London is a dynamic city, full of creative influencers who are shaping trends across various fields such as music, fashion, sports, business, and lifestyle. With their positive and motivational content, they foster strong connections with their followers and leave a lasting impact on the community. In this guide, we showcase the top 20 London-based influencers for 2025, each making their mark in the digital landscape. Whether you're looking for inspiration, trends, or insights, these influencers are worth following.
Discover the Top 20 Influencers in London:
1. KSI — Founder and CEO
YouTube Followers: 25M
Niche: Gaming, Music, Boxing, Comedy
Why Follow: KSI stands out with his dynamic range and larger-than-life personality. A YouTube sensation, rapper, and entrepreneur, he has built a multifaceted empire spanning gaming, music, and boxing. His channel offers a blend of gaming content, hilarious challenges, engaging vlogs, and music videos, making it a one-stop destination for entertainment. Fans also flock to KSI for his chart-topping music career and for his rising success in the boxing ring, where he has taken part in high-profile matchups. His authentic, high-energy persona keeps his audience hooked, delivering endless inspiration, laughter, and action.
Pro Tip for Brands:
For brands looking to partner with top influencers like KSI, SocialBook can significantly enhance your influencer marketing efforts. SocialBook helps brands track key metrics such as engagement rates, follower demographics, and social media activity patterns, allowing you to make well-informed, data-driven decisions. It's especially useful for managing large-scale campaigns, ensuring your brand aligns with the right influencers to maximize your impact and reach.
2. Adele——Singer and Songwriter
Instagram Followers: 58.5M
Niche: Niche: Music, Personal Life, Philanthropy
Why Follow: Adele’s Instagram offers a rare glimpse into the life of one of the world’s most celebrated artists. Her posts combine behind-the-scenes moments from her music career, personal milestones, and messages of inspiration. Beyond her musical talent, Adele’s authenticity and down-to-earth nature resonate with her followers. Whether it’s celebrating her achievements or supporting meaningful causes, Adele uses her platform to connect with her fans and make a positive impact in the world.
3. DUA LIPA——Singer and songwriter
Instagram Followers: 87.5M
Niche: Music, Fashion, Lifestyle
Why Follow: Dua Lipa’s Instagram is a blend of her music, personal style, and lifestyle, offering fans a look into her glamorous life as a global pop icon. From behind-the-scenes moments of her music career to stunning fashion shoots and travel adventures, she effortlessly combines her creative passions with everyday inspiration. Dua Lipa also uses her platform to champion body positivity and female empowerment, making her an influential figure for fans looking for style inspiration, music updates, and a dose of positivity.
Pro Tip for Brands:
For brands aiming to collaborate with influential artists like Dua Lipa, SocialBook can take your influencer marketing to the next level. With SocialBook, brands can easily track key metrics such as engagement rates, follower demographics, and social media activity patterns, allowing for data-driven decisions. This tool is particularly valuable for executing large-scale campaigns, helping your brand connect with the perfect influencers to achieve maximum reach and success.
4. David Beckham——Former Professional Footballer and Philanthropist
Instagram Followers: 88.5M
Niche: Sports, Fashion, Philanthropy, Family
Why Follow: David Beckham’s Instagram is a captivating blend of his athletic past, family life, and fashion endeavors. As a retired football legend, he often shares highlights from his illustrious career, including throwback moments and updates on his charitable work. Beckham is also a style icon, showcasing his personal fashion choices and collaborations with major brands. His posts offer a glimpse into his family life with his wife, Victoria, and their four children, making him a relatable figure to millions of fans. Whether you’re a sports enthusiast, fashion lover, or philanthropist, Beckham’s account is a must-follow for inspiration.
5. Central Cee——Rapper and YouTuber
TikTok Followers: 15M
Niche: Music, Lifestyle, Personal Experiences
Why Follow: Central Cee’s TikTok provides a fresh and engaging view of his life as one of the UK’s hottest rising rappers. With a blend of music, personal moments, and street-smart storytelling, he shares exclusive snippets of his music, behind-the-scenes looks at his creative process, and fun, relatable content that connects with his audience. Fans can catch a glimpse of his performances, music promotions, and collaborations with fellow artists. If you’re into raw lyrics, vibrant street culture, and real-life stories, Central Cee’s TikTok is a must-follow for anyone looking to dive into the world of UK rap.
