Scrolling through social media for meal ideas? You're not alone. Food content is huge online, and these Cooking Influencers are the ones making it happen. They turn simple ingredients into amazing dishes, show off cool restaurants, and keep us all entertained. Whether you're just starting out in the kitchen or you're already a whiz, these folks are worth a follow for recipes, tips, and just general food inspiration.
Key Takeaways
- Social media is a go-to for finding new recipes and food inspiration.
- Food content is one of the most popular categories online, featuring influencers who create mouthwatering dishes and share culinary experiences.
- Platforms like Instagram and YouTube offer different kinds of food content, from quick meal ideas to in-depth tutorials.
- The influencers listed are recognized for their follower counts, engagement, and the quality of their food content.
- Following these Cooking Influencers can provide home cooks with new recipes, kitchen hacks, and general foodie inspiration.
1. Tabitha Brown (@iamtabithabrown)
TikTok Followers: 5.2M
Oh, Tabitha Brown. Where do I even start? If you're looking for someone who brings pure joy and a whole lot of flavor to your feed, you've found her. Her positive energy is infectious, and her approach to vegan cooking is so down-to-earth. She makes plant-based eating feel totally accessible, not intimidating at all.
What I really love is how she shares her recipes. They're not overly complicated, and she often uses ingredients you can actually find at your local grocery store. It’s all about simple, delicious food that makes you feel good. She’s a big advocate for self-love and enjoying life, and that really comes through in her content. It’s more than just food; it’s a whole vibe.
She’s got this way of talking about food, like her famous "taco Tuesday" or her love for "vegan butter," that just makes you want to get in the kitchen and try it yourself. It’s not just about the final dish, but the whole experience of cooking and eating.
Here are a few things that make her stand out:
- Approachable Vegan Recipes: She breaks down plant-based cooking into easy steps.
- Positive and Uplifting Content: Her videos are a mood booster.
- Focus on Simple Ingredients: You don't need a specialty store for her meals.
- Catchy Phrases: Get ready to hear "Okay, let's get into it!"
If you're curious about vegan food or just need a daily dose of sunshine, definitely give Tabitha Brown a follow. She’s one of those creators who makes you feel like you're hanging out with a friend, and you always end up learning something new about cooking or just life in general. You can find many of these creators, including Tabitha, sharing quick and easy recipes on platforms like TikTok top TikTok chefs and foodies.
She truly embodies the idea that food should be a source of happiness and connection, and she shares that message with everyone she reaches.
Pro Tip for Brands: Looking to team up with standout creators like Tabitha Brown? With SocialBook, your influencer marketing gets a serious edge. Our platform delivers live analytics—monitoring everything from engagement surges to pinpointing your ideal audience. Say goodbye to guesswork. Say hello to strategic partnerships, stronger performance, and campaigns that drive real results. In the world of marketing, data doesn’t lie. Let’s put it to work for you.
2. Emily Mariko (@emilymariko)
Instagram Followers: 2M
Emily Mariko has this way of making cooking look so effortless and clean. Her videos are super satisfying to watch, often featuring simple, healthy meals prepared with a minimalist aesthetic. She's known for her "chop with me" videos and her incredibly organized kitchen. It's not just about the food, though; it's about the whole vibe. She makes you feel like you could actually achieve that level of calm and order in your own kitchen, even if you're just making a quick lunch.
Her approach often focuses on fresh ingredients and straightforward techniques. You won't find overly complicated recipes here, which is part of the appeal. It’s more about building good habits and enjoying the process of cooking.
Here’s a peek at what makes her content stand out:
- Minimalist Meal Prep: Focuses on preparing components that can be used throughout the week.
- Organized Kitchen: Her immaculate kitchen is a character in itself, inspiring many.
- Simple, Healthy Recipes: Easy-to-follow dishes that are good for you.
- Satisfying ASMR: The quiet sounds of chopping and cooking are oddly calming.
Emily's feed is a breath of fresh air. It’s less about flashy trends and more about creating a peaceful, functional space for cooking and eating well. It’s the kind of content that makes you want to tidy up your countertops and try a new, simple recipe.
3. Tieghan Gerard (@halfbakedharvest)
Instagram Followers: 5.4M
Tieghan Gerard, the creative force behind Half Baked Harvest, is your go-to for recipes that are as beautiful as they are delicious. She has a knack for taking comfort food classics and giving them a fresh, seasonal twist. Think cozy soups, hearty bakes, and vibrant salads that just make you want to get into the kitchen.
