Hunting continues to draw millions into forests, deserts, and alpine basins each season. Unsurprisingly, the age-old tradition of sharing stories around the campfire has successfully moved online. Platforms like Instagram, YouTube, and TikTok now host a thriving #huntlife community where riflemen, bowhunters, and conservationists exchange tips, test equipment, and celebrate hard-earned harvests. The creators listed below are among the most trusted voices in this space. Follow them for hunting and fishing strategies, public-land ethics, and unbiased reviews on everything from optics to freeze-dried meals. Plus, discover how to partner with the perfect influencers for your brand through SocialBook.
The Growing Influence of Hunters-Turned-Creators
Scroll through any feed tagged #huntlife or #outdoorsman, and you’ll notice a pattern: fast-cut treestand clips on TikTok, epic ten-day elk hunting films on YouTube, and detailed gear showcases on Instagram. This shift gained momentum when high-quality mobile video met the DIY hunting surge following the 2020 lockdowns. As millions explored public lands, searches for terms like “how to buy a first bow” skyrocketed, bringing topics such as archery setups and meat care into the social media spotlight.
Alongside established media brands like MeatEater, individual influencers began documenting draw sequences, saddle hangs, and spot-and-stalk techniques. Their authentic mix of successes, failures, and ethical lessons resonated more deeply than scripted TV hunts. Hashtags like #publiclandowner, #archerypractice, and #meateater now command hundreds of millions of views, highlighting a growing appetite for transparent storytelling that balances adventure with responsibility.
Core Skill Sets Modern Hunting Influencers Teach
Backcountry Survival
From arid Nevada pronghorn flats to tangled Alaskan alder thickets, creators like Remi Warren and Donnie Vincent document every bivouac mishap and gear victory. Their content teaches viewers how to choose ultralight shelters, purify water from glacial runoff, pack emergency tarp kits, and read wind thermals when miles from assistance. Their field-tested recommendations often turn into shopping lists for water filters, merino wool layers, and satellite messengers—products that keep hunters safe and often sell out quickly.
Wild Game Cooking
After a successful pack-out, MeatEater’s Steven Rinella transitions seamlessly to the kitchen, preparing elk shanks for osso buco or grinding whitetail into chorizo. Melissa Bachman shares family-friendly venison meal prep reels, emphasizing that a trophy’s value is fully realized only in the kitchen. These segments educate viewers on field dressing, aging, and seasoning techniques, turning hesitant home cooks into wild-game enthusiasts who seek out better coolers, knives, and spice kits.
Archery Form and Tuning
Ask any hunter why their arrow missed at 40 yards, and you’ll likely hear about grip torque, arrow spine, or broadhead alignment—all topics hunting influencers break down in detail. Cameron Hanes demonstrates blank-bale drills to build consistent shot execution, while Melissa Bachman shares quick tutorials on nocking point height and French tuning. John Dudley’s School of Nock series dives even deeper, illustrating how micro-adjustable rests and custom strings improve accuracy. The result? Beginners advance from backyard target practice to making confident, ethical shots in the elk woods.
Conservation Advocacy
Influencers are now explaining complex topics like Pittman-Robertson excise taxes, migration corridor easements, and public-land funding with policy-wonk clarity. Randy Newberg walks followers through tag-allocation spreadsheets and encourages commenting on season proposals; Hushin mobilizes audiences to donate toward winter-range habitat. By linking license fees and gear purchases to wildlife health, these creators foster a community that views stewardship, not harvest, as the ultimate mark of success.
Budget Solutions
While high-end optics and camouflage dominate catalogs, channels like The Hunting Public and Seek One demonstrate that thriftiness can still fill freezers. They film hunts using outlet-store fleece, show how to DIY a bow press from threaded rod, and compare mid-tier optics against premium glass at dawn. Cost-conscious viewers appreciate this transparency, and brands offering value-priced packs, arrows, and layering systems often see traffic surge whenever these influencers post a “budget build” episode.
Top 15 Hunting Influencers to Follow
1.Steven Rinella
Platform(s): Instagram, YouTube (MeatEater)
Content: Wild game cooking, conservation deep dives, public-land elk hunts
Follower Count: 1M on Instagram
A best-selling author and MeatEater founder, Rinella seamlessly blends biology with culinary arts—showing why ethical harvests and habitat protection go hand in hand. Brands partner with him to reach hunters who invest in tags and duck stamps.
2. Cameron Hanes
Platform(s): Instagram, YouTube
Content: Extreme backcountry bow conditioning, gear stress tests, daily run-and-shoot logs
Follower Count: 2M on Instagram
The ultramarathoner behind “Keep Hammering” logs 100-mile weeks before pursuing high-country bulls. His rigorous field tests make him a top authority on packs, boots, and broadheads built for endurance.
3. Eva Shockey
Platform(s): Instagram, Facebook
Content: Family whitetail hunts, lifestyle tips, women in hunting advocacy
Follower Count: 561K on Instagram
Shockey’s combination of motherhood and marksmanship helps broaden hunting’s demographic appeal. Her tree-stand reels, cooking segments, and discussions on pink camouflage myths attract and retain new female hunters.
