Los Angeles is the epicenter of trendsetting influencers who are shaping the worlds of fashion, entertainment, and business. From rising stars in comedy and music to powerhouse creators in beauty and lifestyle, these 20 influencers are leading the charge. Discover the unique personalities and talents behind some of the most exciting digital content and learn how they’re making waves in their respective industries. Whether you're a brand looking for fresh collaborations or simply an avid follower of cutting-edge trends, these are the influencers you can't afford to miss!
1. Alan Chikin Chow
YouTube Followers: 78.3M
Niche: Comedy, Drama
Why Follow: Alan Chikin Chow is a visionary digital creator recognized for his captivating drama series, Alan’s Universe. Through emotionally charged storytelling, his content delivers impactful messages about love, friendship, and the courage to stand up for what’s right. With a strong presence on both YouTube and TikTok, Alan masterfully blends relatable scenarios with engaging narratives that keep viewers hooked. Passionate about inspiring others to embrace their inner hero, he frequently collaborates with fellow influencers, including Bella Poarch. His signature style seamlessly weaves humor and drama, making his work both entertaining and thought-provoking.
Pro Tip for Brands:
For brands looking to collaborate with comedic creators like Alan Chikin Chow, SocialBook provides a valuable platform to supercharge your influencer marketing strategy. The platform delivers detailed insights on crucial metrics, such as engagement rates, audience demographics, and content performance, ensuring your campaigns are backed by data-driven decisions. This is especially beneficial when partnering with multifaceted influencers like Alan, who has a wide-reaching impact across areas like comedy,drama, and etc. By leveraging SocialBook, you can connect with the right influencers, broaden your brand's exposure, connect with diverse audiences, and achieve measurable outcomes.
2. Lonzo Ball
Instagram Followers: 18.3M
Niche: Sports, Music
Why Follow: Lonzo Ball is a standout professional basketball player and an emerging music artist, making an impact both in the sports world and the entertainment industry. Beyond his impressive skills on the court, he offers fans a glimpse into his personal journey, sharing insights into his training, career highlights, and passion for music. Through social media, Lonzo keeps his audience engaged with a mix of basketball analysis, behind-the-scenes moments, and updates on his latest music projects. His content often features collaborations with fellow athletes and musicians, reflecting his dynamic personality and diverse creative pursuits.
3. Zack Fairhurst
TikTok Followers: 5.9M
Niche: Comedy, LifeStyle
Why Follow: Zack Fairhurst, better known as Maddzak, is a widely recognized digital creator on TikTok and YouTube, captivating audiences with his comedic and relatable content. His videos often showcase playful interactions, amusing personal stories, and engaging challenges that keep viewers entertained. With millions of likes across his platforms, he has built a strong online presence, blending humor with everyday experiences. Zack also collaborates with major brands, including FOX, seamlessly integrating sponsored content into his feed. His laid-back and approachable style resonates with a diverse audience, making him a favorite in the entertainment and lifestyle space.
4. Cole Walliser
TikTok Followers: 12.5M
Niche: Beauty, Entertainment, Film
Why Follow: Cole Walliser is a Los Angeles-based director recognized for his expertise in capturing beauty and elegance on screen. He has collaborated with major brands like Covergirl and Pantene, crafting visually stunning, female-focused campaigns. In the music industry, he has worked with top artists such as Pink and Katy Perry, directing dynamic and captivating music videos. Beyond traditional directing, Cole is widely known for his work with the GlamBOT, a high-speed camera setup that showcases celebrities in striking slow-motion shots at prestigious events like the Oscars and Golden Globes. Through his social media, he offers a behind-the-scenes look at filmmaking, shares personal experiences, and promotes a balanced lifestyle, resonating with fans of both entertainment and wellness.
Pro Tips for Brand:
Want to elevate your brand’s presence? SocialBook streamlines the process of discovering the ideal influencers for your needs. With its robust platform, you can effortlessly connect with creators who align with your target audience and brand ethos, saving you valuable time. SocialBook offers in-depth analytics on engagement metrics and audience demographics, ensuring you choose the right influencers to amplify your marketing initiatives. Boost your brand’s reach with ease and efficiency!
5. Anna X Sitar
TikTok Followers: 11.8M
Niche: LifeStyle, Mental Health
Why Follow: Anna X Sitar is a digital creator based in Los Angeles, widely recognized for her uplifting content centered around travel, self-care, and everyday life. She cultivates a strong sense of community by sharing personal reflections, expressing gratitude to her audience, and promoting positivity. Her posts often touch on mental well-being, lifestyle updates, and the importance of animal adoption. Through her engaging storytelling and relatable experiences, she inspires her followers to embrace their emotions and navigate life with authenticity and self-love.
6. Eva and Javier Gabriel
Instagram Followers: 2.4M
Niche: Comedy, LifeStyle
Why Follow: The Gabriels, a comedic pair based in Los Angeles, are known for their hilarious sketch comedy videos on platforms like Instagram and TikTok. Their content delves into the ups and downs of parenting, relationships, and everyday life, offering a humorous take on relatable scenarios. With a large and engaged following, they use their comedic skills to resonate with their audience, often collaborating with fellow creators. Their style blends humor with a light-hearted perspective, making everyday situations more enjoyable and fun for viewers.
