With National Hispanic Heritage Month taking place in September, many brands are enhancing their marketing strategies by collaborating with creative influencers who connect with diverse audiences. Partnering with Hispanic influencers offers a unique opportunity to gain insight into their rich cultural heritage while boosting brand credibility and increasing visibility among social media followers and consumers. Here are 20 standout Latinx Instagram Influencers who are eager to showcase their life and help elevate your brand's presence.
1.WHINDERSSON NUNES
Followers: 58.6M+
Niche: Comedy, Music
Why Follow: Whindersson Nunes Batista, a Brazilian comedian, singer, and YouTube sensation, is one of the most influential Latin personalities online. With a massive social media presence across platforms — 58.6 million on Instagram — his reach is undeniable. Whindersson gained widespread fame through his humorous YouTube videos, which offer comedic perspectives on everyday life. He is also well-known for his playful impersonations of global superstars such as Michael Jackson, Selena Gomez, Shakira, and others.
2. Lele Pons
Followers: 53.6M+
Niche: Music, Lifestyle, Fashion
Why Follow: Lele Pons is a Venezuelan-American content creator, actress, and singer who gained fame with her hilarious Vine videos and has since built a massive following on Instagram, YouTube, and TikTok. Known for her comedic skits and relatable content, she also shares personal stories, including her struggles with mental health, which resonate with many of her fans. Lele's unique mix of humor, authenticity, and creativity makes her a standout in the social media world. Whether you're looking for laughs or inspiration, Lele is definitely worth following.
For Brands: If you're considering partnerships with influencer like Lele Pons, SocialBook can help you discover the right match for your marketing campaigns based on audience engagement and brand alignment.
3. LUISA FERNANDA
Followers: 19.2M+
Niche: Fashion, Lifestyle, Beauty
Why Follow: Luisa Fernanda Cataño Ríos, better known as Luisa Fernanda, is a Colombian actress, singer, and one of the top Latin influencers. She rose to fame by accident in 2013 when she began sharing creative posts on Instagram, and her following has grown exponentially since then.
Luisa is worth following for her vibrant personality, creativity, and versatility. Beyond her engaging Instagram content, her online success has opened doors for her in acting and music. Whether sharing relatable moments or showcasing her talents, Luisa's authenticity and energy make her a must-follow for anyone seeking entertainment and inspiration.
4. Yuya
Followers: 16.3M+
Niche: Beauty, LifeStyle, Advocate
Why Follow: Mariand Castrejon Castañeda, known as Yuya, is a Mexican beauty vlogger and one of the top Latin influencers. She started her career at 16 after winning a makeup contest on YouTube and grew her channel, originally called "lady16makeup," to over 24.3 million subscribers.
Yuya is not just a beauty expert—she’s also an advocate for social causes. In 2016, she joined the United Nations' Sustainable Development Action Campaign to promote gender equality. She also launched her own makeup line in Latin America and earned a star on the Las Vegas Star Walk for promoting peace.
Yuya is worth following for her expert beauty content, inspiring advocacy, and positive influence, making her a role model in both the beauty and social impact communities.
Pro Tip for Brands: Looking to collaborate with influencers to enhance your brand's visibility in 2024? Platforms like SocialBook Product Launcher simplify the process, allowing businesses to connect with micro-influencers who can pitch collaboration ideas directly to you.
5. RUBEN DOBLAS GUNDERSON
Followers: 17.9M+
Niche: Game, LifeStyle
Why Follow: Ruben Doblas Gunderson, known as El Rubius, is a Spanish-Norwegian YouTuber and one of the top Latin influencers. With over 40.4 million subscribers, his channel, featuring vlogs and gaming content, ranks among the most popular in Spain and globally. El Rubius has won numerous awards, including YouTuber of the Year in 2016, and was recognized by Time magazine as a "next-generation leader." He’s also one of the most followed streamers on Twitch, with the third-largest channel in the world as of May 2022.
El Rubius is worth following for his entertaining mix of gaming, humor, and personal vlogs, making him a major figure in the digital entertainment world.
6. MICHELLE LEWIN
Followers: 15.9M+
Niche: Fitness
Why Follow: Michelle Lewin is a Venezuelan model, fitness expert, and bodybuilder, recognized as one of the top Latin influencers. She began her career in modeling at a young age but gained widespread attention after competing in fitness events like the NPC bikini competition. Since then, she has worked with top fitness brands and appeared on the covers of magazines, including Playboy. Today, Michelle is one of the world’s most sought-after fitness models.
Michelle is worth following for her inspiring fitness journey, dedication to health, and empowering content. Whether you're looking for workout tips, motivation, or fitness inspiration, she offers valuable insights into achieving a healthy, balanced lifestyle.
