In 2025, the cleaning industry has been revolutionized by a new wave of influencers who are redefining how we maintain our spaces. From innovative cleaning hacks to eco-friendly product recommendations, these top 20 cleaning influencers are inspiring millions to create cleaner, healthier, and more organized environments. Their expertise spans everything from quick daily tidying routines to deep-cleaning strategies, making them go-to sources for practical advice and cutting-edge solutions. Whether you're tackling a messy home or looking for sustainable cleaning alternatives, these influencers offer fresh perspectives and actionable tips to transform your space. Dive into their world and discover how they’re shaping the future of cleanliness and home care.
1.Clean Girl
Youtube Followers: 8.46M
Niche: Cleaning, LifeStyle
Why Follow: Known for her unconventional cleaning projects, Clean Girl has gained popularity for restoring abandoned graves and tackling unique cleaning challenges. She frequently promotes her Magic Foam cleaner through captivating videos on TikTok and YouTube. Her content not only highlights her cleaning expertise but also emphasizes acts of kindness and community service, making her a beloved figure in the cleaning community.
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2.Rochelle N. Stewart (Niki)
Instagram Followers: 3.9M
Niche: Cleaning, Motherhood, Lifestyle
Why Follow: A devoted mom and homemaker, Rochelle, also known as Niki, shares her love for cooking, cleaning, and home organization on TikTok and Instagram. Her content resonates with busy parents, offering practical tips, Costco hauls, and meal prep ideas. As a prominent figure in the 'CleanTok' community, she inspires her audience with motivational messages and relatable advice on balancing self-care and household management.
3.SB Mowing
TikTok Followers: 13.1M
Niche: Lifestyle, Cleaning
Why Follow: SB Mowing is a community-focused creator who provides free lawn care services to those in need, including veterans, the elderly, and busy families. Through transformative lawn care videos on TikTok and YouTube, SB Mowing showcases the impact of their work, fostering a sense of community and inspiring others to lend a helping hand.
4.Bea Elton
Instagram Followers: 996K
Niche: Lifestyle, Cleaning, Mental Health
Why Follow: Bea Elton is a cleaning expert who specializes in deep cleaning and transformation videos. She offers free cleaning services to individuals facing challenging living conditions, such as cockroach-infested kitchens and moldy bathrooms. Collaborating with brands like Scrub Daddy UK, Bea’s content highlights the connection between cleanliness and mental well-being, earning her a loyal following.
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5. Guilherme Gomes (Diárias do Gui)
TikTok Followers: 4.2M
Niche: Clean, LifeStyle, Community Support
Why Follow: Guilherme Gomes, known as 'Diárias do Gui,' is a Brazilian influencer who focuses on cleaning and home transformations. His work often involves helping families in dire situations, such as hoarding cases or unsafe living conditions. With millions of views across platforms, Guilherme’s content inspires compassion and community support, making him a standout figure in the cleaning world.
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6. ThePoolGuy
TikTok Followers: 14.9M
Niche: Pool Maintenance, Cleaning, Lifestyle
Why Follow: ThePoolGuy is a pool maintenance expert who shares engaging videos on pool cleaning, maintenance tips, and transformations. Aiper pool cleaning products are frequently featured in his content, which appeals to homeowners and pool enthusiasts alike. His satisfying visuals and practical advice have earned him a strong following on TikTok and YouTube.
7. Catherine Benson (Cat Ben)
Instagram Followers: 13M
Niche: Cleaning, Motherhood, LifeStyle
Why Follow: Catherine Benson, also known as Cat Ben, is a cleaning and organization expert who shares practical tips for busy moms. As an O-Cedar #CleanSquad Ambassador, she collaborates with brands to promote cleaning products while offering relatable advice. Her TikTok videos often include ASMR elements, showcasing home organization and cleaning routines that resonate with her audience.
8. Aurikatariina
TikTok Followers: 11.6M
Niche: Deep Cleaning, Community Service, Lifestyle
Why Follow: Aurikatariina, dubbed the 'World's Best Cleaner,' provides free cleaning services to families in need. Her content features dramatic before-and-after cleaning transformations, often in collaboration with brands like Sinicleaning and Scrub Daddy. Beyond cleaning, Aurikatariina emphasizes kindness and community support, making her a beloved figure in the cleaning space.
9. Sihame
TikTok Followers: 2.8M
Niche: Cleaning, Family, DIY
Why Follow: Sihame is a lifestyle creator who shares innovative cleaning techniques, DIY solutions, and product reviews. Her content often revolves around family life, offering practical tips for maintaining a tidy home. With a strong presence on TikTok and Instagram, Sihame engages her audience through relatable experiences and brand collaborations.
