2025's American TikTok universe is absolutely exploding with next-level creators who aren't just riding trends - they're inventing them. These 20 digital dynamos have cracked the code to viral fame, serving up content so addictive you'll forget to blink. From beauty gurus rewriting the rulebook to comedians who should probably be charging therapy fees, this crew is serving up the internet's most delicious dopamine hits daily. Consider this your official guide to the platform's brightest stars - the ones making algorithms work overtime and turning casual scrollers into devoted fans. Warning: Following these accounts may result in excessive screen time, sudden laughter outbursts, and an uncontrollable urge to recreate every trend. You've been warned!
1. Brooke Monk - The Relatable Queen of Gen Z
TikTok Followers: 38.2M
Niche: Lifestyle, Comedy, Beauty
Why Follow: Brooke Monk is the internet’s favorite multitasker — part comedian, part beauty guru, and full-time content queen. With over 55 million followers hanging on her every post, she turns makeup, fashion, and life hacks into viral gold. Whether she's teaming up with brands like Celsius or roasting herself for forgetting to charge her phone (again), Brooke knows how to keep it real, relevant, and ridiculously entertaining.
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2. James Charles - The Makeup Revolutionary
TikTok Followers: 40.8M
Niche: Makeup, Beauty
Why Follow: James Charles isn’t just blending makeup — he’s blending entire internet cultures. CEO of Painted and the Picasso of beauty tutorials, James brings drama (the good kind), glam, and genius product launches to your feed. With brushes in one hand and sass in the other, he paints his way through TikTok, YouTube, and your "for you" page like it’s his personal runway.
3. Laro Benz - TikTok's Favorite Super Dad
TikTok Followers: 17M
Niche: Family, Comedy, LifeStyle, Parenting
Why Follow: Laro Benz is the kind of dad who makes parenting look like a viral TikTok series — because it is. With 13 million TikTok followers, 3 million YouTube subscribers, and a miniature co-star named Sachi, he brings humor, heart, and Fashion Nova fits to your screen. Expect jokes, unexpected parenting wisdom, and a lot of giggles wrapped in family-friendly chaos.
4. Kayla Malec - The Sassiest Storyteller Online
TikTok Followers: 16.8M
Niche: Fashion, Comedy
Why Follow: Kayla Malec is the girl next door — if your neighbor happened to be hilarious, stylish, and thriving on TikTok. She mixes fashion tips with comedic chaos, and her stories are as relatable as losing your AirPods for the fifth time this week. Whether she’s launching her own clothing line or spiraling over online shopping carts, Kayla makes daily life binge-worthy.
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5. Joe Mele - Long Island's Prank King
TikTok Followers: 31.8M
Niche: Family, Lifestyle, Comedy
Why Follow: Joe Mele is Long Island’s gift to the algorithm. From wholesome family pranks to food critiques with his dad that go viral faster than you can say “TikTok pasta,” Joe makes everyday life feel like a sitcom you didn’t know you needed. He's funny, charming, and probably the reason you smile-scroll for way too long.
6. Kylie Jenner - The Billionaire Next Door
Instagram Followers: 393M
Niche: Beauty, Lifestyle, Fashion
Why Follow: Kylie Jenner built an empire before most of us built a resume. From launching Kylie Cosmetics to turning her toddler into a meme, she balances glam life with behind-the-scenes sneak peeks that make fans feel like part of the Kardashian-Jenner crew. Oh, and when she's not redefining beauty standards? She's casually reshaping fashion with KHY.
7. Morgan Jay - The Musical Prankster
TikTok Followers: 6.7M
Niche: Musical Comedy & Lifestyle
Why Follow: Morgan Jay is what happens when stand-up comedy meets seductive serenades. With a guitar in hand and jokes sharper than your ex’s texts, this LA-based performer turns crowds into loyal fans. Drawing from his Brazilian-Italian roots and a bottomless well of charm, Morgan’s TikTok clips and live shows leave audiences laughing — and maybe blushing — for all the right reasons.
8. MrBeast - Philanthropy's Mad Scientist
YouTube Followers: 394M
Niche: Philanthropic Challenges
Why Follow: MrBeast is basically the Willy Wonka of YouTube — if Wonka gave away islands and planted trees instead of chocolate. Known for jaw-dropping challenges, massive giveaways, and turning philanthropy into primetime entertainment, Jimmy’s content is equal parts chaos and charity. When he's not breaking the internet, he's busy building schools, feeding families, or filming Beast Games for Prime Video.
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9. Benny Blanco - Hitmaker By Day, Goofball By Night
TikTok Followers: 8.5M
Niche: Music, Lifestyle
Why Follow: Benny Blanco is your favorite artist’s favorite producer — and probably their therapist too. With studio credits alongside Selena Gomez and BTS, he brings hits and hilarious hot takes to social media. Expect food experiments, love confessions, and surprisingly deep vibes from the man who makes heartbreak sound like a bop.
10. Selena Gomez - The OG Influencer
Instagram Followers: 420M
Niche: Music, Beauty, Fashion, Mental Health Advocacy
Why Follow: Selena Gomez is living proof that you can sing, act, launch beauty brands, and still stay down to earth. As the founder of Rare Beauty and co-creator of Wondermind, she’s out here blending mental health advocacy with mascara that doesn’t quit. She connects with fans through heartfelt posts and behind-the-scenes moments that feel like a FaceTime from your coolest friend.