Her feed is a visual feast, filled with stunning photography that makes every dish look like a work of art. But don't let the pretty pictures fool you; her recipes are totally approachable for home cooks. She often shares tips and tricks that make cooking feel less intimidating, even for beginners.
What I really appreciate about Tieghan's approach is how she incorporates seasonal ingredients. It's a great reminder to cook with what's fresh and available, which always leads to better flavor. Plus, her holiday recipes are legendary – seriously, if you need inspiration for Thanksgiving or Christmas, her page is the place to be.
Here are a few things that make her content stand out:
- Seasonal Focus: Recipes that highlight the best of each season.
- Comfort Food with a Twist: Familiar dishes made exciting and new.
- Beautiful Presentation: Inspiring food photography that makes you hungry.
- Approachable Techniques: Tips that help home cooks succeed.
If you're looking for recipes that are both comforting and a little bit special, Tieghan's Half Baked Harvest is definitely worth a follow. Her ability to blend rustic charm with elegant flavors is truly something else.
4. Joshua Weissman (@joshuaweissman)
YouTube Followers: 10.5M
Joshua Weissman is the guy you go to when you want to understand the why behind your cooking. He’s not just about showing you a recipe; he’s about breaking down the techniques and ingredients so you can actually learn. His videos are a masterclass in demystifying complex dishes, making them accessible even for folks who usually stick to the basics.
Weissman’s approach is all about building a solid foundation in the kitchen. He often tackles classic recipes, but with his own unique spin and a deep dive into the science of what makes them work. Think homemade bread that actually rises, or sauces that have that perfect texture. He’s got this energetic style that’s really engaging, and you can tell he’s genuinely passionate about food and teaching others.
Here’s a peek at what makes his content stand out:
- Ingredient Deep Dives: He’ll spend time explaining why a certain ingredient is used and what it does for the final dish.
- Technique Breakdowns: From kneading dough to searing meat, he shows you the proper way to do things.
- Recipe Recreations: He often takes popular or classic recipes and shows you how to make them from scratch, often with a healthier or more budget-friendly twist.
- Kitchen Tool Explanations: He’s not afraid to talk about the tools you need and why they’re helpful.
If you're tired of recipes that don't explain the 'how' or 'why,' Joshua Weissman's channel is a breath of fresh air. He empowers you to become a more confident cook by sharing his knowledge in a way that’s both fun and informative. It’s like having a patient chef friend guiding you through every step.
Pro Tip for Brands: Sick of rolling the dice on influencers who don’t deliver? SocialBook makes it simple to find creators who truly connect with your audience—thanks to smart, AI-driven matching. No more wasted time, no more bad fits.
We don’t stop at surface-level stats. Here’s what you get:
✅ Real-time data on what’s actually working
✅ In-depth info about who your audience really is
✅ Clear performance tracking so you can see real results
5. Joanne Molinaro (@thekoreanvegan)
Instagram Followers: 1.2M
Joanne Molinaro, also known as @thekoreanvegan, is a lawyer turned food blogger who brings a unique perspective to vegan cooking. She's not just about recipes; she shares her life, her Korean heritage, and her thoughts on body positivity and social justice, all with a gentle, thoughtful approach. Her content is a beautiful blend of delicious, accessible vegan meals and meaningful personal stories.
What I really like about Joanne is how she makes vegan food feel so approachable. It’s not about deprivation; it’s about abundance and flavor. She often talks about how her Korean background influences her cooking, and it’s fascinating to see traditional dishes get a vegan twist. It makes you realize that plant-based eating can be deeply rooted in culture and history.
She’s also a big advocate for body acceptance, which is something I think we need more of in the food space. It’s refreshing to see someone who isn't afraid to talk about real issues while still sharing amazing food. Her recipes are usually pretty straightforward, too, which is a huge plus for someone like me who doesn't always have hours to spend in the kitchen.
Here are a few things that stand out:
- Cultural Fusion: She expertly weaves Korean flavors and techniques into vegan recipes.
- Body Positivity: Joanne champions self-love and acceptance, making her platform feel inclusive.
- Accessible Veganism: Her recipes are designed for everyday cooks, proving vegan food can be simple and satisfying.
