Looking for must-see brand strategy examples to inspire your next branding project? This article has got you covered.
Brand success isn’t accidental. The most beloved brands in the world, guided by innovative brand strategists, adhere to certain methods and patterns that drive their success.
By studying these successful brands, you can identify and reverse engineer these patterns, revealing a blueprint for success.
In this article, we’ll break down 10 inspiring brand strategy examples, providing you with a roadmap you can apply to your own branding projects.
What Is Brand Strategy?
At its core, a brand strategy is a long-term plan that outlines how a brand will achieve its specific goals. It serves as a blueprint that guides all brand decisions, from product development to marketing campaigns, ensuring that every aspect of the business aligns with the brand’s position, message, and overall objectives.
A successful brand strategy includes:
- Effective market positioning
- A unique brand personality and verbal identity
- A communication framework that informs the market
- A visual identity that reflects its personality and position
Why Is a Brand Strategy So Crucial?
In essence, it provides internal clarity for leadership and personnel, and external clarity in the market regarding the brand’s identity, values, and unique offerings. A well-executed brand strategy can significantly impact a company’s success by establishing a clear brand voice, fostering brand recognition and loyalty, boosting sales and customer engagement, and differentiating the business within its industry.
Why Are Brand Strategies Essential for Business Success?
Successful businesses often recognize brand strategies as their driving force.
Brand strategies help set investment and business goals, tailor marketing efforts, create a cohesive brand identity, differentiate from competitors, build customer trust and loyalty, facilitate business expansion, define market position, and establish credibility. A well-developed brand strategy truly lays the groundwork for business success.
Moreover, a strategic brand plan is crucial for customer acquisition and retention. It:
- Builds trust and credibility
- Differentiates your business from competitors
- Attracts customers with a unique identity
- Establishes a strong customer base through targeted messaging, consistent branding, and high-quality content
A memorable brand tagline can effectively convey your brand’s essence, values, and message.
10 Examples of Successful Brand Strategies and Positioning Ideas
#1. Turning Ashes into Diamonds Brings in $5 Million a Year! A Look at Eterneva Branding Secrets
Eterneva, founded in 2016, turns cremated ashes or hair into memorial diamonds using high-pressure, high-temperature technology. Despite skepticism about its authenticity, Eterneva has thrived, especially on TikTok, where it shares the diamond-making process and emotional customer stories. The company has also leveraged celebrity endorsements and influencer partnerships to boost visibility and address public doubts by emphasizing transparency and genuine customer engagement.
#2. Lawn care brand's sales skyrocket! How can niche brands make a big impact on a small budget?
Sunday, a new player in the lawn care market, has seen a huge boost in sales by focusing on eco-friendly, customized products. With the U.S. lawn care market on the rise, Sunday taps into this opportunity with personalized solutions. They’ve effectively used TikTok for viral user-generated content and YouTube for detailed influencer reviews. To further grow their customer base, they also run engaging giveaway campaigns on social media
#3. Making $100 million in sales within the first 5 years of establishment! How can AI-customized haircare brands outpace fast-moving consumer goods giants?
Prose, a personalized hair and skincare brand founded in 2017, quickly gained success with its custom products and AI-driven formulas. By leveraging social media, Prose engaged users with relatable content and influencer collaborations, while maintaining a playful and relatable brand persona. Their strategic use of mid-tier influencers, engaging social media tactics, and interactive giveaways has led to impressive growth and strong customer retention. Their approach highlights how new brands can effectively differentiate themselves and build a loyal customer base through creative marketing and personalization.
If your brand is looking to develop a targeted and effective influencer strategy, reach out to SocialBook. We have access to over 60 million influencers across eight global regions—including North America, Europe, South America, Southeast Asia, Australia/New Zealand, and the Middle East—spanning various industries such as tech, e-commerce, gaming, finance, beauty, fashion, home, social, food, and travel. We offer professional international marketing services to boost your brand.
#4. Revenue Up 45% Year-Over-Year! How Did This Brand Bring Michelin-Quality Cookware to Everyday Consumers?
