The first thing most people do after they take a good photo? Put it on Instagram! It is no secret that the colorful pictorial app has captured the hearts of millions around the world. With millions of users onboard and with the high influencing power Instagram has, the popular app has undoubtedly paved the way for some gorgeous humans to step right into the world of modeling. Today, Instagram serves as the home for hundreds of beauty kings and queens. But we have rounded up that significant figure to 50, so here is the list of the top 50 most popular models on Instagram!
1. Kendall Jenner: 266 million followers
The first one on the list is from the beloved Kardashians clan, Kendall Jenner. Kendall began modeling at just the young age of 14, owing to her role in the reality show "Keeping Up With the Kardashians," posing in commercials and campaign photoshoot. She soon rose to fame and gained immense popularity on modeling skills in 2014 and 2015, when she won the limelight at all the fashion shows and runways. Kendall has been on the cover of multiple magazines, including Vogue. In 2015, Forbes entitled her name as the top-earning modeling of the year and in 2017. she bagged the title of the highest-paid model in the fashion industry. Kendall has a net worth of $45 million and is popular on Instagram, with over 266 million followers.
2. Gigi Hadid: 76.4 million followers
Who doesn't love Gigi! This queen's real name is Jelena Noura Hadid, and she is certainly rocking the modeling world! Gigi began her modeling career when she was just two years old and appeared in multiple campaigns of Baby Guess. She took a break to spend time more on her education and made a comeback in 2011. Soon after her comeback, Gigi got recognition from Guess and got named as the face of Guess in 2012. Gigi has slain several runways and magazine covers. This flawless 25 years old also got entitled as the International Model of The Year in 2016. Gigi is currently in a relationship with the English singer Zayn Malik and the pair are also expecting their first baby. Gigi has a net worth summing up to $29 million and has 76.4 million followers on Instagram.
3. Bella Hadid: 56.6 Million Followers
The Hadid sisters are not coming slow! Next up on the list is Gigi's sister Bella. Bella is a professional model who began her career at the age of 16, shooting for different commercials. She made an official debut on the runways in 2014 and has set them on fire with her goddess-like features and style. Bella is certainly not overshadowed by her sister's success, and this is proved by the fact that she has been acknowledged as the most beautiful woman in the world by passing the 'perfect face' test. She has worked with renowned brands like Michael Kors, Tom Ford, and Ralph Lauren. She has also been featured on the covers of various fashion magazines like Vogue and Elle. Her net worth sums up to a significant figure of $25 million, and her Instagram is crowned with more than 56.6 million followers.
4. Hailey Baldwin Bieber: 49.5 Million Followers
Hailey, a young model, actually used to be a professional ballet dancer but gave up on her career because of an injury. She entered the fashion industry in 2014 and instantly got featured on the covers of multiple magazines, including Vogue. She is also an award show host. Hailey recently got the Bieber surname after getting married to the famous Canadian singer Justin Bieber. The two make quite a perfect couple and are seen on award shows, and TV shows lovingly sharing their married life. Hailey has more than 49.5 million followers on her Instagram and has a net worth amounting up to $2 million.
5. Cara Delevingne: 42.7 Million Followers
Cara Delevingne is a model, actor, and singer. She belongs to a Royal Family with her family tree dating back to Lords and Knights. Cara got her first offer for modeling when she was just ten years old by the Italian edition of Vogue. In 2009, she stepped into the modeling industry and signed up with Storm Management. Her modeling career quickly thrived, and she became successful in bagging the Model of The Year Award at British Fashion Awards twice, in 2012 and in 2014. She made her first debut in the film industry in 2012 and has starred in multiple notable Hollywood works. Cara is often seen recording singles and songs for movies. Cara's net worth is around $28 million, and she has 42.7 million followers on Instagram.
6. Chrissy Teigen: 40 Million Followers
The lovable model Chrissy is not a model but also an author and a television host. In 2010, Chrissy began her modeling career when she was discovered by a photographer and got featured on Sports Illustrated Swimsuits Issue. After that, she instantly rose to fame and occupied the cover of many other fashion magazines, including Vogue, but in all this course, she remained loyal to her first success 'Sports Illustrated Swimsuits.' She has also hosted multiple entertaining TV shows. Chrissy has a passion for cooking, and she did justice to her passion by publishing two cooking books sharing her secret recipes. Chrissy today has a net worth of $75 million and more than 40 million followers on Instagram. She married singer John Legend in 2013.