Pro Tip for Brands:
For brands looking to collaborate with influential figures like Central Cee, SocialBook can optimize your influencer marketing strategy. SocialBook allows brands to track vital metrics like engagement rates, follower demographics, and social media trends, helping you make data-driven decisions. It's particularly valuable for managing large-scale campaigns, ensuring your brand partners with the right influencers to achieve maximum impact and engagement.
6. Chunkz——YouTuber and Content Creator
TikTok Followers: 6M
Niche: Entertainment, Comedy, Football, Lifestyle
Why Follow: Chunkz’s TikTok is a hub of laughter and creativity, offering a mix of comedy skits, viral challenges, and entertaining football content. Known for his playful personality, Chunkz often shares funny moments, engaging with his audience through relatable humor and lighthearted antics. He also gives fans a glimpse into his personal life and behind-the-scenes content from his various projects. If you're looking for quick laughs, entertaining challenges, and sports-related fun, Chunkz’s TikTok is the place to be!
7. Cara Delevingne——Model, Actress and LGBTQ+ Activist
Instagram Followers: 41M
Niche: Fashion, Activism, Entertainment, Lifestyle
Why Follow: Cara Delevingne’s Instagram is a dynamic mix of her bold personality, fashion-forward style, and advocacy work. As a model, actress, and LGBTQ+ activist, she shares her journey in the entertainment industry, highlighting her unique approach to life and individuality. Through her posts, Cara raises awareness for causes she’s passionate about, including LGBTQ+ rights, climate change, and supporting indigenous communities. Fans also get a sneak peek into her entrepreneurial ventures, fashion collaborations, and everyday moments. If you’re looking for empowerment, style inspiration, and a champion for social causes, Cara’s Instagram is a must-follow.
Pro Tip for Brands:
For brands aiming to collaborate with influential figures like Cara Delevingne, SocialBook can enhance your influencer marketing efforts. SocialBook enables brands to track crucial metrics such as engagement rates, follower demographics, and social media trends, ensuring you make informed, data-backed decisions. It's especially effective for managing large-scale campaigns, helping your brand partner with the right influencers to maximize reach and impact.
8. 21 Savage——Rapper and Songwriter
Instagram Followers: 21M
Niche: Music, Philanthropy, Personal Life
Why Follow: 21 Savage’s Instagram offers a deep dive into the life of one of rap’s most respected figures. Known for his introspective lyrics and hard-hitting tracks, 21 shares behind-the-scenes moments from his music career, as well as personal highlights and his philanthropic efforts. Fans can catch exclusive updates on his music releases, tours, and collaborations with other artists. Additionally, 21’s commitment to social causes, like his Bank Account scholarship program, makes his account a great follow for fans who want to stay connected with his music and his mission to uplift others.
9. Sam Smith——Singer and Songwriter
YouTube Followers: 16.7M
Niche: Music, LGBTQ+ Advocacy, Personal Life
Why Follow: Sam Smith’s YouTube channel is a heartfelt exploration of their musical journey and personal experiences. Known for their powerful vocals and emotionally charged songs, Smith shares exclusive music videos, live performances, and behind-the-scenes footage from their career. Their openness about identity and sexuality has inspired countless fans around the world, making their platform a source of empowerment and inclusivity. If you’re a fan of soulful music, intimate storytelling, and LGBTQ+ advocacy, Sam Smith’s YouTube channel offers a powerful combination of music and meaningful content.
Pro Tip for Brands:
For brands looking to partner with influential figures like Sam Smith, SocialBook is a powerful tool to optimize your influencer marketing campaigns. SocialBook enables brands to track key metrics such as engagement rates, follower demographics, and social media activity patterns, ensuring you can make informed, data-driven decisions. It's especially beneficial for large-scale campaigns, helping your brand connect with the right influencers to achieve maximum reach and impact.
10. Jessie J——Singer and Songwriter
Instagram Followers: 14M
Niche: Music, Body Positivity, Mental Health, Empowerment
Why Follow: Jessie J’s Instagram offers an authentic look at her life as a chart-topping artist and advocate for self-love. Known for her powerful voice and bold music style, she shares behind-the-scenes moments from her music career, along with empowering messages promoting body positivity and mental health awareness. Jessie J also posts motivational content, giving fans a glimpse into her personal growth and advocacy work. If you're looking for inspiration, music updates, and a champion for confidence and well-being, Jessie J’s Instagram is a must-follow.
