Fashion & Style
Fashion and Style- two things almost everyone in the world is interested in talking or learning about- or so it seems from the raving popularity of all the YouTubers who have earned a name in the digital media world by posting content revolving around this specific genre. Long gone are the days when children and adults alike would tune into their favorite celebrity gossip channel or grab their favorite celebrity magazine to figure out what's new in the fashion world. Thanks to the these YouTubers, fashion reviews, style updates and lifestyle advices are but a click away! Read on to know what number your favorite YouTuber ranks on.
5-Minute Crafts is a YouTube channel which was founded in 2016. It is currently maintained by media publisher “TheSoul Publishing” which is based in Limassol, Cyprus. As of today, it is third most subscriber YouTube channel in the whole world. The channel uploads videos which are basically compilations of DIY projects, crafts and life hacks which have brought about some criticism by a fair number of viewers. The channel is the seventh fastest growing YouTube channel in terms of subscribers with 2.4 million subscribers every month which averages about 90,000 new subscribers every day. The videos on the channel are viewed more than 560 million times every month and it is the 3rd most subscribed channel in the non-music category and 36th most watched channel in the whole world.
BRIGHT SIDE is another YouTube channel that is maintained by media publisher “TheSoul Publishing”. It was founded in March, 2017 and is popular for uploading videos about trivia and trips. The channel is currently among the fastest growing YouTube channels in the world with over a million people subscribing every month and over 186 million views a month. As of 2019, the channel now has over 26.5 million subscribers and is currently the 32nd most subscribed channel on YouTube. Since 2018, the channel has been posting riddle videos on the channel which are mostly based around mystery, murder and detective puzzles. These videos have sparked a bit of controversy as the page is considered to be a kid’s channel. Plus, the channel has also presented misleading information in their list videos and never presenting any sources at all.
Yuya is a YouTube channel owned and run by a YouTuber names MariandCasterjonCasteneda, who was born in Cuernavaca, Morelos, Mexico. Initially, her channel was launched under the name lady16makeup back in 2009 after she participated in a makeup contest on YouTube but did not win. According to stats, she is in the top 35 list of most subscribed YouTube channels in the whole world with more than 23 million. Her videos which are mostly Vlogs, Makeup, Tutorials, Fashion and Lifestyle which have brought about 2.3 billion total views since the channel’s inception in 2009 making her one of the most popular YouTubers in the world.
Genial is a Spanish YouTube channel created in 2017. Currently, it is the 140th ranked YouTube channel in the whole world in terms of subscriber counts just over 17.6 million. The channel focuses on uploading videos on many genres like health, inventions, designs, art, kitchen, hacks and fitness. The channel has posted more than 2200 videos that have been viewed more than 2.5 billion times since the channel’s inception back in 2017.
Jeffreestar is the YouTube channel owned and run by Jeffree Star, who is a cosmetics brand owner, make up artist, YouTuber and former musician from California, USA. He initially gained popularity on MySpace before YouTube where he was the most followed person in 2006 due to his pop/electronica music posts. After moving on from music, he started his own brand of cosmetics “Jeffree Star Cosmetics” in 2014 with velour liquid lipsticks and eventually expanded to highlighters, eyeshadow palettes, lip scrubs, and bullet lipsticks. Due to this, his channel has over 15 million subscribers along with over 1.3 billion total views on his videos.
Tasty is a BuzzFeed division that produces and shares food recipes and comfort food content on Facebook and YouTube. It was created in January, 2016 and it currently has over 14.4 million subscribers making is one of the most popular channels in the world. It is the 80th most subscribed channel in the US and videos are uploaded every day with new innovative recipes which are trending. The Facebook page has a higher following with 77 million people following but still, the videos on the channel have been viewed over 2.5 billion times. The most popular video on the channel is “I Went to Japan to Make the Most Difficult Omelet”which has received over 16.2 million views.
5-Minute Crafts GIRLY Is one of the many YouTube channels that is maintained by media publisher “TheSoul Publishing”.The company was founded in 2016 by Pavel Radaev and Marat Mukhametov, a Russian-based duo popular for their backgrounds in social media content. All their pages including 5-Minute Crafts GIRLY post more than 1500 videos every month with 550 employees working on the content.5-Minute Crafts GIRLY was founded in January, 2018 and today it has almost 15 million subscribers. The channel has posted over 1540 videos up till now and they have been watched more than 2.4 billion times. This particular channel mostly focusses on videos of makeup tutorials, tips , fashion and cosmetic products.
Wengie is a YouTube channel owned and run by an Australian-Chinese YouTuber, Singer, and voice actress of the same name. The channel was founded in September 2010, however, the first video on the channel was back in 2013. Since 2013, she has uploaded hundreds of videos on DIY’s, Craft ideas, Life Hacks, Slime Videos, Pranks, Fun Experiment and Challenges. She also previously posted videos of her childhood as well to connect with her younger audience. Today, her channel has over 13.6 million subscribers making it one of the top 250 most subscribed YouTube channels in the world along with more than 1.4 billion total views and counting.
