Meet the 20 trailblazing women redefining sneaker culture in 2025. With next-level styling, exclusive drops, and massive influence, they're transforming how we wear kicks—from streetwear essentials to high-profile collaborations. These trendsetters don't just follow the game; they're rewriting it daily.
1. Sherlina Nym – London’s Sneaker Queen with a Side of Sass
Instagram Followers: 1.3M
Why Follow: Move over, Big Ben—Sherlina Nym is the real London landmark sneakerheads should visit. This vibrant content creator doesn’t just wear kicks; she curates them, blending streetwear with her signature bold style. Whether she’s dropping sneaker hauls on TikTok or serving outfit inspo on Instagram, Sherlina turns sidewalks into runways. Bonus: Her captions are wittier than a British sitcom. Follow her for heat that’s 100% tax-free (unlike those UK import fees).
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2. Sally Javadi – The Psych Major Who Analyzes Sneakers Better Than Your Ex
Instagram Followers: 323k
Why Follow:Sally Javadi isn’t just studying psychology—she’s applying it to sneaker culture. Why do we obsess over limited-edition drops? Ask her. Between unboxing videos and sneaker-styling sessions, she drops truth bombs like, “Air Jordans won’t fix your life… but they’ll distract you beautifully.” Her Instagram? A mood board of grail-worthy kicks and relatable chaos. Pro tip: Don’t challenge her to a sneaker trivia battle unless you’re ready to lose.
3. Karem Keiko – Brazil’s Streetwear Maven with a Football Obsession
TikTok Followers: 78.2k
Why Follow: Karem Keiko is where sneaker culture and football fandom collide—with confetti. This Brazilian journalist-turned-influencer reps streetwear harder than her beloved Corinthians team reps drama on the pitch. Her feed? Equal parts sneaker flexes, match-day fits, and “why-is-this-so-affordable?” fashion hacks. If Nike and Adidas had a fan club president, it’d be Karem. Warning: Following her may lead to impulsive shoe purchases and sudden soccer enthusiasm.
4. Paris Servin – León’s Answer to “How Do I Look This Cool?”
TikTok Followers: 416.5k
Why Follow: Paris Servin isn’t just a Fashion Nova ambassador—she’s the human equivalent of the “Add to Cart” button. Based in Mexico, she schools followers on sneaker culture while serving looks so fresh they should come with a mint. From TikTok reviews to Instagram OOTDs, Paris proves that great style doesn’t need a passport. Her secret? “Wear what makes you feel like the main character.” (Spoiler: It’s usually Jordans.)
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5. Zoé Pauline – The Artist Turning Sneakers into Masterpieces (and Saving the World)
TikTok Followers: 160.5k
Why Follow: Zoé Pauline doesn’t just customize sneakers; she elevates them with brushstrokes so fine, even Michelangelo would DM her. But wait—there’s more! This creative powerhouse fundraises for cancer research and kids’ welfare while dropping DIY tutorials. Her brand, Brush and Lace, is where art meets activism… and where your plain white Air Forces go to get a glow-up. Warning: Her designs may cause severe shoe envy.
6. Isis Gómez – Tijuana’s DIY Sneaker Wizard
TikTok Followers: 1M
Why Follow: Isis Gómez is the reason your Pinterest board is 87% sneaker hacks. This Mexican creator blends fashion, humor, and DIY magic, turning basic kicks into statement pieces (often while roasting bad trends). Collabs with Adidas? Check. Viral TikTok tutorials? Double-check. Her energy is so infectious, even her bloopers get likes. Follow her if you believe duct tape and glitter can solve 90% of life’s problems.
7. Carol Anne – Milan’s Sneakerhead with a Toy Addiction
TikTok Followers: 256.5k
Why Follow: Carol Anne collects two things: rare sneakers and PopMart toys. Her Instagram is a dopamine rush of unboxings, Japan adventures, and sneaker displays that’ll make your closet weep. Pro tip: Don’t ask her to choose between Labubu figurines and Air Jordans—she’ll just buy both. Her vibe? “Adulting is hard, but my kicks are harder.”
8. Hunter Gyal – France’s Dynamic Duo of Streetwear
TikTok Followers: 100.2k
Why Follow: Meet the French twins who low-key dominate sneaker TikTok. Hunter Gyal serves up sneaker reviews, budget-friendly fits, and “wait, they’re twins?!” moments daily. Their secret? Matching Yeezys and sibling telepathy. When they’re not dropping heat, they’re promoting their music—because why limit yourself to one talent?
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9. Maritzza Fonseca – The Wholesale Queen of Latin America
TikTok Followers: 154.9k
Why Follow: Maritzza Fonseca doesn’t play the sneaker game—she wholesales it. Based in Guadalajara, her TikTok is a treasure trove of factory-price kicks shipped across Mexico and Guatemala. Entrepreneur goals? She’s got them. Her pitch: “Why pay retail when you can flex and profit?”
10. Ayça Kömürcü – The Custom Shoe Sorceress
TikTok Followers: 163k
Why Follow: Ayça Kömürcü could turn a flip-flop into haute couture. This Turkish artist slays the custom shoe game, serving designs so unique, even DMs her for inspo. Her TikTok? A mix of art, sass, and “wait, how’d she do that?” moments. Campus Festival regular. Vibes: “Your shoes should match your personality—loud and unforgettable.”