11. Alex Warren - Emo Pop's Heartthrob
TikTok Followers: 18M
Niche: Music, Emotional Storytelling
Why Follow: Alex Warren writes breakup ballads that hit harder than your ex’s silence. This rising music star pours heartache into every note, turning personal struggles into chart-worthy content. When he's not serenading TikTok or touring the country, he's giving fans a peek into his life, proving that vulnerability really is the new viral.
12. Haley Kalil - Pop Culture's Roast Master
TikTok Followers: 13.7M
Niche: Comedy, Pop culture commentary
Why Follow: Haley Kalil is your hilarious internet big sister who knows all the celebrity gossip, serves looks, and still somehow finds time to spiral publicly over award shows. Her TikToks are a chaotic mix of pop culture commentary, skits, and genuine moments that feel like group chats gone wild — in the best way possible.
13. Brent Rivera - The Challenge King
TikTok Followers: 50.3M
Niche: Challenge Videos
Why Follow: Brent Rivera is the guy who turned pranking his friends into a global brand. With 95+ million followers and his own content empire via Amp Studios, Brent delivers goofy skits, collabs, and “did-he-really-just-do-that?” challenges like it’s a full-time job — because, well, it is. Spoiler alert: He always wins.
14. Ray William Johnson - True Crime's Class Clown
TikTok Followers: 18.6M
Niche: True Crime Comedy
Why Follow: Ray William Johnson takes bizarre true crime stories and turns them into bedtime tales for chaos lovers. With his signature sarcasm and a storyteller's flair, he dives into the weirdest corners of real-life drama. Whether it’s criminal masterminds or petty villains, Ray makes sure every tale comes with a side of “what did I just watch?”
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15. Eliana Kalogeras - The Sister Squad's Shining Star
TikTok Followers: 8.5M
Niche: Lifestyle, Family
Why Follow: Eliana Kalogeras knows how to serve looks, laughs, and lifestyle inspo — all while keeping up with her sisters and her boyfriend, Noah. From fashion collabs to fragrance promos (hello, NOYZ), Eliana is all about creating interactive, stylish content that makes you wish you were part of the Kalogeras family group chat.
16. Elizabeth Esparza - Parenting's Stand-Up Comic
TikTok Followers: 7.4M
Niche: Parenting, Family Comedy
Why Follow: Elizabeth Esparza makes parenting look like a comedy series — starring her adorable kids, Nathan and Navany, and co-directed by real life. Her TikToks are a rollercoaster of relatable mom life moments, heartwarming celebrations, and those chaotic-but-cute scenes every parent knows too well.
17. Joshua Platillero - Wanderlust's Poster Boy
TikTok Followers: 17.3M
Niche: Outdoor Adventure, Motivation
Why Follow: Joshua Platillero is like if Bob Ross hiked mountains and quoted Pinterest. With dreamy visuals, deep thoughts, and a camera that loves the great outdoors, Joshua brings peace, perspective, and jaw-dropping landscapes to your scroll. Expect beauty tips with a view — and maybe a motivational nudge to finally touch grass.
18. The Husky Fam - TikTok's Favorite Zookeepers
TikTok Followers: 2.8M
Niche: Pet, Lifestyle, Comedy
Why Follow: The Husky Fam is basically a sitcom with paws. Featuring the dynamic dog duo Kakoa and Sky (plus some cows and chickens for good measure), this farm-flavored social media fam mixes cuteness, comedy, and chaos. Whether it’s pet pranks or barnyard bonding, their content is a fuzzy serotonin boost.
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19. Ashton Hall - Fitness' Motivational Preacher
Instagram Followers: 15.8M
Niche: Fitness Coaching, Business Mentorship
Why Follow: Ashton Hall is the coach behind the coaches — part fitness guru, part business strategist, all heart. His Christian faith fuels his mission to help trainers build real businesses, while his coaching style combines motivation, meal plans, and no-nonsense structure. Think of him as your entrepreneurial gym buddy who also prays for your gains.
20. Demitra Kalogeras - The Sister You Wish You Had
TikTok Followers: 11.6M
Niche: Lifestyle, Family
Why Follow: Demitra Mia Kalogeras is proof that charisma runs in the Kalogeras bloodline. With a mix of lifestyle, fashion, and family content, she serves up relatable moments and sister collabs that feel like your favorite reality show — minus the drama. Her secret? A killer sense of humor and the kind of energy that makes followers feel like friends.
Final Thought:
If 2025 has taught us anything, it’s that TikTok isn’t just an app — it’s a full-blown universe, and these 20 creators are the stars pulling gravity. Whether they’re dishing out beauty tips, parenting pranks, or philosophical pep talks from a mountaintop, one thing’s for sure: they’ve cracked the code on what makes us tap, like, and laugh until our cheeks hurt.
And hey, if you’re a brand trying to hitch a ride on this viral rocket ship, don’t just shoot in the dark. SocialBook is like mission control for influencer marketing — tracking engagement, audience vibes, and campaign performance so you can partner smarter, not harder.
Now go forth, scroll responsibly… and maybe keep that screen time warning in mind. Your thumbs deserve a break (eventually).
To Explore more influencer insight, check the link here: https://socialbook.io/blog/tag/top-influencer-list/
