Looking to boost sales? Who isn’t, right?
If you're considering whether hiring TikTok influencers can help you reach new customers, you're in the right place!
Here’s the truth: Advertising on TikTok may not work for every brand, but it’s a game-changer if your target audience is active on the platform. The key lies in finding the right influencers who can create buzz or even go viral.
In this guide, we’ll cover everything you need to know about hiring TikTok influencers, including:
- How to find TikTok influencers to collaborate with
- Factors to consider when determining influencer payment
- What to expect from different tiers of influencers
- And more!
Let’s dive in!
Is your target audience active on TikTok?
Hold on! We know you’re excited to advertise your brand on TikTok, but before diving into influencer marketing, ask yourself this crucial question:
'Is TikTok where my ideal audience spends their time?'
According to a Statista study from January 2024, TikTok’s largest user group globally is between 18 and 24 years old, making up roughly 37% of the platform’s audience. Following closely, users aged 25 to 34 represent around 33%.
Yes, TikTok’s audience leans younger—no surprise there. However, what may catch you off guard is the significant decline in users outside these age brackets. Here's what the data reveals:
In all age groups except 55+, men made up a slightly larger percentage of TikTok users.
Whether these statistics excite or concern you, one thing is clear—the trends are similar in countries like the USA, UK, and Australia.
So before investing in TikTok influencers, take a close look at the data. Ask yourself: Is my target audience active on TikTok? Is it worth the investment?
Different Types of TikTok Influencers You Can Hire (and Why They May or May Not Be Right for Your Brand)
If your target audience is on TikTok, the next step is determining which type of TikTok influencer suits your marketing goals. While it may seem tedious, it’s crucial to get this right.
Here’s a breakdown of TikTok influencer types:
Nano Influencers (up to 10K followers):Nano influencers excel in driving engagement and sales within very specific niches due to their highly loyal and engaged followers. However, their ability to build widespread brand awareness is limited, and they may lack experience in professional content creation.
Micro Influencers (10K–100K followers):Micro influencers are still considered small but are effective at generating sales and engagement. Their followers are niche-focused and pay close attention to their posts. If increasing sales is your goal, micro influencers are a solid option. For more brand awareness, consider a macro influencer.
Macro Influencers (100K–1M followers):Macro influencers are ideal for boosting brand awareness but tend to have lower engagement and sales rates. Their followers come from diverse backgrounds, making their audience less loyal and focused on the influencer’s broad interests. If you're prioritizing brand exposure over immediate sales, a macro influencer can be the right fit.
Mega Influencers (1M+ followers):Mega influencers are perfect for massive brand exposure and can also drive sales, not because of high engagement, but due to the sheer size of their following. However, they are expensive and difficult to access, making them a challenging option for many brands.
Choosing the right influencer depends on your specific goals, whether it’s driving sales, engagement, or building brand awareness.
How to Hire TikTok Influencers for Your Brand in 2024
Thanks for sticking with us! Now that you’ve learned 1) Whether TikTok is the right platform for your brand and 2) The different types of influencers available, it's time to dive into the hiring process.
Let’s break down the process step by step:
Step #1: Choose the Right Type of TikTok Influencer for Your Brand
When starting out, it’s best to focus on smaller influencers. Begin with nano influencers, and once you’re comfortable, move on to micro influencers. Eventually, you can consider partnering with macro influencers.
It’s crucial to select influencers who align with your niche. Picking influencers outside your niche can make it challenging to drive sales or engagement. A well-presented influencer profile doesn’t automatically mean a good fit for your brand.
Step #2: Discover and Connect with TikTok Influencers
Now that you’ve determined the type of influencers you need, it’s time to find them. Here are a few effective methods:
- TikTok Marketplace: You can search for influencers directly on TikTok. While this option is free, it can be time-consuming and may not yield quick responses, as many influencers are not very active on the platform.
- SocialBook Product Launcher: This tool allows TikTok influencers to apply to collaborate with you, showing their interest and engagement with your brand. Influencers will propose their content ideas, and you can communicate with them through the platform’s messaging system.
The advantage? 82% of TikTok influencers on SocialBook are nano and micro, making them ideal for cost-effective sales generation.
Alternatively, you can manually search for influencers in our database of over 200 million profiles. Filter by niche, gender, engagement rate, or location to find the perfect match for your brand.
Start a gifted campaign today and connect with TikTok influencers who can help elevate your brand!
Step #3: Negotiate Payment Terms
On SocialBook Product Launcher, you can arrange gifted collaborations with many influencers, eliminating the need for payment negotiations. Start a gifted campaign for free to see how it works.
For paid collaborations, influencers will provide their rates. To assess the value of their proposal, consider the following metrics:
- Views or plays
- Likes
- Comments
- Engagement rate
To facilitate payment negotiations, use SocialBook's built-in messaging system to communicate directly with TikTok influencers. Once you finalize the payment terms, you can access various contract templates to streamline the process.
If you opt not to use SocialBook Product Launcher, you'll need to negotiate via DMs or emails, which can be less efficient. Discover why using these methods might not be the best choice.
Bonus Tip: Evaluate Influencer Metrics
Before finalizing a partnership with an influencer, assess their overall performance. If only a few of their posts show high engagement, be cautious—your content may not achieve the same results.
Seek consistency in their metrics to ensure that their success is not just a one-off occurrence. If their engagement statistics suggest that their price may be too high, don’t hesitate to negotiate.
Once you settle on a fair price based on their performance, you’re ready to move forward with the final steps of your collaboration!
Recap: How to Hire TikTok Influencers
- Determine the Type of TikTok Influencer You Need
Choose the right influencer type based on your marketing goals, whether it’s nano, micro, macro, or mega influencers. - Find Influencers Using Effective Methods
Use tools like SocialBook Product Launcher to discover and connect with suitable influencers. - Negotiate Payment Terms and Review Metrics
Discuss payment rates with influencers, evaluate their engagement metrics to ensure value, and negotiate if necessary. - Arrange for Product Delivery
Obtain the influencer’s address and send them the products they will feature in their content. - Launch and Monitor the Collaboration
Track the progress and performance of the influencer collaborations as they go live.
The Easiest Way to Hire Your First TikTok Influencer
Hiring TikTok influencers doesn’t have to be a complex and frustrating process.
What simplifies it? Understanding the type of influencer you need (as outlined in this article) and utilizing a platform that lets influencers come to you rather than the other way around.
Ready to hire your first TikTok influencer? Start a gifted campaign with SocialBook Product Launcher to see which influencers apply. You might discover an outstanding nano or micro influencer perfect for your brand!