Digital Marketing Specialist sought by Boostinsider Inc. in Foster City, CA. Produce video marketing contents for company's YouTube channels, and make plans and detailed schedules for YouTube marketing show filming; Create YouTube channel arts materials for marketing purpose; Optimize YouTube channel SEO by refining video titles, video description, tags, end screen, relative links and more; Execute, integrate and maintain digital marketing activities to promote company's services to business clients and influencers via the company website, digital media channels and offline media channels; Interact, connect and engage more influencers to join as members; Provide content creation for influencers to post on their social channels such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and others; Monitor influencers and their followers' social engagement; Work towards organically growing search traffic, social following and online conversion rates for business clients; Contribute marketing ideas to help engineering team develop website and mobile app; Manage the digital marketing content calendar to ensure appropriate distribution and steady backlog of online content; Use digital metrics such as site traffic, visitor paths, and conversion rates to optimize business client's online marketing spending; Establish program measurement methodologies; Analyze results in terms of ROI (Return on Investment) and success criteria such as attraction, engagement, qualification, acceleration; Conduct new keyword development to ensure the best SEO(search engine optimization)/PPC (pay-per-click) strategy; Collaborate with big data scientist on the marketing data analysis research; Study the digital marketplace, assessing where company work stands against competitors, ensuring that the company's digital approach remains leading edge and ahead of our competition; Keep current on trends and identify digital marketing trends and key opportunities for innovation. Requirements: Master's degree in marketing, media, communication, or related field. Position requires education or experience with video production. 5% travel domestically for event filming and media coverage. Mail resume to Boostinsider Inc., Attn: HR Job #DM, 950 Tower Ln, 21 st Floor, Foster City, CA 94404.