7. SALICE ROSE
Followers: 19.7M+
Niche: Comedy, LifeStyle, Culture
Why Follow: Salice Rose, a Peruvian-American social media star, is widely recognized as one of the top Latin influencers. Although born and raised in California, she takes great pride in her Hispanic heritage. Salice connects with her audience through humorous videos on YouTube, TikTok, and Instagram, often sharing her experiences as a proud Latina.
Salice is worth following for her authentic and relatable content, blending humor, personal stories, and a celebration of her culture. Whether you're looking for laughs or a glimpse into her life as a Latina, she offers an entertaining and inspiring perspective.
8. GERMAN GARMENDIA
Followers: 17.7M+
Niche: Game, Comedy
Why Follow: Germán Alejandro Garmendia Aranis, known as HolaSoyGerman, is a Chilean YouTuber, comedian, and musician. He runs two popular channels: HolaSoyGerman, featuring comedic videos on daily life, and JuegaGerman, a gaming channel that’s the second-most-subscribed in Spanish. With over 10 million subscribers on each, Germán became the first YouTuber to earn two Diamond Play Buttons in 2016.
Germán is worth following for his humorous content and engaging personality. His vlogs and gaming videos have earned him widespread recognition and influence, making him a top Latin influencer.
9. ANDREA ESPADA
Followers: 6.2M+
Niche: Fashion, Beauty, LifeStyle
Why Follow: Andrea Espada, born Andrea Rincon Estrada, is a Colombian TV personality, model, and social media influencer. She gained fame through her modeling career and brand ambassador roles, later branching into acting and TV hosting. Notably, she hosted Estrella TV Presenta: Esto es Guerra and UFC Now. A fitness enthusiast and businesswoman, Andrea also shares her family life on her popular YouTube channel, The Royalty Family.
Andrea is worth following for her dynamic mix of entertainment, fitness, and family content. Her vibrant personality and inspiring journey make her a relatable role model for many.
10. CAMILA COELHO
Followers: 10.1M+
Niche: Fashion, Beauty
Why Follow: Camila Coelho is a Brazilian beauty and fashion mogul, known for her roles as a YouTuber, model, makeup artist, and entrepreneur. She gained fame in the early 2010s with her makeup tutorials on YouTube and has since become a leading figure in the beauty industry. Camila has worked with top fashion brands like Celine and Christian Dior and appeared on the covers of InStyle, Glamour, Harper's Bazaar, and L'Officiel.
Today, she continues to expand her empire with her own successful clothing line, Camila Coelho Collection, and beauty brand, Elaluz.
Camila is worth following for her expert beauty and fashion advice, entrepreneurial drive, and authentic, approachable style. Whether you're looking for the latest beauty trends or wardrobe inspiration, she provides a mix of high-end fashion, accessible beauty tips, and personal insights into her growing brands.
11. OLALLA LOPEZ
Followers: 8.8M+
Niche: Fashion, Beauty
Why Follow: Olalla Lopez, aka Caeli, is a Mexican YouTuber and top Latin influencer. She gained fame with vlogs, pranks, challenges, and content on fashion, relationships, and family. Since 2010, her success has led to TV roles, including hosting The Voice Kids Mexico and voice acting in Trolls. She’s collaborated with major brands like Coca-Cola and Procter & Gamble and has won multiple awards, including MTV Millennial Awards and a Nickelodeon Kids' Choice Award.
Caeli is worth following for her fun, relatable content and successful career across YouTube, TV, and brand partnerships, making her a prominent figure in the Latin influencer space.
12. GUILLERMO DÍAZ IBAÑEZ
Followers: 7.7M+
Niche: Game, Travel
Why Follow: Willeyrex (Guillermo Díaz Ibáñez) is a top Spanish YouTuber with over 35 million subscribers and 12 billion views across his channels. He specializes in gaming content, particularly around Metaverse and NFT games. Besides YouTube, he co-authored the Wigetta book series and developed the popular mobile game Karmarun. His Instagram (@willeyrex) gives fans a behind-the-scenes look at his life, sharing everything from gaming-related updates and collaborations to personal moments and travel experiences. Following Willeyrex is a great choice for those interested in gaming trends, digital worlds, and a glimpse into the life of a top content creator.
13. JULIE SARIÑANA
Followers: 7.8M+
Niche: Fashion, LifeStyle, Travel
Why Follow: Julie Sariñana, a Mexican-American fashion blogger, model, and designer based in Los Angeles, is one of the leading Latin influencers. Before her rise to fame, she worked as a fashion editor and stylist, which inspired her to launch SincerelyJules in 2009. Today, her blog has millions of followers across social media and has evolved into a globally recognized personal brand. Through her content, Julie encourages women to “Dream, Believe, Achieve” their passions.
Julie is worth following for her effortless style, travel adventures, and empowering messages that inspire women to pursue their dreams and express their individuality.
