Asian-American influencers are redefining content creation on Instagram, creating waves across various niches like fashion, beauty, lifestyle, fitness, and social activism. As Instagram continues to be a powerful platform for brands and individuals alike, these influencers are not just trendsetters but also advocates for diversity, representation, and social change.
In this comprehensive guide, we’ll dive into the Top 20 Asian-American Instagram influencers in 2025, highlighting their rise to fame, unique content styles, and how they’ve impacted their respective industries.
1. Aimee Song (@songofstyle) – Fashion & Lifestyle Icon
- Followers: 7.3M+
- Niche: Fashion, Interior Design, Lifestyle
- Why Follow: Aimee Song is a pioneering influencer in the fashion industry. She transformed her blog Song of Style into a global fashion empire, amassing millions of followers across social platforms. Her Instagram feed is an aesthetically pleasing mix of high-fashion looks, luxurious interior design, and aspirational lifestyle content. Aimee’s collaborations with prestigious brands like Chloé and Dior solidify her status as one of the top influencers in the world of fashion.
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2. Jenn Im (@imjennim) – Beauty & Fashion Leader
- Followers: 1.8M+
- Niche: Fashion, Beauty, Lifestyle
- Why Follow: As one of the original YouTube influencers, Jenn Im's transition to Instagram has been seamless. Her chic yet accessible style, combined with her beauty expertise, has won her collaborations with top brands like ColourPop and Clinique. She also founded her own clothing line, Eggie, which celebrates inclusivity with its diverse size range.
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3. Liza Koshy (@lizakoshy) – Comedy & Lifestyle Entertainer
- Followers: 20.2M+
- Niche: Comedy, Entertainment, Lifestyle
- Why Follow: Liza Koshy is a multi-talented entertainer known for her quick-witted humor and energetic personality. With a background in Vine and YouTube, Liza has grown her Instagram following through comedic skits, lifestyle content, and advocacy work. She also uses her platform to address social issues, such as racial equality and mental health awareness, making her a powerful voice in the entertainment industry.
4. Patrick Starrr (@patrickstarrr) – Beauty Guru & LGBTQ+ Advocate
- Followers: 4.3M+
- Niche: Beauty, Makeup, LGBTQ+ Advocacy
- Why Follow: Patrick Starrr is one of the biggest names in the beauty industry. Known for his transformative makeup tutorials and empowering messages, Patrick has partnered with top beauty brands like MAC and launched his own line, ONE/SIZE. He continues to inspire followers with his bold and inclusive approach to beauty.
5. Nikita Dragun (@nikitadragun) – Bold Beauty & Trans Rights Activist
- Followers: 8.2M+
- Niche: Beauty, Fashion, LGBTQ+ Advocacy
- Why Follow: Nikita Dragun is known for her dramatic makeup transformations and unapologetic self-expression. As a transgender woman, she has been a fearless advocate for trans rights and body positivity. Nikita’s powerful influence in the beauty world, combined with her collaborations with major brands, makes her one of the most sought-after beauty influencers in 2025.
6. David So (@davidsocomedy) – Comedy & Culture Commentator
- Followers: 673K+
- Niche: Comedy, Food, Culture
- Why Follow: David So merges comedy with cultural commentary, creating humorous and thought-provoking content that resonates with a broad audience. From food reviews to sketches, David offers a unique perspective on Asian-American culture while entertaining his followers.
7. Clara Dao (@claradao) – Body Positivity & Fitness Advocate
- Followers: 650K+
- Niche: Fitness, Wellness, Body Positivity
- Why Follow: Clara Dao is known for her emphasis on body positivity and self-love. Her fitness content promotes a balanced lifestyle, encouraging followers to focus on mental and physical well-being. Clara’s authenticity and empowering messages have gained her a loyal following in the fitness community.
8. Amber Liu (@amberliu) – Music & Fashion Star
- Followers: 5.5M+
- Niche: Music, Fashion, Entertainment
- Why Follow: Amber Liu, former member of K-pop group f(x), has taken her music career solo and continues to push boundaries in both music and fashion. Amber’s tomboyish style, honest personality, and transparency about mental health have made her a relatable and respected figure in the entertainment industry.
9. Yumi Nu (@_yumi_nu) – Fashion Model & Body Positivity Advocate
- Followers: 140K+
- Niche: Fashion, Body Positivity, Modeling
- Why Follow: Yumi Nu made history as the first Asian-American plus-size model to appear on the cover of Sports Illustrated’s Swimsuit Issue. Yumi promotes body positivity, diversity, and self-love through her content, inspiring people of all shapes and sizes to feel confident in their skin.
10. Eugene Lee Yang (@eugeneleeyang) – LGBTQ+ Advocate & Fashion Innovator
- Followers: 2.4M+
- Niche: Fashion, LGBTQ+ Activism, Entertainment
- Why Follow: Eugene Lee Yang, a member of The Try Guys, has become a strong voice for LGBTQ+ rights and Asian-American representation in media. His content blends fashion, advocacy, and entertainment, making him a multifaceted influencer who uses his platform to bring attention to important social issues.
