The gaming industry is projected to reach nearly $268.8 billion by 2025. With this booming figure, professional gamers and their followers are experiencing significant growth.
Today, numerous online game streaming platforms host millions of videos watched daily.
Notable brands are seizing this opportunity to promote their games to a broader audience and earn substantial digital revenues with the help of top influencers who boast strong fanbases in their niches.
To help you navigate this dynamic landscape, we've compiled a list of the top 10 gaming influencers to watch in 2025. From expert gamers to entertaining streamers, these influencers have made a substantial impact in the gaming world and are poised to continue doing so in the years to come.
Let’s dive in!
Who is a Gaming Influencer?
Gaming influencers are individuals who create content centered around video games and have built a significant following across various social media and live streaming platforms. These influencers often include professional gamers, streamers, and gaming content creators who engage with their audiences through entertaining gameplay, tutorials, and commentary.
With a deep knowledge of the gaming industry, including its latest trends and cultural nuances, gaming influencers play a crucial role in shaping the gaming community. They utilize platforms such as YouTube, Twitch, Discord, and Facebook to connect with fans, sharing insights, strategies, and gameplay experiences that resonate with their followers, primarily consisting of Gen Z and millennials.
Their influence extends beyond mere entertainment; they impact their audience's opinions and purchasing choices, making them valuable partners for brands looking to reach the gaming demographic effectively. By employing engaging marketing tactics, gaming influencers help brands increase visibility and foster deeper connections with potential customers in the gaming space.
List of the Top Gaming Influencers
1. PewDiePie
YouTube Subscribers: 110 Million
Instagram Followers: 21.7 Million
Twitter Followers: 529.8 K
Net Worth: $40 Million
PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, is a Swedish gaming YouTuber renowned for his Let's Play videos, vlogs, comedy shorts, and formatted shows. As one of the oldest channels on YouTube still actively uploading content, PewDiePie offers humorous commentary and reactions on a wide range of topics, including internet culture and politics. His distinctive style and sharp wit have garnered him a massive and dedicated following.
Ranked among the world’s highest-paid YouTubers, PewDiePie has been recognized by Time Magazine as one of the world’s 100 most influential people. Over the years, he has received numerous awards, including the Starcount Social Star Awards, Teen Choice Awards, and Golden Joystick Awards. His impact on the gaming community and broader culture makes him a pivotal figure to watch in 2025.
2. Ninja
YouTube Subscribers: 23.8 Million
Instagram Followers: 24.7 Million
Twitter Followers: 6.3 Million
Net Worth: $40 Million
Tyler Blevins, better known as Ninja, is a leading figure in the gaming community, particularly known for his exceptional skills in Fortnite. His vibrant personality and energetic streams have attracted millions of followers across platforms. Ninja has expanded his brand beyond gaming by collaborating with mainstream celebrities and engaging in various ventures, including music and apparel.
His influence extends beyond just gameplay; he promotes a positive gaming environment and advocates for inclusivity in the gaming community. If your brand is looking to connect with gaming audiences effectively, consider leveraging influencer marketing strategies with tools like SocialBook. With SocialBook, you can reach out to top influencers like Ninja who align with your values and engage their dedicated fanbases.
In 2025, Ninja’s ongoing presence in the industry and innovative content make him a key influencer to follow.
3. Pokimane
YouTube Subscribers: 6.62 Million
Instagram Followers: 7.9 Million
Twitter Followers: 1.4 Million
Net Worth: $2 Million
Imane Anys, known as Pokimane, is a prominent female gamer and content creator celebrated for her engaging streams and relatable personality. With a diverse content mix, including gaming, vlogs, and reaction videos, Pokimane has built a dedicated fanbase. She actively promotes mental health awareness and addresses issues of toxicity in gaming, making her an important voice in the community.
Her success in a predominantly male industry highlights her influence, and she continues to break barriers for women in gaming. In 2025, Pokimane’s ongoing advocacy and entertaining content make her an essential influencer to watch.
4. Markiplier
YouTube Subscribers: 37 Million
Instagram Followers: 9.2 Million
Twitter Followers: 14.2 Million
Net Worth: $35 Million
Mark Fischbach, widely known as Markiplier, has made a name for himself with his engaging gameplay videos, particularly in the horror genre. His energetic commentary and genuine reactions have captivated millions. Markiplier’s philanthropic efforts are notable; he often uses his platform to raise funds for various charities, showcasing his commitment to giving back to the community.