HowToBasic is an Australian YouTube channel which is know for psychopathic “tutorials” which is marketed as normal tutorials but actually containing unpredictable or irregular actions and raging over items especially eggs. Most of his videos consist of him throwing, smashing and mixing food ingredients against the counter tops and floor to create a mess and present is end results in a strange manner. As of 2019, HowToBasic is the most subscribed YouTube channel from Australia with over 13 million subscribers and 2.1 billion video view counts. The owner of the channel has maintained his anonymity and today, his channel is worth over $2 million.
Musas is a Mexican YouTube channel created in 2013. As of 2019, the channel has become one of the most popular channels from Mexico with over 12.9 million subscribers. It has been uploaded with more than 500 videos up till date that have earned a massive view count of 1.6 billion. The channel consists of a group of siblings featuring DIYs, comedic vlogs, sketches and more fun-filled videos on different topics.
NikkieTutorials is a YouTube channel owned and run by Nikkie de Jager. She is a female Dutch makeup artist and beauty vlogger born in Wageningen, Netherlands. Her channel was founded in 2008 and today, it has over 11.9 million subscribers which has made her the 4th most popular vloggers from Netherlands. From the age of 14, she was passionate about makeup and since then, she has uploaded over 700 videos that have brought more than 1.7 billion total views. In 2017, she won a Teen Choice award in Los Angeles in the Fashion Beauty Web Star category and was also part of the program Jachtseizoen van Stuk TV.
Mariale is the official YouTube channel of a Venezuelan vlogger and internet personality who currently resides in Los Angeles, California. She is well known for posting content on Beauty, Comedy, Vlogs, Lifestyle and Motivation. Today she has over 13 million subscribers on her YouTube channels and 8.3 million on this channel. She has uploaded more than 790 videos till now and also posts videos about her Lipstick brand of the same name on the channel. Marialewas recognized by YouTube for its success with 6 different YouTube Play Buttons. A Silver Play button for reaching 100,000 subscribers in her Mariale, SinPatuque and Mar YouTube channels, as well as 3 Gold Play buttons for reaching 1,000,000 followers in Mariale, SinPatuque and Mar.
Zoella is a British YouTube channel owned and run by Zoe Elizabeth Sugg. She is a British YouTube personality who creates and uploads content based on her beauty-guru lifestyle. Apart from being a vlogger, she is also an active blogger on her website as well. Her channel was founded 2012 and today, she has over 11.7 million subscribers making it the 292nd most subscribed channel in the whole world. Zoe also knows many popular YouTubers, including Jack and Finn Harries (JacksGap),Louise SprinkleofGlitter, MarziaBisognin, Pewdiepie, Tanya Burr, Jim Chapman, , Miranda Sings, PsychoSoprano, Joey Graceffa, Tyler Oakley and Caspar Lee. She has appeared on The Fine Bros' show YouTubers React which brought millions of views to her channel as well.
RosannoPansino is a YouTube channel owned and run by a YouTube actress, gamer, chef, vlogger and internet personality. She currently lives in Los Angeles and makes most of her content there. She his popular for her hit YouTube cooking show called "Nerdy Nummies", for which she was also nominated for a Shorty Award in the food category. As of 2019, her channel has more than 11.2 million subscribers which makes it the 145th most subscribed YouTube channel in the US. She already had some experience as an actress before she became a YouTube celebrity and she is very grateful for her fans for taking her to these heights.
Blossom is a HowTo YouTube channel based in the United States which was founded in July, 2017. The channel is popular for making creative DIY videos on Arts and Crafts especially for Children. Today, the channel has over 10 million subscribers and more than 2.1 billion total video views. The channel has uploaded more than 238 videos up till date and is still going strong with an estimated earning between $343.6K - $5.5M on an annual basis.
SandraCiresArt is the official YouTube channel of Sandra Cires who is YouTuber from Pinar del Río, Cuba and currently resides in Miami, Florida. She is incredibly popular for creating and uploading content on Art, Music and Beauty on YouTube. Her channel currently has over 10.5 million subscribers with over 700 plus videos which have brought about more than 1.5 billion views since the channel’s inception back in 2011. The channel has an annual an estimated earning between $239.3K - $3.8M and is currently ranked 400th in the whole world in terms of subscriber count.
Bethany Mota is a YouTube channel owned and run by Bethany Noel Mota, who is an American YouTuber from California, US. She is one of the most popular YouTubers from the US with over 10.4 million subscribers and 980 million video views since the inception of the channel way back in 2009. Her video content includes videos of outfit, DIY ideas, makeup and hair tutorials along with occasional recipes. In 2012, she signed a deal with YouTube network "Awesomeness TV". On this network, she was on a talk show titled "IMO" (In My Opinion) which took her popularity to new heights and today she is the 2nd most popular Beauty Guru on YouTube after Michelle Phan.
