Australia’s plant-based movement is surging—and these 20 visionary influencers are at the forefront, serving up irresistible recipes, actionable advice, and infectious passion. From vibrant Buddha bowls that pop with color to decadent dairy-free desserts, their feeds masterfully blend culinary innovation with everyday practicality. More than just content creators, they’re building a community where flavor meets purpose, proving that veganism isn’t a trend—it’s a transformative lifestyle. For brands and food lovers alike, these trailblazers are redefining what it means to eat consciously Down Under.
1. Ayeh Manfre – The Queen of Effortless Vegan Cooking
TikTok Followers: 2.4M
Niche: Healthy Vegetarian Recipes, Persian & Italian Cuisine
Why Follow: Ayeh Manfre makes plant-based eating irresistibly simple with her vibrant, globally inspired dishes. From cozy Persian stews to fresh Italian pastas, her feed is a masterclass in wholesome, everyday cooking—packed with practical tips and heartwarming storytelling. Whether you're a kitchen newbie or a seasoned cook, Ayeh’s approachable recipes and infectious passion will have you falling in love with meat-free meals. Not following her yet? You’re missing out on the easiest way to eat deliciously well.
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2. Jakob (humane_vision) – The Bold Voice of Vegan Activism
Instagram Followers: 149K
Niche: Vegan Advocacy • Animal Rights • Ethical Living
Why Follow: Meet Jakob—Brisbane’s unapologetic vegan crusader who makes ethical eating both eye-opening and entertaining. With a mix of hard-hitting facts and dark humor, he exposes the truth behind animal agriculture while serving up irresistible plant-based alternatives. Whether he’s debunking meat industry myths or sharing guilt-free comfort food hacks, his content will challenge your plate and your perspective. Not convinced? One scroll through his feed might just change your mind—and your grocery list.
3. Anthea Cheng (Rainbow Nourishments) – The Wizard of Whimsical Vegan Treats
Instagram Followers: 730K
Niche: Vegan Baking • Sustainable Eating • Food Artistry
Why Follow: Anthea Cheng turns plant-based eating into a rainbow-colored revolution with her showstopping vegan creations. From sprinkle-loaded celebration cakes to nourishing everyday treats, her feed is equal parts dessert inspo and sustainability manifesto. Based in Canberra, this vegan baker-extraordinaire doesn’t just post recipes—she runs a thriving raw vegan cake biz, proving ethics and indulgence can coexist. Follow her for edible magic that’s as kind to animals as it is to your Instagram feed. Warning: May cause intense cake cravings and sudden urges to go vegan.
4. Chloe Wheatland – Melbourne's Viral Vegan Chef Turning Greens into Gourmet
Instagram Followers: 1M
Niche: Quick Vegan Meals • Wellness Cooking • Cookbook Recipes
Why Follow: This Melbourne-based chef is revolutionizing weeknight cooking with her foolproof plant-based recipes that even meat-lovers crave. Between her trending TikTok tutorials and debut cookbook Chloe's Vegan Kitchen, she makes going vegan look effortless—think 15-minute nourish bowls and decadent-but-healthy desserts. Follow for:
🔥 Meal prep hacks that actually save time
🍫 Guilt-free indulgences (yes, vegan chocolate exists)
📚 Exclusive peeks at her cookbook's hottest recipes
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5. Liz Miu – Sydney's Festive Vegan Recipe Alchemist
Instagram Followers: 483K
Niche: Holiday Vegan Feasts • Asian Fusion • Meal Prep Magic
Why Follow: Liz Miu turns every occasion into a plant-based celebration—from Lunar New Year banquets to Christmas feasts from her viral Easy Vegan Christmas eBook. This Sydney-based creator masters the art of:
🎉 Festive cooking with a vegan twist (hello, crispy "duck" pancakes)
🥢 Modern Asian fusion that honors tradition
⏱️ Meal prep hacks for stress-free entertaining
6. Liz Douglas – The Thriving Vegan's Ultimate Lifestyle Guru
Instagram Followers: 739K
Niche: Effortless Plant-Based Living • Sustainable Wellness • Cookbook Recipes
Why Follow: Liz Douglas does more than just vegan recipes—she's built a complete thriving ecosystem with her Thrive Diaries podcast, must-have cookbook, and game-changing blog. Her secret sauce? Turning healthy eating into:
🍽️ 30-minute meals even skeptics will love
🌱 Smart sustainability swaps (that actually work)
🎙️ Podcast wisdom from top wellness experts
7. Tess Begg – Sydney's Plant-Powered Fitness Dynamo
Instagram Followers: 362K
Niche: Vegan Fitness Fuel • Quick Workouts • Easy Meal Prep
Why Follow: Tess Begg is your ultimate plant-based hype girl – she'll get you fit and fed with her high-energy combo of:
💪 Killer 10-minute home workouts (no gym needed)
🍌 Protein-packed vegan snacks that actually satisfy
🎥 Addictive cooking tutorials (watch her oat pancakes go viral weekly)
8. Cherie Tu – Sydney’s Queen of Effortless Vegan Magic
Instagram Followers: 865K
Niche: Simple Plant-Based Recipes • Sustainable Cooking • Beginner-Friendly Vegan Meals
Why Follow: Cherie Tu turns everyday ingredients into extraordinary vegan meals with her foolproof recipes and genius kitchen hacks. Her feed is packed with:
🌿 Stunning yet simple dishes – gourmet flavors without the fuss
♻️ Zero-waste cooking tips – eat sustainably without sacrificing taste
👩🍳 Confidence-building guides – perfect for plant-based newbies
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9. Alice Zaslavsky – Melbourne’s Culinary Powerhouse Redefining Plant-Based Glamour
Instagram Followers: 82.5K
Niche: Celebrity Chef Recipes • Inclusive Cooking • Food Media
Why Follow: This Emmy-worthy TV host and *four-time* best-selling author brings gourmet vegan cooking to the mainstream with:
🎬 Her hit show A Bite To Eat With Alice’s most craveable plant-based moments
📚 Global phenomenon cookbooks (Salad for Days sold over [X] copies)
🌈 Unmatched food inclusivity (watch her make Michelin-level meals accessible)
10. Georgia Irwin – The Vegan Home Baker Turning Every Kitchen into a Plant-Based Bakery
TikTok Followers: 196K
Niche: Vegan Baking • Home Bakery Lifestyle • Dessert Photography
Why Follow: Georgia Irwin proves you don’t need dairy to create showstopping desserts—just grab her best-selling cookbook The Vegan Home Baker and whip up:
🧁 Decadent cakes so rich no one believes they’re vegan
🍪 Classic cookies reinvented with clever plant-based swaps
📸 Stunning food photography that’ll make your feed dessert-goals
11. Dagmara Anna Leniartek – The Inspirational Home Chef Turning Wellness into Wholesome Comfort
Instagram Followers: 406K
Niche: Nourishing Family Meals • Healthy Treats • Resilient Living
Why Follow: This cancer-surviving warrior and supermom serves up more than just recipes—she dishes out:
🍎 Healing foods made heavenly (think guilt-free brownies that actually nourish)
👩👧 Mom-tested kitchen hacks for busy families (with adorable daughter cameos!)
🌈 Vibrant food stories celebrating life’s sweetness after hardship
12. Amanda Ducks – Queensland’s Protein-Packed Vegan Meal Master
YouTube Followers: 93K
Niche: High-Protein Vegan Meals • Budget-Friendly Eats • Quick Plant-Based Cooking
Why Follow: Amanda Ducks proves plant-based eating can be powerful, affordable, and delicious with her arsenal of:
💪 Muscle-fueling meals (even meat-lovers crave her lentil-walnut "meatballs")
💰 $5 dinner hacks that beat takeout (hello, creamy cashew pasta!)
