section filled with praise for Jen’s curling tutorials and techniques, and plenty of people getting hooked on the Mary Phillips curling iron.
With her influence reaching far beyond just the haircare industry, Jen’s impact has expanded into areas like food and baby products. For example, she recently landed a partnership with the beverage brand Poppi. Her announcement post about the collaboration garnered over 3,567 likes.
Recently, Jen has become a mom of two, and many baby product brands are eager to collaborate with her. In April of this year, Jen featured the baby clothing brand Bebe Marche in a sponsored post among her usual updates about her kids. Despite being a hard sell, the post still attracted a lot of attention and likes, with over 25,550 likes so far.
As Jen expands into various fields, more and more brands are reaching out with opportunities. With Jen's schedule filling up fast, brands interested in working with her should get in touch with SocialBook soon to discuss potential collaborations!
2. Jamie Lyn Vandenberg: The Queen of Girls' Hairstyles
Jamie Lyn Vandenberg is an American hairstyling expert and a passionate advocate for healthy haircare. Her Instagram and TikTok content mainly features practical haircare tips, product recommendations, and different braiding techniques, such as how to style "wet hair" and which products are best for taming frizz. As a result, Jamie’s accounts are a great fit for promoting a variety of haircare products, making her a favorite among brands.
As of now, Jamie's Instagram has reached 758,000 followers.
Jamie has posted a lot of videos on Instagram and TikTok showcasing hairstyles for prom parties and weddings. Brides-to-be and young women about to turn 18 can find plenty of hairstyle inspiration in Jamie’s posts, where she shares a range of styles and techniques. With her expertise and attention to detail, Jamie helps women look their best on special occasions. She truly caters to women of all ages over 18.
As a result, many hair care and hair accessory brands enjoy collaborating with Jamie. For example, hair care brand Sally Beauty, hair clip brand Torleynnbliss, and hair care brand Hair By Hannahmoore, among many others. The likes on these collaborations typically range from 1k to 3k.
Although Jamie's likes might not stand out among influencers with around 700,000 followers, her videos consistently rack up over 200,000 views, making her a standout in her niche.
Jamie prefers to integrate product ads into her hairstyle tutorials, which not only effectively captures viewers' attention but also encourages them to watch the entire video and ad. For example, a 10-second promo for the hair clip brand Love and Stone drew 5.6 million views and 5,324 likes, showcasing her impressive ability to drive engagement and sales!
For brands looking to target their audience effectively, Jamie is definitely worth checking out!
3. Kayla Bylon: North America's Top Fashion Model for Teens
Kayla Bylon is also an American hairstyling expert and a freelance model. She gained popularity as a social media ambassador for several brands and companies, including Twenty 1 Rich, Champion, and O Mighty. She currently has nearly 480,000 followers on Instagram.
With her gorgeous curls, Kayla naturally became a go-to influencer in the haircare space. By experimenting with different products on her own hair, she has attracted a large following. As a mixed-race individual, she used to dislike managing her curls during her teenage years, but now she has learned to embrace her curls and showcase her unique charm.
These days, Kayla can easily garner hundreds of likes and followers from girls just by sharing simple hairstyle and skincare posts on social media. Her engagement rate on TikTok is an impressive 21.36%.
Of course, Kayla collaborates with various brands, such as the clothing brand Edikted and the haircare brand Tgin natural. As a model, Kayla has a natural eye for the camera, and almost every promotional photo is perfectly styled, resonating deeply with Gen Z. Her top posts have garnered over 15,000 likes, with the lowest at 1,141, and her videos consistently hit over 10,000 views. Among influencers of her caliber, her engagement is solid and reliable.
Beyond fashion and beauty, Kayla has collaborated with major international brands like Dyson and the multinational mobile carrier T-Mobile. Each partnership successfully inspires her followers, with many in the comments enthusiastically saying things like "Gotta go buy it!!" Her ability to influence and drive purchases is impressive!
For brands looking for stylish, vibrant promotional images, Kayla is definitely a top-notch partner!
These are the three haircare influencers we're spotlighting this week.
If your brand is looking for the right influencers to drive sales and engagement, SocialBook is here to help!
We have access to over 200 million influencers across North America, Europe, South America, Southeast Asia, Australia & New Zealand, the Middle East, and more. Covering industries like tech, e-commerce, gaming, finance, beauty, fashion, home decor, social media, food, and travel, we provide professional global marketing services for your brand.