11. Deji Olatunji——YouTuber
YouTube Followers: 12.4M
Niche: Gaming, Comedy, Music, Boxing
Why Follow: Deji Olatunji’s YouTube channel is a hub for entertainment, offering a mix of gaming content, comedy skits, music videos, and vlogs. Known for his humor and engaging personality, Deji connects with fans through relatable content and behind-the-scenes glimpses of his life. From gaming playthroughs to boxing matches, his channel provides an exciting variety of content for fans who enjoy a lighthearted approach to gaming and entertainment. Whether you're looking for a laugh or want to keep up with Deji’s latest endeavors, his YouTube channel is the place to be.
Pro Tip for Brands:
For brands looking to collaborate with top influencers like Deji Olatunji, SocialBook can help optimize your influencer marketing strategy. SocialBook allows brands to track crucial metrics such as engagement rates, follower demographics, and social media activity patterns, helping you make data-driven decisions. It’s especially valuable for large-scale campaigns, ensuring your brand partners with the right influencers to maximize reach and drive engagement.
12. Simon Cowell——Music Producer and Television
X Followers: 10.2M
Niche: Music, Television, Talent Shows, Charity
Why Follow: Simon Cowell’s X (formerly Twitter) account offers an inside look into the world of one of the most influential figures in the entertainment industry. Known for his role as a judge on hit talent shows like American Idol and Britain's Got Talent, Cowell shares insights into the music industry, behind-the-scenes moments from his shows, and updates on his latest projects. He is also an advocate for various charitable causes, often using his platform to raise awareness for organizations like Together for Short Lives. If you're interested in music, entertainment, and charity work, following Simon Cowell on X is a great way to stay connected with his career and philanthropic efforts.
13. Alfie Deyes——Founder of Future Self Lifestyle Club
YouTube Followers: 4.6M
Niche: Lifestyle, Family, Entrepreneurship
Why Follow: Alfie Deyes’ YouTube channel offers an honest and relatable view of his life, balancing family moments, entrepreneurship, and his passions. As the founder of Future Self Lifestyle Club, Alfie shares insights into his entrepreneurial journey and lifestyle, including product launches and collaborations with well-known brands like Sky Mobile. His channel also gives followers a glimpse into his family life with his partner Zoe Sugg and their daughter Ottilie. If you’re interested in family dynamics, personal growth, and entrepreneurship, Alfie’s YouTube is an inspiring and engaging follow.
Pro Tip for Brands:
For brands looking to collaborate with top influencers like Alfie Deyes, SocialBook can enhance your influencer marketing strategy. SocialBook allows you to track important metrics like engagement rates, follower demographics, and social media activity patterns, helping you make informed, data-backed decisions. It's especially valuable for large-scale campaigns, ensuring your brand partners with the right influencers to maximize your reach and impact.
14. Joseph Morgan——Actor
Instagram Followers: 8.1M
Niche: Acting, Television, Humanitarian Efforts
Why Follow: Joseph Morgan’s Instagram is a great way to connect with the actor behind the iconic role of Klaus Mikaelson from The Vampire Diaries and The Originals. His account offers a mix of personal life updates, behind-the-scenes glimpses from his acting projects, and his involvement in various charitable causes. Morgan’s advocacy for humanitarian work is a key aspect of his platform, alongside his fun and relatable posts. If you’re a fan of his roles or interested in his philanthropy, following Joseph Morgan is a great way to keep up with his life and career.
15. Naomi Campbell——Model, Actress, Activist, and CEO
Instagram Followers: 15.9M
Niche: Fashion, Advocacy, Environmentalism, Human Rights
Why Follow: Naomi Campbell’s Instagram is a window into the life of one of the most iconic supermodels in the world. Known for her groundbreaking career in fashion, she shares glimpses of her work with top designers, exclusive events, and her personal life. Beyond fashion, Campbell uses her platform to advocate for global causes, including environmentalism, human rights, and health initiatives, especially through her non-profit, Fashion for Relief. Following Naomi Campbell offers a blend of high fashion, philanthropy, and insight into the life of a cultural innovator.
Pro Tip for Brands:
For brands looking to collaborate with top influencers like Naomi Campbell, SocialBook can take your influencer marketing to the next level. SocialBook allows you to track vital metrics such as engagement rates, follower demographics, and social media activity patterns, enabling you to make strategic, data-driven decisions. It’s perfect for managing large-scale campaigns, ensuring that your brand partners with influencers like Naomi who resonate with the right audiences to maximize your impact and visibility.