- Storytelling: Beyond the food, she shares personal anecdotes and reflections that add depth to her content.
Joanne’s approach reminds us that food is more than just sustenance; it's a way to connect with our heritage, our bodies, and each other. It’s about finding joy and nourishment in every bite, no matter your dietary choices.
6. Max La Manna (@maxlamanna)
Instagram Followers: 1.3M
Max La Manna is your go-to for vibrant, plant-based cooking that feels both exciting and totally doable. He’s got this knack for making vegan food look incredibly appealing, and honestly, his recipes are just fun to try out. He really shows you that vegan meals can be packed with flavor and creativity.
Max’s feed is a visual treat, full of bright colors and delicious-looking dishes. He often shares quick tips and tricks that make cooking more accessible, whether you're a seasoned vegan or just curious about adding more plant-based meals to your week. He’s all about making food that nourishes you from the inside out.
Here’s a peek at what you can expect:
- Simple Ingredient Swaps: Learn how to easily make your favorite dishes vegan.
- Flavorful Main Courses: Think hearty bowls, creative pasta dishes, and satisfying mains.
- Sweet Treats: Don't forget the desserts! Max has a way with vegan baking that’s pretty impressive.
Max’s approach is all about joy and accessibility in the kitchen. He makes you feel like you can whip up something amazing, no matter your skill level. It’s less about strict rules and more about enjoying the process and the delicious results.
7. Alexis Nikole Nelson (@alexisnikole)
Instagram Followers:2.7M
Alexis Nikole Nelson, also known as @alexisnikole on Instagram, is a fantastic creator who brings a unique perspective to the world of food. She's all about foraging and cooking with what nature provides, which is pretty cool if you ask me. It’s not just about finding wild edibles; it’s about understanding the environment and using ingredients in a way that feels connected and respectful.
Her content often feels like a mini-adventure. You’ll see her out in nature, identifying plants, and then heading back to her kitchen to whip up something delicious. It’s a great reminder that good food can be found all around us, if we just know where to look.
What I really appreciate about Alexis is her approachability. She breaks down complex ideas about foraging and wild food into easy-to-understand steps. It makes you feel like maybe, just maybe, you could try it too.
Here’s a glimpse into what makes her feed so engaging:
- Educational Content: She shares tips on identifying edible plants and explains their uses.
- Creative Recipes: From simple snacks to more involved dishes, she shows how to turn foraged finds into meals.
- Nature Appreciation: Her posts often highlight the beauty of the natural world and the importance of sustainability.
It's inspiring to see someone so passionate about connecting with food in its most natural state. Her work encourages a slower, more mindful way of interacting with our environment and the food we eat.
8. Andrew Rea (@babishculinaryuniverse)
Instagram Followers:1.1M
Andrew Rea, better known as Babish, has a knack for making the food you see in movies and TV shows a reality in your own kitchen. His channel, Babish Culinary Universe, started with a simple premise: recreate iconic dishes from pop culture. Think the Krabby Patty from SpongeBob SquarePants or the Ratatouille from the Pixar movie. It’s a fun way to connect with the media we love through the universal language of food.
What really sets Andrew apart is his ability to break down complex recipes into manageable steps. He doesn't just show you how to make the dish; he explains the why behind the techniques. This approach makes even ambitious recipes feel achievable for home cooks of all levels. His series, "Basics with Babish," is particularly great for learning foundational cooking skills.
Here's a look at some of his popular series:
- Basics with Babish: Focuses on fundamental cooking techniques and recipes.
- It's Alive with Babish: Explores fermentation and more adventurous cooking projects.
- Binging with Babish: Recreates famous dishes from movies and TV.
Andrew's content is a fantastic blend of entertainment and education. He makes cooking feel less like a chore and more like an adventure, encouraging viewers to experiment and have fun in the kitchen. It’s a great place to start if you’re looking to improve your cooking skills or just want to try making some seriously cool food.
Pro Tip for Brands: Tired of spending your budget on influencers who don’t deliver real results? SocialBook takes the guesswork out by matching you with creators who:
🔥 Spark genuine engagement (not just likes and follows)
🎯 Speak directly to your target audience
✨ Fit your brand’s voice and values naturally
Our smart matching tech handles the hard part—looking at performance, audience quality, and content fit—so you can partner with confidence.