4. Randy Newberg
Platform(s): Instagram, YouTube, Podcast
Content: DIY Western tags, public land policy explainers, backcountry budgeting
Follower Count: 158K on Instagram
Newberg excels at translating hunting regulations into actionable advice. His tag-draw flowcharts and live “ask-a-warden” sessions simplify bureaucracy—and drive sales for optics and mapping-app partners.
5. The Hunting Public
Platform(s): YouTube, Instagram
Content: Mobile whitetail tactics, turkey roost cams, budget gear reviews
Follower Count: 729K on YouTube
This group of friends travels in a van to hunt over-the-counter deer areas—and tags out on camera. Their relatable storytelling and affordable setups resonate with everyday hunters.
6. Hushin
Platform(s): YouTube, Instagram
Content: Western big game vlogs, conservation fund-raisers, wild game cooking
Follower Count: 454K on YouTube
Hushin’s #HushLife ethos combines charity tag giveaways with stunning 4K elk films. Their audience eagerly donates and subscribes when they raffle rifles to support habitat projects.
7. Seek One Productions
Platform(s): Instagram, YouTube
Content: Suburban giant buck hunts, bow-only challenges, landowner permission tutorials
Follower Count: 276K on Instagram
Lee Ellis and Drew Carroll show how to arrow 200-inch bucks within city limits—with the right permission. Their scripts and low-impact tactics convert skeptics into believers (and saddle-hunting enthusiasts).
8. Born and Raised Outdoors
Platform(s): Instagram, YouTube, Podcast
Content: Elk-bugle road trips, calling clinics, DIY film series
Follower Count: 142K on Instagram
Five friends from Oregon pursue Roosevelt and Rocky Mountain elk across multiple states. Their honest tag costs and camp kitchen demos make elk hunting feel achievable.
9. Remi Warren
Platform(s): Instagram, Podcast, YouTube
Content: Solo backcountry tactics, spot-and-stalk masterclasses, wild meat recipes
Follower Count: 400K on Instagram
A guide, writer, and relentless adventurer, Warren shares advanced tactics like “circle of death” elk flanks. Brands rely on him to test optics and packs in extreme conditions.
10. Melissa Bachman
Platform(s): Instagram, TV (Winchester Deadly Passion)
Content: Big game spotlights, venison meal preps, youth mentor hunts
Follower Count: 103K on Instagram
Bachman is a powerful advocate for women hunters, pairing shot breakdowns with reasoned responses to anti-hunting critics. She helps sponsors reach new audiences while promoting fair chase values.
11. Hannah Barron
Platform(s): Instagram, TikTok, YouTube
Content: Bowfishing, catfish noodling, whitetail hunts, fitness-friendly field days
Follower Count: 1.75M on Instagram
“The Catfish Girl” gained fame noodling 60lb blues bare-handed. Now she hauls massive hogs and bucks on camera, breaking stereotypes and driving sales for camo activewear.
12. Donnie Vincent
Platform(s): Instagram, YouTube (Documentary Films)
Content: Cinematic expedition hunts, conservation storytelling, gear philosophy
Follower Count: 146K on Instagram
A biologist turned filmmaker, Vincent approaches hunts as ecological case studies—complete with species Latin names and immersive soundscapes. His gear recommendations carry documentary-level credibility.
13. Kristy Titus
Platform(s): Instagram, Podcast
Content: Women-led backcountry shoots, long-range rifle clinics, mule packing how-tos
Follower Count: 74K on Instagram
Host of Pursue the Wild, Titus emphasizes accurate shooting and public land rights. Her mule string vlogs and range lessons boost engagement for ballistic apps and precision optics.
14. Brian Call – Gritty Podcast
Platform(s): Instagram, YouTube, Podcast
Content: Backcountry fitness, gear “dirt tests,” long-form hunter interviews
Follower Count: 105K on Instagram
Call’s in-depth conversations with elk experts and biologists go beyond highlight reels. His workout plans and affiliate links drive sales for protein powder and compression gear.
15. Adam Greentree
Platform(s): Instagram, Podcast
Content: Australian bowhunts, photogenic landscapes, conservation advocacy
Follower Count: 414K on Instagram
Greentree’s outback adventures and dramatic photography make the rugged landscape feel enchanting. He promotes predator-population balance and pairs seamlessly with rugged outdoor gear brands.
The Impact of Hunting Influencers on the Outdoor Community
These creators act as modern mentors: demonstrating safe firearm handling, ethical shot placement, and contributing harvest data to biologists. Their pack-dump videos influence purchases of camo, knives, and scopes more effectively than traditional ads.
Many collaborate with conservation groups, like Hushin’s #HushLife fundraiser for mule-deer winter range or Rinella’s public-land policy series with Backcountry Hunters and Anglers. These efforts help fans connect their spending to habitat conservation. influencers are also breaking stereotypes by highlighting women, urban newcomers, and multi-generational families engaged in sustainable hunting.
Start Finding Hunting Influencers with SocialBook
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To Explore more influencer insight, check the link here: https://socialbook.io/blog/tag/top-influencer-list/
