Top Texas Influencers You Need to Follow in 2025

Texas is home to a dynamic and diverse group of influencers who are shaping trends and driving conversations both within the state and far beyond. From fashion and lifestyle to technology and entrepreneurship, these digital creators have cultivated substantial followings by sharing their expertise and passions. In this article, we’ll spotlight 20 of the most influential figures in Texas, each leaving their own distinct mark on their field. Whether you're seeking inspiration, entertainment, or valuable insights, these influencers are at the forefront of Texas’ digital landscape. Prepare to meet the voices that are defining the state's online presence today.

1. Selena Gomez – Authentic trailblazer

• TikTok Followers: 58.1M
• Niche: Music, Beauty, Fashion
• Why Follow: Selena Gomez, a renowned global artist, is not only the founder of Rare Beauty but also the driving force behind Wondermind, where she serves as Founder and CIO. Known for her candid and genuine approach to conversations, Selena continues to connect with her vast audience across multiple social media platforms. Her focus on mental health advocacy stands out, as she actively shares resources and updates on this important topic. Whether she’s posting about her latest music, beauty projects, or personal milestones, Selena’s content offers a unique blend of professional insights and authentic moments. For those looking for inspiration, real-life stories, and a closer look at a multi-faceted career, following Selena provides a window into both her personal and professional world, making her a must-follow figure.

Pro Tip for Brands: For brands looking to collaborate with top music influencers like Selena Gomez, SocialBook offers a powerful solution. This easy-to-use platform enables you to identify influencers by analyzing key metrics such as audience engagement, demographics, and other relevant data. By harnessing these insights, you can optimize your marketing campaigns and maximize the potential of your influencer partnerships.

2. Beyoncé – A global Music icon

• TikTok Followers: 6.3M
• Niche: Music, Fashion, Activism
• Why Follow: Beyoncé is a global icon whose impact stretches far beyond her music career. With groundbreaking albums like Dangerously in Love, B'Day, and Lemonade, she has become a powerhouse in the industry, winning 28 Grammy Awards—the most by any female artist. Known for her incredible vocal talent and dynamic performances, she’s also showcased her acting skills in films like Dreamgirls and The Lion King. Beyond entertainment, Beyoncé is a passionate advocate for social justice, women’s empowerment, and philanthropy. Her platform amplifies important causes, making her not only an artist but a powerful voice for change. For anyone seeking inspiration, empowerment, or a glimpse into the life of a multifaceted leader, following Beyoncé provides invaluable insights into both her creative journey and her humanitarian efforts.

3. Dude Perfect – Entertainment Innovators

• TikTok Followers: 18.1M
• Niche: Comedy, Sports
• Why Follow: Dude Perfect is a popular American sports entertainment group best known for their incredible trick shots and daring stunts using a variety of sports and objects. With a massive following on YouTube, their channel features high-energy videos that showcase their creativity, athleticism, and sense of humor. Beyond their viral content, Dude Perfect has taken their talents on the road, performing live shows and tours across the globe, bringing their unique brand of entertainment to audiences everywhere. If you're looking for a fun, thrilling, and jaw-dropping mix of sports, comedy, and impressive feats, following Dude Perfect is a must. Their videos not only entertain but also inspire viewers to push their own limits and try new things. With fresh content consistently being released, they continue to be a leading force in the world of online sports entertainment.

4. Megan Thee Stallion – A Rap Icon

• TikTok Followers: 15.7M
• Niche: Music, Activism
• Why Follow: Megan Thee Stallion, also known as Tina Snow, is a Houston-based rapper and songwriter who has skyrocketed to fame with hits like "Hot Girl Summer," "WAP," and "Body." Beyond her music career, she’s launched her own makeup line and appeared in films and TV shows. Despite facing media controversies, Megan continues to be a trailblazer, using her platform to empower women and promote body positivity. For those looking for bold, inspiring content from a fearless artist, following Megan offers a mix of entertainment, empowerment, and authenticity.

