Here’s our curated list of the top 20 influencers shaping the trends of everyday life in 2025. These trailblazers are making waves across various domains, from fashion and beauty to health and mindfulness, with their unique perspectives and innovative approaches. Their influence extends beyond social media, creating real-life shifts in how we approach style, wellness, and even how we connect with others. Whether it's redefining personal style or promoting holistic living, these influencers are at the forefront of the modern lifestyle revolution.
01. Virginia Fonseca Serrão Costa
Instagram Followers: 53M
Niche: LifeStyle, Family
Why Follow: Virginia Fonseca is a Brazilian social media powerhouse who has mastered the art of blending humor, family life, and faith into her content. With a massive following on Instagram, TikTok, and YouTube, she shares everything from heartfelt family moments to hilarious everyday anecdotes. Virginia’s ability to connect with her audience is unmatched—whether she’s promoting brands, hosting live events, or simply expressing gratitude for her blessings. Her relatable and engaging style makes her a favorite among fans who appreciate authenticity and a good laugh.
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02. Georgina Rodríguez
Instagram Followers: 65.5M
Niche: LifeStyle, Famil, Travel, Fashion
Why Follow: Georgina Rodríguez is the epitome of glamour and family values. Known for her luxurious lifestyle and high-profile relationship with Cristiano Ronaldo, she effortlessly combines fashion, travel, and family-oriented content. From strutting in Dior campaigns to sharing tender moments with her children, Georgina’s social media is a blend of elegance and relatability. Her collaborations with top-tier brands and her love for high fashion make her a global icon, while her focus on family keeps her grounded and deeply connected to her audience.
03. Sujin Kim
TikTok Followers: 28.3M
Niche: LifeStyle, Culuture
Why Follow: Sujin Kim, better known as Chingu Amiga, is a Korean content creator based in Mexico who has turned cultural exchange into an art form. Her humorous and engaging videos explore the quirks of living between two worlds, often highlighting the differences and similarities between Korean and Mexican cultures. Whether she’s collaborating with friends or sharing personal anecdotes, Sujin’s content is a delightful mix of laughter and learning. Her unique perspective has earned her a loyal following on TikTok and YouTube, where she continues to bridge cultures with charm and wit.
04. Federico Vigevani
YouTube Followers: 64.6M
Niche: LifeStyle, Comedy
Why Follow: Federico Vigevani is a Mexican-Uruguayan creator who brings mystery, humor, and adventure to the digital space. Known for his comedic sketches, music videos, and interactive content, Federico keeps his audience hooked with his playful and imaginative style. His brand, Club Misterio, adds an extra layer of intrigue, offering music and merchandise that reflect his creative flair. Whether he’s collaborating with fellow influencers or crafting his next viral hit, Federico’s content is a testament to his boundless energy and talent.
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05. Biju Rithvik
YouTube Followers: 68M
Niche: LifeStyle, Family, Culture
Why Follow: Biju Rithvik, the face behind KL BRO, offers a heartfelt glimpse into the traditions and daily life of Kerala, India. His YouTube channel is a celebration of family, culture, and community, featuring everything from home tours to cultural ceremonies. With content primarily in Malayalam, Biju connects deeply with his regional audience while also showcasing the beauty of Kerala’s traditions to the world. His collaborations with local businesses and his focus on family values make his channel a treasure trove of warmth and authenticity.
06. Ria Ricis
YouTube Followers: 48.3M
Niche: LifeStyle, Family, Humor
Why Follow: Ria Ricis is an Indonesian sensation whose content is a delightful mix of family, humor, and lifestyle. From sharing adorable moments with her daughter Moana to promoting brands like MS Glow Beauty, Ria’s social media is a reflection of her vibrant personality. Her ability to balance personal storytelling with business collaborations has made her a beloved figure on YouTube and TikTok. Whether she’s cracking jokes or offering parenting insights, Ria’s content is always engaging and relatable.
07. Carlos Alberto Fuentes
TikTok Followers: 12.7M
Niche: LifeStyle, Dance
Why Follow: Carlos Alberto Fuentes is a Cuban-born dance maestro who has taken TikTok by storm. His energetic performances and interactive live sessions have earned him a massive following, while his collaborations with other creators showcase his versatility. Carlos’s content is a celebration of dance, humor, and cultural pride, making him a standout figure in the digital world. His ability to connect with his audience through movement and laughter has created a vibrant and inclusive online community.
08. Hania Aamir
Instagram Followers: 17.6M
Niche: LifeStyle, Fashion
Why Follow: Hania Aamir is a Pakistani actress and influencer who effortlessly blends glamour with relatability. Known for her collaborations with top brands and her influence in the entertainment industry, Hania’s social media is a mix of fashion, lifestyle, and personal reflections. Her connection to Bollywood and her ability to share both glamorous and everyday moments make her a favorite among fans. Whether she’s showcasing her latest look or sharing a candid story, Hania’s content is always captivating.
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09. Carlinhos Maia
Instagram Followers: 33.6M
Niche: LifeStyle, Family, Travel
Why Follow: Carlinhos Maia is a Brazilian social media star who has turned his life into a source of endless entertainment. From hilarious family stories to travel adventures in Paris and Marrakech, Carlinhos knows how to keep his audience engaged. His relatable humor and vibrant personality have made him a household name in Brazil, while his ability to connect with fans through personal anecdotes ensures his content is always fresh and exciting.
