To build personal brands and maximize reach influencers on various social media platforms are on constant outlook to leverage new growth tools as it is essential because of the competitive digital landscape. This is because according to recent research, there are over 64 billion influencer accounts! Be it increased visibility on explore pages, account insights or any streamlined processes, the use of growth tools can greatly help a person increase work productivity and efficiency. A few examples of growth tools include Google Analytics and Buffer. If you have a busy schedule and can’t seem to be consistent in posting content, they can help you schedule posts. Not just this, you can manage multiple accounts using a single tool which will eventually enhance your work strategy as you’ll have it all in a single dashboard.
Be it in our professional or personal lives, the digital world has greatly integrated and plays an integral role which is why most of us want to have a good grasp of recent updates and tools. Especially for influencers, growth is their success. It is not just limited to thousands of likes and comments they also need to have an online presence that inspires people and has a positive impact. Not just this, positive and meaningful connections with their followers are also something all of them look forward to. Whether it is about increased reach, gaining followers, or enhancing engagement you need to leverage tools to maximize the output from each one of your posts.
In the following article, you’ll get to explore various types of growth tools with examples and if they’re suitable for your use. Not just this, you’ll also get to know about their importance and how each one of them contributes to your brand image and development. Let’s get started!
Social Media Management Tools
Social media management tools are a great help for businesses, marketers, and influencers. Buffer and Later are two tools that offer various unique tools like streamlining content creation, trending hashtags, and scheduling posts. These tools can save a lot of time and give higher outputs e.g. by scheduling multiple posts all at once you do not have to stress about your feed and engagement anymore. Using SocialBook whether you want to link your content, grow your audience, or sell products… try out their link one growth tool. Moreover, SocialBook growth tools can also help influencers identify their target audience to build positive relations online. Interaction with your followers eventually means more collaborations too. It can surely make growing for a new influencer an easy job by maximizing their presence on platforms.
Buffer- The go-to app for streamlining your content
User-friendly apps are surely bliss, especially for the newcomers. Buffer is known not just for its function of scheduling posts on various platforms including Pinterest, Instagram, and Twitter but also for how easy it is to you. You can ensure to post on a specific time and date and the fun part is you can schedule multiple posts at a time. This is an extremely crucial part of getting the attention of the users!
There are various key features that this app provides you with except for post scheduling or making a calendar so a balanced content posting schedule is ensured. One that you need to know before posting is, the time when the engagement rate is highest and most users are active. It also allows you to keep a record of your account analytics by keeping a comprehensive check on the number of likes, the number of people who visited your profile, and the overall engagement percentage. This helps one to strategize future planning. It is an extremely powerful tool that can help an influencer grow on any app and allows one to constantly monitor their accounts to figure out new strategies and creative ways to grow.
Later: Visual Planning and Instagram Focus
To visually plan content, particularly the Instagram app Later is the app you might be looking for! Its media library management gives the users an upper hand, especially those who focus on visual story-telling on their accounts. Its features allow the influencer to plan how their Instagram grid should look and allow one to schedule posts which is essential for a high engagement rate. Moreover, you can also store and organize visual content, so your posts can be reused on different platforms. No need to invest hours on the same post for different platforms! Stories are more like a weapon for growth thus, for real-time engagement do not forget to schedule your stories.
Audience Engagement Tools
The heart of all influencers of any platform lies in the rate of their audience engagement. It is because it is a clear representation of how loyal your followers are and how meaningful your relationship with them is. Tools like Hootsuite and Sprinklr are perfect examples of growth to tools that specifically focus on audience engagement and help one boost it. By using the Deeplink tool of socialbook.io you can drive new audience quickly towards your profile as it allows you to create brand links and put them on social media!
A few strategies to enhance audience engagement include making sure your content catches the eye of the viewer. You can use trending audio, post entertaining or motivational videos, and can add meaningful captions. Users of social media platforms scroll their feeds for hours looking for engaging content, make sure your post makes them wait and watch! Moreover, social media platforms have many interactive features e.g. going live to interact with your followers or conducting a Q&A session on your stories. Make sure to utilize them! By understanding the sentiments of your followers, creating engaging content, and being an active user you can surely increase audience engagement rapidly.
Hootsuite Insights and Sprinklr
Hootsuite Insights is an audience engagement tool that has various advanced functionalities including a conversation onitor feature that over various platforms and accounts and it also includes social listening capabilities. Hashtags and using keywords, especially in your captions have always been a great way to maximize your online appearance thus, Hootsuite insights have got you all sorts. It aggregates keywords, hashtags, and even mentions! For sure, they’ll be the ones that are trending and those that can relate to your industry. You can also understand your audience better this way and can cater to whatever they look forward to i.e. the content.