14. MARIALEJANDRA MARRERO
Followers: 6M+
Niche: Beauty, Makeup
Why Follow: Maria Alejandra Marrero, or Mariale, is a Venezuelan influencer based in LA. She launched her YouTube channel Mariale in 2010, quickly gaining millions of subscribers with over 2.5 billion views. She also runs SinPatuque (makeup-free content) and Mar ♥ (English videos). In 2016, she was named Best Venezuelan Influencer with the "Cacique de Oro" award.
Mariale is worth following for her engaging beauty, lifestyle, and authentic makeup-free content that resonates with a diverse audience.
15. SAMUEL DE LUQUE
Followers: 6.5M+
Niche: Game, LifeStyle, Travel
Why Follow: Samuel de Luque Batueca, aka Vegetta777, is a top Spanish YouTuber with the second-largest channel in Spain. Known for his cinematic gaming videos on titles like Minecraft and Battlefield, he has a massive following across Spain and Latin America. In 2013, he founded Luque Social Gamer SL. On Instagram, Vegetta777 shares personal moments, behind-the-scenes content, and collaborations with other influencers.
Vegetta777 is worth following for his creative gaming content, lifestyle insights, and strong connection with fans. His engaging personality makes him a must-follow for gaming enthusiasts.
16. GABRIEL MONTIEL GUTIERREZ
Followers: 6M+
Niche: Comedy, LifeStyle
Why Follow: Gabriel Montiel Gutiérrez, a former Mexican soccer player turned YouTuber, is a well-known Latin influencer. He runs two popular channels under the names Werevertumorro and Gaborever, where he shares comedy sketches, short films, vlogs, and other entertaining content.
On Instagram, Gabriel gives fans a peek into his personal life, including moments from his travels, collaborations, and behind-the-scenes glimpses of his creative process.
Gabriel is worth following for his humor, engaging content, and authentic personality. His mix of comedy and lifestyle content makes him a relatable and entertaining figure for a wide audience.
17. AMARA LEGUÍZAMON PASCAGAZA
Followers: 4.3M+
Niche: Fashion, LifeStyle
Why Follow: Amara Leguízamon Pascagaza, aka Amara Que Linda, is an 18-year-old Colombian influencer with over 8.36 million YouTube subscribers and 17.2 million TikTok followers. She shares hauls, challenges, and dance videos, along with stylish outfit and modeling photos on Instagram.
Amara is worth following for her engaging content, trendy fashion, and vibrant personality across multiple platforms.
18. Massy Arias
Followers: 3M+
Niche: Fitness
Why Follow: Massiel "Massy" Arias is a certified personal trainer and health coach from the Dominican Republic, based in Los Angeles. Known for her high-intensity workouts, she created the MA Warrior program, combining custom meal plans and exercises like HIIT, calisthenics, and yoga. Massy uses her journey from overcoming depression to inspire others.
On Instagram, she shares fitness routines, health tips, and motivational content, empowering followers to prioritize their well-being.
Massy is worth following for her transformative fitness approach, motivational story, and dedication to helping others live healthier lives.
19. LEJUAN JAMES
Followers: 2.8M+
Niche: Comedy, Culture
Why Follow: Juan Antiles, known by his stage name Le Juan James, is a Latin-American comedian, content creator, and author who became famous for his humorous sketches about growing up Latino in the U.S. Born to a Dominican mother and Puerto Rican father, Le Juan shares funny and relatable moments about his upbringing in a strict Latino household. He proudly celebrates his Hispanic heritage in his content, making it resonate with many viewers.
On Instagram, Le Juan shares clips from his comedy sketches, personal insights, and life as a proud Latino, giving fans a mix of humor, cultural pride, and relatable content.
Le Juan is worth following for his unique comedy, cultural authenticity, and ability to make light of the everyday experiences many Latinos can relate to. His fun, engaging content makes him a favorite among those who enjoy witty humor and cultural storytelling.
20. ALFREDO FLORES
Followers: 2.2M+
Niche: Music, Fashion
Why Follow: Alfredo Flores is a Puerto Rican director, videographer, and photographer, known for his work with artists like Selena Gomez, Mariah Carey, and Ariana Grande. He is also Justin Bieber’s longtime best friend and won an MTV Video Music Award for Best Music Video From Home for Stuck with U.
On Instagram, Alfredo shares behind-the-scenes content, his creative projects, and personal moments with celebrities.
Alfredo is worth following for his insider access to the music industry, award-winning work, and exclusive behind-the-scenes content with top artists.
Conclusion
In conclusion, National Hispanic Heritage Month celebrates the power and creativity of the Latinx community. Collaborating with Latin influencers offers brands a unique opportunity to connect with diverse audiences and increase visibility. From fashion and beauty to gaming and fitness, these influencers bring fresh, engaging content that resonates globally.
Platforms like SocialBook make it easy for brands to find and partner with the right influencers, simplifying the process of building authentic connections. As we head into 2024, working with Latinx influencers can help elevate your brand while fostering inclusivity and creativity.
