Brazil is a powerhouse of creativity and culture, and its Instagram influencers are leading the charge in shaping online trends. These influencers represent a diverse array of fields, including sports, music, business, lifestyle, and fashion. With millions of followers, they inspire, entertain, and educate their audiences with authentic and engaging content. Whether you're looking for daily inspiration, tips on navigating life, or simply a peek into the lives of Brazil's most influential personalities, these top 20 Instagram influencers are worth a follow.
In this list, we explore the top 20 Instagram influencers in Brazil for 2025 who are making waves across different industries. Whether you're a brand looking for the perfect ambassador or simply someone curious about the influencers who are setting trends and sparking conversations, this guide will introduce you to the personalities and stories that are dominating social media in Brazil.
1. Virginia Fonseca Costa
Instagram Followers: 52.4M
Niche: Lifestyle, Fashion, Beauty
Why Follow: Virginia Fonseca Costa has made a name for herself as one of Brazil's most influential social media stars. Known for her vibrant and inspiring lifestyle content, Virginia combines fashion, beauty tips, and intimate glimpses of her personal life to connect with her massive following. She first gained attention with her YouTube channel, where she shared everything from beauty tutorials to family vlogs. Over time, Virginia transitioned into the world of fashion, launching her own clothing line. Her Instagram reflects her diverse passions, from sharing styling tips and beauty routines to moments spent with her family. As a mother, Virginia also provides valuable insights into parenting, making her a relatable figure to many. Her ability to balance entrepreneurship with personal life makes her a role model for aspiring influencers and businesswomen alike. If you love following women who can seamlessly blend style with family, Virginia’s Instagram is a must-follow.
2. Neymar Jr.
Instagram Followers: 227.1M
Niche: Sports, Lifestyle
Why Follow: Neymar Jr. is not just one of the top footballers in the world, he’s also an Instagram superstar with over 210 million followers. His feed is a rich mix of everything fans love about the star—exciting football action, candid moments with his family, personal reflections, and glimpses into his luxurious lifestyle. Neymar has played for some of the most prominent football clubs globally, including Barcelona and Paris Saint-Germain, and is currently at Al-Hilal. His Instagram features high-octane match moments, exclusive behind-the-scenes from training, and his off-field hobbies, including his love for music and philanthropy. Neymar also uses his platform to advocate for causes such as social justice, LGBTQ+ rights, and environmental protection. Beyond football, his business ventures, including endorsement deals with major brands like PUMA, Rolex, and Replay, make him an influential figure in global marketing. With his mix of football expertise and social advocacy, Neymar's Instagram is both a window into the world of sports and a platform for promoting positive change.
Pro Tip for Brands:
For brands aiming to partner with top sports influencers like Neymar Jr., tools like SocialBook can help streamline your influencer marketing efforts. SocialBook allows brands to track key metrics such as engagement rates, follower demographics, and social media activity patterns, enabling you to make data-driven decisions. It’s especially useful for navigating large-scale campaigns, ensuring your brand aligns with the right influencers for maximum impact.
3. Cleyton Spider
Instagram Followers: 3.8M
Niche: Comedy, DIY
Why Follow: Cleyton Spider, also known as Spider Slack, is a YouTube content creator who has gained popularity for his humorous approach to everyday life and DIY tutorials. With more than 18 million subscribers on YouTube, Spider Slack has become a household name in Brazil. His Instagram features a variety of content, from comedic skits that poke fun at daily situations to engaging DIY projects. Cleyton’s comedic genius lies in his ability to make relatable content fun and entertaining, resonating with followers of all ages. Whether he’s showcasing how to make homemade ice cream or creating funny parodies, his posts make people laugh while offering creative ideas. Cleyton also includes personal snippets of his life, allowing followers to connect with him on a deeper level. His Instagram is an excellent mix of entertainment and DIY, making it a great space for anyone looking for a good laugh and some creative inspiration.
4. Lucas Rangel
Instagram Followers: 23.8M
Niche: Comedy, Travel
Why Follow: Lucas Rangel is a content creator and travel enthusiast, blending humor with wanderlust. On Instagram, he shares funny skits, travel adventures, and engaging content that resonates with his millions of followers. His comedic takes on everyday situations make his Instagram a source of entertainment and a lighthearted escape for his audience.