No more wasted spend on the wrong fits.
Just better campaigns, stronger connections, and marketing that actually gets results.
9. Yumna Jawad (@feelgoodfoodie)
Instagram Followers:4.8M
Yumna Jawad, known online as @feelgoodfoodie, is a fantastic addition to any list of top Food Influencers. She really makes healthy eating feel accessible and, dare I say, fun. Her feed is packed with recipes that are both good for you and genuinely tasty, which is a combo not always easy to find.
What I like about Yumna is that she doesn't just post pretty pictures of food. She breaks down how to make things, often with simple steps that even a beginner cook can follow. It’s like having a friend in the kitchen showing you the ropes.
Her focus is on wholesome ingredients and meals that leave you feeling energized, not weighed down. Think vibrant salads, hearty grain bowls, and smart snack ideas. She's got a knack for taking everyday ingredients and turning them into something special.
Healthy eating doesn't have to be complicated, and Yumna proves that time and time again. She’s a great follow if you’re looking to add more nutritious meals to your week without sacrificing flavor or spending hours in the kitchen. She’s all about making good food feel good.
Here’s a peek at what you can expect:
- Quick and easy weeknight dinners
- Creative breakfast and lunch ideas
- Healthy dessert options
- Tips for meal prepping
She really hits the sweet spot between being informative and inspiring, making her a go-to for many looking to improve their cooking and eating habits.
10. Matty Matheson (@mattymatheson)
Instagram Followers:2.1M
Matty Matheson is a name that probably rings a bell if you're into food, especially if you've seen him on TV or caught some of his more energetic online moments. While he might not be posting daily cooking tutorials these days, his influence is still huge. He's known for his big personality and a no-nonsense approach to food that feels really authentic.
He's the kind of chef who makes you want to get in the kitchen and just go for it. Whether it's a hearty burger or something a bit more involved, Matty brings a certain swagger to cooking. His recipes often have a bold flavor profile, leaning into comfort food classics but always with his own spin. If you're looking to recreate some of his signature dishes, you can find inspiration in collections of his work.
Matty's style is all about enjoying food, plain and simple. It's less about fussy techniques and more about good ingredients cooked well. He's got this way of making even complex dishes seem approachable, which is pretty cool.
He's also been in the spotlight for other reasons, including appearances on shows like "The Bear," which felt like a natural fit. Even if his social media isn't always about step-by-step recipes, following him gives you a peek into a world of serious food passion. He's a character, for sure, and that's part of the appeal. You can check out some of his flavorful dishes if you're curious.
11. David Chang (@davidchang)
Instagram Followers:1.7M
David Chang is a name many in the food world recognize. He's not just a chef; he's a media personality and a prolific content creator who's built a significant presence across various platforms. On Instagram, you'll find him sharing glimpses into his life, his thoughts on food, and promoting his various projects. He's known for his honest takes and his ability to connect with a wide audience, making him a standout among Instagram influencers.
Chang is involved in several podcasts, including "The Dave Chang Show" and "Recipe Club," which offer deep dives into culinary topics and interviews with interesting guests. He also had a Netflix show, "Dinner Time Live," showcasing his dynamic approach to food and cooking. His work extends to Major Domo Media, his production company, which is behind many of his media ventures.
Chang's influence goes beyond just recipes; he often discusses the broader food industry, cultural impacts, and personal experiences, offering a well-rounded perspective that keeps followers engaged.
He's a busy guy, balancing his roles as a chef, restaurateur, and media figure. If you're looking for insights into the mind of a culinary innovator and a peek into the food industry, following David Chang is a good move. His content is a mix of personal updates and professional endeavors, giving fans a comprehensive look at his world. You can find more about his culinary journey and recipes on sites like Colournary Magazine.
12. Emily English (@emthenutritionist)
Instagram Followers:2.1M
Emily English, who you might know better as @emthenutritionist, is a registered dietitian and a mom who focuses on making nutrition accessible and enjoyable. She's all about helping people build a healthier relationship with food, ditching the diet mentality, and finding balance. Her feed is packed with practical advice, easy-to-follow recipes, and a whole lot of encouragement.
What I really like about Emily's approach is that she doesn't push restrictive eating. Instead, she talks about fueling your body with good stuff and enjoying food without guilt. It’s a refreshing take in a world that often feels obsessed with what we can't eat.
