With the increasing prevalence of the digital revolution and changing modern consumer attitudes, the smart home market is experiencing unprecedented growth. According to analysis by global data research firm Verified Market Research, the market is expected to grow at a compound annual growth rate of 23.6% during the forecast period from 2021 to 2030, reaching an estimated value of $867.887 billion.
Currently, consumers have ample experience with smart home products, resulting in lower educational costs. There are still significant opportunities in niche markets. In recent years, the pandemic has led to a surge in the sales of smart air purifiers. In North America, many households place great importance on smart home security products as a safety measure.
So, how can smart home exporters build brand connections with consumers? Today, SocialBook introduces several highly influential social media influencers in the smart technology field to help accelerate your brand's expansion!
1. Paul Hibbert: Highly Popular YouTube Home Tech Reviewer
Paul Hibbert is a British journalist known for his tech product reviews and tutorials on YouTube. He is famous for his sincere and humorous video style, attracting even non-tech-savvy viewers. With over 249,000 subscribers and more than 30 million views, Paul is one of the most influential tech home YouTubers.
Paul specializes in smart home technology, focusing his YouTube channel on the question, "How can smart technology improve our everyday life?" His videos cover a wide range of ready-to-market smart home products and services, often featuring advertisements for various items, from smart speakers and thermostats to smart lighting and security cameras. According to the analysis by SocialBook Influencer MKT PRO, Paul is the perfect influencer you should consider if you want to accelerate your brand's expansion.
His videos are typically thorough and offer valuable insights for viewers interested in buying smart home products.
Paul's uniqueness lies in his humor and personality, making his videos entertaining. Besides his YouTube channel, Paul has a website where he provides more information and reviews on smart home products and interacts with his fans regularly, maintaining high engagement.
Many brands leverage Paul's popularity to expand their influence. For instance, the smart door lock brand Aqara had Paul create a 14-minute product introduction video, covering everything from app download to usage guidelines.
This is also typical of Paul’s style. In all his sponsored videos, he meticulously films product usage guides and discusses their pros and cons, earning the trust of his fans. Despite being direct advertisements, these videos still surpass 34,000 views and receive over 2,455 likes. The comments section is filled with positive feedback and expressions of gratitude for his sharing.
In addition, many cutting-edge smart technology products are Paul's long-term partners, such as Ranvoo, a smart small home appliance brand from Shenzhen. Paul also released a review video for Ranvoo's neck-hanging air conditioner, documenting his experience of wearing the Ranvoo fan all day out. Despite the scorching summer heat, thanks to the fan, Paul didn't break a sweat, effectively endorsing the product through his firsthand experience to everyone. The video has garnered 32,000 views and 1,872 likes.
The comments section also features fans sharing their own user experiences, boosting the credibility of the brand's products and taking the success of this collaboration to the next level!
2. Reed Kleinman: Trusted Tech Enthusiast
Smart Home Solver is operated by Reed Kleinman from the United States, focusing primarily on reviewing various smart products such as security systems, creative lighting solutions, doorbells, and various home automation gadgets. The channel also conducts side-by-side comparisons of different smart home products and offers practical advice on optimizing smart home setups. With over 620,000 subscribers, the channel has accumulated more than 75 million total views.
What sets this channel apart is that Reed Kleinman doesn't just review one gadget per video; instead, he aims to cover the hottest products in each category by highlighting trends. Reed also simplifies complex concepts in the tech field, making it accessible for audiences without a technical background to easily understand both the products and the technology involved.
This not only makes educational videos more accessible and understandable but also saves fans time in comparing products. This is also why Reed has maintained enduring popularity on social media platforms based on the analysis from SocialBook Influencer MKT PRO. Moreover, Reed excels in budget management, helping fans understand where to allocate their funds to create the ultimate smart home setup.
As a senior programmer, Reed has even developed his own independent site, "Smart Home Solver," dedicated to creating online tools that integrate with smart home devices. This initiative has earned him the trust and support of many tech enthusiasts.
Several tech brands have also collaborated with Reed for promotional activities, such as Roborock, a smart home appliance brand. Roborock not only sent the new S8 MaxV robot vacuum for review but also offered a giveaway. During a specified period, customers who purchased this new robot through Reed's link had the chance to win a Flexi Lite vacuum cleaner for free.
The video ultimately garnered 94,000 views and 1,918 likes, impressive metrics for a 13-minute advertisement. It also received 279 comments, with many viewers leaving positive feedback such as "Awesome."
3. Shayla McCormick: Dominating TikTok's Smart Tech Space
hammsmom_shayla is a YouTube channel dedicated to home automation and smart home technology.
Founded in 2017 by Shayla McCormick, the channel has since become one of the most beloved among smart home enthusiasts based on the analysis of SocialBook Influencer MKT PRO. Occasionally, Shayla also shares her favorite food recipes and vlogs about organizing rooms. She has amassed over 1.3 million followers on the channel.
Recently, Shayla's new home has been completed and she has started the interior decoration. To celebrate, she launched a new series of videos featuring stylish and unique decor that has been widely loved by everyone. On her TikTok, most of the content showcases her ongoing activities, such as decorating and furnishing her home.
Shayla has also started purchasing home appliances and has begun filming reviews of various smart home products, such as the Amazon Echo Dot, Apple HomeKit, and Nest Doorbell. Shayla's videos are more like "listicles," where she outlines the pros and cons of each product and provides thorough reviews, making her very popular among her fans.
Due to strong demand from her followers, she also created an Amazon Finds page where she lists her recommended items from her home decor journey, making it easy for fans to purchase the same products.
As a result, many brands are eager to secure a spot on her Amazon Finds page, such as the baby stroller dashcam, Dohonest. In April of this year, Shayla welcomed her first baby, which gave her the opportunity to enter the mother and baby market and start exploring smart baby products. As the first mother and baby product featured on Shayla's Amazon Finds, the video received 403 likes, which, although modest, was still a worthwhile attempt.
In addition, there was a subtle advertisement for the large supermarket Costco. Shayla posted a casual video of her shopping trip, sharing the process of purchasing a home rug. The comments section was flooded with product inquiries, with people eagerly asking for details about the rug, such as "Is it for indoor or outdoor use?" and "What are the size and material?" The video quickly surpassed 5.12 million views and garnered 56,000 likes, making the engagement quite impressive.
For brands looking to quickly gain exposure and buzz, consider partnering with Shayla.
Above are the three tech-savvy bloggers we're introducing this week. If your brand wants to find the right influencers for endorsements and product promotions, SocialBook is the right place to go! We have access to over 200 million influencers across eight global regions including North America, Europe, South America, Southeast Asia, Oceania, the Middle East, and more. Our influencers span various industries such as technology, e-commerce, gaming, finance, beauty, fashion, home decor, social media, food, and travel, providing professional marketing services for your brand.