7. Emily Ratajkowski: 29.7 Million Followers
Emily is a famous American model and actress who started her acting career as a child by appearing on the famous series on Nickelodeon 'iCarly'. Her major catch was when she appeared on the cover of the magazine 'treats!' in 2012. After that, she appeared in 2 music videos, 'Blurred Lines' and 'Somebody's Love.' She officially bombarded the runways in 2014 as a Marc Jacobs model. After that, she became the lead model of several fashion shows. Some of our most notable acting works can be seen in 'Gone Girl,' 'We are Friends,' and 'I Feel Pretty. Her net worth sums up to $6 million. She has more than 29 million followers on Instagram.
8. Sommer Ray: 26.1 Million Followers
Sommer Ray is an authentic Instagram influencer who began her modeling career through Instagram. She is a fitness model, and her alluring posts during her workouts and perfect body is the reason why she is so adored on Instagram. Her major inspiration is her father, who also happened to be a bodybuilder. At just the age of 23, she has become the face of multiple promotional campaigns on Instagram. She is making cool videos that inspire people to get in a good shape. For creating such amazing videos you can use a simple promo video maker. Currently, she has around 26 million followers on Instagram. She has been successful in earning a net worth of $8 million owing to her perfectly attractive and a fitness freak feed on her Instagram.
9. Gisele Bündchen: 20.2 Million Followers
The iconic lady Gisele is the most ravishing model that the world has ever seen! After her major success in 1998, she walked several runways and signed the longest contract with Victoria's Secret. She is not just a model but also an actress, an author, an environmental activist, and a businesswoman. Gisele has ruled the fashion industry by being the highest-paid model in the world since 2001. In 2017, she also got the title of being the 16th richest woman in the world. In 2014, Gisele got enlisted as the 89th most Powerful woman in the world. Her love for the environment can be seen through her team 'Gisele and the Green Team.' She is also affiliated with some of the most notable charity organizations. Gisele has more than 20 million followers on Instagram and has earned a net worth of more than $400 million.
10. Ashley Graham: 19.5 Million Followers
Ashely is an American plus-size model who has always been successful in winning the hearts of millions worldwide by expressing body love. She entered the fashion industry in 2001 after attention as model convection and since then got featured on the covers of multiple magazines, including Vogue. She is also the first 16 sized woman to be featured by Sports Illustrated Swimsuits. She is often seen in numerous campaigns promoting self-love and helping and encouraging people to accept beautiful bodies in their beautiful forms. Ashley has more than 19.5 million followers on Instagram and has earned a net worth summing up to $10 million.
11. Candice Swanepoel: 18.7 Million Followers
Candice is a South African model and philanthropist, who began her modeling career in 2007 and instantly got a contract signed up with Victoria's Secret. She was also enlisted in Forbes top-earning models of 2016 on number 8th. Candice has walked the runway for numerous famous brands and fashion designers. She was also featured on the cover of worldwide editions of Vogue. Candice has more than 18 million followers on Instagram and has a net worth of $25 million.
12. Barbara Palvin: 18.5 Million Followers
Barbara is a young Hungarian model whose beauty was discovered when she was just 13 years old. She is one of the lead models of Victoria's Secret. She made her official debut in the modeling industry in 2006 and has since then occupied the covers of several magazines and has got the limelight on multiple fashion shows and runways. Barbara also appeared in the Sports Illustrated Swimsuits. According to Tumblr, Barbara became the second most popular model on social media. Currently, she is dating Dylan Sprouse, one of the famous Sprouse twins. Barbara has a fan following of more than 18 million on Instagram and has earned a big net worth of $6 million.
13. Adriana Lima: 15.2 Million Followers
Adriana is a Brazilian supermodel who began her career at just the age of 15 after winning a modeling contest two times in a row. Victoria's Secret has entitled her as one of their most valuable models after working with them from 1998 till 2018. She has walked the runway for multiple fashion designers and brands and has also appeared in commercials. She is also the brand ambassador of Puma and has always earned a notable figure in Forbes list of highest-paid models. She is also the spokesperson of Maybelline. Adriana has more than 15 million followers on her Instagram and has been successful in bagging a net worth of more than $85 million.