11. Gabriela Amaya – The Gluten-Free Sneakerhead Who Does It All
YouTube Followers: 70.5k
Why Follow: Gaby isn’t just rocking heat on the ‘gram—she’s baking gluten-free goodies, painting murals, and still finding time to stunt in the freshest kicks. Her secret? A 36-hour day (probably). From Costa Rica with love, she serves sneaker reviews, DIY hacks, and outfit inspo so effortlessly cool, you’ll wonder why your life isn’t this colorful. Warning: Following her may cause sudden urges to move to the tropics and start a creative empire.
12. Beatrice Viani – The Vintage-Loving Sneaker Detective
Instagram Followers: 110k
Why Follow: Beatrice Viani doesn’t just wear sneakers—she investigates them. This trend archaeologist digs up fire vintage finds while schooling followers on limited-edition drops. Nike collab? She’s got the tea. Adidas restock? She’s got the Google Alert. Her TikTok is part sneaker encyclopedia, part style confessional, and 100% addictive. Pro tip: Don’t watch her unboxings if your wallet’s feeling fragile.
13. Nanda Barros – The Melissa Fanatic Who’s Basically a Walking Ad (In the Best Way)
YouTube Followers: 73.6k
Why Follow: If Melissa shoes had a royal family, Nanda Barros would be the queen. This Brazilian content creator doesn’t just wear the brand—she breathes it. Her feed is a pastel dream of squishy, jelly shoe perfection, with discount codes so good, they should be illegal. Warning: Her styling reels may cause sudden urges to reorganize your entire closet by color palette.
14. Monica Albert – Spain’s Secret Weapon for Sandal Supremacy
Instagram Followers: 109k
Why Follow: Monica Albert doesn’t follow trends—she sets them from her boutique in Valladolid. While everyone’s obsessing over sneakers, she’s over here making sandals look like high fashion. Giveaways? Check. Collabs? Double-check. Aesthetic so sharp it could slice serrano ham? Absolutely. Her secret: “Accessories aren’t accessories—they’re the main character.”
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15. Sarah Kamada – The Industrial Designer Who Reverse-Engineered Sneaker Culture
Instagram Followers: 113k
Why Follow: Sarah Kamada doesn’t just love sneakers—she understands them on a molecular level. With an industrial design background, her content is like sneaker school but with better visuals and zero pop quizzes. From deep dives into Air Jordan history to collabs that’ll make your inner hypebeast cry, Sarah proves knowledge is power (and also really, really stylish).
16. Cassy Karyshyn – The Art Student Turning Your Dream Kicks Into Reality
Instagram Followers: 116k
Why Follow: Cassy Karyshyn isn’t just customizing sneakers—she’s performing footwear alchemy. With Angelus Direct as her potion supplier, this graphic design student transforms basic kicks into museum-worthy masterpieces. Her Instagram is equal parts art class and sneaker shrine. Warning: Watching her process videos may cause sudden urges to drop out and become a full-time shoe painter.
17. Savigne Barbosa – The Brazilian Model Who Walks in Louboutins and Talks in Memes
Instagram Followers: 49.8k
Why Follow: Savigne Barbosa is what happens when a supermodel gets a PhD in relatability. Whether she’s unboxing red bottoms or roasting fashion faux pas, her content is the perfect mix of luxe and laughs. Her secret? “Heels should be high, but the vibes should always be chill.” Follow for a masterclass in how to be glamorous without taking yourself too seriously.
18. Madiheels – The High Heel Collector Who Low-Key Judges Your Life Choices
Instagram Followers: 54.3k
Why Follow: Madiheels owns more heels than most people have life regrets—and she wears them all. Her collection is part museum, part cautionary tale about disposable income. But when she’s not busy organizing her shoe closet by heel height, she’s dropping fashion wisdom so sharp it could puncture a stiletto. Pro tip: Don’t ask how much her collection is worth unless you’re ready for an existential crisis.
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19. Nicole DeAngelo – The ATL Creator Who Preaches Sneakers Like Gospel
YouTube Followers: 69.9k
Why Follow: Nicki isn’t just talking kicks—she’s ministering them. Between sneaker reviews and beauty tutorials, this Atlanta-based creator drops truth bombs about self-love and empowerment. Her YouTube is equal parts Sunday sermon and Saturday sneaker shopping spree. Warning: Her confidence is contagious. Watch one video and you might start believing you deserve those Off-Whites.
20. Yasmeen Lasheen – The Richmond Hustler Who Treats Sneakers Like Family
TikTok Followers: 67.3k
Why Follow: Yasmeen Lasheen doesn’t just sell sneakers at Stvrs Kicks—she hosts them. Her TikTok is like hanging out in the dopest sneaker lounge, complete with store events, honest reviews, and that one cousin who always knows where to find the best deals. Her vibe? “Kicks are like friends—the real ones last forever.”
Final Thought
Whether they’re flipping customs, flexing rare drops, or turning sidewalks into runways, these 20 women are proof that sneaker culture isn't just evolving—it’s being rewritten in heels, high-tops, and pure hustle. And if you’re a brand still guessing who to work with? Stop. Let SocialBook do the heavy lifting—so you can partner smart, not harder.
To Explore more influencer insight, check the link here: https://socialbook.io/blog/tag/top-influencer-list/
