The holiday season is a time of magic, warmth, and togetherness—a chance to celebrate the year’s end with family, friends, and cherished traditions. It’s a season of joy, whether it’s through sharing laughter over a festive meal, unwrapping the perfect gift, or marveling at the glow of holiday lights. As we immerse ourselves in the holiday spirit, Instagram’s top influencers add their unique sparkle to the celebrations.
These creators captivate millions with their creativity, offering everything from inspiring decorating ideas to heartwarming moments of generosity. Whether you’re searching for festive recipes, outfit inspiration for holiday parties, DIY décor tips, or just a reason to smile, these influencers have you covered. Their content not only showcases the beauty of the season but also reminds us of its deeper essence—spreading love, giving back, and finding joy in life’s simple pleasures.
With a mix of glamour, humor, and heartfelt connection, these 20 influencers are sure to brighten your holiday feed and help you make this season unforgettable. Ready to dive into the festive magic they bring? Let’s explore the top Instagram influencers spreading holiday cheer in 2024!
1. WHINDERSSON NUNES (@whinderssonnunes)
Followers: 58.6M
Niche: Comedy & Music
Why Follow:
Whindersson Nunes, a Brazilian comedy legend, uses his humor and charm to bring lighthearted joy during the holidays. Known for his hilarious impersonations of global stars and his relatable skits, Whindersson keeps his audience entertained. Beyond comedy, his heartfelt posts about giving back during the season inspire millions to spread kindness and generosity.
2. CAMILA COELHO (@camilacoelho)
Followers: 10.1M
Niche: Fashion & Beauty
Why Follow:
Camila Coelho dazzles her followers with elegant holiday fashion and glamorous beauty tutorials. From festive red-carpet looks to cozy winter outfits, she provides endless inspiration for dressing up this season. Her makeup guides, often featuring shimmery eye looks and bold lips, are perfect for holiday parties. Camila also shares her favorite beauty gift sets, making her account a treasure trove for last-minute shoppers.
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3. DAVID DOBRIK (@daviddobrik)
Followers: 9.8M
Niche: Entertainment & Surprises
Why Follow:
David Dobrik is renowned for his over-the-top giveaways and feel-good surprises. During the holidays, his Instagram feed is filled with heartwarming stories of giving back, often involving life-changing gifts to fans and families in need. His high-energy posts and creative videos capture the magic of the season, making him a must-follow for those looking to be uplifted.
4. LIZA KOSHY (@lizakoshy)
Followers: 20.2M
Niche: Comedy & Lifestyle
Why Follow:
Liza Koshy combines her comedic genius with festive flair, creating content that’s equal parts funny and heartwarming. Her holiday DIY projects and cooking adventures are relatable and entertaining. Liza’s unique approach to spreading cheer, often featuring hilarious collaborations, ensures her audience feels the joy of the season.
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5. ROSE SIARD (@roseandben)
Followers: 1.4M
Niche: Beauty & Skincare
Why Follow:
Rose Siard’s flawless makeup tutorials are perfect for achieving that holiday glow. Known for her down-to-earth personality, she makes high-end beauty accessible to everyone. During the holiday season, Rose shares exclusive tutorials for festive makeup looks, along with honest reviews of beauty products that make excellent gifts.
6. ALISON ROMAN (@alisoneroman)
Followers: 774K
Niche: Food & Recipes
Why Follow:
Alison Roman, a celebrated chef, cookbook author, and social media sensation, has become a go-to source for anyone seeking delectable holiday recipes. Known for her approachable cooking style and signature dishes like “The Cookies” and “The Stew,” Alison’s Instagram is brimming with ideas to elevate your holiday meals. Her content ranges from cozy comfort foods to show-stopping desserts, all paired with her candid and relatable personality. Whether you're a seasoned chef or a kitchen novice, Alison’s recipes and charming storytelling make holiday cooking a joy.
7. CHIARA FERRAGNI (@chiaraferragni)
Followers: 28.7M
Niche: Fashion & Lifestyle
Why Follow:
Chiara Ferragni, the Italian fashion icon, brings European elegance to the holiday season. Her Instagram features chic outfit ideas, luxury holiday destinations, and glimpses into her family’s celebrations. Chiara’s impeccable style and aspirational content make her a go-to source for holiday inspiration.
8. JESSICA WANG (@jessicawang)
Followers: 1.9M
Niche: Fashion & Travel
Why Follow:
Jessica Wang combines sophisticated fashion with wanderlust-worthy destinations, curating the ultimate holiday aesthetic. Her account showcases glamorous outfits against the backdrop of snowy mountains or sparkling cityscapes. Jessica’s travel tips and gift guides add value to followers planning their perfect holiday.
9. JACLYN HILL (@jaclynhill)
Followers: 8.7M
Niche: Beauty & Entrepreneurship
Why Follow:
Jaclyn Hill is a beauty mogul known for her makeup tutorials and product launches. During the holidays, her Instagram becomes a haven for beauty lovers, featuring exclusive deals, gift ideas, and tutorials for festive glam. Jaclyn’s vibrant personality and passion for all things beauty make her an engaging and informative follow.
10. SHEA MCGEE (@studiomcgee)
Followers: 4M
Niche: Home Decor & Lifestyle
Why Follow:
Shea McGee, the founder of Studio McGee, is a master of creating warm and inviting spaces, especially during the holidays. Her Instagram is filled with stunning design ideas, from elegant Christmas tree setups to cozy table settings that capture the essence of the season. Shea’s attention to detail and ability to balance timeless style with modern trends make her content both aspirational and achievable. Whether you’re looking to refresh your home for the holidays or simply admire beautifully curated spaces, Shea’s account is the perfect source of inspiration.