⏱️ 30-minute kitchen wins for time-crunched foodies
13. Michelle Chen – The No-Bake Protein Queen Turning Healthy Desserts into an Art Form
Instagram Followers: 147K
Niche: High-Protein Vegan Desserts • Quick No-Bake Treats • Supplement Savvy
Why Follow: Michelle Chen is revolutionizing guilt-free indulgence with her genius 5-minute, no-oven-required creations that pack a protein punch. Her feed serves up:
🍫 Decadent yet macro-friendly desserts (think chocolate peanut butter cups with 15g protein)
⚡ Busy-proof recipes for when cravings strike (no fancy equipment needed)
💸 Exclusive discount codes on her top-tested protein products
14. Pippa's Pantry – The Vegan Bakery That Took Brisbane By Storm
Instagram Followers: 43.4K
Niche: Artisan Vegan Bakes • Small Business Stories • Foodie Community
Why Follow: This trailblazing bakery isn't just making treats - they're making history with:
🎂 Insta-famous vegan creations that sell out within hours (their [signature item] broke the internet)
💖 Heartwarming small business journey from home kitchen to 500+ line-out-the-door opening day
👩🍳 Behind-the-scenes bakery magic that'll make you feel part of their success story
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15. Simon Toohey – The Zero-Waste Chef Revolutionizing Sustainable Cooking
Instagram Followers: 125K
Niche: Zero-Waste Cuisine • Plant-Based Innovation • Sustainable Chef Life
Why Follow: This eco-conscious chef transforms sustainability into stunning cuisine with:
♻️ No-waste wizardry – learn how to use every peel, stem and scrap
👨🍳 Restaurant-quality techniques adapted for home kitchens
🌿 Seasonal plant-based recipes that reduce your foodprint
16. Mr Potato – The Vegan Loaded Potato Truck Taking Australia by Storm
Instagram Followers: 28.1K
Niche: Healthy Comfort Food • Mobile Vegan Eats • Community-Driven Dining
Why Follow: This isn't just a food truck - it's a movement serving up:
🥔 Next-level loaded spuds (100% plant-based and gluten-free)
🤝 Charity collaborations that turn meals into meaningful support
🗺️ Road trip-worthy updates on their Australia-wide tour stops
17. Shannon Martinez – The Queen of Vegan Italian Cuisine
Instagram Followers: 37.9K
Niche: Vegan Italian Food • Restaurant Life • Plant-Based Cooking Demos
Why Follow: This culinary trailblazer brings authentic Italian flavors to the vegan world through:
🍝 Decadent plant-based pastas from her iconic Smith & Daughters/Deli restaurants
📚 Game-changing recipes from her Vegan Italian Food cookbook
👩🍳 Can't-miss cooking demos where she reveals chef secrets
18. Sarah Macdonald – The Lawyer Who Makes Plant-Based Living Effortless
Instagram Followers: 118K
Niche: Busy Professional Meals • Corporate Wellness • Smart Casual Lifestyle
Why Follow: This Sydney lawyer proves you can crush court cases and cook amazing vegan food with:
⚖️ 5-minute power lunches that fuel busy workdays
👔 Office-to-kitchen style tips (see her nail court looks then meal prep)
💼 Relatable work-life balance content for career-focused foodies
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19. Ami Shoesmith – The Fruit Stylist Turning Produce into Art
Instagram Followers: 146K
Niche: Vibrant Fruit Platters • Plant-Based Aesthetics • Seasonal Eating
Why Follow: This Byron Bay artist transforms fruits into breathtaking edible masterpieces with:
🎨 Showstopping platters that belong in galleries (but you can actually eat)
🌱 Farm-to-table stories celebrating local growers
✂️ Pro styling tricks to make every meal Instagram-worthy
20. Atul 'Tully' Chanana – The Spice Master Revolutionizing Vegan Indian Cuisine
Instagram Followers: 77K
Niche: Plant-Based Indian Food • Small Business Growth • Sauce Entrepreneurship
Why Follow: This Melbourne-based sauce mogul brings bold flavors and bigger laughs with:
🥘 Award-winning curry sauces that make authentic Indian vegan cooking effortless
📹 Entertaining cooking demos (equal parts education and comedy)
🤝 Heartfelt small business stories from local markets to international awards
Final Thought
Australia’s plant-based movement is thriving, fueled by these 20 innovative influencers who make vegan living delicious, accessible, and inspiring. From zero-waste chefs to viral dessert creators, they’re proving that ethical eating can be full of flavor—and fun. Whether you're a brand seeking authentic collaborations or a foodie looking for your next meat-free meal, these creators are shaping the future of conscious cuisine.
With tools like SocialBook making influencer connections seamless, engaging with Australia’s vegan community has never been easier. Hungry for more? Dive deeper into the plant-powered revolution below.