She often shares:
- Quick breakfast ideas that actually keep you full.
- Simple lunch and dinner recipes that are great for busy weeknights.
- Snack ideas that are both healthy and satisfying.
- Tips for meal prepping without making it a chore.
Emily also has a way of explaining complex nutritional topics in a really simple way. You know, like why certain foods are good for you or how to make smarter choices without feeling deprived. She’s a great follow if you’re looking to improve your eating habits without the stress.
It's easy to get caught up in all the food trends and conflicting advice out there. Emily cuts through the noise with evidence-based information and a genuinely supportive attitude. She makes healthy eating feel achievable for everyone, no matter your starting point.
13. Claire Saffitz (@csaffitz)
Instagram Followers:1M
Claire Saffitz is the kind of baker who makes you want to put on an apron and get straight to work. You might know her from her time at Bon Appétit, where she was a star test kitchen chef. Now, she's got her own thing going on, and it's pretty great.
Her feed is full of gorgeous bakes, from rustic tarts to perfectly laminated pastries. She has a knack for breaking down complex techniques into manageable steps, making even the most intimidating recipes feel achievable. It's not just about the final product, though; Claire shares the process, the occasional kitchen mishap, and her genuine love for baking.
If you're looking to up your baking game, especially with things like sourdough or intricate desserts, Claire's account is a must-follow. She's got a way of explaining things that just clicks.
Here's a peek at what you can expect:
- Detailed recipe walkthroughs
- Tips for ingredient sourcing
- Inspiration for seasonal baking
- A peek into her creative process
Claire's approach is all about patience and practice. She reminds us that baking is a journey, and every attempt, successful or not, teaches you something new. It's a refreshing perspective in a world that often pushes for instant perfection.
14. Molly Baz (@mollybaz)
Instagram Followers:868k
Molly Baz is one of those people who just makes cooking look fun. You know, the kind of fun that involves a little bit of mess, a lot of flavor, and maybe a glass of wine. She’s got this knack for taking classic dishes and giving them a fresh, approachable spin. Her recipes aren't overly complicated, but they always feel special.
If you're looking to up your weeknight dinner game or just want to feel more confident in the kitchen, Molly's your person. She breaks down techniques in a way that makes sense, and her enthusiasm is totally infectious. Plus, her photography is just gorgeous – it makes you want to jump right into the picture and start cooking.
Here's a peek at what you can expect:
- Bold, bright flavors: Think vibrant sauces, perfectly roasted vegetables, and satisfying mains.
- Accessible techniques: She makes even slightly intimidating dishes feel doable.
- A focus on fresh ingredients: Her recipes highlight the best of seasonal produce.
- Plenty of personality: Molly’s approach is relaxed and encouraging.
Molly's style is all about building confidence in the kitchen. She encourages you to trust your instincts and not be afraid to experiment a little. It's less about following a rigid set of rules and more about understanding the 'why' behind the cooking.
She's got a couple of cookbooks out, which are fantastic resources if you want to get more in-depth with her recipes. But honestly, just following her on Instagram is a treat. You'll find yourself inspired to get into the kitchen and whip up something delicious, even if it's just a simple pasta dish.
Pro Tip for Brands: With SocialBook, discovering the perfect creators is effortless. Our platform seamlessly connects you with influencers who:
- Genuinely engage your target audience
- Align perfectly with your brand voice and values
- Deliver measurable, results-driven campaigns
Smart, data-backed matches mean better performance—and a bigger return on your investment.
15. Sohla El‑Waylly (@sohlae)
Instagram Followers:707k
Sohla El-Waylly is a chef and recipe developer who really knows her way around the kitchen. She's got this knack for breaking down complex cooking techniques into something totally doable for home cooks. You might know her from her time at Bon Appétit, but now she's doing her own thing, and it's fantastic.
Her approach is all about understanding the why behind cooking. She doesn't just give you a recipe; she explains the science and the little tricks that make a dish turn out right. It’s like getting a mini culinary school lesson with every post.
What I really appreciate is her willingness to experiment and share both the successes and the occasional oops. It makes her feel super relatable. Plus, her recipes are often inspired by her diverse background, bringing unique flavors to the table.
Here are a few things that make following Sohla a good idea:
- Clear Explanations: She makes tricky cooking concepts easy to grasp.