11. Bretman Rock (@bretmanrock) – Beauty & Comedy Star
- Followers: 18.8M+
- Niche: Beauty, Comedy, Entertainment
- Why Follow: Bretman Rock’s larger-than-life personality and comedic approach to beauty tutorials have made him a social media sensation. Whether he’s delivering beauty tips or making his audience laugh, Bretman never fails to entertain. His influence in both beauty and entertainment has led to collaborations with major brands and his own reality show.
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12. Sofia Wylie (@sofiawylie) – Actress & Dancer
- Followers: 2.8M+
- Niche: Acting, Dance, Fashion
- Why Follow: Sofia Wylie is an actress and dancer best known for her roles in High School Musical: The Musical: The Series and Andi Mack. Her Instagram showcases her acting career, behind-the-scenes moments, and her love for fashion. Sofia’s diverse talents and bubbly personality have made her a favorite among Gen Z.
13. Tabitha Brown (@iamtabithabrown) – Vegan Food & Wellness Advocate
- Followers: 4.4M+
- Niche: Vegan Cooking, Wellness, Family
- Why Follow: Tabitha Brown has become the go-to influencer for vegan food inspiration and wellness. Her soothing voice and positive outlook have won her a loyal fanbase, and her Instagram is a mix of delicious plant-based recipes, self-care tips, and family moments.
14. Bella Poarch (@bellapoarch) – Music & TikTok Sensation
- Followers: 12.2M+
- Niche: Music, TikTok, Fashion
- Why Follow: Bella Poarch first gained fame on TikTok, but her transition to Instagram has been equally impactful. Bella’s music career took off in 2021, and her style and fashion posts continue to resonate with her fans. Bella represents the new wave of influencers who have seamlessly blended multiple platforms into a cohesive personal brand.
15. Jessica Jung (@jessica.syj) – Fashion Entrepreneur & K-pop Star
- Followers: 12.1M+
- Niche: Fashion, Music, Entrepreneurship
- Why Follow: Jessica Jung, a former member of Girls' Generation, has successfully transitioned from K-pop star to fashion entrepreneur. Her brand, Blanc & Eclare, has become a global success, and Jessica uses her Instagram to share her entrepreneurial journey, fashion inspiration, and personal moments.
16. Chriselle Lim (@chrisellelim)– Fashion & Lifestyle Creator
- Followers: 1.5M+
- Niche: Fashion, Lifestyle, Motherhood
- Why Follow: Chriselle Lim is a renowned fashion and lifestyle influencer known for her chic aesthetic and relatable content. As a mother and entrepreneur, she shares her journey through motherhood, personal style, and family life. Chriselle’s collaborations with luxury brands have positioned her as a leading figure in the fashion space.
17. Michelle Phan (@michellephan) – Beauty Pioneer & Entrepreneur
- Followers: 1.8M+
- Niche: Beauty, Entrepreneurship, Lifestyle
- Why Follow: Michelle Phan is often credited with launching the beauty influencer movement on YouTube. She has transitioned her brand to Instagram, sharing beauty tutorials, product recommendations, and insights into her entrepreneurial ventures. As the founder of EM Cosmetics, Michelle continues to inspire aspiring beauty entrepreneurs.
18. Karrueche Tran (@karrueche) – Fashion & Lifestyle Influencer
- Followers: 13.8M+
- Niche: Fashion, Lifestyle, Acting
- Why Follow: Karrueche Tran is a model and actress known for her striking style and engaging content. Her Instagram showcases her fashion choices, modeling projects, and glimpses into her life. Karrueche's influence extends beyond fashion, as she is also a vocal advocate for mental health awareness.
19. Lillian Zhang (@bylillianzhang)– Food & Lifestyle Creator
- Followers: 121K+
- Niche: Food, Lifestyle, Travel
- Why Follow: Lillian Zhang combines her love for food and travel on her Instagram, sharing vibrant recipes and travel adventures. Her content highlights Asian cuisines and culinary traditions, bringing awareness to diverse food cultures while inspiring her followers to explore new flavors.
20. Aimee Cheng-Bradshaw (@aimeechengbradshaw) – Fashion & Lifestyle Influencer
- Followers: 298K+
- Niche: Fashion, Lifestyle, Travel
- Why Follow: Aimee Cheng-Bradshaw is a prominent fashion influencer known for her stylish outfits and travel adventures. With a focus on creating chic and inspiring content, Aimee shares her passion for fashion and lifestyle, showcasing collaborations with various brands. Her unique style and relatable personality have garnered her a loyal following.
These influencers not only entertain and inspire their followers but also use their platforms to advocate for social change and representation. Whether you’re a brand looking to collaborate or simply a fan of diverse content, these Asian-American Instagram influencers are definitely worth following in 2025.
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