Vlad and Niki's YouTube Profile | Top Influencer Marketing Software Platform | Influencer Outreach – SocialBook
Vlad and Niki
United States
Vlad and Niki “Vlad & Niki” is the global preschool phenomenon and highest rated kids channel on YouTube starring the imaginative personalities and antics of brothers Vlad and Niki, who are showcased in non-stop fun and crazy adventures. Since launching on YouTube in 2018, the “Vlad & Niki” has attracted more than 456+ million subscribers worldwide and 248+ billion views, while averaging five billion monthly views on 21 channels and translated into 18 languages. Each episode is produced with a creative mix of live action, animation and music to create comedic videos for the preschool demographic. "Vlad & Niki" is the property of Content Media Group FZC, LLC, headed by co-founders Sergey and Victoria Vashketov, the parents of global superstar kidfluencers Vlad and Niki. Contact for advertising xxxxx@xx.com ...Show more
Language
English
Total followers
138.0m
Total views
106.0b
Total posts
886
Last active time
Apr 23, 2025
SocialBook Score
3.40
Good
The score is a 1 to 5 metric that combines five components (followers growth, commercial capability, channel quality, audience credibility and engagement rate) into one Score
51.18%
EngagementRate
Excellent
Gauges interaction frequency between the influencer and followers. High engagement shows contenresonates well.
1.47%
FollowersGrowth
Good
Tracks follower increase. Rapid growth signals rising influence.
1.75
CommercialCapability
Average
Evaluates converting followers to consumers. Strong capability boosts sales.
1
AudienceCredibility
Poor
Measures follower authenticity. High credibility means genuine followers.
4
ChannelQuality
Excellent
Assesses content quality. High-quality content attracts high-quality followers.
Commercial Capability
60 days' Engagement rate/followers
😞
9.43%
Poor
0.03%-0.05% is the average value of on similar tier channels
Average views/followers
🥳
55.56%
Excellent
0.03%-0.05% is the average value of on similar tier channels
Likes/followers
😞
0.22%
Poor
0.03%-0.05% is the average value of on similar tier channels
Comments/followers
😞
0%
Poor
0.03%-0.05% is the average value of on similar tier channels
Channel Quality
Last Active Time
Apr 23, 2025
Super Active
Post Frequency
Number of posts in the past 60 days / 60
0.43
Excellent
Audience Credibility
Positive Feedback Ratio
0%
Real Follower Ratio (This channel is not applicable)
Video Category
Entertainment
100.00%
Suggested price range
$629,358-$633,566
Cost per 1000 views
$49.53 - $49.86
Cost per 1000 impression
$8.84 - $8.90
Cost per engagement
$0.01
Engagement rate
51.18%
Average engagement
70.6m
Other channels
Total reach: 138.00 m
Recent Posts
Publish time (High - Low)
Inflating toys until they blow - Fun Experiments for kids
04/23/25
575.40k
0
Vlad and Niki build a construction kit
04/21/25
380.34k
0
How many balloons does it take to fly? | Cool Science Experiments
04/19/25
825.24k
0
Summer Adventures in Swimming Pool for kids
04/16/25
1.71m
0
More Posts
Average views
76.7m
60-day average views
12.7m
60-day engagement per subscriber
9.43%
Latest 10 average views
4.7m
Latest views
49.4k
Highest views
1.2b
Lowest views
49.4k
Organic average views
72.8m
Sponsored average views
58.8m
Likes per post
304.8k
Comments per post
0
Average views per subscriber
55.56%
Likes per subscriber
0.22%
Likes per view
0.40%
Comments per view
0.00%
Est. impression per post
71.2m
Saturate rate
15.72%
Effective rate
80.78%
Recent Stats
Last 60 days
Average Views Last 60 days
12.7m
Average Likes Last 60 days
30.2k
Average Comments Last 60 days
 
Average Participation Rate Last 60 days
0.24%
Top performance posts
Vlad and Niki - new Funny stories about Toys for children
08/29/20
1.17b
0
Vlad and Niki Four Colors Playhouse Challenge
07/29/22
671.46m
0
Kids learn how to decorate Gingerbread house - Fun story with uncle
12/05/23
654.34m
0
Magic Little Driver ride on Toy Cars and Transform car for kids
09/14/18
619.09m
0
Recent three month top performance
Cardboard Cafe Adventure for kids!
03/01/25
67.21m
0
Kids turn into superheroes - Funny toy stories for kids
03/19/25
55.94m
0
Escalator Mall Adventure - Kids Learn Mall Safety Rules
04/05/25
42.68m
0
Balloons Cube Adventure for kids
02/22/25
29.90m
0
Top sponsored posts
Nikita have fun with toy cars | Hot Wheels City
03/21/20
256.33m
0
Vlad and Nikita play with Toy Cars | Hot Wheels City
11/23/19
235.49m
0
Vlad and Niki pretend play with Toys - Funny stories for children
11/30/20
222.99m
0
Baby Chris and his travels all over the world with family | Compilation video
11/16/21
220.84m
0
Brand Mentions
See more
Hot Wheels
Total Mentions: (12)
Total Views: (773,190,741)
Target
Total Mentions: (8)
Total Views: (300,318,465)
Amazon
Total Mentions: (6)
Total Views: (235,980,229)
MATTEL
Total Mentions: (5)
Total Views: (225,657,452)
Walmart
Total Mentions: (5)
Total Views: (178,077,150)
WWE
Total Mentions: (5)
Total Views: (153,262,366)
Barbie
Total Mentions: (3)
Total Views: (157,923,605)
Real,-
Total Mentions: (3)
Total Views: (150,836,690)
Top Ten Tags
vlad
vlad and nikita
toys
pretend play
kids playing
nikita
kids toys
play
vlad and niki
kids
Top Game Titles
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View Change Graph
Average views
76.7m
Organic average views
72.8m
Sponsored average views
58.8m
Average views in
49.4k
24 Hours
437.3k
1 Week
1.0m
2 Weeks
6.2m
1 Month
Audience demographic ( Country or Region, Gender )

Audience Gender

Audience Country

Audience Interests

Audience demographic ( AGE )
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