- Flavorful Recipes: Expect dishes that are both interesting and delicious.
- Kitchen Confidence: You'll feel more comfortable trying new things after watching her.
- Behind-the-Scenes: She sometimes shares the process, which is always fun to see.
Sohla's content is a great resource for anyone looking to move beyond basic recipes and really understand the craft of cooking. She makes you feel like you can tackle anything in the kitchen, from a simple weeknight meal to something a bit more involved for a special occasion.
16. Alison Roman (@alisoneroman)
Instagram Followers:798k
Alison Roman is one of those cooks who just makes you want to get in the kitchen. She's got this knack for creating recipes that feel both special and totally doable. You know, the kind of food that looks impressive but doesn't require a culinary degree or a trip to a specialty store.
She's the author behind a few popular cookbooks, including "Nothing Fancy" and "Sweet Enough," which really capture her relaxed approach to cooking. Her recipes often have a few key ingredients that really make them shine, and she's great at explaining the 'why' behind certain steps, which is super helpful.
What I really like about her style is that it’s not about perfection. It’s about making good food that you can share with people. Her Instagram feed is full of these beautiful, unfussy dishes that just look delicious. She also has a newsletter and a YouTube channel where she shares more of her home life and cooking adventures.
Here are a few things that stand out about her approach:
- Focus on simple, quality ingredients.
- Emphasis on approachable techniques.
- Encouragement to cook for enjoyment and connection.
She’s definitely someone to follow if you’re looking for inspiration that feels real and achievable. Her recipes are a great starting point for weeknight dinners or weekend gatherings alike.
17. Dan Pelosi (@grossypelosi)
Instagram Followers:217k
Dan Pelosi, known online as @grossypelosi, is your go-to for approachable, comforting food with a New York flair. He’s not about fussy techniques or ingredients you can’t find. Instead, Dan focuses on making delicious meals that feel good to eat and are fun to make. Think hearty pastas, satisfying sandwiches, and vibrant vegetable dishes that actually taste good.
His approach is all about making cooking accessible and enjoyable for everyone. He shares recipes that are often inspired by his Italian-American heritage, but with a modern twist. You’ll find yourself wanting to recreate his signature dishes, like his famous spicy rigatoni or his creative takes on classic comfort foods.
What really stands out is Dan's genuine enthusiasm for food and sharing it with others. He makes you feel like you're right there in his kitchen, learning alongside him. It’s less about perfect plating and more about the joy of cooking and eating well.
Dan’s feed is a bright spot for anyone looking to add a little more deliciousness to their everyday life. He reminds us that good food doesn't have to be complicated; it just needs to be made with love and a bit of flavor.
Here’s a peek at what you can expect:
- Hearty Pasta Dishes: From creamy sauces to robust ragus, Dan knows how to make pasta sing.
- Comfort Food Classics: Elevated versions of your favorite cozy meals.
- Vibrant Salads & Veggies: Proof that healthy can be incredibly tasty.
- Sandwich Creations: Innovative and satisfying sandwich ideas.
- Behind-the-Scenes: A glimpse into his life, often featuring his adorable dog, Nana.
18. Nik Sharma (@abrowntable)
Instagram Followers:366k
Nik Sharma, also known as @abrowntable on social media, is a food writer and recipe developer who brings a unique perspective to the culinary world. He's particularly known for his ability to blend traditional flavors with modern techniques, often drawing inspiration from his Indian heritage and global travels.
Sharma's approach to food is all about making delicious, approachable meals that anyone can recreate. He focuses on accessible ingredients and clear instructions, which is probably why he's become such a hit among home cooks and other tiktok influencers.
What I really like about Nik's content is how he breaks down complex dishes into simple steps. It makes you feel like you can actually pull off something impressive in your own kitchen. He often shares tips and tricks that are genuinely helpful, not just for cooking but for understanding the 'why' behind certain methods.
Nik's recipes often feature vibrant spices and fresh ingredients, creating dishes that are as beautiful to look at as they are to eat. He has a knack for elevating everyday meals into something special.
If you're looking to expand your recipe repertoire with flavorful, globally-inspired dishes that are surprisingly easy to make, Nik Sharma is definitely someone you should be following. His feed is a constant source of inspiration for anyone who loves to cook and eat.