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10. Judith J Kombe
Instagram Followers: 2.6M
Niche: LifeStyle, Family, Cleaning, Motherhood
Why Follow: Judith J Kombe is a Canadian mother who shares her journey of parenting, self-care, and home organization on Instagram. Her posts often highlight moments with her children and her cleaning routines, offering a glimpse into her daily life. Judith’s relatable content and gratitude-filled messages resonate with her audience, making her a trusted voice in the cleaning community.
11. Rosanna Gray
TikTok Followers: 1.2M
Niche: Cleaning, Lifestyle, ASMR, Cleaning
Why Follow: Rosanna Gray is a lifestyle influencer known for her ASMR-style videos on home organization, cleaning, and meal prep. Her aesthetically pleasing content, shared on TikTok and Instagram, appeals to those seeking a cozy and organized home environment. Rosanna frequently collaborates with brands, offering practical advice and product recommendations.
12. Gastón Williams
Instagram Followers: 3.9M
Niche: Cleaning, DIY
Why Follow: Gastón Williams is a content creator who shares humorous and relatable cleaning tips, home organization hacks, and DIY projects. With a strong following on TikTok and Instagram, he engages his audience through interactive posts and practical advice, making home management both fun and accessible.
13. Brogan (Not the Worst Cleaner)
Instagram Followers: 6.3M
Niche: Cleaning, Mental Health, Community Support
Why Follow: Brogan, known as 'Not the Worst Cleaner,' combines her background in psychology with her passion for cleaning. She offers free cleaning services to those in need, focusing on the connection between cleanliness and mental health. Her extreme cleaning transformations and collaborations with brands like Scrub Daddy highlight her commitment to helping others.
14. Rhuan Félix
Instagram Followers: 3.5M
Niche: Pool Maintenance, Cleaning, Lifestyle
Why Follow: Rhuan Félix is a pool maintenance expert from Brazil who shares practical tips for cleaning and maintaining pools. His content, often featuring products from Montreal Piscinas, includes satisfying cleaning videos and advice on treating green pools. Rhuan’s engaging style has earned him a loyal following on YouTube and Instagram.
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15. Eva Ortega
Instagram Followers: 674K
Niche: Cleaning, Home Organization, ASMR
Why Follow: Eva Ortega is a cleaning and organizing expert who shares ASMR-style videos on TikTok and Instagram. Her content includes cleaning routines, product demonstrations, and home decor tips, often featuring affiliate links to recommended products. Eva’s practical advice and aesthetic approach make her a go-to source for home management.
16. Brenda Haines
Instagram Followers: 2.1M
Niche: Home Organization, Cleaning
Why Follow: Brenda Haines is a professional organizer and author from Argentina, specializing in home organization and cleanliness. She shares decluttering tips, organizational strategies, and promotes her books on maintaining an orderly home. Brenda also runs a shop offering organizational products and conducts workshops to help others achieve a clutter-free lifestyle.
17. Roo
TikTok Followers: 689.4K
Niche: Cleaning, Home Organization, Motherhood
Why Follow: Roo is a lifestyle creator who shares cleaning routines, home organization tips, and personal updates. As an ambassador for Cleanipedia, she promotes her book, 'Getting Sh*t Done,' which offers insights into managing daily chaos. Her relatable content, often featuring her journey into motherhood, resonates with a wide audience.
18. Anna Louisa
Instagram Followers: 4.2M
Niche: Cleaning, Home Organization
Why Follow: Anna Louisa is a UK-based cleaning expert who shares practical tips and motivational content for managing household chores. As the author of 'The 5 Minute Clean Routine,' she provides actionable advice for creating personalized cleaning routines. Her content is particularly popular among busy parents seeking to simplify their cleaning tasks.
19. Vanesa Amaro
Instagram Followers: 5.7M
Niche: Cleaning, Lifestyle
Why Follow: Vanesa Amaro, known as the 'queen of cleaning,' is a cleaning expert with over 5 million TikTok followers. She shares practical cleaning tips, hacks, and product recommendations, often collaborating with brands like Clorox and Scrub Daddy. Based in Austin, Texas, Vanesa’s bilingual content appeals to a diverse audience.
20. Önder Tepe
Instagram Followers: 2.1M
Niche: Home Decor, Cleaning, DIY Projects
Why Follow: Önder Tepe is a home decor and cleaning enthusiast who shares tips for maintaining a tidy living space. His content includes home organization hacks, DIY projects, and personal anecdotes, making it both engaging and relatable. Önder frequently collaborates with home product brands, showcasing innovative solutions for everyday cleaning tasks.
Final Thought
These 20 influencers are redefining 2025’s trends, from innovative cleaning hacks to sustainable living, and reshaping how we connect with the world. For brands aiming to partner with the right voices, SocialBook provides the tools and insights needed to craft impactful campaigns and amplify your brand’s reach. Dive into the future of influencer marketing and let your brand shine.