California is not only the land of dreams and creativity, but it’s also home to a vibrant and diverse community of influencers who are shaping the digital landscape. From fashion icons and beauty moguls to musicians and social justice advocates, the state is a hotbed for some of the most influential figures on social media today. These individuals have managed to build massive followings by creating meaningful connections with their audiences, leveraging their unique talents, personal stories, and entrepreneurial ventures to inspire millions.
In this list, we explore the top 10 influencers in California for 2025 who are making waves across different industries. Whether you're a brand looking for the perfect ambassador or simply someone curious about the influencers who are setting trends and sparking conversations, this guide will introduce you to the personalities and stories that are dominating social media.
1️. Kendall Jenner – Supermodel & Entrepreneur
Instagram Followers: 290.4M
Niche: Fashion, Lifestyle, Beauty
Why Follow: Kendall Jenner is undeniably one of the most prominent figures in the modeling world, and her influence stretches far beyond the runway. As part of the Kardashian-Jenner family, Kendall has used her global reach to create a name for herself in the fashion industry, working with top designers and brands. Her Instagram is a mix of high-fashion editorials, casual street style, and snapshots of her personal life, making her an aspirational figure for millions.
What sets Kendall apart is her ability to balance her career in fashion with her entrepreneurial endeavors. Her tequila brand, 818, has been a huge success, and she often shares the behind-the-scenes moments of her business ventures. Kendall also speaks candidly about mental health, using her platform to raise awareness and start important conversations. Whether you're into fashion, wellness, or simply enjoy getting a glimpse into the life of one of the world’s top models, Kendall’s social media is always a great follow.
Pro Tip for Brands: For brands aiming to partner with top music influencers like Tyla Seethal, SocialBook is a valuable tool. This user-friendly platform allows you to search for influencers based on engagement levels, audience demographics, and other crucial data points. Leverage these insights to fine-tune your marketing efforts and ensure you make the most out of your influencer collaborations.
2️. Kim Kardashian – Entrepreneur & Socialite
Instagram Followers: 352.9M
Niche: Fashion, Beauty, Business
Why Follow: Kim Kardashian is a trailblazer when it comes to building a personal brand, and her influence is unmatched. Initially known for her role in Keeping Up with the Kardashians, Kim has since evolved into a business mogul, with successful ventures like SKIMS, KKW Beauty, and a strong presence in the world of philanthropy. She has also become a major voice in criminal justice reform, using her platform to campaign for legislative change.
Kim’s social media presence offers a unique mix of glamorous lifestyle content, family moments, and insight into her business world. From showcasing her latest fashion collaborations to sharing moments with her four children, Kim brings her audience into her world. If you're looking for fashion inspiration, beauty tips, or entrepreneurial advice from one of the most successful women in the world, Kim Kardashian is a must-follow.
3️. Saweetie – Rapper & CEO
Instagram Followers: 12.5M
Niche: Music, Fashion, Empowerment
Why Follow: Saweetie is a rising star in the music industry, with a string of hits like "Icy Grl" and "My Type" that have cemented her place in the hip-hop world. But Saweetie is more than just a rapper—she’s a full-fledged entrepreneur. As the CEO of her own label, Icy Records, she’s carving out a space for women in hip-hop to dominate the industry. Saweetie’s social media presence is a blend of empowering messages, glamorous fashion shoots, and glimpses into her personal life.
What makes Saweetie stand out is her ability to use her platform for more than just music promotion. Her collaborations with brands like McDonald's and PrettyLittleThing have made her a powerhouse in the marketing world. Additionally, Saweetie often shares messages of self-love and confidence, which resonate deeply with her millions of followers. If you want to stay up-to-date with the latest trends in music, fashion, and empowerment, Saweetie’s profile is one you won’t want to miss.
Pro Tip for Brands: For brands aiming to partner with top music influencers like Tyla Seethal, SocialBook is a valuable tool. This user-friendly platform allows you to search for influencers based on engagement levels, audience demographics, and other crucial data points. Leverage these insights to fine-tune your marketing efforts and ensure you make the most out of your influencer collaborations.
4️. Shane Dawson – YouTube Personality & Filmmaker
YouTube Subscribers: 18.8M
Niche: Documentary, Comedy, Conspiracy Theories
Why Follow: Shane Dawson is one of the most influential YouTubers in the world, known for his documentary-style videos and in-depth interviews with fellow creators and celebrities. His content often dives into controversial subjects, conspiracy theories, and personal experiences, making his channel a fascinating mix of humor, mystery, and real-world exploration.
Despite some controversy over the years, Shane has maintained a loyal fanbase thanks to his unique approach to storytelling. His long-form documentaries, especially those where he explores the lives of other YouTubers and social media figures, offer a behind-the-scenes look at the internet’s most iconic creators. For anyone interested in true crime, conspiracy theories, or just a good laugh, Shane’s channel provides endless entertainment.
5. Jaden Smith – Musician, Actor & Activist
Instagram Followers: 19.5M
Niche: Music, Fashion, Activism
Why Follow: Jaden Smith is more than just the son of Will and Jada Pinkett Smith—he is a multi-faceted artist whose work spans music, acting, and activism. Jaden has released several albums that push the boundaries of modern music, blending genres like hip-hop, R&B, and alternative. He’s also an outspoken environmental advocate, co-founding the sustainable water company Just Water, which uses environmentally friendly packaging.