19. Zach Choi (@zachchoi)
Instagram Followers:13.7M
Zach Choi is the internet’s king of crunchy satisfaction. If you’ve ever found yourself oddly mesmerized by the sound of perfectly fried chicken or crispy snacks breaking apart, chances are you’ve already stumbled across his videos. His ASMR-style cooking and mukbang content turns simple eating moments into full sensory experiences.
What makes Zach’s content so addictive is how he focuses on texture. Every bite, crackle, and crunch is captured with crystal-clear audio, making viewers feel like they’re right there at the table. It’s a surprisingly immersive way to showcase food, especially anything crispy, crunchy, or layered with texture.
Here’s what makes his content stand out:
- Texture-Driven Content: Audio that highlights every satisfying crunch.
- ASMR Cooking Style: Relaxing, immersive viewing experiences.
- Snack-Focused Appeal: Perfect inspiration for crispy comfort foods.
- Highly Shareable Videos: Short, captivating clips that hook viewers instantly.
If you love food content that’s as much about the sound as the flavor, Zach’s channel is an easy follow.
Pro Tip for Brand: Want to work with creators like Allie K. Miller? SocialBook makes it easy to find the right influencers for your next campaign—focusing on strong audience connections and a great brand fit to help you get real results.
20. Adam Ragusea (@aragusea)
Instagram Followers:86.6K
Adam Ragusea approaches cooking with the curiosity of a scientist and the practicality of a home cook. His videos are known for breaking down food myths, testing kitchen techniques, and explaining the “why” behind everyday cooking decisions.
Rather than focusing on flashy presentation, Adam delivers thoughtful, well-researched insights that make cooking smarter—not harder. His content often explores topics like cookware durability, ingredient substitutions, and the science behind common culinary practices, making his channel both educational and highly practical.
What makes his content stand out:
- Food-Science Explanations: Clear, research-driven cooking insights.
- Budget-Friendly Cooking: Practical meals that don’t break the bank.
- Myth-Busting Approach: Separating kitchen facts from internet folklore.
- Thoughtful Long-Form Videos: Deep dives that teach real cooking skills.
For anyone who enjoys understanding the logic behind great cooking, Adam’s channel is a must-watch.
21. Priya Krishna (@priyakrishna)
Instagram Followers:389K
Priya Krishna brings together storytelling, global food culture, and approachable home cooking in a way that feels both personal and inspiring. Known for her Indian-inspired weeknight meals and culinary travel insights, her content blends journalistic curiosity with everyday kitchen practicality.
Her recipes often introduce bold flavors in simple, accessible formats, encouraging home cooks to experiment with spices and new ingredients without feeling overwhelmed. At the same time, her background in food writing brings a level of trust and credibility that audiences deeply appreciate.
Here’s what makes her content stand out:
- Global Flavor Inspiration: Recipes influenced by travel and culture.
- Indian-Inspired Weeknight Meals: Bold flavors made approachable.
- Story-Driven Food Content: Culinary storytelling with context.
- Trusted Expertise: A journalist’s attention to detail and authenticity.
If you’re looking to expand your flavor horizons while keeping recipes practical, Priya’s content is a fantastic place to start.
22. Gaby Dalkin (@whatsgabycookin)
Instagram Followers:1M
Gaby Dalkin captures the laid-back energy of California cooking with recipes that feel fresh, colorful, and effortlessly stylish. From vibrant salads to crowd-pleasing party dishes and refreshing cocktails, her content is all about food that fits naturally into everyday gatherings.
Her approach combines easy meal prep ideas with entertaining inspiration, making her a go-to creator for anyone who loves hosting. Beyond the screen, her pop-up food events and real-world collaborations bring her online community into tangible culinary experiences.
What makes her content stand out:
- California-Inspired Cuisine: Fresh, seasonal, feel-good recipes.
- Entertaining-Ready Meals: Perfect dishes for gatherings and parties.
- Meal Prep Simplicity: Practical recipes designed for busy schedules.
- Online-to-Offline Experiences: Content that extends into real-world events.
For fans of relaxed yet stylish cooking inspiration, Gaby’s content is endlessly enjoyable.
23. Kwoklyn Wan (@kwoklynwan)
Instagram Followers:17.5K
Kwoklyn Wan is known for making Chinese takeaway classics feel completely achievable at home. With energetic tutorials and approachable techniques, he shows viewers how to recreate restaurant-style dishes using everyday ingredients and simple equipment.