SaraBeautyCorner - DIY, Comedy, Makeup, Nail Art
SaraBeautyCorner is a Nail art, DIY, fashion and makeup YouTube channel which was founded in 2012. It is one of the most subscribed YouTube channels based in Norway with more than 10 million subscribers as off 2019. Since the launch of the channel 7 years ago, she started by publishing an introductory video called "OMG! Not another beauty guru :P! A Beauty Trailer from a Beauty Guru Living in Norway." During this time, YouTube was just a hobby as she was employed full time in Insurance and Financial services. She also knows other YouTubers like Makoccino who also specializes in DIY content.
Eva Marisol Gutowski better known online as MyLifeAsEva, is an American YouTuber, vlogger and beauty guru. The channel was founded in 2011 and is popular for uploading DIY content with more than 170 videos till date. The most popular video on her channel is DIY Room Decorations for Cheap! + How to stay Organized, which brought about more than 6 million views and 127,000 likes. Today, the channel has more than 10 million subscribers. Her videos have been viewed more than a billion times. On many occasions, Eva has done many collaborations and been featured a number on the YouTube channel Seventeen, I Love Makeup, AwesomenessTV, and Teen Vogue.
Tati is the official YouTube channel of Tati Westbrook who is a make-up artist and internet personality. The channel was founded in 2010 and according to Newsweek, she is considered to be one of the major progenitors of YouTube’s beauty scene and immense popularity. The channel primarily focuses on make-up and beauty reviews, tutorials and tips. During its peak, the channel had over 10.6 million followers after a dispute with former protégé James Charles due to which she gained 4 million new subscribers in a week and James lost over 3 million in 4 days. Today, her channel is the 414th most subscribed channel on YouTube.
This is the Spanish version of the popular YouTube channel named 5-minutes crafts. For more information on this channel including history, founders, subscribers and more, you can click on the following link.
HellomaphieMX is the Mexican version of Maria Fernanda’s YouTube channel named HelloMaphie. The channel has over 10 million subscribers and since its inception, it has earned more than 1 billion views so far. It is able to get a strong average of 500,000 views per day from different sources making it one of the most successful channels from Mexico. These statistics should generate estimated revenue of around $1,000 per day which is equivalent to $365,000 a year. On this page, she posts similar content to her original page like DIY, makeup, nail tutorials and life hacks in Spanish.
Lauren Kobayashi Riihimaki is a Canadian YouTuber better known online on the platform as LaurDIY, She is a vlogger, rapper, actress, and singer with more than 9.4 million subscribers and over a billion views from her videos. Lauren started the channel in December, 2011 when she stared her YouTube career by making fashion and DIY hairstyle tutorials. She still does DIYS today along with vlogs on every Wednesday, clothing hauls, challenges, songs and more. From all the videos on her channel, the most popular one is her song “My Side”, which features her ex-boyfriend Alex Wassabi with over 29 million views.
Karina Garcia is an American YouTube vlogger born in 1994 who currently resides in California, USA. She is known to display a social media personality but apart from that she keeps her personal life very close to her and her family. She hasn't revealed her net worth like many other YouTubers as well her relationship status, or anything along those lines to the media. She made her channel in 2012 but didn't start making and uploading videos until 2015. She does a lot of DIY videos, and life hack videos. In the past she has done hauls before too and today, her channel has more than 9.1 million subscribers with over 1.3 billion views earned by hear 330 plus videos.
Michelle Phan is an American entrepreneur, voice actress and makeup artist who became incredibly popular as a YouTube personality. She is one of the pioneers of the Beauty category on YouTube with over 9.9 million subscribers and 385 plus videos. Her videos have been viewed more than 1.2 billion times since the channel’s inception way back in 2006 in the early days of the platform. Michelle gained fame from her makeup tutorials and she is currently the second most subscribed YouTuber in the list of beauty gurus. In 2014, she won two awards “Steamy Award for Inspiration Icon Award” and “Shorty Award for Best YouTube Guru”.
Paula Galindo AKAPautips is a 23-year-old youtuber from Bogotá, Colombia. Today, her YouTube channel has just over 6.5 million subscribers, being the most important and popular youtuber in Colombia. Her videos content is mostly on topics such as fashion, beauty and lifestyle. She started her channel in 2011 posting videos of “makeup for every day”. Due to changing viewers and trend, the channel also kept up with the changes with vlogs, jokes, tags and challenges along with the original content. She also created a second channel which documents her life, adventures and travels. She has also been awarded in the Kids' Choice Awards Colombia 2017 in the category of " Favorite Youtuber " and in the MTV MIAW 2018 awards in the " Styler of the Year " category.
Craftingeek is a YouTube channel owned a run by a Mexican Youtuber and artist name Elizabeth Rangel. The channel was founded in 2009 and today, it is one of the most popular Mexican YouTube channels in the whole world. Her videos are mainly of crafts and the goal of the channel is to promote the arts, design, creativity and DIY through a very attractive and easy to understand content for kids as well as adults. She has uploaded more than 665 videos up till now with over 891 million view counts and counting. The channel now has more than 8.8 million subscribers as of 2019.