Pro Tip for Brands: Looking to enhance your brand's presence through influencer collaborations in 2025? Platforms like SocialBook Product Launcher can help you connect effortlessly with micro-influencers. These tools allow influencers to directly propose collaboration ideas, making it simpler for you to find the ideal partner to represent your brand.

5. Post Malone – A Genre-Blending Sensation

• TikTok Followers: 17.6M
• Niche: Music
• Why Follow: Post Malone is an American rapper, singer, and songwriter renowned for his distinctive fusion of hip-hop, rock, and pop. He first gained major attention with his breakout single, "White Iverson," in 2015, and has since become a dominant force in the music industry with chart-topping albums like Stoney, beerbongs & bentleys, and Hollywood's Bleeding. Known for his laid-back style and genre-blending sound, Post Malone has collaborated with a wide range of artists, from legends like Ozzy Osbourne to chart-toppers like Swae Lee and Ty Dolla $ign. His numerous accolades include two American Music Awards, a Billboard Music Award, and a MTV Video Music Award. Beyond music, Post Malone has also made waves in the fashion world, partnering with top brands and becoming a style icon in his own right. His eclectic taste and genuine persona resonate with fans, making him one of the most followed artists in the world. For those seeking a blend of creativity, authenticity, and versatility, Post Malone offers an inspiring mix of music, fashion, and a unique perspective on success. Following him gives fans an inside look at a multi-talented artist’s life and career.

6. Liza Koshy – A Comedic Trailblazer

• TikTok Followers: 30.8M
• Niche: Comedy, Actress
• Why Follow: Liza Koshy is an American actress, comedian, and YouTuber who first gained widespread attention with her viral Vine videos. Since then, she has built an impressive career on YouTube and expanded into acting, starring in series like Liza on Demand and films such as Work It and Double Dare. Known for her sharp humor and relatable, often socially-conscious content, Liza has become a beloved figure in the digital space. Her comedic style, which blends slapstick with insightful commentary, has earned her multiple accolades, including the Kids' Choice Award for Favorite Funny YouTube Creator and a Streamy Award for Best Comedy Series. Off-camera, Liza is deeply committed to philanthropy, supporting causes like Feeding America and The Trevor Project, which focus on hunger relief and LGBTQ+ youth advocacy, respectively. For anyone looking for a mix of humor, heart, and social impact, Liza Koshy is a must-follow. She offers a fresh perspective with every video, while also using her platform to promote positive change. Whether you’re after laughs or inspiration, her content never disappoints.

7. Ali “SypherPK” Hassan – A Fortnite Legend

• TikTok Followers: 3.6M
• Niche: Game
• Why Follow: Ali "SypherPK" Hassan is a professional gamer and streamer, best known for his expertise in Fortnite. At 26, he has built a massive following across platforms like YouTube and Twitch, where he shares gaming tutorials, live streams, and engaging content. As the founder of Metal Umbrella, a gaming-focused organization, Ali has earned a reputation for producing family-friendly, educational content that appeals to both casual players and competitive gamers. Known for his impressive skill in Fortnite, SypherPK regularly collaborates with other top-tier gamers and participates in major events like the Fortnite World Cup. His content stands out for its clean, entertaining nature, making it accessible for audiences of all ages. Beyond gaming, Ali is dedicated to charity work, often using his platform to support important causes and sponsor impactful video content. If you're a gamer looking for expert tips, entertaining gameplay, and positive content, SypherPK is a must-follow. His combination of skill, family-friendly values, and charitable initiatives makes him a standout figure in the gaming community.

