From Hollywood legends to rising social media stars, Austin is home to some of the most dynamic and influential personalities of 2025. These individuals are not only leading conversations in their respective fields but also redefining what it means to be a trailblazer in today’s digital age. Here’s a look at who’s making waves this year:
1. Demi Moore
Instagram Followers: 6M
Niche: Fashion, LifeStyle
Why Follow:
Demi Moore, the iconic actress and Hollywood legend, continues to captivate audiences both on and off the screen. Known for her timeless roles in films like Ghost and Indecent Proposal, Moore has seamlessly transitioned into the digital age, sharing glimpses of her glamorous lifestyle, fashion-forward choices, and heartfelt family moments on social media. Beyond her cinematic achievements, she’s a vocal advocate for female empowerment, often celebrating the accomplishments of her peers and inspiring women worldwide. Her recent recognition at the Golden Globes further cements her status as a cultural icon.
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2. Austin Mollno (The Sign Guy)
TikTok Followers: 9.7M
Niche: DIY, ASMR, Comedy
Why Follow:
Austin Mollno, better known as The Sign Guy, has carved out a unique niche with his custom signs and creative projects. His social media is a treasure trove of DIY inspiration, blending humor, pop culture references, and even ASMR elements into his content. Whether he’s crafting quirky signs, sharing life hacks, or showcasing his love for animals (especially his bunnies), Mollno’s lighthearted and approachable style has earned him a loyal following. His ability to turn everyday moments into viral content makes him a standout creator in Austin’s vibrant influencer scene.
3. Austin Sprinz
TikTok Followers: 18.5M
Niche: LifeStyle, Comedy
Why Follow:
As the founder of popular brands like @snapwithmomento and @slaydotofficial, Austin Sprinz is a social media powerhouse. His TikTok, YouTube, and Instagram channels are filled with hilarious pranks, life hacks, and viral challenges that resonate with younger audiences. With millions of likes and a knack for staying ahead of trends, Sprinz has become a go-to creator for engaging, relatable content. His entrepreneurial spirit and creative flair make him one of Austin’s most influential digital personalities.
4. Ross Lynch (The Driver Era)
TikTok Followers: 10.9M
Niche: Music
Why Follow:
Ross Lynch, the multi-talented musician and actor, is best known for his work with the band The Driver Era. His social media offers fans a behind-the-scenes look at his music career, from touring across the globe to releasing new tracks. Lynch’s posts are a mix of high-energy performances, personal reflections, and heartfelt gratitude for his supporters. With a growing international fanbase, he continues to push creative boundaries, solidifying his place as a leading figure in the music industry.
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5. Golloria George
TikTok Followers: 3.2M
Niche: Beauty, Fashion, LifeStyle
Why Follow:
Golloria George is a trailblazer in the beauty world, celebrated for her groundbreaking Darkest Shade series, which highlights the importance of inclusivity in makeup for deeper skin tones. A Forbes 30 Under 30 honoree, George has transformed her journey from South Sudan to becoming a global advocate for representation and empowerment. Through her content, she collaborates with top beauty brands and inspires Black women to embrace their unique beauty. Her work is not just about makeup—it’s about creating a more inclusive world.
6. Matthew McConaughey
Instagram Followers: 10.4M
Niche: Family, LifeStyle
Why Follow:
Matthew McConaughey is more than just an Oscar-winning actor; he’s a cultural ambassador for Texas and beyond. His social media reflects his deep commitment to family, personal growth, and community initiatives like the Just Keep Livin’ Foundation and the Greenlights Grant Initiative. Whether he’s sharing life lessons, celebrating Texas pride, or promoting his latest creative projects, McConaughey’s authenticity and charisma shine through, making him a beloved figure both on and off the screen.
7. Austin Pepito
TikTok Followers: 3.4M
Niche: Comedy
Why Follow:
Austin Pepito has become a TikTok sensation thanks to his infectious energy and relatable humor. His content, which often features dance challenges, pop culture references, and playful anecdotes, has garnered millions of likes and a dedicated following. Pepito’s ability to connect with his audience through lighthearted, entertaining posts makes him a standout creator in Austin’s bustling social media landscape.
8. Austin and Lexi Shapiro
TikTok Followers: 5.3M
Niche: Comedy, LifeStyle
Why Follow:
This dynamic couple has taken TikTok by storm with their hilarious and heartwarming videos about relationship dynamics and everyday life. Austin and Lexi Shapiro’s content resonates with young audiences, offering a mix of humor, relatability, and genuine chemistry. Their YouTube channel dives deeper into their lives, giving fans an even closer look at their journey as a couple. Together, they’ve built a brand that celebrates love, laughter, and connection.
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9. Austin & Marideth Telenkoz (Cost n’ Mayor)
TikTok Followers: 7.4M
Niche: Dance, LifeStyle
Why Follow:
Known for their electrifying dance routines, Austin and Marideth Telenkoz, the duo behind Cost n’ Mayor, have become social media darlings. Their TikTok and Instagram feeds are filled with creative choreography, brand collaborations, and humorous takes on everyday life. With a knack for turning music and movement into viral content, they’ve captured the hearts of a diverse audience, making them one of Austin’s most entertaining influencer pairs.
10. Austin Ware
TikTok Followers: 11.3M
Niche: Music, Art
Why Follow:
Austin Ware is redefining what it means to be a modern artist. His drumming performances, which often incorporate elements like paint and fire, are a feast for the senses. On social media, Ware shares his creative process, inspirational messages, and personal reflections, often drawing from his faith and life experiences. His energetic performances and commitment to spreading hope through music have made him a standout figure in Austin’s arts scene.