Pro Tip for Brands:
If you’re looking to collaborate with comedic influencers like Lucas Rangel, it’s crucial to understand the tone and style of their audience. Platforms like SocialBook can provide insights into what types of content resonate most with specific demographic groups. By understanding the comedy style of influencers, brands can craft campaigns that feel authentic and tailored to each influencer’s unique voice.
5. Zé Felipe
Instagram Followers: 28.1M
Niche: Music, Sertanejo
Why Follow: Zé Felipe is one of Brazil's most popular sertanejo music artists, a genre that blends country and folk influences, and has a massive fanbase across the country. Zé has established himself as a powerful force in Brazilian music with hit songs that have topped the charts, and his Instagram reflects both his musical career and personal life. His feed is filled with posts from his music video shoots, concerts, and studio sessions, providing followers with a behind-the-scenes look at his creative process. In addition to music, Zé Felipe is a family man, often sharing moments with his wife, daughter, and other family members. His Instagram is a perfect balance between his professional life and personal moments, showing his authenticity and down-to-earth nature. Fans not only follow him for his music but also for his relatable family-oriented content. If you're into sertanejo music or just enjoy seeing glimpses of a successful artist’s family life, Zé Felipe’s Instagram is worth following.
6. Vinicius Jr.
Instagram Followers: 52.5M
Niche: Sports, Social Justice, Lifestyle
Why Follow: Vinicius Jr. is one of the most exciting young football talents in the world, currently playing for Real Madrid and the Brazilian national team. His Instagram provides fans with a closer look at the life of this fast-rising star. Vinicius shares highlights from his matches, training sessions, and events, making it a go-to for fans of the beautiful game. But his feed isn’t just about football; Vinicius uses his platform to raise awareness on issues that matter to him. He is an advocate for social justice, particularly in combating racism and promoting environmental sustainability. His posts also reflect his love for his family, with frequent appearances of his close-knit family and moments of celebration. Through his Instagram, Vinicius connects with fans on a personal level, offering an authentic look at his life as a professional athlete, while also using his influence to promote positive social change. Whether you’re a fan of football or simply want to follow an athlete who advocates for justice, Vinicius Jr.’s Instagram is a must-follow.
Pro Tip for Brands:
When partnering with athletes like Vinicius Jr., it's essential to approach influencer marketing with a focus on social causes. Many athletes use their platforms to raise awareness for social justice, environmental issues, or charity work. Collaborating on cause-based campaigns can increase engagement and align your brand with meaningful issues that resonate with a wider audience.
7. Anitta Larissa Machado
Instagram Followers: 64.4M
Niche: Music, Entrepreneurship, Activism
Why Follow: Anitta is a global music sensation who has risen to fame for her boundary-pushing music and fearless persona. A multi-talented artist, Anitta has achieved massive success both in Brazil and internationally with collaborations with major stars like Madonna, J Balvin, and Maluma. Her Instagram is an eclectic mix of musical updates, fashion inspiration, entrepreneurial ventures, and activism. Anitta is not just an artist; she’s also a savvy businesswoman. She’s launched her own perfume line, started a business course called “Anitta Prepara,” and is constantly exploring new business opportunities. Alongside her career, Anitta is vocal about social issues, particularly women's rights and LGBTQ+ advocacy, using her platform to raise awareness. Anitta's Instagram is a window into her multifaceted life as a global music icon, business mogul, and activist. Whether you're following her for music updates, business advice, or empowering messages, Anitta’s Instagram offers something for everyone.
8. Deolane Bezerra
Instagram Followers: 22M
Niche: Urban Mobility, Aesthetics, Family
Why Follow: Deolane Bezerra is a prominent Brazilian influencer with 10.2 million followers on Instagram. She is known for her work as an ambassador for Urban São Paulo, an innovative urban mobility platform. Through her Instagram, Deolane promotes the app’s benefits and showcases her expertise in aesthetics, particularly photomodulation. Beyond her professional content, she also shares beautiful family moments, personal achievements, and reflections on life. As a mother, Deolane often posts heartfelt messages about her children and family, making her feed relatable to followers who value family-oriented content. Her strong, independent persona and entrepreneurial spirit have made her a powerful figure in Brazilian social media. Whether you’re interested in urban mobility, aesthetics, or simply want to see a successful woman balancing career and family life, Deolane’s account offers a mix of inspiration and authenticity.