11. AMARA LA NEGRA (@amaralanegraaln)
Followers: 2.9M
Niche: Music & Culture
Why Follow:
Amara La Negra celebrates the season with a mix of music, dance, and cultural traditions. Her vibrant performances and festive playlists bring energy to the holidays. Amara’s posts also highlight the importance of family and community, making her account a heartfelt celebration of the season.
12. HUDA KATTAN (@hudabeauty)
Followers: 54.5M
Niche: Beauty & Skincare
Why Follow:
Huda Kattan, founder of Huda Beauty, is a global beauty mogul who knows how to add glamour to the holiday season. Her Instagram is a treasure trove of festive makeup tutorials, from glittery eyeshadow looks to bold red lips perfect for holiday parties. Beyond makeup, Huda shares skincare tips to keep your skin glowing despite the winter chill, featuring her favorite products and DIY remedies. With her vibrant personality and expertise, Huda’s account is a must-follow for anyone looking to elevate their holiday beauty game.
13. PRIYA KUMAR (@priyakumar7272)
Followers: 417K
Niche: Food & Culture
Why Follow:
Priya Kumar is a talented chef who beautifully blends Indian cuisine with global influences. On her Instagram, she shares vibrant and festive recipes that highlight the rich diversity of Indian holiday traditions. From colorful sweets like ladoos and jalebis to savory feasts, Priya’s content transports you into the heart of India’s holiday celebrations. Her posts also delve into the cultural significance behind these dishes, offering followers a deeper connection to the meals they prepare. Priya’s warm, welcoming style makes her a go-to source for holiday cooking inspiration with a cultural twist.
14. NIKKI TUTORIALS (@nikkietutorials)
Followers: 19.4M
Niche: Beauty & Empowerment
Why Follow:
Nikkie de Jager, better known as Nikkie Tutorials, is a beacon of positivity and creativity. Known for her mesmerizing makeup transformations, Nikkie lights up the holiday season with tutorials that range from elegant evening glam to whimsical winter looks. Her empowering messages about self-confidence and her inclusive spirit make her a beloved figure in the beauty community.
15. MR. BEAST (@mrbeast)
Followers: 62M
Niche: Entertainment & Philanthropy
Why Follow:
Jimmy Donaldson, aka Mr. Beast, is famous for his grand-scale philanthropy and entertaining stunts. During the holiday season, his Instagram often features massive giveaways, charitable campaigns, and inspiring stories of generosity. His innovative approach to giving back makes him a standout in the influencer space and a joy to follow.
16. SABRINA ELBA (@sabrinaelba)
Followers: 843K
Niche: Fashion & Philanthropy
Why Follow:
Sabrina Elba, a model and activist, combines her stunning fashion sense with her commitment to social causes. Her holiday posts often highlight the importance of giving back, featuring her philanthropic initiatives and partnerships. Sabrina’s graceful presence and heartwarming content make her a must-follow for a meaningful holiday season.
17. MARCUS BUTLER (@marcusbutler)
Followers: 4.7M
Niche: Fitness & Lifestyle
Why Follow:
Marcus Butler adds a unique touch to holiday content with his focus on wellness and mindfulness. His posts include workout tips to stay active during the indulgent holiday season, as well as self-care advice for maintaining balance. Marcus’s holistic approach to celebrating the holidays resonates with those looking for a healthier, more mindful season.
18. DESI PERKINS (@desiperkins)
Followers: 4.3M
Niche: Beauty & Motherhood
Why Follow:
Desi Perkins blends beauty tutorials with heartfelt glimpses into her family’s holiday traditions. Her festive looks, complete with glittering eyeshadows and bold lips, inspire holiday party glam. Desi’s relatable content about family moments, especially as a mom, brings a warm and personal touch to her feed.
19. JANNID OLSSON DELÉR (@jannid)
Followers: 1.2M
Niche: Travel & Lifestyle
Why Follow:
Janni Olsson Delér transforms the holidays into a visual masterpiece, sharing picturesque shots from snowy getaways and luxurious celebrations. Her Instagram captures the magic of travel and the joy of family gatherings. Janni’s unique blend of adventure and elegance inspires followers to embrace the season with style.
20. MEGAN BATOON (@meganbatoon)
Followers: 705K
Niche: Comedy & Home Decor
Why Follow:
Megan Batoon’s quirky humor and creative spirit shine during the holidays. Known for her DIY decor projects and hilarious dance videos, Megan keeps her followers entertained and inspired. Her budget-friendly decorating tips and festive hacks make her account a go-to for holiday cheer on a dime.
Conclusion
In conclusion, the holiday season is a time for connection, celebration, and spreading joy, and Instagram’s top influencers are leading the way in bringing that festive spirit to life. These creators are not only inspiring us with stunning décor, mouthwatering recipes, and heartfelt moments, but they also showcase the diversity of holiday traditions across the globe. By collaborating with these influencers, brands have a unique opportunity to tap into a wide-reaching audience, build meaningful connections, and create content that resonates deeply with consumers during this magical time of year.
Platforms like SocialBook make it easier than ever for brands to discover and partner with the perfect influencers, streamlining the process of building authentic, impactful relationships. As we embrace the holiday season in 2024, working with these influencers can help elevate your brand and spread holiday cheer to new audiences in a meaningful way.