In today's digital world, businesses no longer use traditional marketing strategies e.g. billboards, flyers, posts, etc. If you are a business owner, it’s high time you go for influencer marketing. It is not a way that would cost you your kidney and is also guaranteed to yield better results! You can get a great result and yield through influencer marketing, with a fraction of the cost you'd pay for a marketing team or even an employee! There are a few strategies and tools you need to keep in mind to make your campaign successful.
Using tools for marketing is a great way to reach your target audience, keep track of your performance, experience the pros of influencer marketing, choose the right influencers and so much more. Previously, one had to spend hours looking for the right company to promote their brand and products it would reach a wide audience that would mostly ignore it. However, now with little effort and by spending a small amount you can grow your business to its full potential by using creative as well as analytic tools. Moreover, by using specific tools you can also keep a record of your performance metrics e.g. the demographics of your profile visitors, engagement rate, and overall progress. Not just this, if your brand deals in specific products and you know the target audience... Finding the right influencers among thousands working on every social media platform would be an extremely easy job. Don’t forget to choose the right influencers to promote your brand means choosing the right consumers. With busy schedules, there are high chances you’re also among the people who forget to keep track of their campaigns but no more worries. There are so many apps you can use to not just get insights into the campaigns run by you but you can also use the details for effective decision-making. With high inflation rates globally, everyone is on a constant outlook to find pocket-friendly options for promotions, the tools are a must-have! Lastly, the efficient use of such a helpful platform also sets milestones for successful collaborations as it ensures that the brand and influencer are on the same page.
In the following article, you’ll read about various tools with amazing reviews and how each one of them can do wonders differently for the growth of your business. The platforms that will be discussed include influencer discovery platforms, performance analytic tools, campaign management tools, etc. Let’s get started!
Influencer Discovery Tools
Finding the right influencers to collaborate with isn’t as easy a job as it seems especially if you have just stepped into the world of business. To discover new influencers that have previously done successful collaborations with brands of your niche are what you should look for. Influencer discovery tools can find you the right influencers for your brand. Someone whose performance aligns with your marketing goals reaches the target audience you want, fits in the budget as well as makes authentic and unique content.
Upfluence is one platform you can use to find influencers for your ideal collaboration! It has various unique features e.g. you can search for influencers not just based on their niche or rating but can use keywords, and locations too! Moreover, Upfluence also provides you with a comprehensive overview of the previous work of the influencer and their success rate because of its in-built customer relationship management system thus, making it easy to keep track of the relation of the influencer with his/her followers. Other than this, Aspire IQ offers similar features using which you can directly connect with thousands of influencers through a single platform. It also is a combination of discovery, management, and tracking tools. Last on the list of influencer discovery tools is Social Book, which can give you a list of the top 100 influencers globally on YouTube and Instagram or could even further simplify the list based on your area or category. You can also find the influencer that fits the criteria you have set, and can keep a monthly record of how much you have progressed in the past few months, and can also keep track of the mentions you get, etc. All using one platform!
One thing you should know is that it is not just about using tools. There are several other things you need to keep in mind while choosing the right influencer e.g. the business goals should be well-defined. The goals may include your target audience, your products, the engagement you aim for, etc. Moreover, don’t rush into taking the decision. We always suggest taking your time researching and reviewing. Trust us, it can be a great help! Lastly, explore the tools we have recommended and choose the one you find the best. If you find the right influencer, you will be able to run a successful campaign.
Campaign Management Tools
To run a successful promotion and market your products, you always need a strategy and to build a unique and effective strategy campaign management tools are integral. Tools like SocialBook, Hootsuit, and Aspire IQ don’t just help you plan strategically but also can be helpful in the execution and monitoring of the plan. Thus, you don’t have to worry about how to start or about how it will end.
With SocialBook's campaign tracking you get a full analysis of how the influencer performed. How many clicks, sign ups, downloads or revenue did they generate? You also get to see the cost and many other metrics. This is great for figuring out the ROI on an influencer and whether or not it's a good idea to continue working with them. You can also export this report as a CSV file in order to show a boss or someone else higher up, or a client!
On the other hand, SocialBook has a lot to offer from social listening to effective monitoring. You can even set up your entire campaign using the website and can run it entirely through it. These tools surely make life easier. Moreover, to connect with influencers you can review their content, approve requests, and message them too. Using Socialbook can be helpful as it can help regulate your workflow to a great extent because it offers most of the tools you’d probably need. Aspire IQ is also a great option, as who doesn’t want campaign creation, performance tracking, and reporting tools in one place? Whether it's about the deliverables, designing content, getting feedback, or seeing how effective your campaign is you can keep a constant record and enhance your strategies to yield even better results.