8. Spice The King – The King of Spicy Challenges

• TikTok Followers: 21M
• Niche: Food
• Why Follow: Spice The King, or Spicyycam_, is a well-known social media personality who has gained a huge following for his fiery passion for spicy food challenges. He creates engaging content on platforms like TikTok and Instagram, where he showcases his experiences trying out a variety of spicy foods and sauces. Spice The King’s adventurous spirit extends beyond just eating—he’s also launched his own hot sauce and frequently collaborates with restaurants and fellow content creators. Known for his fearless approach to extreme heat, he often takes on intense spicy challenges, sharing his reactions, reviews, and tips with his dedicated audience. For anyone who loves a good food challenge or enjoys watching someone push their limits with spice, Spice The King offers a unique and entertaining experience. His combination of humor, authenticity, and passion for all things hot makes him a must-follow for spice enthusiasts and anyone looking for some daring content.

9. FunnyMike – A Viral Humor Sensation

• TikTok Followers: 4.7M
• Niche: Comedy
• Why Follow: FunnyMike, also known as Mike, is a TikTok star famous for his hilarious skits, pranks, and relatable comedy. With his vibrant personality and sharp humor, he consistently entertains his audience with funny and unexpected content. Whether it’s pranking friends or sharing everyday moments, FunnyMike’s videos are always packed with laughs. His authenticity and playful approach to comedy make him a standout on the platform. If you're looking for a daily laugh, FunnyMike is definitely worth following for his fun, light-hearted, and engaging content.

10. Simone Biles – A Gymnastics Legend

• TikTok Followers: 5.3M
• Niche: Sports
• Why Follow: Simone Biles Owens, widely known for her incredible gymnastics achievements, is also making waves on TikTok, where she shares a mix of inspirational content, behind-the-scenes moments, and glimpses into her life beyond the gym. As one of the most decorated gymnasts in history, Simone brings her positive energy and resilience to the platform, offering followers a look at her personal journey, fitness routines, and the hard work that goes into being an elite athlete. What sets Simone apart on TikTok is her authenticity and relatability. She uses her platform not only to celebrate her athletic achievements but also to promote mental health, body positivity, and perseverance. Whether she’s posting a workout challenge, motivational message, or lighthearted moment with friends and family, Simone’s content resonates with people of all ages. For anyone looking for inspiration, fitness tips, or just a genuine, down-to-earth perspective from one of the greatest athletes of our time, Simone Biles Owens is a must-follow. Her empowering content and commitment to spreading positivity make her an uplifting presence on TikTok.

For Brands: If you're considering partnerships with influencer like Simone Biles Owens, SocialBook can help you discover the right match for your marketing campaigns based on audience engagement and brand alignment.‌          

11. Houston Rockets – An NBA Powerhouse

• TikTok Followers: 1.3M
• Niche: Sports
• Why Follow: The Houston Rockets TikTok account offers fans an inside look at one of the most exciting teams in the NBA. From game highlights and player interviews to behind-the-scenes footage and fan interactions, the Rockets’ TikTok is packed with exclusive content that brings the energy of the team directly to your feed. Whether it’s showcasing dazzling dunks, buzzer-beaters, or epic team moments, this account keeps followers engaged with the latest updates in real-time. What makes the Houston Rockets TikTok worth following is its mix of high-energy sports content and personal team connections. Fans get to see players in their off-court moments, discover fun team challenges, and participate in interactive content like polls and giveaways. It's a great place for any Rockets fan (or basketball lover) to stay up-to-date and get closer to their favorite players. If you’re a basketball fan looking for a dynamic and engaging way to follow the Houston Rockets, their TikTok account is a must-follow. It’s full of excitement, insider moments, and a true sense of team spirit that makes you feel part of the action.

12. Iskra Lawrence – A Body Positivity Advocate

• TikTok Followers: 1.2M
• Niche: LifeStyle, Fashion, Beauty
• Why Follow: Iskra Lawrence is a popular TikTok creator, model, and body positivity advocate known for promoting self-love and body inclusivity. As a fashion industry figure, she uses her platform to challenge beauty standards and inspire confidence in her followers. Iskra shares empowering content, from behind-the-scenes glimpses of her modeling work to motivational messages encouraging self-acceptance. Her genuine, relatable posts foster a supportive community, making her a must-follow for anyone looking for uplifting content that celebrates all body types and promotes positive self-image.