16. Louis——Actor and Model
Instagram Followers: 9M
Niche: Fashion, Acting, Modeling
Why Follow: Louis is quickly becoming a sought-after figure in both the fashion and film industries. His Instagram showcases his work with top-tier fashion brands like Prada and Ami, as well as behind-the-scenes glimpses of his acting projects, including Enola Holmes 2 and Pistol. His account offers a unique mix of high-fashion moments, red-carpet events, and personal insights, providing a glimpse into the life of a rising star. Whether you’re a fashion enthusiast or a fan of film, Louis’ Instagram is a must-follow for an inside look at his career and lifestyle.
17. Hero Fiennes Tiffin——English actor and model
Instagram Followers: 7.1M
Niche: Acting, Film, Fashion
Why Follow: Hero Fiennes Tiffin has become a household name thanks to his captivating roles in the After series and as the young Voldemort in Harry Potter. His Instagram offers an intimate look into his career, with updates on upcoming projects, photos from movie sets, and personal life moments. Beyond acting, Hero showcases his fashionable side, offering followers a mix of red-carpet appearances and casual style. For fans of his work in film and those curious about his lifestyle, Hero’s Instagram is a great way to stay connected with this rising star.
Pro Tip for Brands:
For brands aiming to collaborate with rising stars like Hero Fiennes Tiffin, SocialBook offers a powerful way to streamline your influencer marketing efforts. SocialBook helps you track key metrics like engagement rates, follower demographics, and social media activity patterns, ensuring that you make data-driven decisions. It’s particularly helpful for managing large-scale campaigns, ensuring that your brand partners with influencers who align perfectly with your target audience for maximum reach and impact.
18. ROMEO——Footballer
Instagram Followers: 4M
Niche: Football, Fashion, Lifestyle
Why Follow: Romeo Beckham, the son of football legends David and Victoria Beckham, is carving his own path in the world of football and fashion. Known for his stints at the Arsenal academy and Millfield School, Romeo shares his football journey with his followers. He also showcases his stylish side, having modeled for Burberry, offering a glimpse into the world of high-end fashion. With a balance of sports, family moments, and personal style, Romeo’s Instagram is a must-follow for fans of both football and fashion.
19. Nicholas Galitzine——Actor and Musician
Instagram Followers: 6M
Niche: Acting, Music, Fashion
Why Follow: Nicholas Galitzine is a rising star in both the film and music industries. Best known for his roles in films like "High Strung" and "The Craft: Legacy," as well as his appearances in TV series such as "Penny Dreadful: City of Angels," Nicholas also shares his passion for music. He posts his cover songs, original music, and behind-the-scenes moments from his acting career, offering fans an authentic look at his multifaceted life. His fashion-forward style and personal updates make his Instagram a must-follow for fans of entertainment and music alike.
Pro Tip for Brands:
For brands looking to collaborate with versatile talents like Nicholas Galitzine, SocialBook offers the tools to optimize your influencer marketing strategy. SocialBook helps you track key metrics like engagement rates, follower demographics, and social media activity patterns, allowing you to make informed, data-driven decisions. It’s especially useful for managing large-scale campaigns, ensuring your brand aligns with influencers who resonate with your target audience for maximum reach and impact.
20. GeorgeNotFound——YouTube Personality and TikToker
YouTube Followers: 10M
Niche: Gaming, Content Creation, Collaborations
Why Follow: GeorgeNotFound is a popular gaming content creator known for his entertaining gameplay and collaborations with other YouTubers like Dream and Technoblade. His YouTube channel features a mix of Minecraft gameplay, charity events, and fun challenges, making it a go-to for fans of the gaming community. George’s content also offers a glimpse into his personal life, and his collaborations with other top creators keep his channel fresh and engaging. If you're into gaming, fun content, and exciting adventures, GeorgeNotFound's channel is definitely worth following!
Conclusion
The vibrant and dynamic influencer scene in London continues to thrive, with these top 20 influencers leading the charge across various industries such as fashion, music, sports, and lifestyle. Each one brings a unique voice and vision to their content, shaping trends and inspiring millions of followers worldwide. As influencer marketing becomes an essential strategy for brands looking to connect with a diverse audience, these London-based influencers are setting the standard for success in 2025.
Whether you’re an aspiring influencer looking for inspiration or a business aiming to collaborate with the best in the industry, this list serves as a valuable guide to understanding the impact and power of London's digital creators. Keep an eye on their ever-evolving content and enjoy the endless possibilities they offer in the world of social media influence.