14. Naomi Campbell: 14 Million Followers
Naomi Campbell is an English model, actress, and businesswoman. She began her career as a modern dancer in her childhood. She officially stepped into the modeling industry when she was 15 years old. Since then, she was on the covers of multiple magazines and exhibited on numerous runways. She also got entitled to the most in-demand supermodel in the 1980's. Apart from her modeling career, Naomi also made an appearance in movies and hosted TV shows. She has also done numerous charity works. Her net worth sums up to a significant figure of $80 million, and her Instagram has more than 14 million followers.
15. Miranda Kerr: 13.8 Million Followers
Miranda is an Australian model who has the honor of becoming the first-ever Australian model for Victoria's Secret. She initially stepped into the modeling industry in 1997, when she won a modeling contest. Since then, she has occupied the cover of several magazines and also represents the Australian store of David Jones. Miranda has also launched her own series of skincare products that have gained massive success, and they go by the name 'KORA Organics.' Miranda has more than 13 million followers on Instagram and has been successful in bagging a net worth of more than $45 million.
16. Jordyn Woods: 12.6 Million Followers
Jordyn Woods is an American model who is also an internet personality. She stepped into the modeling industry as a plus-sized model and campaigned for multiple brands and got onto the covers of numerous magazines. Her fame increased when she got entitled as the best friend of the sensational billionaire Kylie Jenner. But when the whole Jordyn -Tristan scandal was in the limelight, she lost a significant number of followers. Currently, she has a fan following of 12.6 million followers on Instagram, and her net worth sums up to a figure of $5 million.
17. Karlie Kloss: 11.5 Million Followers
Karlie is a multitalented American model who began her modeling career at an early age and got recognized by Vogue as the 'top 30 models of 2000's' at just the age of 17. Karlie is famous for her sharp walk on the runway and has presented several designers and brands. She was also Victoria's Secret model. Karlie has a love for tech, and for that reason, she gave up her contract with Victoria's Secret to focus more on her education. She has also founded a 'Kode with Klossy' camp, where she promotes STEM education to young girls. Karlie has more than 11.5 million Instagram followers and has earned a net worth of more than $20 million.
18. Mathilde Tantot: 9.8 Million Followers
Mathilde is another one of the Instagram influencers who gained popularity via Instagram. The major catch for this model is her twin sister, with whom she often makes appearances on her Instagram. Mathilde started modeling at a young age and took over her beauty to Instagram, where fans did not hesitate to show her some love and support. She also has her swim line by the name 'Khassani Swimwear.' Her beauty caught the eyes of brands, and she now collaborates with them as well. Her Instagram has more than 9.8 million followers, and her net worth sums up to $1 million.
19. Kaia Gerber: 8.8 Million Followers
Kaia Gerber is an American model and actress, who began her modeling career at just the age of 10 by landing her first model collaboration with Versace. She belongs to a family that is all affiliated with modeling, her parents being supermodels of their time. She has been on the cover of many magazines and has walked on numerous runways. Her net worth sums up to $4.4 million, and her Instagram has more than 8.8 million followers. She is also an Instagram model.
20. Josephine Skriver: 8 Million Followers
Josephine is a Danish model discovered at the age of 15 while she was visiting New York. Josephine made her official debut in the industry in 2011 and since then has appeared in several runways and represented multiple designers. She is more notable for her works with Victoria's Secret. Josephine is often seen raising awareness about the LGBTQ community and has also made significant donations. She has more than 8 million followers on her Instagram and has been successful in bagging more net worth summing up to $12 million.
21. Tyra Banks: 7.1 Million Followers
Tyra Banks is an Afro-American supermodel who started modeling at just the age of 15. She is the first Afro-American ever to be featured on the covers of GQ and Sports Illustrated Swimwear. Tyra is also a television personality, actress, model, producer, and businesswoman. She is also the creator and the first-ever presenter of America's Next Top Model. She has been featured on the covers of thousands of magazines and has exhibited hundreds of designers. Tyra Banks was also the highest-paid model of the 2000s. Her net worth sums up to a big figure of $90 million, and her Instagram has more than 7.1 million followers.