His wok-focused cooking style emphasizes speed, flavor, and confidence in the kitchen. Whether he’s demonstrating stir-fries, noodles, or signature takeaway favorites, his teaching style makes complex-looking dishes feel surprisingly easy to master.
Here’s what makes his content stand out:
- Takeaway Classics at Home: Familiar favorites made accessible.
- Wok-Cooking Expertise: Clear techniques for high-heat cooking.
- Interactive Cook-Along Content: Encourages viewers to cook in real time.
- Flavor-First Approach: Big taste with practical methods.
If you want to master fast, flavorful stir-fry cooking, Kwoklyn’s content is a great place to begin.
24. Frankie Celenza (@strugglemeals)
Instagram Followers:117K
Frankie Celenza has built a loyal audience by proving that great meals don’t require big budgets. His “Struggle Meals” concept focuses on creative, ultra-affordable recipes that maximize flavor while minimizing cost and food waste.
His energetic delivery makes learning budget cooking fun, while his practical kitchen hacks help viewers stretch ingredients further. Students, young professionals, and anyone trying to cook smarter on a budget will find his content especially relatable.
What makes his content stand out:
- Ultra-Budget Recipes: Delicious meals at minimal cost.
- Zero-Waste Cooking Tips: Smart ways to use every ingredient.
- High-Energy Presentation: Fun, engaging teaching style.
- Real-Life Practicality: Solutions for everyday kitchen challenges.
For viewers who want affordable cooking without sacrificing taste, Frankie’s content delivers real value.
25. Eitan Bernath (@eitan)
Instagram Followers:774K
Eitan Bernath brings infectious energy and global culinary curiosity to everything he creates. Known for his lively recipe videos and teen-friendly cooking education, he makes international flavors feel exciting, accessible, and fun to explore.
His work spans social media, television appearances, and advocacy efforts, showing how food content can entertain while also supporting meaningful causes. Whether he’s demonstrating global recipes or hosting large-scale cooking segments, his enthusiasm is impossible to miss.
Here’s what makes his content stand out:
- High-Energy Cooking Style: Fast-paced, entertaining recipe videos.
- Global Recipe Inspiration: Dishes from cuisines around the world.
- Youth-Friendly Culinary Education: Encourages new cooks to start early.
- Entertainment Meets Purpose: Cooking content connected to broader social impact.
If you enjoy vibrant, upbeat food content that celebrates global flavors, Eitan is absolutely worth following.
Keep Cooking and Exploring!
So there you have it – a whole bunch of awesome people to follow if you're looking for your next meal idea or just want to see some cool food stuff. Whether you're trying to whip up a quick weeknight dinner, bake something fancy, or just get inspired by amazing flavors, these influencers have got you covered. Social media makes it super easy to find recipes these days, and following these creators is a great way to keep your cooking game fresh and fun. Don't be afraid to try something new – happy cooking!
To Explore more influencer insight, check the link here: https://socialbook.io/blog/tag/top-influencer-list/
Frequently Asked Questions
What kind of content do these influencers share?
These food influencers share all sorts of cool stuff! You'll find yummy recipes for breakfast, lunch, and dinner, plus tips and tricks to make cooking easier in your own kitchen. Some even share fun food challenges or explore different food cultures.
Are these recipes hard to make?
Not at all! Many of these creators focus on making recipes that are easy to follow, even if you're new to cooking. They often use simple ingredients you can find at your local store.
Do they only post recipes?
While recipes are a big part of what they do, you'll also see kitchen hacks, restaurant reviews, and behind-the-scenes looks at their food adventures. It's a whole package of foodie fun!
What if I'm looking for specific types of food, like vegan or healthy options?
Many influencers specialize in certain diets. You'll find creators who focus on plant-based meals, healthy eating, or even specific cuisines like Italian or Moroccan food. Just check out their pages to see what they offer!
How do I know if an influencer is good to follow?
Look for creators who make food that looks delicious and whose instructions are easy to understand. Good influencers often have a friendly style and share content that makes you excited to get in the kitchen.
Where can I find these influencers?
You can find most of them on popular social media apps like Instagram and YouTube. Just search for their names or the handles provided in the article, and you'll be cooking up a storm in no time!