Pro Tip for Brands:
When partnering with influencers like Deolane Bezerra, it’s important to understand her audience’s values and interests. Deolane’s followers are drawn to her authenticity, entrepreneurial spirit, and focus on family life. Brands looking to collaborate with her should create campaigns that reflect these aspects, whether it's promoting sustainable urban mobility or products that cater to women balancing career and family. Utilizing platforms like SocialBook can help identify the specific demographics that engage most with Deolane’s content, allowing brands to craft tailored, authentic campaigns that resonate with her audience. By aligning your brand with Deolane’s values, you can foster deeper connections and boost engagement.
9. Wueverton Silva
Instagram Followers: 6.9M
Niche: Comedy, Lifestyle
Why Follow: Wueverton Silva, also known as Wue Silva, is a rising star in the Brazilian comedy scene with a massive following across both Instagram and TikTok. He is celebrated for his comedic sketches, relatable humor, and infectious personality. Wueverton’s content is a mix of funny videos, personal stories, and collaborations with brands, showcasing his charismatic and positive energy. His playful approach to life and his natural talent for making people laugh make his feed a go-to for entertainment and inspiration. His audience connects with him not just for the laughs, but for the authenticity and warmth he brings to each post. Whether he’s sharing a light-hearted story or a humorous take on everyday life, Wueverton’s content is all about bringing joy to his followers.
Pro Tip for Brands:
When collaborating with comedic influencers like Wueverton Silva, it’s essential to embrace a tone that aligns with their humorous and light-hearted style. Brands should focus on campaigns that feel fun, spontaneous, and genuine, as humor is a key element in building strong engagement. Tailoring content that fits seamlessly into the influencer’s comedic voice can increase the chances of the campaign being perceived as authentic and relatable to their audience.
10. Hytalo Santos
Instagram Followers: 17.1M
Niche: Lifestyle, Family
Why Follow: Hytalo Santos is a popular Brazilian social media influencer who offers an authentic glimpse into his life as a father. His Instagram features heartwarming posts about family life, fatherhood, and the joys and challenges of raising children. Hytalo’s content is rooted in his personal journey as a father from Paraíba, sharing relatable and often emotional moments that resonate with his followers. His positive outlook on life, along with his sincere approach to family and personal growth, makes his feed a source of inspiration for many. Hytalo's content is full of love and gratitude, offering a refreshing and uplifting perspective on family life that fans appreciate.
11. Júlio Cocielo Estaniecki
Instagram Followers: 24.1M
Niche: Comedy, Family Life
Why Follow: Júlio Cocielo Estaniecki, known to his fans as Canal Canalha, is a Brazilian influencer who mixes humor with real-life experiences. His Instagram is a blend of comedic content and insights into his family life, offering a mix of light-hearted entertainment and relatable moments. Whether he’s making jokes about everyday situations or sharing funny moments with his family, Júlio’s posts are both entertaining and down-to-earth. His sense of humor, paired with his authentic approach to family life, makes him one of Brazil’s most relatable influencers. Fans appreciate how he manages to balance comedy with valuable insights into parenting, relationships, and everyday challenges.
Pro Tip for Brands:
Brands partnering with comedic influencers like Júlio Cocielo Estaniecki should focus on campaigns that highlight humor and relatability. It’s important to keep the tone light and engaging, ensuring that the content flows naturally with the influencer’s comedic style. Campaigns that blend humor with practical advice or family-friendly themes tend to resonate best with their audience, helping brands create an authentic connection.
12. Gusttavo Lima
Instagram Followers: 45.4M
Niche: Music, Sertanejo
Why Follow: Gusttavo Lima is one of Brazil’s biggest music stars and a dominant figure in the sertanejo genre, with millions of followers on Instagram. His feed is a reflection of his successful music career, with frequent updates on his concerts, new music releases, and behind-the-scenes glimpses into his life as a performer. Gusttavo also shares moments from his personal life, often featuring his family, making his content a mix of professional updates and relatable, humanizing moments. Fans follow him not only for his music but also for his down-to-earth personality and the intimate look he provides into his life as a father and husband. Whether he's performing on stage or spending time with loved ones, Gusttavo’s feed brings a well-rounded look at his multifaceted life.