7. Austin Mollno
TikTok Followers: 9.7M
Niche: ASMR, LifeStyle, DIY
Why Follow: Austin Mollno, also known as The Sign Guy, is a creative force behind custom signs and graphics. His social media presence is a blend of DIY inspiration, automotive themes, and witty takes on everyday moments. Known for weaving in pop culture references and ASMR elements, Austin's content resonates with a wide range of followers. His TikTok and Instagram are filled with a fun mix of personal stories, sign-making craftsmanship, and endearing interactions with animals, especially bunnies, giving off a warm and approachable vibe.
Pro Tips for Brand: Having trouble finding the perfect influencer for your brand? SocialBook's SaaS platform simplifies the process, helping you effortlessly connect with influencers who align with your marketing objectives. By focusing on key factors like audience interaction and brand compatibility, this user-friendly platform lets you filter influencers based on essential metrics, such as engagement rates, demographic details, and other crucial insights. This makes selecting the ideal influencer for your brand quicker and more efficient than ever before.
8. Jessica Kaylee
YouTube Followers: 10.7M
Niche: LifeStyle
Why Follow: Jessica Kaylee, an actress based in Los Angeles, has built a massive online following with 14 million followers across various social media platforms. She is known for her dynamic POV skits and acting performances, often bringing to life creative scenarios with a humorous twist. Jessica actively engages her audience, encouraging them to interact and subscribe to her videos. Her content highlights her creative storytelling abilities, making her a go-to for young viewers seeking relatable and entertaining material.
9. Jonathan Tilkin
TikTok Followers: 4.8M
Niche: Music, LifeStyle
Why Follow: Jonathan Tilkin is a singer-songwriter and the co-host of the Counter-Melodies podcast, where he shares his musical talents and creative process. He keeps his followers engaged with a mix of music covers, original compositions, and collaborations with well-known artists. On social media, he offers a glimpse into both his professional career and personal life, including live performances, exclusive behind-the-scenes content, and moments from events such as the GRAMMYs. Jonathan also actively promotes his latest single, London Love, while connecting with his audience in a genuine and relatable way.
10. Justice Alexander
TikTok Followers: 18.5M
Niche: Comedy, LifeStyle
Why Follow: Justice Alexander is a versatile actor, producer, comedian, and award-winning content creator based in Los Angeles. Known for his engaging humor, his content often delves into family life, relationships, and personal stories, with frequent appearances by his girlfriend and daughter. His social media presence is filled with pranks, challenges, and vlogs, all centered around fun, family-oriented entertainment. Alongside his comedic work, Justice is gearing up to make his mark as a producer with his upcoming film Dominique, slated for release in 2024, marking the next chapter in his growing Hollywood career.
11. Giannis Antetokounmpo
Instagram Followers: 15.9M
Niche: Sports, LifeStyle
Why Follow: Giannis Antetokounmpo, a standout NBA star, has a strong presence on social media, where he shares insights into his life both on and off the court. His posts frequently highlight his athletic accomplishments, personal reflections, and collaborations with major brands such as Degree. Beyond sports, Giannis connects with his followers by offering motivational messages, giving glimpses of family life, and participating in community initiatives. His content seamlessly blends athletic achievements, personal branding, and strategic brand partnerships, resonating with both fans and broader audiences.
Pro Tips for Brand: Looking to elevate your brand like Giannis Antetokounmpo? SocialBook’s powerful SaaS platform is your key to finding the right influencers to boost your brand’s visibility. Just as Giannis effortlessly combines his athletic accomplishments with personal branding and strategic brand partnerships, SocialBook helps you connect with influencers who perfectly align with your goals. By offering detailed insights into engagement rates, audience demographics, and content performance, SocialBook makes it easy to find influencers who resonate with your target audience. Maximize your brand’s reach and impact just like Giannis – with SocialBook!
12. Jenna Davis
TikTok Followers: 5.2M
Niche: Music, LifeStyle
Why Follow: Jenna Davis, a 20-year-old actress and singer-songwriter based in Los Angeles, is best known for her portrayal of Sienna in Disney Channel's Raven's Home and as the voice of M3GAN in the hit horror film. With a social media following of over 10.7 million, she shares a mix of content related to her music career, including her debut EP SIKE and tracks like "6FT Nothing" and "DiCaprio." Jenna actively engages with her fans through music, challenges, and relatable content, often featuring her sister in fun pranks and lighthearted moments. Her dynamic online presence reflects both her acting and musical talents.
13. Veronika Kostei
Instagram Followers: 2.5M
Niche: LifeStyle, Beauty, Fashion
Why Follow: Veronika Kostei, widely recognized as Nika, is an influential content creator based in Los Angeles. She shares captivating lifestyle content on social media, with a focus on fashion, beauty, and her personal journey. Known for her collaborations with brands such as ROMWE and SHEIN, Nika has become a notable figure in the fashion world. She also openly discusses her experiences as a Ukrainian immigrant, using her platform to advocate for support during tough times. Through her content, she connects with her audience on a deeper level, blending style, personal growth, and advocacy.