22. Cindy Kimberly: 7 Million Followers
Cindy Kimberly is a Dutch fashion model and has made her appearance in multiple runway shows affiliating herself with renowned fashion designers. Before rising to fame as a model, Cindy used to have a YouTube channel where she posted about herself. But her way to success and modeling industry was paved by Justine Bieber. In 2015, Justin posted an Instagram post about Cindy, which got her instant attention from the world. Currently, Cindy has more than 7 million followers on Instagram and has been successful in bagging a net worth of more than $0.8 million.
23. Liu Wen: 5.8 Million Followers
Liu Wen is a stunning Chinese model who is the first-ever East Asian model to work with Victoria's Secret. She is also the first-ever East Asian model to appear in the Forbes list of highest-paid models. Liu Wen started her modeling career in 2005 and since then has appeared in multiple runways. She is the 2nd Chinese model to appear on the cover of American Vogue. Wen's Instagram has more than 5.8 million followers, and her net worth sums up to $40 million.
24. Pamela Alexandra: 5.5 Million Followers
Pamela Alexandra is a Brazilian model. The major plus point of Pamela in her modeling is her curvatures body. This got her a spot on the covers of numerous fashion magazines and has made her one of the top-rated Instagram models. Pamela is among those few models who embrace their natural curves instead of aiming hard for a slim belly. Pamela has a net worth of $2 million and has earned her more than 5.5 million followers on her Instagram.
25. Sierra Skye: 4.4 Million Followers
Sierra Skye is an American model who's among the few models who gained success via Instagram. Sierra first became the queen of Instagram and receiving love from millions of fans across the globe; she got the attention of designers and started to take over runways. Sierra receives loads of love whenever uploads an Instagram picture and has also been sponsored by multiple brands to launch their online campaigns. She is a real Instagram influencer. Sierra has more than 4.4 million followers on her Instagram and has earned a net worth summing up to $3.5 million.
26. Jon Kortajarena: 3.6 Million Followers
Jon Kortajarena is a Spanish supermodel who has modeled and campaigned for many famous and notable brands, including Gucci, Guess, and Armani. According to Forbes in 2009, he was ranked on number 8th among the list of the 'top 10 most successful men'. He is also currently ranked on number 4 for models.com's 'top 25 money guys' list. Jon has earned a net worth summing up to a significant amount of more than $82 million through modeling, and his Instagram has more than 3.6 million followers.
27. Camila Morrone: 3.6 Million Followers
Camila Morrone is an American model who is also an Italian citizen. She stepped into the modeling industry in 2016 by getting branded on the cover of Vogue: Turkey edition. After that, she has been on the cover of multiple magazines and has walked on runways as well. Camila is also an actress and has gotten supporting roles in multiple films. Her net worth sums up to a big figure of $2.5 million, and her Instagram has more than 3.6 million followers.
28. Jourdan Dunn: 3.5 Million Followers
Jourdan Dunn is an English supermodel and actress. She began her acting career in 2006 and has been on the covers of multiple magazines, including Vogue. Jourdan was the first black model to ever walk the runway for Prada. She has also had a role in some films and movies. In 2014, she became the face of Maybelline as well. Jourdan has a net worth of more than $13 million and has more than 3.5 million followers on her Instagram.
29. Natasha Oakley: 3 Million Followers
Natasha is an Australian model who also started her career as an Instagram influencer. She used to be a blogger and gather a large following. Soon after, Natasha launched her swimwear line by the name 'Monday Swimwear.' After posting a lot of cool and attractive images on Instagram, she soon caught the attention of several brands magazine covers. Natasha has now successfully built herself up as a rising model in the fashion industry. Natasha has over 3 million followers on her Instagram, and her net worth sums to a big figure of $5 million.
30. Rocky Barnes: 3 Million Followers
Rocky Barnes is an American model whose real name is Racheal. She is an Instagram model and a blogger. She is married to a photographer, and her feed on Instagram is full of her modeling campaigns. Rocky is the brand ambassador of MAC. She hit fame when in 2013, she was featured on Justin Bieber's music video. Her net worth sums up to a big figure of $70 million, and she has over 3 million Instagram followers and is also an Instagram model.
31. Lucky Blue Smith: 2.8 Million Followers
Lucky Blue Smith is the first male model to appear on the list. Smith started his modeling career at the early age of 10 and made his official debut at 12 due to his strikingly handsome features. Smith is also a musician and has a band with his sisters called 'The Atomics.' Smith has been on the cover of multiple magazines, including Vogue, and has walked on several runways as well. Smith has more than 2.8 million followers on his Instagram and has a net worth summing up to $1 million due to his modeling career.