13. Lucas Guedez
Instagram Followers: 9.2M
Niche: Travel, Lifestyle
Why Follow: Lucas Guedez is a Brazilian blogger and traveler who uses Instagram as a platform to share his vibrant lifestyle. His feed features a mix of travel adventures, food discoveries, and family moments, all showcased with a touch of humor and personal flair. Known for his love of exploring new places and cultures, Lucas shares engaging content that not only inspires travel but also offers tips on personal style and everyday life. His posts often reflect his humorous side, as he effortlessly blends entertainment with his passion for adventure. Lucas' relatability and engaging personality have earned him a loyal following of fans who enjoy his travel stories and down-to-earth content.
Pro Tip for Brands:
When working with influencers like Lucas Guedez, brands should focus on lifestyle-driven campaigns that inspire wanderlust and adventure. Since Lucas' audience values authenticity, it’s important that collaborations feel natural and integrated into his everyday lifestyle. Whether it’s promoting travel gear, local experiences, or lifestyle products, brands should aim to craft campaigns that reflect Lucas' fun, adventurous spirit.
14. IZA
Instagram Followers: 22.3M
Niche: Music, Empowerment
Why Follow: IZA is a celebrated Brazilian singer and songwriter who has made a significant impact on the music industry with her powerful voice and strong message of empowerment. On Instagram, she not only shares updates from her music career but also offers a glimpse into her personal life and philanthropic efforts. IZA is known for her bold and unapologetic personality, and she uses her platform to advocate for women’s rights, self-love, and social justice. Her posts inspire her followers to embrace their individuality and challenge societal norms. Whether she's promoting her latest album or sharing a message of positivity, IZA’s feed is a constant source of empowerment for her audience.
15. Carlinhos Maia
Instagram Followers: 34.2M
Niche: Comedy, Entertainment
Why Follow: Carlinhos Maia is a Brazilian social media comedian who has built a massive following thanks to his hilarious skits, infectious personality, and relatable content. His Instagram feed is filled with funny videos, behind-the-scenes moments from his life, and collaborations with other influencers. Carlinhos is known for his ability to turn everyday situations into comedic gold, making his feed a constant source of entertainment. In addition to comedy, Carlinhos often shares family moments, which add a heartfelt and personal touch to his content. His larger-than-life personality and comedic timing have earned him the title of one of Brazil's most beloved digital entertainers.
Pro Tip for Brands:
For brands looking to partner with influencers like Carlinhos Maia, it’s essential to create content that mirrors his humorous, spontaneous style. His followers are drawn to authenticity and entertainment, so campaigns should focus on light-hearted, fun messaging that aligns with his comedic voice. Collaborations that feel natural and entertaining will likely lead to higher engagement and resonate with his vast audience.
16. Nikolas Ferreira
Instagram Followers: 12.2M
Niche: Politics, Social Commentary
Why Follow: Nikolas Ferreira is a Brazilian Federal Deputy known for his outspoken political views and active presence on Instagram. His feed is a mix of political commentary, social issues, and discussions on governance. Nikolas is a strong advocate for conservative values, and his posts often center around Brazilian politics, making him a unique and polarizing figure in the country’s political landscape. In addition to his political content, he also shares personal insights and updates on his life, offering his followers a glimpse into his daily world. Whether discussing social policies or sharing personal moments, Nikolas’ Instagram is an essential platform for those interested in political discourse in Brazil.
17. Endrick
Instagram Followers: 14.2M
Niche: Sports, Charity
Why Follow: Endrick is a young Brazilian football prodigy who is already making waves in the sport, garnering attention from fans and sports enthusiasts alike. Despite his rising fame, Endrick uses his Instagram not only to showcase his football career but also to highlight his charitable efforts. His feed is a combination of training updates, match highlights, and posts supporting causes close to his heart, such as raising awareness for cancer treatment. Endrick’s commitment to giving back to his community, combined with his athletic talent, makes his account a perfect blend of sports and social consciousness.
18. Jojo Todynho
Instagram Followers: 30.5M
Niche: Music, Empowerment, Entrepreneurship
Why Follow: Jojo Todynho is a Brazilian singer and entrepreneur who has captivated her audience with her bold personality, hit songs, and advocacy for women’s rights. Her Instagram is a dynamic mix of musical updates, empowerment messages, and insights into her entrepreneurial journey. Jojo uses her platform to promote self-love, body positivity, and women’s empowerment while also sharing moments from her personal life. Whether it’s posting about her latest business venture or encouraging her followers to embrace their unique selves, Jojo's content is uplifting, empowering, and filled with energy.