14. María Zardoya
Instagram Followers: 1.2M
Niche: Music
Why Follow: The Marías, fronted by María Zardoya, are known for their distinctive fusion of psychedelic and soul music. Their sound is a captivating blend of jazz-inspired percussion, mesmerizing guitar riffs, and smooth, emotive vocals. Their debut album, Cinema, earned widespread acclaim and even received Grammy nominations. Currently, the band is promoting their sophomore album, Submarine, which marks a significant step in their musical growth. On social media, The Marías offer fans a glimpse into their personal lives, promote their albums, and engage with their audience, building a strong emotional connection through their music and artistic evolution.
15. Kian Lawley
Instagram Followers: 3.8M
Niche: LifeStyle, Family
Why Follow: Kian Lawley is a well-known content creator who captivates his audience with family-centric content and lifestyle updates. He offers a glimpse into his life as a new father, sharing heartfelt moments from his parenting journey and personal growth. Kian's social media presence blends humor with relatable parenting experiences and highlights his clothing brand, Yeux. His content often features sweet interactions with his partner and son, emphasizing his strong family values and seamlessly merging personal moments with promotional posts.
For Brands: If you're considering partnerships with influencer like Kian Lawley, SocialBook can help you discover the right match for your marketing campaigns based on audience engagement and brand alignment.
16. SwagBoyQ
TikTok Followers: 27.2M
Niche: Comedy, Vlog
Why Follow: SwagBoyQ is a popular content creator recognized for his entertaining and comedic videos on platforms like TikTok and YouTube. His content mostly features vlogs, pranks, challenges, and social experiments, often involving models and public figures. He actively fosters engagement within his 'SWAGFAM' community, encouraging fans to join the fun. His posts reflect a lively and adventurous lifestyle, making him a hit among younger audiences who enjoy entertainment and the latest social media trends.
17. Henry Budrewicz and Mike Buddha
TikTok Followers: 3.3M
Niche: Comedy
Why Follow: Henry Budrewicz and Mike Buddha, known as The Pointer Brothers, are comedic content creators who are celebrated for their witty and relatable takes on daily life. They have a strong presence across multiple platforms, including TikTok, Instagram, YouTube, and Twitch, where they keep their audiences entertained with humorous skits and engaging content. Often drawing from personal experiences and trending topics, they connect with their followers by sharing funny, everyday situations. Their lighthearted approach and focus on common experiences make them especially popular with younger audiences who enjoy comedy and viral content.
18. Laura Lee
YouTube Followers: 4.6M
Niche: Beauty, Fashion
Why Follow: Laura Lee is a well-known beauty influencer and entrepreneur based in Los Angeles, recognized for her contributions to the beauty industry. As the founder of Laura Lee Los Angeles and MinimLA, she has built a strong reputation through makeup tutorials, beauty product reviews, and lifestyle content shared across platforms like YouTube and Instagram. Laura also co-hosts the podcast Fool Coverage, where she offers insights and connects with her audience on a more personal level. Known for blending humor with beauty advice, she creates relatable content that resonates with her followers. Beyond beauty, Laura is passionate about supporting community rebuilding efforts and frequently promotes her brands through exclusive discount codes and collaborations.
19. Dwyane Wade
Instagram Followers: 20M
Niche: Sports, Business
Why Follow: Dwyane Wade is a legendary former NBA player who has successfully made the leap from the basketball court to the world of business and advocacy. With a career that includes 3 NBA championships and a spot in the Hall of Fame, Wade is well-regarded for his athletic accomplishments. However, he has also built a strong presence as an entrepreneur, owning ventures such as Wade Cellars and holding a minority stake in the Utah Jazz. Beyond sports, Wade is an Emmy-winning producer and a passionate social activist, co-founding the Social Change Fund United to promote equity and uplift Black communities. His social media channels offer a glimpse into his personal life, including his close-knit family and ongoing efforts to foster positive change in society, all while maintaining a deep connection to his love of sports and entertainment.
20. Dwight Howard
Instagram Followers: 3.6M
Niche: Sports, LifeStyle
Why Follow: Dwight Howard, a celebrated basketball icon, leverages his social media presence to spread joy and connect with fans around the world. Renowned for his infectious humor and motivational messages, he shares glimpses of his life, including personal anecdotes, basketball insights, and his global travel experiences. Howard’s content often features collaborations with fellow athletes and promotes events such as the Asian Tournament. Additionally, he is open about his faith and gratitude, aiming to inspire positivity and bring smiles to his audience wherever they are.
Final Thought
In today's digital age, influencer marketing has become a powerful tool for brands looking to engage with diverse audiences across various niches. Whether you’re looking to collaborate with comedic creators like Alan Chikin Chow or sports icons like Giannis Antetokounmpo, SocialBook offers a streamlined, data-driven approach to discovering the perfect influencer for your brand. With detailed analytics and the ability to filter based on engagement, demographics, and performance, SocialBook ensures that every partnership maximizes impact and delivers measurable results. Don’t miss the opportunity to elevate your brand's presence—leverage the power of SocialBook today!