Jaden’s sense of fashion is equally revolutionary, often breaking gender norms and pushing for inclusivity in the industry. His Instagram is filled with creative shots of his music releases, fashion statements, and collaborations with environmental organizations. Whether you’re interested in eco-conscious living or groundbreaking music, Jaden’s profile is a perfect blend of art and activism.
6️. Kylie Jenner – Beauty Mogul & Entrepreneur
Instagram Followers: 395M
Niche: Beauty, Fashion, Entrepreneurship
Why Follow: Kylie Jenner’s rise to fame was meteoric, and today she’s one of the wealthiest self-made women in the world. With the success of her brand Kylie Cosmetics, which she founded at just 18, Kylie has revolutionized the beauty industry and influenced a generation of makeup lovers. Her social media is a mix of product launches, beauty tutorials, and family moments that give fans a glimpse into her life.
In addition to beauty content, Kylie frequently shares personal posts about her life as a mother and entrepreneur. She’s also known for her collaborations with major fashion brands, offering exclusive glimpses of her work. If you love beauty tips, fashion inspiration, or just want to follow one of the most influential businesswomen of the 21st century, Kylie’s Instagram is a must-see.
Pro Tip for Brands: For brands aiming to partner with top music influencers like Tyla Seethal, SocialBook is a valuable tool. This user-friendly platform allows you to search for influencers based on engagement levels, audience demographics, and other crucial data points. Leverage these insights to fine-tune your marketing efforts and ensure you make the most out of your influencer collaborations.
7️. Khloé Kardashian – Entrepreneur & Fitness Advocate
Instagram Followers: 305.2M
Niche: Fitness, Fashion, Family
Why Follow: Khloé Kardashian has become an icon in the fitness world, using her platform to share her transformation and inspire her followers to embrace healthier lifestyles. Whether it’s sharing workout tips or promoting her own fitness line, Khloé is all about body positivity and self-love. She’s also a strong advocate for mental health and self-care.
In addition to her fitness and wellness content, Khloé often shares her experiences as a mother and entrepreneur. Through her app, her clothing line, and various other business ventures, she continues to motivate her followers to achieve their personal goals. Follow Khloé if you’re looking for fitness inspiration, business advice, and a look into the life of a busy mom and entrepreneur.
8️. Gigi Hadid – Supermodel & Entrepreneur
Instagram Followers: 77.7M
Niche: Fashion, Modeling, Philanthropy
Why Follow: Gigi Hadid is one of the most recognizable supermodels in the world, having worked with some of the most prestigious fashion houses like Versace, Prada, and Tommy Hilfiger. But Gigi is not just a model—she’s also an entrepreneur and philanthropist, using her platform to promote causes like education for girls and clean water access through partnerships with organizations like UNICEF.
Her Instagram is a visual feast of high-fashion shots, behind-the-scenes moments from her shoots, and glimpses into her personal life. Whether you’re a fashion enthusiast or someone who believes in giving back to the community, Gigi’s feed offers both inspiration and impact.
Pro Tip for Brands: For brands aiming to partner with top music influencers like Tyla Seethal, SocialBook is a valuable tool. This user-friendly platform allows you to search for influencers based on engagement levels, audience demographics, and other crucial data points. Leverage these insights to fine-tune your marketing efforts and ensure you make the most out of your influencer collaborations.
9️. Dhar Mann – Filmmaker & Entrepreneur
Instagram Followers: 4.6M
Niche: Inspirational Videos, Life Lessons, Business
Why Follow: Dhar Mann is changing the way we consume entertainment by creating short films with powerful life lessons. His videos are inspirational, focusing on topics like kindness, perseverance, and overcoming adversity. With millions of followers, Dhar’s positive messages are resonating around the world, making him one of the most influential motivational creators on social media.
As the CEO of Dhar Mann Studios, he continues to produce content that inspires his audience to make positive changes in their lives. If you’re looking for daily doses of inspiration and life lessons, Dhar’s Instagram is a great place to start.
10. Kourtney Kardashian – Health & Wellness Advocate
Instagram Followers: 220.7M
Niche: Wellness, Lifestyle, Family
Why Follow: Kourtney Kardashian is the go-to influencer for all things wellness. Through her lifestyle brand Poosh, Kourtney shares tips on healthy living, skincare, nutrition, and mindfulness. Her approach to wellness goes beyond just fitness; she focuses on a holistic lifestyle that nurtures both the body and the mind.
Kourtney also shares her journey as a mother and entrepreneur, giving followers a peek into her family life and personal adventures. If you’re looking for wellness tips, self-care practices, or simply a more balanced approach to living, Kourtney’s feed is full of inspiration.
Conclusion
These influencers from California represent the pinnacle of social media success, each one contributing uniquely to their respective industries. Whether they’re inspiring us with their fashion, music, fitness journeys, or life lessons, they all offer valuable content that resonates deeply with their followers.
For businesses and brands looking to collaborate with the right talent, tools like SocialBook offer in-depth insights and data to help you connect with influencers whose values align with your brand’s mission. From performance tracking to influencer marketing strategies, SocialBook provides a seamless way to elevate your campaigns and ensure impactful partnerships with the most influential figures in the digital space.