32. Jessica Stein: 2 Million Followers
Jessica Stein is yet another Instagram influencer who has won the hearts of millions on Instagram. She started off her career as a blogger on Instagram but attractive features and beauty caught the attention of brands and companies and after a while, she started modelling for their campaigns. Jessica has now developed herself as a successful Instagrammer and model who shares her life with her fans. She has more than 2 million followers on Instagram and has a net worth summing up to $1 million.
33. Pia Muehlenbeck: 1.9 Million Followers
Pia is a German model who is a very hardworking and passionate Instagram influencer. She was always passionate about studying law, so after moving to Australia, she became a lawyer. During her studies, she got multiple jobs from modeling agencies, but she declined them all. Later on, after discovering her passion for modeling, she started her Instagram profile and became an Instagram model. Soon enough, she caught the attention of brands and companies and is now becoming a successful model. Pia has more than 1.9 million followers on her Instagram, and her net worth sums up to $500,000.
34. Jeremy Meeks: 1.5 Million Followers
Jeremy Meeks is an American model whose modeling career story is quite unusual. He was gifted with looks, and after his release from jail, he started a modeling career. He soon became the cover of numerous magazines, including Vogue, and also walked on the runway for multiple notable brands like Tommy Hilfiger. Currently, Jeremy has more than 1.5 million followers on his Instagram and has successfully earned a net worth of around $5 million owing to his modeling career.
35. Imaan Hamman: 1.5 Million Followers
Imaan Hamman is an Egyptian model who has appeared on the covers of multiple magazines, such as Vogue, numerous times. Imaan has also modeled on the runway for some very famous and notable designers and brands, including Victoria's Secret. It is considered that she has modeled for almost every top brand in existence. She is also enlisted in models.com's 'top sexiest models' list. Her net worth sums up to a big figure of $2.5 million, and she has more than 1.5 million followers on her Instagram.
36. Francisco Lachowski: 1.4 Million Followers
Francisco Lachowski is a Brazilian model who has modeled for many brands such as Armani, Hugo, Tommy Hilfiger, and Dior and has also exhibited them on many runways. Models.com also entitled him as 'the sexiest man' alive. He has also been declared as the top industry icon. Francisco has a huge net worth summing up to a big figure of $10 million and has over 1.4 million Instagram followers.
37. Devin Brugman: 1.4 Million Followers
Devin Brugman is an American model and Instagram sensation. She is also an entrepreneur, a blogger, and a fashion diva. Devin even co-founded a line of swimsuits by the name 'MONDAY Swimwear'. Her high rise in popularity on Instagram paved her way into the modeling world. Currently, Devin has more than 1.4 million followers on her alluring Instagram account. And Devin has successfully warned of a significant net worth summing up to $300,000, solely owing to her modeling career and startup business.
38. Mimi Elashiry: 1.4 Million Followers
Mimi Elashiry is an Egyptian model who is also an Instagram model. When she first stepped into the modeling industry, she got rejected because of her height. She then took over Instagram and developed herself as an Instagram model. She soon caught the attention of major brands like Adidas and did their promotional campaigns. She also has a clothing line in collaboration with Paul Kaufman, which is a thriving business. Mimi is also a photographer and a ballet and hip hop dancer. Her net worth sums up to a big figure of $2 million, and her Instagram has more than 1.4 million followers.
39. Adwoa Aboah: 1.4 Million Followers
Adwoa Aboah is an English fashion model who has appeared on the covers of Vogue magazine multiple times. She has modeled for many renowned designers such as Alexander Wang. She has had quite a long journey of self-development, where she suffered from depression and drug overdose. She recovered from her depression and opened an organization for girls. Her net worth sums up to $1 million, and she has more than 1.4 million followers on her Instagram.
40. Lisa Marie Schiffner: 1.4 Million Followers
Lisa Marie Schiffner is a YouTube and Instagram influencer and model. This young influencer and TikTok star is just 18 years of age but has stepped into the realm of influencer marketing promotional campaigns and modeling due to her stunning looks and beauty. She is an Australian Instagram model and has modeled for multiple brands on her Instagram. She has a net worth of around $1 million and has more than 1.4 million followers on her Instagram. Lisa also has an active YouTube channel where she frequently posts.