10. Kristina Kim
TikTok Followers: 37M
Niche: LifeStyle, Beauty
Why Follow: Kristina Kim, also known as Kika Kim, is a Kazakh-born, LA-based creator who has carved out a niche in lifestyle, beauty, and mukbang content. Her love for K-pop and Korean culture shines through in her videos, which range from makeup tutorials to cooking sessions. With a strong presence on TikTok and YouTube, Kika’s engaging Q&A sessions and vlogs offer a glimpse into her daily life, making her a favorite among fans of Korean culture and beyond.
11. Rohit Zinjurke
Instagram Followers: 28.4M
Niche: LifeStyle, Entertainment
Why Follow: Rohit Zinjurke is a fashion and lifestyle influencer with a knack for creating entertaining and relatable content. From showcasing his entrepreneurial ventures like ZIRO9 to sharing cultural celebrations, Rohit’s social media is a vibrant mix of personal and professional moments. His ability to connect with a youthful audience through fashion trends and lifestyle tips has made him a rising star in the digital space.
12. Lê Tuấn Khang
TikTok Followers: 13.6M
Niche: LifeStyle, Family
Why Follow: Lê Tuấn Khang is a Vietnamese creator who brings the charm of rural life to social media. His humorous and heartwarming videos offer a glimpse into the simplicity and beauty of countryside living. With a focus on family and community, Lê’s content resonates with audiences seeking authenticity and a touch of nostalgia. His lighthearted storytelling has made him a beloved figure on TikTok.
For Brands: If you're considering partnerships with influencer like Kian Lawley, SocialBook can help you discover the right match for your marketing campaigns based on audience engagement and brand alignment.
13. Mirella Santos
Instagram Followers: 18M
Niche: LifeStyle, Motherhood, Family
Why Follow: Mirella Santos is a Brazilian influencer who has turned motherhood into an art form. Her content, which often features her daughter Luninha, is a mix of beauty, lifestyle, and family moments. Collaborations with brands like Huggies and SHEIN add a professional touch to her personal stories, making her a relatable and inspiring figure for mothers everywhere.
14. Bruna Marquezine
Instagram Followers: 45.1M
Niche: LifeStyle, Entertainment
Why Follow: Bruna Marquezine is a Brazilian actress and influencer whose social media is a blend of glamour and authenticity. From promoting her latest projects to sharing culinary adventures, Bruna’s content reflects her vibrant personality and love for life. Her ability to connect with fans through both professional and personal moments has made her a standout figure in the entertainment industry.
15. 한소희 | Han So-hee
Instagram Followers: 17.2M
Niche: LifeStyle, High Fashion, Beauty
Why Follow: Han So-hee is a South Korean influencer whose Instagram is a masterclass in luxury and elegance. With a strong affinity for brands like Dior and L'Oréal Paris, her content is a blend of high-end fashion and beauty. Her personal touch and relatable themes make her a favorite among fashion-conscious audiences.
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16. Tara Yummy
TikTok Followers: 9.4M
Niche: LifeStyle
Why Follow: Tara Yummy is a Los Angeles-based creator known for her casual and relatable content. From collaborations with brands like T-Mobile to sharing personal stories, Tara’s social media is a mix of fun and authenticity. Her ability to connect with a young audience through pop culture references and lifestyle content has made her a rising star.
17. Ingrid Ohara
TikTok Followers: 18.5M
Niche: LifeStyle, Beauty, Fashion
Why Follow: Ingrid Ohara is a Brazilian actress and content creator who brings beauty and lifestyle to life through her engaging posts. From ‘Get Ready With Me’ videos to travel vlogs, Ingrid’s content is a reflection of her vibrant personality and love for fashion.
18. Erika Richardo
TikTok Followers: 16.2M
Niche: LifeStyle, Education
Why Follow: Erika Richardo is an Indonesian artist and storyteller whose work celebrates culture and creativity. Through her brand, Rumah Lukis Erika, she shares her artistic journey and commitment to social causes, particularly in education. Her vibrant content and dedication to her roots make her a unique and inspiring figure.
19. Nathalia Valente
TikTok Followers: 20.8M
Niche: LifeStyle, Beauty
Why Follow: Nathalia Valente is a Brazilian influencer who has turned her passion for fashion and fitness into a thriving brand. With her own label, NAVA, she shares beauty tips, lifestyle content, and personal milestones, connecting with her audience through relatable and engaging posts.
20. Camila Loures
Instagram Followers: 19.4M
Niche: LifeStyle, Family
Why Follow: Camila Loures is a Brazilian content creator whose vibrant personality shines through her posts. As the CEO of a podcast and a brand ambassador, she shares a mix of humor, lifestyle, and family-oriented content. Her ability to connect with her audience through relatable anecdotes and interactive posts has made her a beloved figure in the digital space.
Final Thoughts
These 20 influencers are shaping 2025's trends, from fashion to wellness, and transforming how we connect with the world. For brands, leveraging platforms like SocialBook makes it easier to find the perfect influencers and maximize campaign impact with data-driven insights.
