As TikTok continues to evolve into a global hub for creativity, Asian-American influencers are carving out unique spaces within this vibrant landscape. These creators not only entertain millions but also share rich cultural narratives and personal experiences that challenge stereotypes and foster understanding.
In 2025, it's crucial to support these influencers who contribute significantly to the TikTok community. Their content ranges from comedic skits reflecting shared cultural experiences to insightful discussions on identity and representation. Following these creators will enrich your TikTok feed with diverse perspectives and creativity. Here’s an updated list of 20 prominent Asian-American TikTok influencers you should follow this year. Each of these creators has a substantial following and is actively shaping the narrative on the platform.
1.Bella Poarch (@bellapoarch) - Beauty & Fashion Icon
- Followers: 94M+
- Niche: Fashion, Beauty, Lifestyle
- Why Follow: Bella captivates with her stunning makeup tutorials and fashion sense, making her a relatable figure in the beauty community. Her vibrant personality and authentic approach to beauty inspire followers to embrace their individuality. Bella often shares tips and tricks that cater to various skill levels, making her content accessible to everyone, whether you're a makeup novice or an experienced artist. Additionally, her engaging storytelling and behind-the-scenes glimpses into her life foster a strong connection with her audience, encouraging them to celebrate their unique styles and express themselves confidently. Following Bella means staying updated with the latest trends while enjoying a sense of community and empowerment.
Bella Poarch gained fame for her lip-syncing and unique style. Her Filipino heritage often shines through her content, making her a relatable figure for many.
Pro Tip for Brands: If you're looking to collaborate with beauty and fashion influencers like Bella, SocialBook provides an intuitive platform to help you identify influencers based on engagement rates, audience demographics, and other key metrics. Enhance your marketing strategies by making data-driven decisions that maximize your impact.
2. Michael Le (@justmaiko) - Dance & Choreography Star
- Followers: 51M+
- Niche: Dance, Choreography
- Why Follow: Michael Le is a must-follow for anyone passionate about dance and choreography. His high-energy routines and innovative choreography not only showcase his incredible talent but also inspire dancers of all skill levels to push their boundaries. Michael’s engaging tutorials break down complex moves, making them accessible and fun to learn. Additionally, his charismatic personality shines through in his videos, creating an entertaining mix of creativity and humor. By following Michael, you'll stay updated on the latest dance trends and gain valuable insights that can elevate your own dance journey, all while enjoying a vibrant community of fellow dance enthusiasts.
3. Nikita Dragun (@nikitadragun) - Bold Beauty Entrepreneur
- Followers: 14M+
- Niche: Beauty, Lifestyle
- Why Follow: Nikita Dragun captivates with her bold beauty and lifestyle content that exudes authenticity. Known for her stunning makeup looks and fearless self-expression, she inspires followers to embrace their uniqueness. Her tutorials highlight innovative techniques and trendy products, making it easy for anyone to elevate their beauty game. Additionally, Nikita offers glimpses into her glamorous lifestyle, providing insights into fashion, skincare, and personal growth. Following her not only enhances your beauty routine but also fosters empowerment, encouraging you to celebrate your individuality and express yourself confidently.
4. Addison Rae (@addisonre) - Fashion and lifestyle creator
- Followers: 88.8M+
- Niche: Beauty, Lifestyle
- Why Follow: Addison Rae offers a vibrant mix of beauty and lifestyle content, showcasing her unique style and makeup tips that resonate with a wide audience. Her engaging personality and relatable moments make her a fun presence on your feed. Plus, she often collaborates with other influencers and brands, providing fresh trends and insights into the latest in fashion. Whether you're looking for outfit inspiration or beauty hacks, Addison's creativity and authenticity shine through, making her a must-follow for fans of modern lifestyle content.
5. Liza Koshy (@lizakoshy) - Comedy & Lifestyle Entertainer
- Followers: 30M+
- Niche: Comedy, Lifestyle
- Why Follow: Liza Koshy is a dynamic force in comedy and lifestyle content, known for her infectious energy and relatable humor. Her clever sketches and witty commentary on everyday situations resonate with audiences, making her a beloved figure on TikTok. Liza’s unique ability to blend comedy with genuine moments creates a refreshing viewing experience that keeps followers entertained and engaged. Additionally, she shares insights into her life, from fashion tips to personal anecdotes, fostering a strong connection with her audience. Following Liza means enjoying a constant stream of laughter and inspiration, as she encourages you to embrace life’s quirks with joy and authenticity.