41. Cindy Mello: 1.3 Million Followers
Cindy Mello is a Brazilian model who has also modeled for Victoria's Secret. She began her modeling career by becoming one of Ford Models and then soon caught the attention of brands and companies and conducted their promotional campaigns. Cindy is also an Instagram model. Cindy has more than 1.3 m followers on Instagram, and she earned a net worth of more than $1.5 million owing to her modeling career.
42. Christy Turlington: 1.2 Million Followers
Christy Turlington is an American model, filmmaker, and charity founder. She is such a renowned model that she is also the representative of Maybelline. She was also named 'Glamour' model of the year in 2013 and was enlisted in Times 100 most influential people list. Christy has appeared on the covers of numerous magazines and has also been declared as a supermodel. She is the founder of 'Every Mother Counts', a charity organization. Her net worth sums up to a big figure of $40 million and has more than 1.2 million followers on her Instagram.
43. Elizabeth (Liz) Turner: 1 Million Followers
Elizabeth Turner is an American model who is also popular on Instagram. She began her modeling career back in 2010 when she got featured on the cover of Teen Vogue. After her graduation, she solely focused on modeling as a career and is one of the major models for Guess. She has also conducted several promotional campaigns for brands on Instagram and has a net worth of $450,000. Currently, she has more than 1 million followers on her Instagram.
44. Gabi fresh: 953k Followers
Gabi fresh is an American plus-size model and a fashion blogger. She stepped into the industry by winning a contest on MTV. Afterward, she became plus-sized modeling, working with different brands and designers. She also has a clothing line with her friend in which she features plus-sized swimsuits and other dresses. Her net worth sums up to a figure of $1.5 million, and her Instagram has more than 953K followers. She is also focusing on becoming a fashion designer.
45. Madi Edwards: 870k Followers
Madi Edwards is an Australian model who is also an Instagram model. She started modeling at 17, as a teenager. After a short period of time, her face could be seen on covers of magazines such as Vogue. She has collaborated with multiple brands and designers and also owns a clothing line. Her net worth sums up to a figure of $500,000, and her beauty has got her more than 870K followers on her Instagram.
46. Iman Abdulmajid: 854k Followers
Iman is a Somali supermodel who has collaborated with Versace and Calvin Klein for many notable designers and brands. Iman is also known for her philanthropic work. She began her modeling career in 1976 by appearing on the cover of the fashion magazine Vogue, and since then, she has graced the covers of multiple magazines. She has exhibited her catwalk on numerous runways. Her net worth sums up to a big figure of $100 million, and her Instagram has more than 854K followers.
47. Megan Williams: 785k Followers
Megan Williams is an English model who has modeled for numerous recognized brands like Ralph Lauren, Dolce, and Gabbana. She is also Victoria's Secret fashion model. She has stolen the limelight on the runway multiple times by her stunning catwalk and looks. Her net worth is a figure summing up to an amount of $500,000, and her Instagram has more than 785K followers, all admiring her beauty.
48. Jenah Yamamoto: 760k Followers
Jenah is a Hawaiian model who is also a photographer. She began her modeling career by establishing herself as an Instagram model. Soon she developed a high following and started doing campaigns for multiple brands, including Adidas. Jenah also has her clothing collection with the brand 'Lurelly and GooseBerry Intimates'. She is also a travel blogger. Her net worth sums up to a figure of $700,000, and her Instagram has more than 760K followers.
49. Audreyana Michelle: 602k Followers
Audreyana Michelle is an American model who stepped into the modeling industry in 2016. She is also a phenomenal Instagram model and has developed a wide following due to her stunner looks and style. She got famous when Justin Bieber posted a picture of the two of them on a hike. She has collaborated with multiple brands, including the Kardashians empire, and has modeled for them. Her net worth sums up to a big figure of $300,000, and her Instagram has more than 602K followers.
50. Ashley Sky: 528k Followers
Ashley Sky is a Brazilian model and a lifestyle blogger. Ashley has appeared on the covers of many popular magazines and also had an appearance in the music video of Kanye West and Jay-Z. She is also the brand ambassador of Delano. Her beauty has gained her a wide fan following of more than 528K followers on her Instagram as she is also an Instagram model, and her net worth sums up to a big figure of $29 million.