The cookware brand Made In, founded in 2017 by Jake Kalick and Chip Malt, has successfully transitioned from professional kitchens to everyday households. Specializing in high-quality, durable cookware, Made In has attracted both professional chefs and cooking enthusiasts by leveraging its professional-grade products and endorsements from culinary influencers.
By sponsoring food bloggers, professional chefs, and lifestyle influencers on platforms like Instagram, and producing engaging content about cooking techniques and recipes, Made In has created a strong brand presence. The brand’s revenue grew by 45% year-over-year as of September 2023, and it now features in over 100 Michelin-starred restaurants. Made In’s marketing strategy combines influencer collaborations with online and offline activities, including the creation of professional cooking content and interactive cooking events. This approach has successfully built a loyal customer base and established the brand's reputation for quality and innovation in the cookware industry.
#5. $50 Million in Sales for a Single Pair of Stockings! How Sheertex Became a Breakout Success
Sheertex, founded in 2017 in Quebec, Canada, revolutionized the hosiery market with its tear-resistant stockings. The brand gained significant attention after celebrities like Taylor Swift and Selena Gomez were spotted wearing their products. Sheertex’s innovative design, which includes using bulletproof vest materials, allows its stockings to last over 40 wears, unlike the typical 3-4 uses of regular tights.
From 2019 to 2023, Sheertex’s sales skyrocketed from $5 million to $50 million, leading to partnerships with major retailers like H&M and Costco. The brand has been featured in top magazines and successfully utilized influencer marketing on platforms like Instagram and TikTok. By collaborating with fashion bloggers and content creators, Sheertex showcased its products’ durability and style, leveraging engaging content and comparisons to drive sales.
The brand’s strategy includes focusing on core product strengths, utilizing a mix of influencers across different follower levels, and creating impactful, high-quality content. This approach has established Sheertex as a leading name in the industry and exemplifies effective social media and influencer marketing tactics.
#6. Starting on a Shoestring Budget: How Bodily Won Over Postpartum Moms with Trust and Became a Breakout Success
Bodily, a startup focused on postpartum care, has gained significant traction despite a modest budget. Founded in 2018 by Tovah Haim, the company addresses gaps in the market for specialized postpartum products and knowledge. Bodily offers a range of items like nursing bras and postpartum belts, and provides medically-backed guides on their website.
With a strong emphasis on emotional connection, Bodily’s marketing strategy leverages influencer partnerships, especially with new mothers who share authentic experiences. These collaborations create high engagement and resonate with target audiences. The brand’s Instagram and TikTok content combines professional advice with relatable scenarios to build trust and credibility.
Bodily's success highlights the importance of addressing emotional needs and establishing credibility in niche markets. Their approach serves as a model for other brands looking to make an impact in specialized sectors.
#7. New TikTok Shop Rakes in $350,000 in Its First Month—What’s Their Secret?
Javy Coffee, a DTC coffee startup founded in 2022, has achieved remarkable success with $350,000 in sales in just one month. Their growth is largely attributed to their strategic use of TikTok and influencer marketing. Javy Coffee's product features a concentrated coffee extract in eco-friendly glass bottles, catering to environmentally conscious consumers. The company leveraged TikTok influencers to promote their product, resulting in significant sales and visibility. By focusing on influencer partnerships, user-generated content, and utilizing platforms like Instagram and YouTube, Javy Coffee effectively tapped into the growing market for convenient, high-quality coffee. This approach has proven successful in a competitive market, highlighting the importance of effective social media marketing and content strategy for emerging brands.
If your brand is looking to develop a targeted and effective influencer strategy, reach out to SocialBook. We have access to over 60 million influencers across eight global regions—including North America, Europe, South America, Southeast Asia, Australia/New Zealand, and the Middle East—spanning various industries such as tech, e-commerce, gaming, finance, beauty, fashion, home, social, food, and travel. We offer professional international marketing services to boost your brand.