Talking about Sprinklr, for people who have been a part of the influencer circle for a long but are unable to increase audience engagement, Sprinklr has a lot to offer! It is not just limited to scheduling posts or making a calendar, social listening, customer care functionalities, and keeping a check on your account analytics is what you can do using this one app. Each one of these tools is extremely essential for increased audience engagement e.g. the customer care function can help an influencer respond to the hundreds of queries and questions people have for them moreover, the track engagement metrics helps an individual keep a check on the number of people visiting profiles, actively engaging, etc.
Content Creation Tools
The creation of high-quality content determines how indulged your audience is and eventually for growth too. The landscape of today's digital world is complex and billions of people use social media platforms from all over the world. Your goal as an influencer surely should be to stand out amongst the people making content from your niche thus, there is surely no compromise on creating visually appealing content! You can use the photo and video tools available on SocialBook e.g. the photo and video background removers to make your content even better. Moreover, AI tools e.g. magic edit and cartoonizer can not be ignored at all! It also helps you make your profile look professional and aesthetically appealing.
Before selecting the tool you want to use for the creation of the content make sure what you or your brand represents and take some time to decide the theme you want to stick to, color palette, images, and other visual content you want to use, etc. This will help you stand out and people might know you solely from your brand style! Moreover, there are several templates available on content creation tools, the use of logos, collages, fonts, etc. makes your posts/ stories look put together and clearly showcases the effort put in. Lastly, make sure to be open to feedback from your peers or other members of the influencer community. Taking the feedback or criticism constructively can be a milestone to your growth and you’ll surely get to know about the likes of your audience and what kind of content visually appeals to them.
Adobe Spark and Canva: Tools for High-Quality Content Creation
Adobe Spark is a well-known tool for content design and creation. You can use Spark Post for graphics, Spark Videos to edit and add effects to videos, and Spark Page for web stories. Yes, it has it all! If you’re someone who posts content on various pages, you can edit all your content through this one app/website. A range of catchy and artistic templates, hundreds of colors in the palette, so many beautiful fonts… what else would an influencer need? You can seamlessly edit all kinds of visuals using Adobe Spark and trust us, you do not have to be a pro for that!
Canva is the perfect option for beginners. The one who wants to experience hands-on editing experience in a few easy steps from designing invitations to making newsletters, Canva has so many creative options. Once you start working on the app there is no going back! Not just this, if you think you struggle with choosing color or setting up stickers etc. there are pre-designed layouts available for your ease. The work of other people can also be taken as a sample from the app! Moreover, everyone loves how there are millions of icons, illustrations, pictures, and fonts available mostly for free. By opting for the right tools and making use of them effectively your content can surely outstand thousands of other influencers.
Analytics and Performance Tracking
To understand and cater to what your audience looks forward to from you, performance tracking tools are indispensable. You can measure how successful your content strategy is, track the performance of your recent posts, and even optimize your online presence through these tools e.g. by understanding the behavior of your audience by gathering information like demographics, preferences, and interests you can tailor your content accordingly and then no one can stop you from growing your page on any platform.
Google Analytics and Iconosquare for Performance Tracking
Looking for a web analytics tool to help you get regular insights? Google Analytics is the one. Whether you want to track website traffic or conversations or as an influencer, if you are an outlook for a safe platform to track your account metrics i.e. bounce rates, visitors, and demographics you can use Google Analytics to enhance your content drive and increase your profile engagement.
Iconosquare is a platform that was specially designed for people to keep a record of analytics and manage their Instagram profile. Influencers are always eager to see if their page is growing or if their content is engaging enough… for that Iconosquare is a great tool! By keeping a record of your analytics you can successfully track the impact your stories and posts have and the activities of your competitor aswell. Do give it a try!
Networking and Collaboration Tools
Networking and collaboration are essential to build new collaborations and partnerships and to maximize your reach. Moreover, collaboration with other influencers and brands is also possible through strong networking and collaboration. Networking allows you to initiate new projects and work on them with various brands. This will not just help you grow as an influencer but will also help you earn!
Influencity and Formerly
Influencity facilitates helps the influencers that look forward to collaborating as using this app you have access to the database of different projects that are extending hands for partnerships. Moreover, you can take part in running various campaigns and marketing opportunities. Hence, Influencity makes it an easy job for brands and influencers to easily discover their perfect picks.
Formerly also called AspireIQ is also a marketing platform that allows you not just to initiate or manage collaborations. It also has various influencer tools for campaign management and performance tracking as it uses data-driven insights to match influencers with brands. It can be based on audience demographics, brand preferences, and campaign objectives.
If you want to take your collaboration to another level, do not forget to check out the influencer Media kit maker on SocialBook that automatically uploads your stats no matter what platform you are using!
Whether you’ve been an influencer for years or are new to social media make sure to leverage growth tools whether you want to create content, maximize your reach, grow followers, and whatnot. You can check out Social Book to find various helpful tools like Linkone to make money from the content you generate or simple tools like video/ photo background remover. Canva Google Analytics and Hootsuite can also be a great help for you to meet your goals through scheduling content, being active, and making your feed aesthetically pleasing, etc. For brand building and success, growth tools can set your first-ever milestone!