13. Johnny Dang – A Luxury Fashion Icon

• TikTok Followers: 2.5 M
• Niche: Fashion
• Why Follow: Johnny Dang, known as the "King of Bling," is a famous jeweler and entrepreneur who creates custom grills, diamond accessories, and high-end jewelry for celebrities and influencers. On TikTok, he shares behind-the-scenes glimpses of his jewelry-making process, showcasing his craftsmanship and luxury designs. Johnny is worth following for his unique insight into the luxury jewelry world, his engaging personality, and his ability to blend glamour with creativity. Whether you're into custom jewelry or simply enjoy watching a talented entrepreneur at work, his content offers plenty of inspiration and entertainment.

Pro Tips for Brand: Still struggling to find the right influencer for your brand? SocialBook's SaaS platform streamlines the process, helping you connect with influencers that align with your marketing goals. By focusing on important factors such as audience engagement and brand synergy, this intuitive platform allows you to filter influencers based on key metrics like engagement levels, audience demographics, and other relevant data, making it easier to choose the best match for your brand.

14. Nessie McNubbins – A Humor Sensation

• TikTok Followers:  2.9M
• Niche: Humor, Pets
• Why Follow: Nessie McNubbins is a rising TikTok star known for her quirky sense of humor, relatable content, and unique perspective on everyday life. With her distinctive personality and playful approach to various topics, Nessie has quickly gained a dedicated following. Her videos often feature fun skits, comedic commentary, and moments of pure randomness, making her content both entertaining and refreshing. What makes Nessie McNubbins worth following is her ability to connect with her audience through humor and authenticity. Whether she’s sharing her thoughts on pop culture, taking on viral challenges, or simply having fun with her followers, her content feels real, fun, and engaging. Nessie’s lighthearted, approachable nature brings a positive vibe to your feed, making her a must-follow for anyone who loves entertaining and down-to-earth creators.

15. Raquel – A Positive Energy Ambassador

• TikTok Followers:  2.2M
• Niche: LifeStyle
• Why Follow: Raquel Bagwell is a TikTok creator known for her engaging and lifestyle-oriented content. With a unique blend of beauty, fashion, and everyday moments, she brings a fresh and approachable vibe to her videos. Raquel’s content often includes style inspiration, self-care tips, and glimpses into her daily life, all delivered with a warm, down-to-earth personality. What makes Raquel Bagwell worth following is her ability to mix fun, fashion, and authenticity. Whether she’s sharing her latest outfits, giving beauty tips, or simply enjoying life’s little moments, Raquel connects with her audience in a genuine way. Her relatability and positive energy make her a go-to creator for anyone looking for style inspiration or simply a dose of joy in their day. If you love a blend of fashion, beauty, and real-life moments, Raquel is a must-follow.

16. Hunter Finn – A Trusted Health Advisor

• TikTok Followers:  2.1M
• Niche: Health
• Why Follow: Dr. Hunter Finn, known as dr.hunterfinn on TikTok, is a health and wellness expert who shares informative content on fitness, mental health, and self-care. As a certified doctor, he provides science-backed advice in a fun and relatable way, making complex topics easy to understand. What makes Dr. Hunter Finn worth following is his ability to combine professional expertise with engaging, accessible content. Whether it’s fitness tips or mental health insights, his content helps viewers lead healthier, more balanced lives. If you're looking for reliable health advice with a personal touch, Dr. Hunter Finn is a must-follow.

Pro Tips for Brand: Looking to boost your brand's visibility? SocialBook makes it easy to find the perfect influencers quickly. With its powerful platform, you can connect with influencers that match your audience and brand values, saving you time. SocialBook provides detailed insights on engagement rates and demographics, ensuring you partner with the right creators for your marketing efforts. Maximize your brand’s exposure with minimal effort!