#8. 50,000 Positive Reviews from Men! JAXXON's Jewelry is So Popular Even Royals are Buying It
Since its inception in 2018, JAXXON has rapidly become a leading player in the men's luxury jewelry market. Known for its high-quality accessories like necklaces, pendants, bracelets, and earrings, JAXXON has garnered over 50,000 five-star reviews and expanded its reach to more than 100 countries. With products priced between $100 and $300, the brand appeals mainly to young men and has attracted attention from top athletes, celebrities, and influencers.
In an industry where established names like Gucci and Louis Vuitton dominate, JAXXON stands out by offering unique designs and a commitment to quality. The brand collaborates with Italian designers and uses premium materials such as 14K gold and 925 silver, ensuring each piece is handcrafted and thoroughly inspected.
JAXXON's marketing strategy includes leveraging influencers from diverse fields, such as athletes and fashion icons, to challenge outdated stereotypes about men’s jewelry. The brand also engages with its audience through innovative content, including podcasts that align with its lifestyle and values, rather than focusing solely on product promotion.
The men's jewelry market is experiencing significant growth, driven by increased demand for personalized and high-quality accessories. JAXXON's success highlights the potential for new brands to thrive in this evolving landscape by combining strong design, strategic marketing, and a deep understanding of their target audience.
#9. How can handcrafted products be marketed? Take a look at how American direct-to-consumer (DTC) brands make millions annually.
How can handcrafted products expand into international markets? Learn from the success of American DTC brands like Tecovas, which quickly grew to millions in revenue. Founded in 2015, Tecovas stood out by offering high-quality, handmade cowboy boots at a competitive price, eliminating middlemen and leveraging cost-effective manufacturing in Mexico. By blending Western and rock styles, Tecovas has transformed perceptions and built a strong brand identity, reaching over $10 million in sales by its second year.
Tecovas effectively utilizes social media to build its brand, maintaining consistent messaging across platforms like Instagram, TikTok, and Facebook. They use a mix of professional and amateur influencers to enhance brand visibility and engage potential customers. Their strategic partnerships with KOLs and sponsorship of events like music festivals help attract diverse consumer groups.
For brands looking to expand internationally, taking a page from Tecovas' playbook can be beneficial. This includes crafting a compelling brand story, using high-quality visuals, and leveraging user-generated content to build community engagement.
#10. Amazon's Top Seller! How did this brand turn niche collagen into a popular snack?
In the era of the "beauty economy," modern consumers favor quick and convenient beauty and wellness solutions. Vital Proteins, a leading collagen brand in the U.S., has successfully transformed collagen—once a niche supplement—into a widely-loved health snack.
Founded by Kurt Seidensticker in 2012, Vital Proteins initially focused on collagen for joint health. However, through market research, the brand discovered that most of its customers were women seeking beauty benefits rather than joint support. This insight led them to pivot, creating a range of collagen-based products designed for various consumption scenarios, including energy bars, coffee creamers, and flavored waters.
Vital Proteins' success can be attributed to its innovative approach to making collagen a daily necessity. They introduced collagen snacks and various flavors to appeal to different tastes, thus turning collagen into a convenient and enjoyable part of daily life. The brand also targets specific consumer groups, such as fitness enthusiasts and busy professionals, with tailored products.
The company's aggressive social media strategy, leveraging influencers from health advocates to top celebrities like Jennifer Aniston, has further fueled its growth. By partnering with influencers and utilizing engaging content, Vital Proteins has expanded its reach and established itself as a top brand in the collagen market.
For brands looking to replicate Vital Proteins' success, focusing on product innovation, understanding target demographics, and leveraging influencer marketing are key strategies.
If your brand is looking to develop a targeted and effective influencer strategy, reach out to SocialBook. We have access to over 60 million influencers across eight global regions—including North America, Europe, South America, Southeast Asia, Australia/New Zealand, and the Middle East—spanning various industries such as tech, e-commerce, gaming, finance, beauty, fashion, home, social, food, and travel. We offer professional international marketing services to boost your brand.