6. Zach King (@zachking) - Visual Storytelling Master
- Followers: 82M+
- Niche: Comedy, Lifestyle
- Why Follow: Zach King is a master of visual storytelling, renowned for his captivating videos that blend creativity with magic. His innovative edits and mind-bending illusions leave viewers in awe, showcasing his exceptional talent for transforming ordinary moments into extraordinary experiences. Each video is a mini masterpiece, full of surprises and imagination that spark curiosity and wonder. Following Zach not only entertains but also inspires creativity, as he often shares behind-the-scenes glimpses of his creative process. Whether you’re a fan of visual art or simply enjoy engaging content, Zach’s feed is a treasure trove of inspiration that encourages you to see the world through a more magical lens.
7. Charli D’Amelio (@charlidamelio) - Dance Sensation
- Followers: 155M+
- Niche: Dance
- Why Follow: Charli D’Amelio is the ultimate dance sensation, known for her infectious energy and remarkable talent. With 150 million followers, she has taken TikTok by storm, showcasing a variety of dance styles that resonate with audiences around the globe. Charli's choreography is not only captivating but also accessible, as she often breaks down popular trends for her followers to learn and enjoy. Her charismatic personality shines through in every video, creating a relatable and fun atmosphere. Following Charli means keeping up with the latest dance trends, gaining inspiration for your own moves, and being part of a vibrant community that celebrates creativity and self-expression.
8. Dixie D’Amelio (@dixiedamelio) - Emerging Music Star
- Followers: 55M+
- Niche: Music, Entertainment
- Why Follow: Dixie shares her music career journey with authenticity and passion, providing an inside look at her creative process. Her engaging personality shines through her content, making it easy for fans to connect with her. Through music and personal stories, Dixie not only entertains but also inspires others to pursue their dreams and embrace their individuality.
9. Anna Kai (@maybeboth) - Trendy Beauty & Fashion Influencer
- Followers: 1.3M+
- Niche: Beauty, fashion
- Why Follow: Anna Kai is a dynamic beauty and fashion influencer who effortlessly blends trendy aesthetics with practical style tips. Her engaging content showcases everything from makeup tutorials to fashion hauls, making it easy for her followers to elevate their looks. With a keen eye for detail and a flair for creativity, Anna shares insights that resonate with both beauty enthusiasts and everyday fashion lovers. By following Anna, you’ll discover fresh inspiration for your wardrobe and beauty routine, all while enjoying her authentic personality and relatable approach to style.
Pro Tip for Brands: Looking to enhance your brand's visibility in 2025 by collaborating with influencers? Platforms like SocialBook Product Launcher simplify the process for businesses to connect with micro-influencers, allowing them to approach you with innovative collaboration ideas.
10. Anthony Youn(@doctoryoun) - Renowned Cosmetic Surgeon & Skincare Expert
- Followers: 8.4M+
- Niche: Beauty, fashion
- Why Follow: Anthony shares expert insights on beauty and skincare, empowering followers to make informed choices for their health and appearance.
11. Miki Rai (@mikiraiofficial) - Inspiring Beauty & Skincare Advocate
- Followers: 2.5M+
- Niche: Beauty, Fashion, Skincare
- Why Follow: Miki Rai is a dynamic beauty and skincare advocate who shares valuable tips and routines for all skin types. Her engaging content emphasizes self-care and confidence, encouraging followers to embrace their natural beauty. Following Miki means accessing a wealth of knowledge that inspires personal growth and a deeper appreciation for skincare.
12. Benito Skinner (@bennydrama7) - Hilarious Parody Creator
- Followers: 1.4M+
- Niche: Comedy, Parody
- Why Follow: Benito Skinner is known for his comedic skits and parodies that often highlight the quirks of Asian-American life. His relatable content and over-the-top characters resonate with a wide audience.
Pro Tip for Brands: Looking to enhance your brand's visibility in 2025 by collaborating with influencers? Platforms like SocialBook Product Launcher simplify the process for businesses to connect with micro-influencers, allowing them to approach you with innovative collaboration ideas.
13. Sabrina Quesada (@sabrinaquesada) - Fashion & Lifestyle Creator
- Followers: 4.6M+
- Niche: Fashion, Lifestyle
- Why Follow: Sabrina shares lifestyle, beauty, and fashion content with a fun, relatable twist. Her engaging personality and authenticity resonate with many young viewers, making her a go-to for style inspiration.