17. Alex – A Chic Lifestyle Creator

• TikTok Followers:  3.2M
• Niche: Travel, Fashion
• Why Follow: mynameisalex.french is a TikTok creator known for her stylish and trend-forward content, focusing on fashion, beauty, and lifestyle. She shares her personal style, makeup routines, and tips for living a balanced and chic life. Alex's videos are full of aesthetic inspiration, fashion hauls, and relatable moments, all delivered with a vibrant, engaging energy. What makes Alex worth following is her ability to blend style, beauty, and everyday tips in an approachable way. Her genuine personality and chic fashion sense make her a great source of inspiration for anyone looking to upgrade their wardrobe, beauty routine, or lifestyle. If you're into fashion-forward ideas, beauty hacks, and lifestyle content, Alex is a must-follow!

18 Dominic Toliver – A Family Comedy Creator

• TikTok Followers:  10.9M
• Niche: Family, Humor
• Why Follow: Dominic Toliver, known on TikTok as @thetoliverfam, is a popular creator who shares entertaining and heartwarming family-centric content. Along with his partner and loved ones, Dominic creates fun videos that showcase the joys and challenges of family life. His TikTok features a mix of playful skits, relatable moments, and heartfelt family interactions, making it easy for viewers to connect with his down-to-earth, positive energy.What makes Dominic Toliver worth following is his authentic portrayal of family life, where he blends humor, love, and real-life experiences in a way that resonates with audiences. Whether he's participating in trending challenges, sharing parenting moments, or simply having fun with his family, Dominic's content is both entertaining and relatable. If you enjoy heartwarming, funny, and family-oriented content, Dominic Toliver is a must-follow!

19 ADAMRAY – A Makeup Guru

• TikTok Followers:  7.2M
• Niche: Makeup, Humor
• Why Follow: Adam Ray Okay (TikTok handle @adamrayokay) is a beauty and makeup influencer known for her stunning transformations, makeup tutorials, and beauty tips. She showcases a variety of creative looks, from everyday glam to bold, artistic styles, offering a fresh take on beauty trends. Adam’s engaging personality shines through her videos, where she combines makeup artistry with a fun, approachable vibe. What makes Adam Ray Okay worth following is her ability to make beauty content feel accessible and inspiring. Whether she's sharing step-by-step tutorials, reviewing products, or experimenting with new makeup techniques, her content is both educational and entertaining. If you're passionate about makeup and beauty, Adam Ray Okay is a must-follow for tips, inspiration, and all things glam.

20 Arianna Hailey – A Beauty Trendsetter

• TikTok Followers:  16.5M
• Niche: Beauty, Fashion, LifeStyle
• Why Follow: Arianna Hailey (TikTok handle @itsari.aleise) is a beauty and lifestyle influencer known for her engaging makeup tutorials, skincare tips, and fashion inspiration. Her bubbly personality and authentic style make her content both relatable and fun, offering a perfect mix of everyday glam and creative beauty looks.What makes Arianna Hailey worth following is her ability to deliver beauty advice with a personal touch, making viewers feel like they’re getting tips from a close friend. If you're looking for beauty inspiration, fashion ideas, and a positive vibe, Arianna Hailey is a must-follow!

Final Thoughts

These 20 influencers are shaping the digital landscape of Texas, each making a unique impact in their respective niches, from music and beauty to sports and lifestyle. Whether you're seeking inspiration, entertainment, or expert insights, these creators offer a diverse array of content that resonates with audiences across the globe.

For brands looking to collaborate with these influential voices, platforms like SocialBook provide the perfect tool. With its powerful analytics and easy-to-use features, SocialBook  helps you connect with the right influencers based on engagement metrics, audience demographics, and more. By leveraging these insights, you can maximize the impact of your influencer partnerships and reach your marketing goals with precision.