Streamlining communication and collaboration is the key point for running a successful campaign. Most tools e.g. Socialbook offer built-in messaging systems so you don’t have to switch tabs repeatedly and can stay connected on one app. This way you can also keep the influencer or other people working with you up-to-date so they do not miss anything important. Not just this, prioritizing streamlining communication and collaboration ensures that content can be approved timely. A constant feedback to and incorporation is highly suggested for better content and to attract more audience towards your brand. Lastly, receiving real-time updates is also necessary, and because the above-mentioned tools constantly monitor and record your progress, it can be extraordinarily impactful. To ensure your strategy, content and all other aspects of the promotions are well-put and coordinated, integrating these tools for your business can be beneficial and can also expand your reach effectively.
Analytics and Reporting Tools
Are you also tired of constantly comparing the reach of your previous posts with new ones or stalking your profile one thousand times just to see what is stopping you from growing? If yes, analytics and reporting tools might be the ones you’re missing out on. They help you keep a check on how much your profile has grown over different platforms and also give you insights about the audience demographics. Using the information, the users can make decisions following what their strengths and weaknesses at that moment are. You can also easily access the return on investment information of your campaigns using a few very user-friendly tools.
Social Blade is one of the best tools you can find to track your performance. Whether you need a weekly or monthly comprehensive analysis that includes every little detail from your growth rate to how every individual post has performed, the app will provide you with all of it. Moreover, it automatically identifies patterns and gives a predictive analysis using your previous data e.g. engagement rates over time. Another tool you can use is Socialbook which provides you not just with a detailed analysis overall but also gives you real-time updates. Moreover, every user has a dashboard that he can customize per what aligns with the business goals and needs. Using these can help you make sure that the collaboration you’re looking forward to and the campaign you plan to run aligns with your marketing goals and are effective.
Data-driven decision-making paves the way to faster growth and eventually a successful business. This is because, when your performance is constantly being monitored and evaluated one does not have to rely on guesses or intuition to make decisions. Deciding for your business is a tough job because there is so much one puts in including your money and efforts. Moreover, because of receiving real-time updates and frequent changes that have a positive impact can be made in time. Not only this, one needs to allocate resources very smartly which is why data-driven decisions are needed. The influencer or strategy that works best for you can be chosen with great ease if you have the data on how successful each tactic was. Whether it's about strategic planning, return on investment, or increasing reach, data-driven decisions are always preferred as they tend to have a greater impact.
Content Creation and Approval Tools
Nowadays, marketing is no longer just limited to what you offer, the prices, etc. You need to spend hours taking the perfect clicks and making reels to further promote your products. Content creation and approval tools can turn these hours into minutes while maintaining the standards of your content. From generating texts, and designing every little detail to getting approval, apps like Grammarly, Socialbook, and Canva ensure the expectations of your followers and customers are met.
Canva offers you hundreds of different stickers, graphics, text styles, frames, etc to showcase your creativity in whatever post you are making. They also have various templates for whatever purpose you are making the content e.g. stories, reels, and posts. If you are a beginner, you should try using it its user-friendly interface makes it even easier to edit and design posts. Moreover, you can also give access to your team members and share your work with them. The best part it, that most of the tools are free. Writing content can be a frustrating job when you have to take care of the grammar, sentence structure, and punctuation all at once when you have several other things to do. Grammarly is not just amazing because it provides you with assistance while you write by autocorrecting all the mistakes but it also automatically identifies the tone of what you are writing and the clarity level of the text. Also, if you are someone who loves text-spinning but has to take of that the content shouldn’t be plagiarism, you need Grammarly input for all your writing apps right now! Talking about Socialbook greatly facilitates you if you need to get the content approved first and need to perform the revisions immediately. Moreover, it ensures that the marketing goals are met through the content and the content is setting up a positive brand image!
While creating content for your page, make sure your content is authentic and the quality is at its level best. Use unique templates and tools that will make your content stand out. Moreover, set up a structured reviewal process, to ensure that all the requirements are being fulfilled and feedback is implemented. Utilizing tools like Grammarly, SocialBook, and Canva can level up your business through its eye-catching, high-quality content.
Conclusion
Integrating the tools mentioned in the article can play a positive role and can help you achieve your marketing goals with great ease. Just make sure, that what you are bringing to the plate is fulfilling your customer's expectations. Moreover, rather than relying on your gut, go for data-driven decision-making to enhance the outcomes of your campaigns and collaborations!