Pro Tip for Brands:
When collaborating with influencers like Jojo Todynho, brands should focus on campaigns that promote empowerment, positivity, and inclusivity. Her followers value authenticity and empowerment, so creating campaigns that align with these values can significantly boost engagement. Whether through promoting inclusive beauty products, self-care, or female-driven initiatives, Jojo’s bold personality will help amplify messages of empowerment.
19. Alvaro (alvxaro)
Instagram Followers: 15.3M
Niche: Comedy, Daily Life
Why Follow: Alvaro, better known by his handle @alvxaro, is a popular Brazilian social media personality who entertains his followers with his humorous videos and relatable content. His Instagram feed is filled with funny moments from his daily life, quirky observations, and lighthearted adventures that provide a refreshing escape for his audience. Alvaro’s comedic timing and natural charisma make him a favorite among those looking for genuine, spontaneous humor. His content often touches on everyday situations, making his posts feel authentic and accessible. Followers appreciate his ability to turn simple moments into comedic gold, making his feed a go-to source for a good laugh.
Pro Tip for Brands:
When working with comedic influencers like Alvaro, it’s important to maintain a fun and lighthearted tone that complements their natural sense of humor. Since Alvaro's followers are drawn to authenticity, campaigns should be casual, fun, and integrated into his daily life. Brands can benefit from collaborations that feel organic, humorous, and relatable to Alvaro’s audience, as this helps increase the chances of content being perceived as genuine and engaging.
20. Eliana Michaelichen
Instagram Followers: 32.8M
Niche: TV, Family, Business
Why Follow: Eliana Michaelichen is a beloved Brazilian TV presenter and businesswoman who has built a long and successful career in the entertainment industry. Her Instagram feed provides a behind-the-scenes look at her TV shows, family moments, and entrepreneurial ventures. Eliana’s content is a balanced mix of professional updates and personal insights, offering a glimpse into her life as a mother, businesswoman, and TV personality. Her posts often highlight her work-life balance, as she shares both her achievements in the business world and her heartfelt family moments. Her ability to juggle multiple roles with grace has made her an inspiring figure for many, especially for followers who are interested in the intersection of career success and family life.
Pro Tip for Brands:
Brands collaborating with influencers like Eliana Michaelichen should focus on campaigns that highlight family values, work-life balance, and empowerment. Eliana’s audience connects with her not only for her TV career but also for her relatable, family-oriented content. Brands can tailor campaigns to resonate with her diverse follower base by promoting products or services that support both professional success and family life. Authenticity is key—Eliana’s followers appreciate when brands align with her lifestyle and the values she represents.
Conclusion
Brazil’s Instagram influencers are truly at the forefront of shaping global social media trends, blending entertainment, activism, and business savvy into their compelling online presences. The influencers listed in this guide represent a wide array of industries—from sports and music to comedy, lifestyle, and entrepreneurship—offering a diverse range of content that resonates with millions of followers worldwide.
Whether you’re looking for inspiration, entertainment, or a closer look at the personal and professional lives of Brazil's biggest stars, these influencers offer something for everyone. From the powerful advocacy of figures like Anitta and IZA to the comedic charm of personalities like Lucas Rangel and Carlinhos Maia, their platforms are not just about showcasing achievements but about fostering authentic connections with their audiences.
For brands, these influencers offer a unique opportunity to collaborate on campaigns that feel genuine, engaging, and culturally relevant. By aligning with the right influencer, brands can tap into loyal fanbases and engage with audiences in a way that feels organic and meaningful. As the influencer landscape continues to evolve, these Brazilian personalities will remain pivotal in shaping the conversation, setting trends, and driving cultural change both within Brazil and across the globe.
In summary, Brazil's top Instagram influencers for 2025 are not only entertaining but also inspire, educate, and advocate for change. Following them is a window into the heart of Brazilian culture, where creativity and authenticity thrive, and where the power of social media continues to transform industries and communities.
For brands looking to collaborate with these influential voices, platforms like SocialBook provide the perfect tool. With its powerful analytics and easy-to-use features, SocialBook helps you connect with the right influencers based on engagement metrics, audience demographics, and more. By leveraging these insights, you can maximize the impact of your influencer partnerships and reach your marketing goals with precision.