What Is Influencer Marketing?

With consumers having more control than ever on the type of content a brand puts out, marketers aren’t sure how to move forward. They’re expected to deliver more revenue, yet they have limited control over what their marketing message says. Because of this massive change in the marketing landscape, influencer marketing is gaining traction.

What is influencer marketing? Don’t overthink it. Influencer marketing is simply a mix of old and new marketing tools. It’s the brainchild of yesterday’s endorsement marketing and today’s content marketing. Compared to the past, it is much easier to find the right person for product promotion through an online influencer marketplace.

A common misconception of influencer marketing is that only celebrities have the power to earn results. But not all celebrities can be influencers and not all influencers are celebrities. Instead, an influencer can be anyone, living anywhere, doing anything. All an influencer needs is a highly-engaged and loyal audience, along with the ability to influence their followers’ perception.

Today, most brands know the powerful effect an influencer can have on their products. But knowing how to make the most of influencer marketing is daunting to say the least.

Luckily, influencer marketplaces like SocialBook have the knowledge, experience, analytics and opportunities to match smart brands with great influencers. There are influencers everywhere. You just need to know where to look.

When you match defined objectives with the right influencers, magic unfolds. Brands who use influencer marketing to create an ongoing conversation with their target audience attract new customers, create customer loyalty, and maximize customer lifetime revenue. To answer the question of “what is influencer marketing?” in one sentence: it’s the latest way to get your product in the hands of people with influence.

If you’re a brand who recognizes the power of influencer marketing, but just aren’t sure how to get the ball rolling, reach out to learn how we can match you with the right influencer to rejuvenate your message and brand.