11. Kelley Lorraine
TikTok Followers: 2.9M
Niche: Family, LifeStyle, Motherhood
Why Follow:
Kelley Lorraine’s social media is a heartfelt blend of family moments, marriage insights, and relatable humor. Based in Los Angeles but deeply connected to Austin, she shares her journey as a wife, mother, and content creator with authenticity and warmth. From pregnancy updates to lighthearted challenges, Lorraine’s content resonates with audiences seeking connection and realness in the digital space.
12. Cody Taurus
TikTok Followers: 1M
Niche: Pet, LifeStyle
Why Follow:
Cody Taurus, a creative force from Minneapolis now based in Austin, has taken the internet by storm with his hilarious and heartwarming videos featuring his dog, Tory. With over 1 billion views and collaborations with brands like Greenies and Chewy, Taurus has turned his love for pets into a thriving online presence. His content is a delightful mix of comedy, pet care, and everyday adventures, making him a favorite among animal lovers.
13. Caleb Hammer
Youtube Followers:1.85 M
Niche: Finance
Why Follow:
Caleb Hammer is on a mission to help people take control of their finances. Through his popular Financial Audit series on YouTube and TikTok, he offers practical advice on budgeting, debt management, and financial planning. Hammer’s no-nonsense approach and relatable content have made him a trusted voice in the world of personal finance, empowering viewers to make smarter money decisions.
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14. Blaire White
Youtube Followers:1.5 M
Niche: Political Commentary, Cultural Critique
Why Follow:
Blaire White is a polarizing yet influential figure in the world of political commentary. As a transgender conservative, she tackles controversial topics surrounding gender identity, LGBTQ+ issues, and societal norms with unapologetic honesty. Through her YouTube channel, podcasts, and social media, White sparks important conversations and challenges mainstream narratives, making her a prominent voice in today’s cultural landscape.
15. Anna O’Brien (Glitterandlazers)
TikTok Followers:8.4 M
Niche: Plus-size Fashion, Health, Lifestyle
Why Follow:
Anna O’Brien, the creative mind behind Glitterandlazers, is a beacon of body positivity and self-love. Based in Austin, she shares her journey with lipedema, plus-size fashion, and lifestyle tips with humor and authenticity. As a co-host of The Medical Detectives Podcast, O’Brien also empowers others by shedding light on important health issues. Her content is a refreshing blend of style, substance, and inspiration.
16. Sanai Graden (Nai)
TikTok Followers: 977.4k
Niche: Fashion, Beauty
Why Follow:
Sanai Graden, known as Nai, is a rising star in the beauty and fashion world. Her TikTok and Instagram feeds are filled with stunning looks, personal reflections, and relatable humor. With a strong engagement rate and a growing following, Nai has become a go-to source for style inspiration and candid storytelling, making her a standout influencer in Austin’s vibrant social media community.
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17. Austin Creed (Xavier Woods)
Instagram Followers: 1.5M
Niche: Wrestling, Game, Entertainment
Why Follow:
Austin Creed, better known as WWE Superstar Xavier Woods, is a multi-talented entertainer. Beyond the wrestling ring, he hosts the popular YouTube channel UpUpDownDown, where he combines his love for gaming and pop culture. Creed’s social media is a mix of wrestling highlights, gaming content, and personal anecdotes, showcasing his versatility and infectious personality.
18. Austin Geter (The Geter Family)
TikTok Followers: 2.9M
Niche: Family, LifeStyle, Motherhood
Why Follow:
The Geter Family, led by Austin Geter, offers a heartwarming glimpse into the joys of parenting and family life. Their social media is filled with humorous and touching moments, capturing the adventures of raising kids in today’s world. With a focus on love, laughter, and learning, the Geter Family has become a source of inspiration for parents everywhere.
19. Austin McDonald (MacDoogle)
TikTok Followers: 2.1M
Niche: Quirky Fashion, Comedy, LifeStyle
Why Follow:
Austin McDonald, aka MacDoogle, is a master of quirky fashion and comedic content. His TikTok videos, often featuring playful duets and humorous takes on everyday life, have earned him millions of likes and a dedicated following. McDonald’s unique style and relatable humor make him a standout creator in Austin’s influencer scene.
20. Austin Evans
Youtube Followers: 5.64M
Niche: Technology, Game
Why Follow:
Austin Evans is a tech enthusiast and content creator who has made a name for himself with in-depth reviews, unboxings, and comparisons of the latest gadgets. His YouTube channel is a go-to resource for tech lovers, offering a mix of informative content and lighthearted humor. Whether he’s exploring refurbished tech or testing gaming consoles, Evans’ passion for technology shines through in every video.
Final Thoughts
As we see, Austin is home to a diverse range of influencers, each pushing boundaries and reshaping the digital landscape in their own unique way. From timeless icons like Demi Moore to rising stars like Austin Mollno and Austin Sprinz, these personalities are not just trends—they are catalysts for change in their industries. For brands looking to connect with the right influencers, SocialBook provides the perfect platform to identify, collaborate, and grow your brand through data-driven decisions. Whether you’re looking to elevate your marketing strategy or discover fresh talent, SocialBook streamlines the process, helping you achieve impactful results. Start your journey with SocialBook today and tap into Austin’s influencer powerhouse!