14. Bretman Rock (@bretmanrock) - Dynamic Beauty Guru
- Followers: 17.4M+
- Niche: Beauty, Comedy
- Why Follow: Bretman Rock is a Filipino-American influencer, beauty guru, and social media personality known for his vibrant personality and humor. Rising to fame on platforms like Instagram and TikTok, Bretman captivates audiences with his makeup tutorials, lifestyle content, and comedic sketches. His unique style and unapologetic confidence challenge beauty standards and promote self-love. Bretman's engaging content often highlights his Filipino heritage, making him a relatable figure for many fans. With millions of followers, he has become a significant voice in the beauty community, celebrated for both his creativity and authenticity.
15. Joeando (@joeando) - Everyday Humorist
- Followers: 2.9M+
- Niche: Everyday Humor
- Why Follow: Joeando is a popular TikTok creator known for his engaging and humorous content that often revolves around everyday life and relatable experiences. His videos feature a mix of comedic skits, lifestyle insights, and entertaining challenges, which resonate with a wide audience. Joeando’s charismatic personality and authentic storytelling make his content enjoyable and relatable. With a growing following, he continues to capture the attention of viewers by sharing moments that reflect his unique perspective and sense of humor. Whether he’s showcasing his creative side or connecting with fans through humor, Joeando stands out as a vibrant presence on TikTok.
16. Nabela Noor Martin (@nabela) - Body Positivity Advocate
- Followers: 7.5M+
- Niche: Body Positivity, Lifestyle
- Why Follow: Nabela Noor Martin is a prominent TikTok influencer, entrepreneur, and advocate for body positivity and self-love. Known for her engaging content, Nabela shares a mix of lifestyle, beauty, and fashion videos that emphasize confidence and authenticity. Her vibrant personality and relatable approach resonate with her audience, as she often discusses topics like self-acceptance and personal growth. Nabela's content frequently highlights her experiences as a South Asian woman, making her a role model for many in the community. With her positive messages and creative flair, she has built a loyal following and continues to inspire others to embrace their true selves while celebrating diversity and individuality.
17. Chriselle Lim (@chrisellelim) - Fashion & Lifestyle Authority
- Followers: 2.7M+
- Niche: Fashion, Lifestyle
- Why Follow: Chriselle Lim is a renowned fashion influencer, entrepreneur, and content creator known for her elegant style and lifestyle content on TikTok. With a strong background in fashion, Chriselle shares a variety of videos that include outfit inspirations, beauty tips, and insights into her daily life. Her aesthetic is characterized by chic, sophisticated looks that resonate with a broad audience. In addition to her fashion content, Chriselle often discusses topics such as motherhood and balancing career and family life, making her relatable to many viewers. She is celebrated for promoting inclusivity and diversity in the fashion industry. With her engaging personality and eye for style, Chriselle has built a substantial following, inspiring others to express their individuality through fashion.
18. Jason Chen (@jasonchen) - Music & Heartfelt Performer
- Followers: 2.8M+
- Niche: Music
- Why Follow: Jason is a singer-songwriter known for his covers and original music that often reflects his Asian-American experiences, connecting deeply with his audience.
19. Nora from Queens (@norafromqueens) - Relatable Lifestyle Creator
- Followers: 501.4k+
- Niche: Lifestyle
- Why Follow: Nora from Queens offers relatable insights into the experiences of young Asian-Americans, blending humor with thoughtful commentary on cultural identity. Her authentic storytelling and engaging personality create a welcoming space for viewers, making her content both entertaining and meaningful. Following Nora means connecting with a community that celebrates diversity while navigating the ups and downs of everyday life.
20. Kim Chi (@kimchieats) - Food Enthusiast & Culinary Creator
- Followers: 257.8k+
- Niche: Food, Beauty
- Why Follow: Kim Chi’s infectious enthusiasm for food makes her videos both entertaining and educational. Her approachable style encourages viewers to try new recipes and flavors, whether they're seasoned cooks or kitchen novices. Beyond just cooking, Kim Chi often shares personal stories and cultural insights related to her dishes, creating a deeper connection with her audience. Following her is a delightful journey through the world of food that inspires creativity and adventure in the kitchen.
Final Thoughts
In 2025, these Asian-American TikTok influencers are at the forefront of creativity and cultural representation. Their diverse content not only entertains but also fosters conversations about identity, inclusivity, and empowerment. Following them offers a unique glimpse into the richness of Asian-American experiences, encouraging a deeper understanding of their stories. Whether through dance, comedy, or music, these creators continue to inspire and uplift their communities, making TikTok a vibrant space for all.
For Brands: If you're looking to collaborate with these influencers, SocialBook can assist you in finding the perfect fit for your marketing campaigns by analyzing audience engagement and brand alignment.
