How to Collaborate with Other Influencers?

SocialBook Support Team -

Collaborating with other influencers is a great way to develop professional relationships to meet your goals. It is also a great way to have fun while producing new content for your readers and brings a fresh  perspective to the readers from the other influencer. So how to collaborate with other influencer? Below we outlined some steps to help you get started.

Step 1 - Do Your Research

When you choose influencers to collaborate with, it is suggested that you should look for influencers with a similar or greater following than you. It is best that you have some overlap audience. Make sure that the influencer is active in a similar niche as yours but have a different target audience or is engaged in a completely different niche but you share a similar target audience.

Another way to look for potential influencers for collaborations is to look through people who fit your target audience criteria. Who is your ideal reader/follower? Find profiles in your target audience and identify who they are following.

You can also use our Influencer Search feature to set specific criteria and key words to lock in the targeted demographics of the influencers you'd like to work with.

Step 2 - Brainstorm Ideas That Bring Together Both Audiences

Based on the niche you're in and the content you're familiar with, there's quite a few different ways for influencers to collaborate. Below are some of the most common forms for your reference:

  • Guest post on each other’s blogs: You will each broaden your audience and bring a new perspective and information to your readers.
  • Create a video together: A video such as vlog is great way for readers to get to know you, the other influencer, and see you interact. It's a good idea to consider sharing your favorite products, industry trends, unboxing/haul or how-to videos.
  • Interview each other: If you and the influencer live far away from each other, interviewing each other can bring fresh insights to your audience and theirs.
  • Photoshoots: Appearing in photos togethers or teaming up to do each other’s photos is a way to get mentioned in someone’s Instagram or blog. This is especially valuable if you’re in the fashion niche.

Step 3 - Reach Out and Pitch Your Ideas

Once you have decided the influencers you'd like to work with, start to build a relationship. Start following them and get familiar with how they communicate and provide value to their readers/followers.

Reaching out to another influencer needs to be thoughtfully planned. The message should be centered around how you can mutually benefit from working with each other – make it clear what you  can offer for the influencer’s audience and what the influencer can provide to your audience.

Here's a few tips when you reach out:

  • Contact them via email
  • Be personal
  • Keep it short
  • Emphasize what you can do for them