business promotion 9 May 2024 Leveraging TikTok Influencers for Effective Business Promotion: Navigating the Power and Pitfalls TikTok is one of the most reliable platforms for influencer marketing as its algorithm-based content ensures that the content reaches the right audience and matches their interests. Hence, there are rare to no chances that you won’t succeed in marketing your brand/ products if you opt for TikTok.