Influencers With Real vs. Fake Followers : Risk Comparison Table
Metric/Dimension
✅ Real Influencer
❌ Fake Influencer
Follower Quality
Real, engaged audience with organic growth
Bots or low-quality, inactive accounts
Engagement Rate
Likes and comments match follower count naturally
Inflated likes, shallow or irrelevant comments
Conversion Ability
Drives real product interest and sales
No meaningful conversions despite large following
Content Quality
Original, consistent content with a clear brand
Recycled content, inconsistent or messy profile
Brand Feedback
Positive brand testimonials, repeat partnerships
Poor feedback, low retention among collaborators
Trust Risk
Builds trust and credibility for your brand
Damages consumer trust and brand image
Financial Risk
High ROI, efficient marketing spend
Wastes budget with little to no return