His ability to connect with fans through humor and authenticity has made him one of the most beloved figures in the gaming industry. With his influence and creativity, Markiplier is a must-follow in 2025.
5. Jacksepticeye
YouTube Subscribers: 30.8 Million
Instagram Followers: 7.7 Million
Twitter Followers: 5.5 Million
Net Worth: $25 Million
Seán McLoughlin, known as Jacksepticeye, is an Irish YouTuber recognized for his energetic and comedic gaming videos. With a focus on indie games and unique content, Jacksepticeye has fostered a strong sense of community among his fans. He is also committed to charitable causes, frequently hosting livestreams to raise money for various organizations.
His positive demeanor and interactive style make him a standout in the gaming community. As he continues to grow his brand, Jacksepticeye remains an influential figure to watch in 2025.
6. Dream
YouTube Subscribers: 32.1 Million
Instagram Followers: 3.7 Million
Twitter Followers: 2.5 Million
Net Worth: $10 Million
Dream is a Minecraft sensation known for his engaging speedrun videos and innovative gameplay. His "Minecraft Manhunt" series has garnered massive attention, showcasing his skill and creativity. Dream's mysterious persona and strong storytelling have captivated fans, leading to a dedicated following.
His influence within the Minecraft community is profound, and he continues to innovate and entertain. In 2025, Dream’s unique content and growing brand make him a key influencer in the gaming landscape.
7. SSSniperWolf
YouTube Subscribers: 34.7 Million
Instagram Followers: 5.6 Million
Twitter Followers: 1.5 Million
Net Worth: $6 Million
Alia Shelesh, known as SSSniperWolf, is one of the most prominent female gamers on YouTube. She is celebrated for her engaging gameplay videos and reaction content. With a focus on popular games and a relatable personality, SSSniperWolf has attracted millions of subscribers.
Her influence extends beyond gaming; she is an advocate for positive online interactions and often discusses issues related to mental health and self-esteem. In 2025, her continued presence and advocacy in the gaming space make her an essential figure to follow.
8. VanossGaming
YouTube Subscribers: 25.9 Million
Instagram Followers: 2.3 Million
Twitter Followers: 5.2 Million
Net Worth: $25 Million
Evan Fong, known as VanossGaming, is renowned for his humorous gaming videos and collaborations with fellow creators. His engaging content, which often features a mix of gameplay and comedy, has earned him a loyal following. VanossGaming focuses on popular games like GTA V and Among Us, providing entertaining commentary and laughs.
His ability to collaborate effectively and create engaging content has solidified his place in the gaming community. As he continues to entertain viewers, VanossGaming remains a key influencer to watch in 2025.
9. LazarBeam
YouTube Subscribers: 22.4 Million
Instagram Followers: 4.6 Million
Twitter Followers: 1.9 Million
Net Worth: $10 Million
Lannan Eacott, known as LazarBeam, is an Australian YouTuber celebrated for his comedic gameplay videos and unique challenges. With a focus on games like Fortnite, LazarBeam combines humor with entertaining gameplay, creating content that resonates with a wide audience.
His engaging personality and creativity have made him a popular figure in the gaming world. In 2025, LazarBeam’s continued evolution and humor ensure he remains a prominent influencer to follow.
10. KSI
YouTube Subscribers: 24 Million
Instagram Followers: 10.7 Million
Twitter Followers: 4.4 Million
Net Worth: $25 Million
Olajide Olatunji, known as KSI, is a multi-talented influencer who has successfully transitioned from gaming to music and entertainment. His YouTube channel features a mix of gaming, vlogs, and comedy sketches. KSI’s charismatic personality and willingness to engage with fans have earned him a substantial following.
He often collaborates with other creators and participates in events that bridge gaming and mainstream culture. In 2025, KSI’s diverse content and widespread influence make him an important figure in both the gaming and entertainment industries.
Conclusion
The world is increasingly recognizing online gaming as a viable source of income, inspiring gamers to harness their skills and reach broader audiences for substantial earnings. Partnering with these gaming content creators enables your brand to diversify its audience and establish credibility on a global scale.
However, before connecting with the right gaming influencer for your brand, it's crucial to conduct thorough research on each influencer's audience reach and promotional style. By leveraging the fan bases and gaming expertise of these top influencers, your brand can achieve new heights and enhance its visibility in the competitive gaming landscape.
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